What YourStore does

YourStore (legal entity: Ur-Store Systems AG) is a Swiss technology company headquartered in Bern that builds and sells a Smart Store Operating System — an event-driven cloud platform that orchestrates hardware components (doors, lighting, cameras, climate, self-checkout, digital signage, electronic shelf labels) into autonomous and hybrid 24/7 retail operations. The platform is hardware-agnostic, connecting existing retail technology silos rather than replacing them, with an Edge Gateway bridging on-premise hardware to the YourStore Cloud Platform. The company targets SME retailers in Switzerland across farm shops, bakeries, butcheries, dairies, floristry, factory outlets, and local-supply formats, and offers a modular product set including Digital Access (QR/SMS entry), Self-Checkout/POS, Security & Video Surveillance, Store Automation, Digital Signage, Digital Price Labels (Opticon ESLs), Modular Stores (Store-in-a-Box containers), and the Simple Kiosk Shopify app.

The company was founded in 2018, with CEO Jürg Burri having co-founded Rüedu AG as the original live development lab for the Store OS. Rüedu has since scaled to 20+ autonomous farm-shop locations and remains both a flagship reference customer and a co-development partner. With more than 50 projects completed since founding and seven named reference customers (Chartreuse Fleurs, Rüedu, Sempione, Seeburghof, Marschall Regio, Bergkäserei Trub, Chesi & Metzg), YourStore has the deepest installed base of autonomous store deployments in the Swiss market.

YourStore monetizes through a mix of recurring and one-time streams: SaaS platform subscriptions (12-month minimum, monthly or annual billing), hardware rentals (36-month minimum with annual Swiss CPI indexation), hardware sales of containers and Edge Gateways, tiered support plans (Bronze included, Silver, Gold Full Managed Service with guaranteed SLAs), and professional services billed at CHF 180/hour plus zone-based on-site travel fees. Go-to-market is consultative direct sales with a 6–8 week pilot project as the entry point, supplemented by a channel partner ecosystem (Loxone for building controls, B. Bucher AG for refrigeration, Oscartielle for displays, Wallee for payments, Baldegger Sortec for POS, VaMiTech/Mettler Toledo for scales, Opticon for ESLs) and a Shopify-native self-checkout app for global SMB distribution. All operations and customer data are hosted in Switzerland with EU backup.

Name

YourStore

Legal name

Ur-Store Systems AG

Website

https://ur-store.ch

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

YourStore (Ur-Store Systems AG) is a Bern-based Swiss technology company that builds an event-driven Smart Store Operating System orchestrating hardware for autonomous and hybrid 24/7 retail, serving SME retailers across farm shops, dairies, butcheries, floristry, and factory outlets in Switzerland via SaaS, rentals, and managed services.

Ownership category

akta.pro rank

Product category

Retail Automation Software

NAICS

Convenience Retailers (445131), All Other Specialty Food Retailers (445298)

SIC

Retail-Convenience Stores (5412)

akta.pro primary industry

Automated/Unattended Convenience Stores (Smart/Checkout-Free) (CRAHABAK)

akta.pro secondary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Autonomous retail systems
• Self-checkout software
• Retail automation platform
• Smart store technology
• Electronic shelf labels

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Software Subscription (Store OS): Monthly or annual subscription for the YourStore platform (Store OS, cloud management, orchestration). Billed in advance per billing period. Platform availability target: 99.5% annually. Includes software updates, bug fixes, and security patches. Minimum contract term of 12 months with auto-renewal.
2. Hardware Rental: Modular container stores and hardware components rented on a monthly basis. Minimum rental term of 36 months. Annual price indexing to Swiss consumer price index (LIK). Hardware remains property of YourStore.
3. Support & Service Plans: Three-tier support plans (Bronze/Basis, Silver, Gold/Full Service) providing software maintenance, incident management, remote troubleshooting, proactive monitoring, and hardware firmware updates. Plans Bronze included in SaaS; Silver and Gold charged as fixed monthly fees. Gold includes 2 hours/month of consulting support.
4. Hardware Sales: Sale of container stores (Store-in-a-Box), Edge Gateways, Self-Checkout terminals, cameras, and other IoT hardware components. Hardware covered by 24-month warranty; extended warranty available for additional 24 months.
5. Professional Services (Project, Consulting, Engineering, On-Site): Implementation consulting, installation, configuration, training, and on-site services. Charged at CHF 180/hour for additional hours beyond plan inclusions. On-site travel charged per zone (CHF 120 Zone 1 up to 50km; CHF 240 Zone 2 beyond 50km from Bern HQ).
6. Performance / Managed Services (Gold Plan): Full managed services for Gold plan customers, including proactive monitoring, hardware maintenance, and operational SLA with guaranteed response times. May be structured as fixed monthly fee or revenue-dependent performance fee per individual contract.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

