What lilaas.ai does

lilaas.ai is a Brazilian AI automation startup founded in 2025 and headquartered in São Paulo, Brazil. The company develops conversational AI agents that operate natively on WhatsApp and Telegram — the dominant messaging channels in Brazil — to automate customer communication, appointment scheduling, sales workflows, technical support, financial queries, and bespoke business processes. Its portfolio comprises six specialized agents (Attendance, Sales, Technical Support, Scheduling, Financial, and Custom), of which the Scheduling Agent is the current consumer-facing flagship and is being released via a waitlist. The platform uses natural language understanding and generative AI to maintain contextually rich conversations, integrates with WhatsApp Business API, Telegram, and CRM systems, and is positioned as LGPD-compliant for Brazilian data protection requirements.

The business model combines recurring subscription revenue (AI agent services, business automation solutions, and technical support) with professional services revenue (AI consulting and team training). Go-to-market is sales-led, anchored by a free 30-minute consultancy that funnels prospects into customized proposals; a self-serve waitlist supplements the funnel for the scheduling product. Pricing is not publicly disclosed and is set per engagement based on project complexity and client scale, targeting Brazilian SMBs across healthcare, dental, legal, fitness, and other service-based verticals that rely heavily on WhatsApp for client interaction.

Operationally, the company is in formation stage: it is privately held by its three co-founders (Matheus Marcucci — CEO, João Leniar — COO, Thales Meier — CTO), has no disclosed funding rounds, no reported revenue, and a workforce consisting solely of the founders. Its stated differentiators are Brazilian-market specialization, WhatsApp-native design, 24/7 availability, and continuous learning from each interaction. Material risks include single-country concentration, lack of disclosed proprietary AI IP, and competition from both global conversational AI platforms and Brazilian point solutions.

Name

lilaas.ai

Legal name

lilaas.ai

Website

https://lilaas.ai

Company type

Private

Founded year

2025

Operating status

Operating

Short description

lilaas.ai is a Brazilian AI startup founded in 2025 that builds WhatsApp and Telegram-native conversational AI agents for appointment scheduling, sales, support, and business automation, serving SMBs in healthcare, legal, dental, and fitness verticals across Brazil.

Ownership category

akta.pro rank

Product category

Conversational AI Platform

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511), Management Consulting Services (54161)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

akta.pro secondary industries

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)

Keywords

• Conversational AI agents
• WhatsApp automation software
• Appointment scheduling AI
• Business process automation
• Customer service automation

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. AI Agent Services: Development and implementation of conversational AI agents for messaging platforms, with ongoing support and maintenance.
2. Business Automation Solutions: Enterprise automation solutions for business processes including sales, support, internal operations, and marketing.
3. AI Consulting: Consulting services for AI implementation, providing strategic guidance on automation adoption.
4. Training Services: Team training and capacity building for utilizing implemented AI solutions.
5. Technical Support: Ongoing technical support and maintenance for implemented services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

lilaas.ai develops and sells conversational AI agents for WhatsApp and Telegram that automate customer service, sales, appointment scheduling, technical support, and financial operations for Brazilian businesses. The platform comprises six specialized agents (Attendance, Sales, Technical Support, Scheduling, Financial, and Custom) powered by natural language processing and generative AI, and is complemented by AI consulting, business automation services, and team training.

