Dreams2Live4

What Dreams2Live4 does

Dreams2Live4 is an Australian registered charity (Dreams2Live4 Ltd, ACN 605 853 263) founded in 2015 that fulfills wishes for adults aged 17 and older living with metastatic cancer, relapsed lymphoma, relapsed leukaemia, and high-grade brain tumours. It is the only charity in Australia dedicated exclusively to this adult demographic, distinguishing it from children's wish-granting organizations. The charity operates a single core service — the Dream Fulfillment Program — through which it coordinates personalized experiences such as travel, family gatherings, meetings with public figures, attendance at events, and household provisions for patients referred through a national network of over 370 hospitals and cancer centres. To date, Dreams2Live4 has worked with more than 5,000 Dreamers and their families and celebrated its 10th anniversary in 2025.

The organization does not rely on proprietary technology. Service delivery is relationship-driven: in-house Dream Makers (including CEO Louise Mahoney) coordinate logistics directly with patients and a network of more than 40 corporate partners who supply flights (Virgin Australia), accommodation (Jamala Wildlife Lodge, Urban Rest, Veriu), ground transport (Hughes Transport), retail goods (Harvey Norman, Retravision), media amplification (Nine Network), and event venues (Crown Resorts, Doltone House). An embedded in-house program at St Vincent's Hospital, Darlinghurst — fully funded by St Vincent's Private Hospital — operates as a flagship hub supporting multiple co-located cancer care facilities.

Revenue is generated entirely through donations (individual, workplace giving, bequests, in-memory), corporate partnerships and sponsorships, fundraising events (Sydney/Melbourne corporate lunches, TGIF Ladies Lunches, galas, community running events), and the Play for Purpose charity raffle. Dreams2Live4 is registered with the Australian Charities and Not-for-profits Commission (ACNC), is governed by a Board of Directors, and operates exclusively within Australia with its postal address in St Ives, NSW. It is led by CEO Louise Mahoney and CFO Pauline Williams, with no parent company, institutional investment, or public listing.

Name

Dreams2Live4

Legal name

Dreams2Live4 Ltd ACN 605 853 263

Website

https://dreams2live4.org.au

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Dreams2Live4 is an Australian charity founded in 2015 that fulfills wishes for adults (17+) living with metastatic cancer, relapsed lymphoma, relapsed leukaemia, and high-grade brain tumours, operating the only program of its kind in Australia and having served over 5,000 Dreamers across 370+ hospital partnerships.

Ownership category

akta.pro rank

Product category

Charitable Wish Fulfillment Services

NAICS

Other Individual and Family Services (624190), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300)

akta.pro primary industry

Rare Disease & Special Needs Support Organizations (BPAGACAM)

akta.pro secondary industry

Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)

Keywords

• Wish fulfillment charity
• Cancer patient support
• Dream granting services
• Nonprofit fundraising services
• Metastatic cancer support

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Individual donors contribute one-time or recurring donations to support the charity's dream-fulfillment programs. Donations over $2 are tax-deductible when made through the organization's fundraising platform.
2. Corporate Partnerships: Corporate partners provide financial support, in-kind donations, volunteer hours, and prize donations for events. Partners include major corporations across various sectors including retail, hospitality, finance, and media.
3. Fundraising Events: Annual events including Lunch With corporate lunches in Sydney and Melbourne, TGIF Ladies Lunches, galas, and community running events generate revenue through ticket sales, auctions, and raffles.
4. Play for Purpose Raffle: The organization participates in the Play for Purpose charity raffle, selling tickets to win prizes with proceeds supporting Dreams2Live4.
5. Workplace Giving: Corporate employees can donate through workplace giving programs, with employers like Commonwealth Bank participating through staff foundations.
6. Bequests and Memorial Donations: Individuals can leave gifts in their wills to Dreams2Live4, and donations can be made in memory of loved ones.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Dreams2Live4 is a registered charity that fulfills personalised dreams for adults (17+) living with metastatic cancer, relapsed lymphoma, relapsed leukaemia, and high-grade brain tumours across Australia. Dreams are coordinated and delivered at no cost to patients through a network of hospital referrals, corporate partner contributions, and volunteer involvement, with activities spanning travel experiences, family gatherings, celebrity or idol meetings, home appliance provision, and attendance at events.

