fair food
- Company typePrivate
- Founded2000
- HeadquartersAmsterdam, Netherlands
- Headcount—
- GTM typeB2B
- OfferingSoftware
fair food firmographics
Firmographics- Name
- fair food
- Legal name
- Fairfood International Foundation
- Website
- https://fairfood.org
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Ownership category
- akta.pro rank
fair food industry classification
Industry- Product category
- Supply Chain Traceability Software
- akta.pro primary industry
- End-to-End Traceability System Verification (Farm-to-Fork) (AFALAGAA)
- akta.pro secondary industries
- Blockchain/Digital Traceability Validation & Data Integrity Audits (AFALAGAF), Sustainability/Ethical Sourcing Claim Verification (RSPO, Rainforest, Fairtrade) (AFALAGAJ), Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)
Keywords
Where fair food is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
fair food business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Grants and Contributions: Primary revenue stream from grants and contributions from third parties and governmental organizations. In 2023, total income was 1,349,939 euros, with contributions from third parties (1,030,709 EUR) and governmental contributions (319,230 EUR). Major funding ended from Dutch Postcode Lottery (previously 500,000 EUR decrease in 2023).
- Project-based partnerships: Revenue from collaborative projects with companies and organizations including RECLAIM Sustainability! programme funded by Dutch Ministry of Foreign Affairs, and project partnerships with GIZ.
- Technology services: Fairfood provides its Trace platform and tools to companies seeking supply chain transparency and traceability solutions.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
fair food product offering
Product offeringCore offering
Fairfood provides blockchain-enabled traceability and responsible-sourcing solutions for agri-food supply chains through its Trace platform, Farmer Cards, and Connect module. The organization enables food brands, retailers, and importers to verify sustainability claims with verified first-mile data from smallholder farmers and demonstrate fair value distribution across commodities including coffee, cocoa, spices, citrus, and vanilla.
Product overview
Fairfood offers a suite of farmer-first technology solutions centered around its Trace platform, which provides blockchain-enabled end-to-end traceability from verified smallholder farmers. The product portfolio includes Trace (the core traceability platform), Farmer Cards (physical smart cards for offline farmer verification), and Connect (a module for plugging existing data systems into Trace). Supporting these is ALIGN, a platform providing living wage and income guidance for companies. The Living Wage & Income Lab serves as a collaborative knowledge-sharing initiative. Together, these tools enable supply chain transparency, farmer financial inclusion through first-mile digitization, and sustainability claim verification across commodities including coffee, cocoa, spices, citrus, vanilla, coconut, and others.
Differentiator
Problem solved
Functional benefit
Brands
- Trace: Blockchain-enabled traceability platform that enables end-to-end visibility in the food supply chain, allowing companies to trace products from farmer to consumer.
- Farmer Cards
- Connect
- ALIGN
- Living Wage & Income Lab
Products and services
- Trace A blockchain-enabled platform that provides end-to-end product traceability from verified smallholder farmers, allowing companies to prove sustainability claims and share transparent product provenance stories with consumers.
- Farmer Cards Physical smart cards that allow farmers without smartphones or internet access to interact with the Trace platform by scanning at each transaction, registering sales to their Trace account and enabling digital ledger tracking.
- Connect A module of the Trace ecosystem that enables data collection from remote farmlands through collectors and serves as an interface to plug in existing data systems and load them into Trace.
- ALIGN A portal that guides companies committed to achieving living wages and incomes in their supply chains, offering research, tools, potential partners, and guidance on necessary steps.
- Living Wage & Income Lab A multi-stakeholder knowledge platform that brings together NGOs, knowledge institutes, and companies to discuss and develop solutions for paying farmers a living income.
Quantifiable outcome
- 5% increase in farmer net incomes from nutmeg
- +4 more outcomes
Companies that use fair food
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
fair food technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
fair food partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered core and minor.
- SolidaridadcoreFairfood and Solidaridad are merging to accelerate sustainable supply chain transformation. After 25 years of creating supply chain transparency and building farmer-first technology and solutions, from 1 August 2026, Fairfood becomes part of Solidaridad. They have collaborated on RECLAIM Sustainability! programme and multiple other initiatives.