Product overview

lilaas.ai is a Brazilian AI startup (founded 2025) offering a platform of six specialized conversational AI agents operating on WhatsApp and Telegram: Attendance Agent, Sales Agent, Technical Support Agent, Scheduling Agent, Financial Agent, and Custom Agent. The core offering is AI-powered business automation through these agents, which automate customer interactions, sales processes, scheduling, technical support, and financial operations. The platform also includes complementary services: AI consulting (with free initial consultation), technical support and maintenance, and team training. The Scheduling Agent is the primary consumer-facing product currently on waitlist. The agents use natural language processing for conversational interactions and integrate natively with WhatsApp Business API and Telegram, with CRM integration mentioned for sales workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Agente de Atendimento (Attendance Agent) Conversational AI agent specialized in resolving customer doubts, providing information, triaging requests, escalating to human agents, and tracking conversation history. Designed for businesses that need 24/7 customer service on WhatsApp and Telegram with 80% response-time reduction.
• Agente de Vendas (Sales Agent) Conversational AI agent focused on qualifying leads, presenting products, conducting sales conversations, scheduling meetings, and triggering automatic follow-ups. Designed for Brazilian SMBs and sales teams seeking WhatsApp-native sales automation with reported 45% conversion increase.
• Agente de Suporte Técnico (Technical Support Agent) Conversational AI agent specialized in diagnosing technical problems, guiding installations step-by-step, integrating with knowledge bases, and collecting logs and troubleshooting information. Designed for businesses handling product troubleshooting over WhatsApp/Telegram, with reported 90% technical problem resolution.
• Agente de Agendamento (Scheduling Agent) Conversational AI agent that manages calendars, schedules appointments, sends confirmations and automatic reminders, verifies availability, and handles smart rescheduling on WhatsApp. Primary product targeting Brazilian healthcare and service-based professionals, with reported 60% reduction in no-shows.
• Agente Financeiro (Financial Agent) Conversational AI agent handling collections, balance inquiries, payment processing, invoice queries, deadline negotiation, and financial reports via WhatsApp/Telegram. Designed for businesses managing receivables and customer financial interactions, with reported 40% reduction in default rates.
• Agente Personalizado (Custom Agent) Custom-developed conversational AI agent tailored to a specific business's unique processes, including custom development, system integration, specialized training, and dedicated support. Designed for clients needing a 100% customized AI agent beyond the standard agent templates.
• Automação Empresarial (Business Automation) AI-powered business automation solution covering attendance, sales, internal processes, finance, marketing campaigns, and reporting/analytics. Designed for Brazilian SMBs and mid-market businesses seeking to eliminate repetitive tasks, with reported up to 60% reduction in operational costs.
• Consultoria em IA (AI Consulting) Consulting service that includes a free 30-minute initial consultation to analyze business processes, identify automation opportunities, and deliver a personalized proposal with timeline and investment details. Designed for prospective Brazilian clients evaluating AI adoption.
• Suporte Técnico e Treinamento (Technical Support and Training) Ongoing technical support, maintenance, and team training service for implemented AI agents, including 24/7 support, continuous maintenance, regular updates, and performance-based optimizations. Designed as the post-sale support layer for clients of the AI agent platform.

Quantifiable outcome

• 80% reduction in response time
• +9 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Zenvia: Brazil-based conversational AI and CX platform offering WhatsApp Business API solutions, chatbots, and automation tools for SMB and enterprise customers. Direct competitor in the Brazilian WhatsApp AI agent market.
• Take Blip: Brazilian conversational AI and chatbot platform with strong WhatsApp Business API integration, serving enterprise and SMB customers across LATAM. Direct competitor targeting similar use cases in scheduling, sales, and support automation.
• Weni: Brazilian AI customer engagement platform built natively on WhatsApp Business API, offering automated flows for customer service, sales, and scheduling. Directly comparable to lilaas.ai's multi-agent approach in the Brazilian market.
• Aivo: LATAM-based conversational AI platform offering AI agents for customer service and sales across WhatsApp and other channels. Direct competitor in the conversational AI agent space targeting similar SMB and enterprise verticals.
• Botmaker: LATAM conversational AI platform offering chatbots and automation for messaging channels including WhatsApp. Comparable as a competitor serving the same regional market with similar product categories.

Emerging players

• InBot: Brazilian chatbot and automation platform focused on WhatsApp for SMBs. Comparable as a regional player offering similar conversational AI agent capabilities for Brazilian service businesses.

Broad incumbents

• Sinch: Global CPaaS and conversational AI cloud provider with WhatsApp Business API capabilities and AI agent offerings. Comparable as a broader incumbent that competes in the messaging automation and conversational AI layer.
• Twilio: Global cloud communications platform providing WhatsApp Business API access, messaging infrastructure, and increasingly AI-driven conversational capabilities. Comparable as an upstream messaging platform and broader competitor in conversational automation.
• HubSpot: Global CRM and marketing automation platform with AI-powered chat, scheduling, and sales tools (including WhatsApp integrations). Comparable as a broad incumbent that could absorb lilaas.ai's use cases into a wider suite.
• Salesforce Einstein Bots: Enterprise CRM platform with conversational AI bots, scheduling, and WhatsApp integration capabilities. Comparable as a broad incumbent competing for the same conversational AI and automation use cases at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lilaas-ai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about lilaas.ai