Product overview

Dreams2Live4 is a single-service charity that makes dreams come true for adults (17+) living with metastatic cancer, relapsed lymphoma, relapsed leukemia, and high grade brain tumors. The organization operates a Dream Fulfillment Program as its core offering, providing personalized dream experiences to bring joy, hope, and dignity to patients and their families. The charity also operates a Community Hero Fundraising Hub that enables supporters to create personal fundraising pages, and manages various events including corporate lunches, raffles, and running events to raise funds for dream fulfillment.

Differentiator

Problem solved

Functional benefit

Products and services

• Dream Fulfillment Program A free, personalised wish-fulfillment program that grants tailored dreams to eligible adults (17+) living with metastatic cancer, relapsed lymphoma, relapsed leukaemia, or high-grade brain tumours across Australia. Dreams span travel, family gatherings, meeting celebrities or idols, attending events, and home appliance provision, coordinated via hospital referrals and corporate partner contributions.
• Dream Application Service A self-serve application pathway that allows eligible patients or their families and carers to apply for a dream directly through the Dreams2Live4 website, in addition to healthcare-professional-led referrals from partner hospitals and cancer centres.
• Dry July Fundraising Campaign An annual alcohol-free challenge run in July in which participants sign up to go dry and raise funds in support of Dreams2Live4 as a Dry July Foundation beneficiary.
• Play for Purpose Charity Raffle A charity raffle participation where supporters purchase tickets for a chance to win prizes, with proceeds directed to Dreams2Live4's dream-fulfillment programs.
• Corporate Lunch and Gala Events Annual fundraising events such as Lunch With corporate lunches in Sydney and Melbourne, TGIF Ladies Lunches, and galas that generate revenue through ticket sales, auctions, and raffles to support dream fulfillment.
• Workplace Giving Program A program enabling employees of participating employers (such as Commonwealth Bank) to make regular pre-tax donations to Dreams2Live4 through their workplace.

Quantifiable outcome

• 5000+ Dreamers and families have had dreams fulfilled
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

34 partnerships are on record, tiered core and minor.