YourStore (legally Ur-Store Systems AG) is a Swiss technology company offering autonomous retail solutions through its Store Operating System (Store OS), a SaaS-based platform that combines IoT sensors, cameras, and AI-based product recognition to enable unmanned retail operations. The company provides turnkey modular container stores (Store-in-a-Box) along with hardware components such as Edge Gateways, smart shelves, electronic shelf labels, and digital signage, plus software modules including self-checkout and digital access for SME retailers in Switzerland.

Product overview

YourStore is a Smart Store Operating System platform for autonomous and hybrid retail operations. The core YourStore OS orchestrates all hardware components (doors, lights, cameras, climate control) through an event-driven cloud platform with rent-vs-buy SaaS model. The platform comprises integrated modules including Digital Access (QR/smartphone entry), Security & Video Surveillance (AI cameras), Self-Checkout & POS, Store Automation (lighting/climate), Digital Signage, Digital Price Labels (ESL via Opticon), and Modular Stores (Store-in-a-Box containers for rent or purchase). Simple Kiosk is a sub-brand Shopify-native self-checkout app. The QUBE is a specific modular container product. The ecosystem includes partnerships with Loxone (building control), Wallee (payments), Shopify (e-commerce), Opticon (ESL), VaMiTech/Mettler Toledo (scales), Oscartielle (refrigerated displays), and B. Bucher AG (refrigeration).

Differentiator

Problem solved

Functional benefit

Brands

• Store OS: The core operating system platform that orchestrates hardware components (doors, lights, cameras, climate control) for autonomous store operations.
• Simple Kiosk
• Store-in-a-Box
• QUBE

Products and services

• Store Operating System (Store OS)

Quantifiable outcome

• Bergkäserei Trub recorded 400+ visits on the first day of its autonomous Stöckli opening
• +4 more outcomes

Named customers7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature7 records

Partnerships

17 partnerships are on record, tiered core and supporting.

