Hound Honey

What Hound Honey does

Hound Honey is a privately held, membership-based canine and feline concierge service founded in 2021 by Candace Jarkow and headquartered at 40 East 61st Street in New York. The company sells 6-month subscriptions ($400 for dogs in New York, $575 in Los Angeles, $325 for cats in New York) that grant each member a dedicated Hound Honey concierge and a consistent team of three caregivers, plus access to a curated Preferred Vendor List, exclusive events, a rewards program, and philanthropic gifting. Once enrolled, members transact against a broad à la carte menu of services — dog walking ($60/hour), boarding ($185-$195/night), grooming (from $90), training ($120/hour), puppy basics, CPR/life-saving sessions, emotional support animal certification assistance, aging-dog support, and full travel concierge (starting at $1,400 domestic) — which drives the bulk of per-member revenue beyond the membership fee itself.

The company monetizes three streams: recurring 6-month membership dues, pay-as-you-go service fees across more than 30 SKUs, and proprietary product sales including a Homemade by Hound Honey fresh dog food subscription ($697.50-$775/month with NYC delivery) and HH Fast Dry Towels, all transacted through a Shopify storefront. Distribution combines direct e-commerce signup with high-touch concierge onboarding and B2B2C partnerships — Hound Honey is the Official Dog Concierge for LIV Golf, the NHL, and LIV Unlimited, and offers pet concierge amenities through luxury hotel chains (Ritz-Carlton, Waldorf Astoria, JW Marriott, Plaza Hotel, Loews, Carlyle, Gansevoort, Casa del Mar) and luxury residential buildings including One Wall Street. An Advisory Panel anchored by Dr. Douglas Palma (Animal Medical Center), Dylan Lauren, Tamsen Fadal (WPIX), Bruce Karatz, and Mitti Lieberson (Savills USA) lends veterinary and luxury-brand credibility, while a percentage of annual proceeds is donated to ASPCA, Dylan's Candy BarN, and member-designated animal charities.

Hound Honey operates with roughly 30 personnel (24 Canine Crew plus a six-person executive/intern team), serves the NY tri-state area (including Westchester, Long Island, the Hamptons, Connecticut, and New Jersey) and Los Angeles, and is founder-owned with no disclosed institutional funding. An upcoming mobile app is referenced for on-the-go scheduling but no proprietary AI/ML technology is disclosed; the underlying platform is essentially the Shopify e-commerce stack plus human concierge coordination.

Name

Hound Honey

Legal name

Hound Honey

Website

https://houndhoney.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Hound Honey is a privately held, membership-based canine and feline concierge service founded in 2021 in New York that assigns a dedicated concierge and team of three caregivers to affluent pet parents, monetizing 6-month memberships, pay-as-you-go services, and a fresh dog food subscription, and operating across NY tri-state and Los Angeles.

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (81291), Pet Care (except Veterinary) Services (812910)

SIC

Services-Miscellaneous Business Services (7380)

akta.pro primary industry

Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

akta.pro secondary industry

Luxury / Premium Dog Daycare (HSANAFAI)

Keywords

• Pet concierge services
• Dog walking services
• Pet boarding services
• Membership pet care
• Pet grooming services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Fees: Primary revenue is generated through bi-annual (6-month) membership subscriptions. Dog membership is priced at $400 per 6-month period in New York and $575 in Los Angeles. Cat membership is $325 per 6-month period. Membership grants access to a dedicated concierge, preferred vendors, events, rewards program, and all in-house services.
2. Service Fees: Fees for all individual services are charged separately once membership begins. These include dog walking ($60/hour), concierge task time ($45/hour), boarding ($185+/night), grooming (starting at $90), training sessions ($120/hour), pet sitting ($55/hour), travel concierge (flat fee starting at $1,400 domestic), and many more. These represent the primary upsell and land-and-expand revenue stream within the membership model.
3. Product Sales: The company sells proprietary products including Homemade by Hound Honey fresh dog food (1-month supply at $775/month, or 3-month supply at $697.50/month with free delivery) and branded HH Fast Dry Towels. Products are sold through the same Shopify e-commerce storefront.

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

Hound Honey is a premier membership-based dog concierge service that assigns each member a dedicated Hound Honey concierge to handle all canine care needs, from walks, grooming, and boarding to vet appointments, training, travel concierge, and emotional support dog certification. The membership grants access to a curated Preferred Vendor List, exclusive events, a rewards program, and proprietary products including Homemade by Hound Honey fresh dog food and HH Fast Dry Towels.