• St Vincent's Private HospitalcoreStrategic or Co-development PartnerSt Vincent's Private Hospital fully funds Dreams2Live4's in-house program at St Vincent's Hospital, Darlinghurst, supporting patients from The Kinghorn Cancer Centre, Sacred Heart Hospice, St Vincent's Private Hospital Sydney, and St Vincent's Hospital Sydney.
• AdobeminorGTM or Marketing PartnerAdobe has been supporting Dreams2Live4 by taking part in annual Dry July campaigns as a workplace team, attending corporate events, and Dreams2Live4 was a grant recipient in 2023 and 2024.
• AnthemminorGTM or Marketing PartnerAnthem connects audiences with entertainment and proudly supports the work of Dreams2Live4 by helping make dreams come true for Australians living with advanced cancer, such as Harry Potter fan Ingrid.
• Anywhere TravelcoreStrategic or Co-development PartnerAnywhere Travel has been a key part of Dreams2Live4 from the very beginning, providing travel arrangements for Dreamers, including coordinating emergency travel for Dreamers like Bryan to reunite with family.
• Archies FootwearminorGTM or Marketing PartnerArchies Footwear donates 15% of every sale made through their referral link to Dreams2Live4, helping make dreams come true for adults with cancer that has spread.
• Caloundra City RealtyminorGTM or Marketing PartnerThe team at Caloundra City Realty has supported Sunshine Coast Dreamers with donations and hands-on help, including building a cubby house for Dreamer Ben and funding holidays.
• carsalesminorGTM or Marketing Partnercarsales.com.au is a fantastic partner providing generous prize donations, attending events, and participating in Dry July fundraising campaigns.
• Coco RepubliccoreStrategic or Co-development PartnerCoco Republic styles Dreams2Live4's annual Sydney Lunch With event at Doltone House, providing their expertise and products. Additional services provided by Prestige Furniture Logistics.
• Community Bank Lindfield & DistrictsminorGTM or Marketing PartnerCommunity Bank Lindfield & Districts gives up to 80% of profits back to the community and proudly supported Dreams2Live4 at the 2023 Community Pitch night.
• Crown ResortscoreStrategic or Co-development PartnerCrown Resorts has been a valuable supporter, hosting the 2023 Melbourne Corporate Lunch and accommodating Dreamers in unique hotel experiences.
• Deutsche Bank AustraliaminorGTM or Marketing PartnerDeutsche Bank provides volunteers to Dreams2Live4's annual Sydney corporate lunch and staff participate in Dry July. Offices in Sydney, Melbourne, and Perth.
• Dry July FoundationcoreGTM or Marketing PartnerDreams2Live4 is a Dry July Foundation charity beneficiary. People across Australia sign up for the challenge to go dry in July in support of Dreams2Live4.
• Fever-TreeminorGTM or Marketing PartnerFever-Tree kindly donates their tonic water products for Dreams2Live4 fundraising events.
• Harvey NormanminorGTM or Marketing PartnerHarvey Norman provides continued support for Dreams2Live4 events and Dreamers through donations.
• Hughes TransportcoreStrategic or Co-development PartnerHughes Transport (Australia's chauffeur service since 1904) assists with premium transportation of Dreamers, including providing stretch limousines with red carpet treatment for Dreamers like 90-year-old Lawrence.
• Jamala Wildlife LodgecoreStrategic or Co-development PartnerAward-winning Jamala Wildlife Lodge is a popular dream destination where Dreamers can get up close with wildlife including lions, giraffes, and bears.
• The Jarvis GroupminorGTM or Marketing PartnerJarvis supports the incredible work of Dreams2Live4 through sponsorship and active involvement, helping bring dreams to life for those who need it most.
• Julia Nance PortraitsminorStrategic or Co-development PartnerPhotographer Julia Nance is an official photographer for Dreams2Live4 events and helps make dreams come true through portrait photography.
• Lagardere AWPLminorStrategic or Co-development PartnerLagardere AWPL is the Pacific region's largest and most experienced Travel Retail operator, partnering with Dreams2Live4 and providing volunteers to the Melbourne corporate lunch event.
• Luxury EscapescoreGTM or Marketing PartnerLuxury Escapes is part of their LuxCommunity Program where 5% of every booking made using the Dreams2Live4 promo code DREAMS2LIVE45 is donated back to the charity.
• Mounties GroupminorGTM or Marketing PartnerMounties Group (Western Sydney club) donated two Taylor Swift concert tickets enabling Dreamer Young to have a date night with his wife, and supports events and dreams.
• Nine NetworkcoreStrategic or Co-development PartnerChannel 9 are incredible supporters providing coverage at fundraising events and helping make dreams come true. Peter Overton hosts the annual corporate Lunch With in Sydney.
• Northern Beaches GalleryminorGTM or Marketing PartnerNorthern Beaches Gallery (motivated by owner's own cancer diagnosis) hosts charity art exhibitions and donates prizes to annual events to raise funds and awareness.