• LoxonecoreTechnology or IntegrationLoxone is the primary building control partner for YourStore's standard projects. Provides smart lighting, climate, and access control for automated store operations. YourStore integrates Loxone as the core building automation layer for its standard autonomous store solutions.
• B. Bucher AGcoreTechnology or IntegrationB. Bucher AG provides custom refrigeration systems for YourStore's automated stores. Ensures temperature control and freshness for perishable goods (meat, cheese, dairy) in unmanned 24/7 environments. YourStore integrates Bucher refrigeration into its orchestration layer for monitoring and alerting.
• OscartiellecoreTechnology or IntegrationOscartielle supplies high-quality refrigerated display cases. YourStore is their Swiss distribution partner, seamlessly integrating Oscartielle refrigerated displays into automated stores as part of its turnkey offering.
• WalleecoreTechnology or IntegrationWallee provides payment processing solutions for YourStore's self-checkout terminals. Integrated into the Simple Kiosk product for Shopify merchants and into the broader autonomous store checkout experience.
• Baldegger SortecsupportingTechnology or IntegrationPOS solutions provider that optimizes the payment process for YourStore's checkout solutions. Offers point-of-sale expertise and integration into YourStore's orchestration layer.
• VaMiTechsupportingTechnology or IntegrationSwiss integration partner for Mettler Toledo scales. VaMiTech enables seamless integration of professional weighing equipment into YourStore's self-checkout process for produce sold by weight.
• Google CloudcoreTechnology or IntegrationMain cloud infrastructure provider for the YourStore Cloud Platform, hosting application infrastructure, databases, and application logic. Also provides Google Workspace (email/Drive). Core data hosted in Switzerland (Zurich) with EU backup. Authentication via Google Identity Platform and CDN via Google Cloud CDN.
• balenaCloudcoreTechnology or IntegrationProvides edge infrastructure and management for IoT gateways (Edge Devices) deployed in physical store locations. Enables remote management, updates, and monitoring of the Edge Gateway hardware across all store installations.
• TwiliocoreTechnology or IntegrationSMS gateway for sending alarm notifications and authentication SMS codes (for QR access verification). Used for real-time incident alerts to store operators and for the digital access flow.
• ResendsupportingTechnology or IntegrationTransactional email platform for sending system notifications, receipts, and other automated emails from YourStore's cloud applications. Data hosted in Ireland (Dublin).
• AtlassiansupportingTechnology or IntegrationInternal collaboration tools: Jira (project management) and Confluence (knowledge base). Used by YourStore internally for project management and operational documentation.
• 1PasswordsupportingTechnology or IntegrationSecure password management for YourStore's internal staff. Stores encrypted credentials (passwords, API keys) for system maintenance access.
• Ubiquiti / UnificoreTechnology or IntegrationVideo surveillance and access management hardware. Unifi cameras and access control systems are integrated into YourStore's security and monitoring layer. Only applicable when YourStore manages the customer's Unifi account as part of managed services. Note: video footage stored locally on customer hardware.
• OpticoncoreTechnology or IntegrationElectronic shelf label (ESL) hardware provider for YourStore's digital price labeling solution. Opticon e-paper displays (up to 5-year battery life, offline-capable) are managed via YourStore's Edge Gateway and cloud platform.
• bexiosupportingTechnology or IntegrationSwiss accounting and CRM software for B2B contact management, invoicing, and financial administration. bexio handles YourStore's own accounting and invoicing workflows.
• ZohosupportingTechnology or IntegrationZoho Corporation provides CRM, customer support ticketing system, and newsletter management for YourStore. Handles lead management, customer communication, and marketing automation.
• Rüedu AGcoreStrategic or Co-development PartnerRüedu AG is the origin case and co-development partner of YourStore. CEO Jürg Burri was co-founder of Rüedu, which served as the live development lab for the YourStore Store OS. Rüedu has scaled to 20+ locations using YourStore's technology, and Rüedu's operational experience directly shaped the product's architecture. Rüedu is both a reference customer and a foundational product development partner.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• AiFi: AiFi provides camera-based, checkout-free autonomous-store technology deployed in sports venues, airports, and convenience stores globally. It is the most direct competitor to YourStore's Store OS, operating at larger scale across multiple geographies.
• Trigo: Trigo builds computer-vision-based autonomous grocery and retail stores for European supermarket chains (Tesco, REWE, Netto). It competes in the same hardware-agnostic autonomous-store category as YourStore but at enterprise retail-chain scale rather than SME.
• Zippin: Zippin offers AI-powered checkout-free store technology with a focus on convenience and grocery formats. Directly comparable to YourStore's autonomous-store value proposition, serving similar customer segments (sports venues, grocery, convenience).
• Standard Cognition: Standard Cognition provides checkout-free computer-vision technology targeting grocery and retail. It competes head-to-head with YourStore on autonomous-store vision and orchestration, though typically at larger enterprise scale.
• Grabango: Grabango retrofits existing grocery and retail stores with checkout-free technology using computer vision. Comparable to YourStore's retrofit/hybrid offering (e.g., Chartreuse Fleurs 24/7 Module), differing primarily in target customer size.

Emerging players

• Shopic: Shopic provides clip-on AI-powered smart-cart devices that add checkout-free functionality to existing grocery carts. Comparable as an emerging retail-automation player targeting similar self-checkout use cases, though via a different hardware form factor.
• VenHub Global: VenHub builds fully autonomous modular smart-store containers (similar in concept to YourStore's Store-in-a-Box / QUBE modular stores), positioned as a global emerging player in the autonomous-container retail category.

Broad incumbents

• Diebold Nixdorf: Diebold Nixdorf is a global incumbent providing POS hardware, software, and retail automation at scale. Comparable as a broad incumbent in self-checkout and store operations, though not specialized in fully autonomous/24/7 unattended stores like YourStore.
• Toshiba Global Commerce Solutions: Toshiba Global Commerce Solutions is a major incumbent in retail POS and self-checkout hardware/software. Overlaps with YourStore's self-checkout module and broader retail-automation ecosystem, but as part of a much larger enterprise product suite.
• 365 Retail Markets: 365 Retail Markets provides self-checkout kiosks and micro-market technology for convenience and unattended retail. Comparable to YourStore's Simple Kiosk and autonomous-store offerings for convenience retail, though broader in portfolio scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/yourstore
• LinkedInlinkedin.com/company/yourstore-ch

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YourStore