- CiscocorePartnership to develop and strengthen Trace platform. Cisco's support enabled further development of traceability technology. In 2023, Trace was open sourced with Cisco's support.
- Verstegen Spices & SaucescorePartnership formed in 2018 to make spice supply chains sustainable. Resulted in all Dutch supermarkets selling traceable nutmeg with 5% increase in farmer incomes. Also working together on agroforestry pepper project in Indonesia.
- Dole Europe B.V.corePartnership on South African citrus supply chain transparency with margin redistribution strategy. Dole sets profit-sharing for community projects improving livelihoods at base of lemon supply chain.
- TraboccacoreSpecialty coffee importer and first user of Trace platform. Working to achieve poverty-free coffee by tracking farmer payments and verifying living income payments for Ethiopian farmers.
- Heifer International / Heifer Labs / Heifer AmericascoreJoint development of Living Income Pricing Methodology with open-source pricing tool. Partnership developing strategies for commodity living income with pilot projects in Honduras.
- Rainforest AlliancecorePartner in ALIGN platform development and various sustainability initiatives. Contributes expertise on sustainability standards and certification.
- Fairtrade International / Fairtrade OriginalcorePartnership on living income reference prices and traceability for Ugandan coffee. Fairtrade Original provides proof of paying Living Income Reference Price validated by Fairtrade International.
- Fairtrade OriginalcorePartnership on tracing Ugandan coffee through Trace platform, enabling verification of Living Income Reference Price payments to ACPCU cooperative farmers.
- Volcafe / Molinos de HondurascorePartnership for coffee traceability in Honduras with over 200 farmers onboarded. Volcafe subsidiary provides supply chain data and field officer support.
- Sucafina / UgacofcorePartnership on regenerative and traceable Ugandan coffee. Ugacof anchors programme in Uganda through farmer network across six coffee washing stations with over 15,000 farmers.
- Tradin OrganiccorePartnership for Sierra Leone cocoa traceability and Due Diligence Dashboard development. Helping clients meet EU Deforestation Regulation requirements.
- ProteencoreUgandan partner transforming coffee waste into organic fertilizer and carbon credits. Partnership for regenerative coffee programme with circularity element.
- EmatacoreDigital finance partner providing microloans to participating farmers to invest in interventions and increase productivity.
- Cool Farm AlliancecorePartner in Dream Fund consortium working on carbon insetting and climate-resilient farming. Provides tools and services for carbon capture financing.
- HivoscoreCo-developer of ALIGN platform together with Fairfood, Rainforest Alliance, and Sustainable Food Lab.
- Sustainable Food LabcoreCo-developer of ALIGN platform with expertise in sustainable food systems and supply chain transparency.
- Trust AfricacorePartner in RECLAIM Sustainability! 5-year programme focused on African contexts and sustainable supply chains.
- Business Watch IndonesiacorePartner in RECLAIM Sustainability! 5-year programme working on sustainable supply chains in Indonesia.
- Global Living Wage CoalitioncoreEndorsing ALIGN platform and providing expertise on living wage benchmarks and standards.
- Living Income Community of PracticecoreEndorsing ALIGN platform and contributing expertise on living income measurement and strategies.
- Simon LeveltminorDutch coffee company collaborating on traceability project with Trabocca, expanding to 500 participating farmers.
- Pure AfricacorePartner digitizing Rwandan and Burundi coffee supply chains, verifying premium payments reaching 320+ farmers.
- Social VanillacoreDanish brand providing transparency for vanilla farmers, drying stations, supermarkets and end customers.
- Sundays River Citrus Company (SRCC)coreLocal South African cooperative supplying Dole, part of margin redistribution strategy for lemon supply chain.
- Sundays River Valley Collaborative (SRVC)coreSouth African NGO providing context and selecting impactful community projects in Sundays River Valley.
- DISCO (Dutch Initiative on Sustainable Cocoa)coreMulti-stakeholder platform to end deforestation and child labour in cocoa supply chains and pay farmers a living income.