Product overview

Hound Honey is a premier membership-based dog concierge service that operates as a unified platform combining personalized concierge services with curated vendor access. The core offering consists of two regional membership tiers—Hound Honey Membership (New York) at $400 per six months and Hound Honey Membership (Los Angeles) at $575 per six months—both providing dedicated concierge support, access to preferred vendors, exclusive events, and a rewards program. The product portfolio extends to complementary offerings including Homemade by Hound Honey (fresh, tailored pet food delivery) and HH Fast Dry Towels. The service is built around assigning each member their own Hound Honey Concierge who handles all canine care needs from basic walks to specialized services like emotional support dog certification, vet appointments, and travel arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• Hound Honey Membership (New York) A premier six-month membership subscription providing dedicated concierge services for dog owners in New York, including access to preferred vendors, exclusive events, rewards program, and full-service canine care assistance. Each member is assigned a dedicated Hound Honey concierge and team of 3 consistent caregivers.
• Hound Honey Membership (Los Angeles) A premier six-month membership subscription providing dedicated concierge services for dog owners in Los Angeles at $575 per 6 months, including access to preferred vendors, exclusive events, rewards program, and full-service canine care assistance.
• Homemade by Hound Honey Fresh Dog Food Fresh food made and packaged in NYC, delivered to members' homes using specific ingredients tailored to dogs' nutritional and medical needs. Available as 1-month supply at $775/month or 3-month supply at $697.50/month with free delivery.
• HH Fast Dry Towels Quick-dry towels featuring the Hound Honey logo, offered as a branded product accessory for pet care.

Quantifiable outcome

• Members gain access to a dedicated Hound Honey concierge and 3-person team throughout their 6-month membership
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

39 partnerships are on record, tiered flagship, core, minor and philanthropy.

• LIV GolfflagshipGTM or Marketing PartnerHound Honey is identified as the Official Dog Concierge for LIV Golf, providing canine concierge services in connection with LIV Golf events and activations.
• NHLflagshipGTM or Marketing PartnerHound Honey is identified as the Official Dog Concierge for the NHL (National Hockey League), providing canine concierge services as part of NHL-related events and lifestyle activations.
• LIV UnlimitedflagshipGTM or Marketing PartnerHound Honey is identified as the Official Dog Concierge for LIV Unlimited, providing canine concierge services in connection with LIV Unlimited events and lifestyle experiences.
• Dylan's Candy BarcoreGTM or Marketing PartnerDylan's Candy Bar is listed as a Hound Honey partner. Founder Dylan Lauren serves on the Hound Honey Advisory Panel and is founder/CEO of Dylan's Candy Bar and its philanthropic foundation Dylan's Candy BarN, which helps animals in need. Cross-promotional events and joint brand activations are part of the partnership.
• Ritz-CarltoncoreGTM or Marketing PartnerLuxury hotel brand listed as a Hound Honey partner, offering Hound Honey pet concierge services as amenities for guests' pets.
• Waldorf AstoriacoreGTM or Marketing PartnerLuxury hotel brand listed as a Hound Honey partner, offering Hound Honey pet concierge services as amenities for guests' pets.
• Plaza HotelcoreGTM or Marketing PartnerIconic New York luxury hotel listed as a Hound Honey partner, offering pet concierge services to guests.
• Loews HotelscoreGTM or Marketing PartnerLuxury hotel brand listed as a Hound Honey partner for pet concierge services.
• JW MarriottcoreGTM or Marketing PartnerLuxury hotel brand listed as a Hound Honey partner for pet concierge services.
• Gansevoort Hotel GroupcoreGTM or Marketing PartnerBoutique luxury hotel group listed as a Hound Honey partner for pet concierge services.
• Carlyle HotelminorGTM or Marketing PartnerHistoric New York luxury hotel listed as a Hound Honey partner.
• Casa del MarminorGTM or Marketing PartnerLuxury beachfront hotel brand listed as a Hound Honey partner.
• Seven24coreGTM or Marketing PartnerBrand partner that co-hosted a Hound Honey Happy Hour event. Collaboration involves cross-promotional events and member perks.
• City PicklecoreGTM or Marketing PartnerCity Pickle collaborated with Hound Honey at Wollman Rink and Brooklyn Bridge locations to offer combined pickle ball + dog walking services. Members receive promotional discount codes. Featured in the New York Post.
• BXPminorGTM or Marketing PartnerListed as a Hound Honey partner (likely a lifestyle brand or media company).
• BespokeminorGTM or Marketing PartnerListed as a Hound Honey partner.
• Compass (Real Estate)minorGTM or Marketing PartnerReal estate firm listed as a Hound Honey partner, likely in connection with pet-friendly real estate lifestyle offerings.
• FoundersCardminorGTM or Marketing PartnerMembers club for entrepreneurs listed as a Hound Honey partner, offering cross-member benefits.
• WPIXcoreGTM or Marketing PartnerNew York local TV station (PIX11) that featured Hound Honey on air. Advisory Panel member Tamsen Fadal is a news anchor at WPIX.
• iHeartRadiominorGTM or Marketing PartnerMajor radio and media company listed as a Hound Honey partner for cross-promotional activities.
• Essentia (Wellness Water)minorGTM or Marketing PartnerWellness water brand listed as a Hound Honey partner.
• DuJourminorGTM or Marketing PartnerLuxury lifestyle media brand listed as a Hound Honey partner.
• Nationwide (Pet Insurance)minorGTM or Marketing PartnerPet insurance provider listed as a Hound Honey partner, likely on the Preferred Vendor List.
• RuffwearminorGTM or Marketing PartnerPremium dog apparel and gear brand listed as a Hound Honey partner on the Preferred Vendor List.
• HurttaminorGTM or Marketing PartnerPremium dog apparel brand listed as a Hound Honey partner.
• Dr. MartyminorGTM or Marketing PartnerPet nutrition/freeze-dried food brand (Dr. Marty's) listed as a Hound Honey partner.
• DoggylawnminorGTM or Marketing PartnerDog waste management/lawn care service listed as a Hound Honey partner.
• MySplashPadminorGTM or Marketing PartnerSplash pad/aquatic play feature brand listed as a Hound Honey partner.
• BowsersminorGTM or Marketing PartnerDog furniture brand (Bowsers) listed as a Hound Honey partner.
• Canine StylesminorGTM or Marketing PartnerDog accessories/lifestyle brand listed as a Hound Honey partner.
• PiereminorGTM or Marketing PartnerLifestyle brand listed as a Hound Honey partner.
• PrismminorGTM or Marketing PartnerLifestyle brand listed as a Hound Honey partner.
• Sparks PawsminorGTM or Marketing PartnerPet care brand listed as a Hound Honey partner.
• TartarminorGTM or Marketing PartnerPet dental care brand listed as a Hound Honey partner.
• Pride GroomminorGTM or Marketing PartnerDog grooming brand listed as a Hound Honey partner.
• Allecia MaineminorGTM or Marketing PartnerLifestyle brand listed as a Hound Honey partner.
• DiptyqueminorGTM or Marketing PartnerLuxury fragrance and lifestyle brand listed as a Hound Honey partner.
• ASPCAphilanthropyOthersAmerican Society for the Prevention of Cruelty to Animals. Hound Honey donates a percentage of all annual membership proceeds to the ASPCA as part of its philanthropic program.
• Dylan's Candy BarNphilanthropyOthersDylan's Candy Bar's animal rescue and adoption charitable foundation. Hound Honey is listed as a partner and donates a percentage of annual proceeds. Dylan Lauren, founder of Dylan's Candy Bar, also serves on the Hound Honey Advisory Panel.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Rover: Rover operates the largest online marketplace for pet care, offering dog walking, boarding, sitting, and grooming services across thousands of cities. It is the most direct competitor in terms of service breadth and target customer (pet parents), though Rover is a marketplace model versus Hound Honey's dedicated-concierge model.
• Wag!: Wag! is a major on-demand dog walking and pet care platform with a national footprint of independent pet caregivers. It overlaps directly with Hound Honey on walking, sitting, and boarding services for urban customers.
• Dogtopia: Dogtopia is a franchised dog daycare, boarding, and spa operator with hundreds of locations across North America. It overlaps with Hound Honey's daycare, boarding, and grooming offerings, though it operates a center-based franchise model rather than a concierge one.
• Camp Bow Wow: Camp Bow Wow is a franchised dog daycare and boarding chain with a national presence. It competes with Hound Honey's daycare, boarding, and walking services for affluent urban pet parents, especially in suburban markets around NYC and LA.