• Prestige Furniture LogisticsminorStrategic or Co-development PartnerPrestige Furniture Logistics (specialists in high-end furniture transport) supports the Sydney corporate lunch event with transportation of styling requirements from Coco Republic.
• RetravisioncoreStrategic or Co-development PartnerRetravision helped Dreamer Melanie furnish her new home with white goods and appliances, making her house a sanctuary to come back to during treatment. 19 stores across WA, NT, and SA.
• Run the RiverminorGTM or Marketing PartnerRun the River supports Dreams2Live4 through their annual Brisbane running events, matching donations made when participants register for the event.
• Sharp AirlinesminorStrategic or Co-development PartnerSharp Airlines is a regional aviation business operating across Victoria and Tasmania that proudly supports Dreams2Live4 and helps make dreams come true.
• Snap Print SolutionsminorStrategic or Co-development PartnerSnap Print Solutions at St Leonards/Eastwood provides printing services for Dreams2Live4's needs with professional and personalized service.
• TEGcoreStrategic or Co-development PartnerTEG is a long-time supporter that generously donates wonderful prizes to annual events and helps organize for Dreamers to see their idols perform live.
• Urban Rest ApartmentsminorStrategic or Co-development PartnerUrban Rest Apartments helps make dreams come true by providing premier serviced accommodation for Dreamers across Australia, focusing on wellness, sustainability, and community.
• Veriu Hotel Queen Victoria MarketminorStrategic or Co-development PartnerVeriu (16 boutique hotels) joined as a corporate partner to make dreams come true. Dreamers enjoy staying at Veriu Queen Victoria Market with serviced studio apartments near fresh produce markets.
• Virgin AustraliacoreStrategic or Co-development PartnerVirgin Australia flies Dreamers and Dream Makers across Australia, helping make dreams come true with award-winning service and great value fares.
• Wallboard ToolsminorGTM or Marketing PartnerWallboard Tools has supported Dreams2Live4 for years by donating to and taking part in fundraising events, including Dry July.
• Wes Nel PhotographerminorStrategic or Co-development PartnerWes Nel has captured joy at Dreams2Live4's events for many years, including the Feather Ball, Parliament House lunches, TGIF Ladies Lunches, and annual Sydney Lunch With corporate event.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Make-A-Wish Australia: Australia's flagship wish-granting charity; directly comparable mission and hospital-anchored fulfilment model, though focused on children (under 18) rather than adults with terminal illness.
• Starlight Children's Foundation Australia: Provides wishes and hospital-based programs for seriously ill children and young people in Australia; comparable hospital partnership distribution and donation-funded model.
• Redkite: Australian charity providing financial and emotional support to children and young people (0-24) with cancer; comparable hospital referral model and donation-funded structure, though focused on younger patients.
• Camp Quality: Australian charity supporting children facing cancer and their families through camps, fundraising, and hospital programs; shares donor base, corporate partnership approach, and event-led fundraising model.
• Dream Foundation (US): US-based charity fulfilling wishes for adults with terminal illness; the closest international functional analogue to Dreams2Live4's adult-focused model.

Broad incumbents

• Cancer Council Australia: Australia's largest cancer-focused nonprofit; addresses research, prevention, and patient support but does not provide wish-fulfilment, making it an adjacent incumbent serving the same donor and patient base.
• Make-A-Wish America: Largest wish-granting charity globally; demonstrates the at-scale potential of the wish-fulfilment model but focuses on children, providing a benchmark for what scaled adult cancer wish-granting could become.

Emerging players

• Canteen (Australian Youth Cancer Organisation): Provides support to young people (12-25) impacted by cancer in Australia; partial demographic overlap (transition-age youth) and similar hospital and donor ecosystem.

Regional players

• Peter MacCallum Cancer Foundation: Fundraising arm of a major Australian cancer hospital; shares the Australian cancer-patient donor pool and hospital-anchored model but focuses on research funding rather than wish fulfilment.
• Dreams Come True (UK): UK wish-granting charity for children and young adults with serious conditions; comparable model in a different geography, useful for understanding international scaling approaches.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC-wetea3FhJwbEJs0BqC8mQ
• Facebookfacebook.com/Dreams2live4
• LinkedInlinkedin.com/company/dreams2live4
• Instagraminstagram.com/dreams2live4.aus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dreams2Live4