- MVO PlatformcoreLobby organization for Dutch laws on corporate social responsibility in supply chains. Fairfood contributes to campaigns and position papers.
- IDVO (Initiative for Sustainable and Responsible Business)coreCoalition of companies, academics, and civil society organizations campaigning for Dutch due diligence laws. Fairfood is one of 130+ signatories.
- PartoscoreTrade association for development cooperation. Fairfood complies with Partos' Code of Conduct as a member.
- RikoltominorInternational NGO focused on sustainable food systems. New partnership signed in 2023.
Scale indicators9 records
Recent moves7 records
Expansion highlights7 records
fair food competitors and assessment
Company assessmentDirect peers
- Provenance: UK-based blockchain platform enabling brands to trace materials and verify sustainability claims across supply chains. Directly competes with Fairfood's Trace platform in providing end-to-end supply chain transparency for consumer goods.
- FoodLogiQ: Food traceability and supply chain transparency platform serving food manufacturers, retailers, and foodservice operators. Offers similar functionality to Fairfood's Trace platform for food supply chain visibility and supplier compliance.
- ripe.io: Blockchain-based food traceability platform that enables supply chain participants to track and verify food products from farm to consumer. Competes directly with Fairfood's blockchain-enabled traceability approach.
- Oritain: Forensic science company that verifies the origin of food and fibre products through scientific testing. Comparable to Fairfood's origin verification capabilities for sustainability and ethical sourcing claims.
- Connecting Food: Blockchain-based food traceability platform providing real-time transparency and compliance verification for food supply chains. Directly comparable to Fairfood's Trace platform serving food brands and retailers.
Broad incumbents
- IBM Food Trust: IBM's blockchain-based food traceability network serving major food companies globally. A broad incumbent offering overlapping capabilities with Fairfood but as part of IBM's larger blockchain and supply chain portfolio.
- SAP: Enterprise software giant with supply chain management and traceability solutions through SAP Responsible Design and Production. A broad incumbent with overlapping capabilities serving large food and consumer goods companies.
Emerging players
- Farmer Connect: Technology partner for farmer identity and traceability solutions. Already a Fairfood technology integration partner, with overlapping capabilities in connecting smallholder farmers to digital supply chains.
- SourceTrace: Digital solutions provider for agriculture traceability and farmer engagement in developing markets. Comparable emerging player focused on smallholder farmer inclusion and supply chain transparency in similar geographies.
- EVRYTHNG: Product traceability platform that connects physical products to digital identities for supply chain visibility. Emerging player with overlapping capabilities in product-level traceability and consumer-facing transparency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
fair food social profiles
Digital presencefair food financial estimates
Financial estimateRevenue estimate
Valuation estimate
fair food leadership team
Management profileNumber of profiles
Profiles8 records
fair food funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
fair food M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about fair food
What does fair food do?
Fairfood provides blockchain-enabled traceability and responsible-sourcing solutions for agri-food supply chains through its Trace platform, Farmer Cards, and Connect module. The organization enables food brands, retailers, and importers to verify sustainability claims with verified first-mile data from smallholder farmers and demonstrate fair value distribution across commodities including coffee, cocoa, spices, citrus, and vanilla.
Is fair food a public or private company?
fair food is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was fair food founded?
fair food was founded in 2000.
Where is fair food based?
fair food is headquartered in Amsterdam, Netherlands, in the Europe region.
How does fair food make money?
Three revenue lines are on record. Grants and Contributions are the primary driver. The others are project-based partnerships and technology services.
Who are fair food's main competitors?
Direct peers on record are Provenance, FoodLogiQ, ripe.io, Oritain and Connecting Food. Broad incumbents are IBM Food Trust and SAP. Emerging players are Farmer Connect, SourceTrace and EVRYTHNG.
Does fair food have an API?
No public API is recorded for fair food.
What industry is fair food in?
fair food's product category is Supply Chain Traceability Software. Its primary akta.pro industry code is AFALAGAA, End-to-End Traceability System Verification (Farm-to-Fork), with a secondary code of AFALAGAF, Blockchain/Digital Traceability Validation & Data Integrity Audits.