Emerging players

• BarkBox / Bark: Bark operates a subscription-based dog products and services ecosystem (BarkBox, Bark Eats, Bark Bright). It overlaps with Hound Honey on the subscription-driven, premium pet parent segment and competes for share of wallet on treats, toys, and fresh food add-ons like Homemade by Hound Honey.
• The Farmer's Dog: The Farmer's Dog is a leading direct-to-consumer fresh dog food subscription brand priced at a premium. It is a direct competitor to Hound Honey's Homemade by Hound Honey fresh food product line and competes for the same affluent, pet-as-family customer.
• TrustedHousesitters: TrustedHousesitters is a membership-based platform connecting pet sitters with pet owners for in-home pet care. It is a comparable membership-subscription pet care model, though it operates as a marketplace rather than a curated concierge.

Broad incumbents

• PetSmart: PetSmart is the largest specialty pet retailer in North America, offering grooming, training, boarding, and adoption services in addition to retail. Its in-store PetSmart PetsHotel boarding and grooming offerings are an adjacent incumbent to Hound Honey's boarding and grooming services.
• Petco: Petco is a major specialty pet retailer with a growing services portfolio including grooming, training, veterinary care (through Petco Vet Care), and adoption. Its expanding full-service pet care offerings put it in indirect competition with Hound Honey's premium services tier.

Others

• Heaven Can Wait Animal Haven (and similar luxury NYC pet concierges): Local NYC-area luxury pet care providers, including upscale dog walkers, boutique boarding facilities, and rescue-adjacent organizations, compete for the same affluent Manhattan and tri-state pet owner segment that Hound Honey targets. They represent the long tail of local competitors and adjacent non-profit ecosystem in the luxury pet care space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/houndhoney1
• Facebookfacebook.com/Hound-Honey-Concierge-110366851405464
• Instagraminstagram.com/HoundHoney
• LinkedInlinkedin.com/company/houndhoney

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hound Honey