flakeflow
FlakeFlow is a Brazilian low-code SaaS platform, founded in 2024 in Balneário Camboriú, that automates operational workflows and digitizes processes for SMB and mid-market customers in manufacturing, healthcare, retail, and metallurgy, integrating with Protheus ERP and WhatsApp.
- Company typePrivate
- Founded2024
- HeadquartersBalneário Camboriú, Brazil
- Headcount—
- GTM typeB2B
- OfferingSoftware
What flakeflow does
FlakeFlow is a Brazilian SaaS company founded in 2024 and headquartered in Balneário Camboriú, Santa Catarina, that delivers low-code workflow automation and process digitization primarily to small and mid-sized Brazilian businesses. The platform enables users to build, deploy, and monitor automated operational workflows without writing code, integrating natively with the TOTVS Protheus ERP system and connecting to WhatsApp, Telegram, and email for omnichannel notifications and approvals. Underlying technology combines a visual no-code builder, embedded AI agents (used in modules such as NFe validation and decisioning), and a library of pre-built workflow templates across verticals including manufacturing, healthcare, retail, and metallurgical processes. Operational scale disclosed includes 50+ customers, 500+ active workflows, and a 99.9% uptime SLA.
The business model is subscription SaaS with quote-based, project-driven onboarding priced on workflow volume and integration complexity, targeting the long tail of Brazilian SMBs and mid-market firms that lack internal IT capacity to deploy traditional RPA or BPM suites. Go-to-market relies on verticalized templates, channel partnerships with TOTVS/Protheus resellers, and brand visibility through awards such as the Prêmio Otimista de Inovação 2024, Startup World Cup, and Entrepreneurship World Cup 2025. The company is privately held, bootstrapped, and led by co-founders Cristian Puton Nodari and Luciano Lazeri; it is also a resident of NINNAHub and a participant in the BRDE Labs SC e RS 2025 acceleration program, with an applied-AI research partnership with PRAIA – Instituto Atlântico. No external funding rounds, ARR, or headcount figures have been disclosed.
flakeflow firmographics
Firmographics- Name
- flakeflow
- Legal name
- FlakeFlow
- Website
- https://flakeflow.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Short description
- FlakeFlow is a Brazilian low-code SaaS platform, founded in 2024 in Balneário Camboriú, that automates operational workflows and digitizes processes for SMB and mid-market customers in manufacturing, healthcare, retail, and metallurgy, integrating with Protheus ERP and WhatsApp.
- Ownership category
- akta.pro rank
flakeflow industry classification
Industry- Product category
- Workflow Automation Software
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
- akta.pro secondary industries
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF), eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ), Workflow Automation & No-Code Collaboration (BPAMAMAK), Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
Keywords
Where flakeflow is headquartered
LocationHeadquarters
- HQ city
- Balneário Camboriú
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
flakeflow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Workflow Automation Platform Subscription: Cloud-based SaaS platform for workflow automation with customizable pre-configured solutions. Customers pay for workflow management capabilities with ERP integration and messaging notifications. Competitive pricing structure designed for SMEs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based pricing tailored to customer needs |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
flakeflow product offering
Product offeringCore offering
FlakeFlow is a cloud-based enterprise workflow automation platform that connects people, processes, and data through pre-configured and customizable workflows. The platform embeds AI agents and integrates natively with Protheus ERP, WhatsApp, Telegram, and SEFAZ to automate tasks such as NFe (Nota Fiscal) validation, purchase approvals, supplier follow-up, indirect purchase requests, non-conformity recording, and audit traceability for organizations in Brazil.
Product overview
FlakeFlow is a cloud-based enterprise workflow automation platform positioned as a unified suite of pre-configured, customizable workflow modules. The core platform (Plataforma de Workflows Empresariais) provides the orchestration engine, approval routing, dashboarding, and embedded AI agents. It is offered alongside a portfolio of named workflow solutions: Validação de NFe (NFe validation with SEFAZ/Protheus integration), Aprovação de Compras no WhatsApp (WhatsApp-based purchase approvals), Follow-Up de Fornecedores (supplier performance tracking), Adiantamento de Ordem de Compra (purchase order advance automation), RNC – Registro de Não Conformidade (non-conformity management), Solicitação de Compras Indiretas (indirect purchasing), and Fluxo de Auditoria (audit process automation). The platform serves manufacturing/industries, metalworking, healthcare, and retail segments. It connects with external systems including Protheus (ERP), WhatsApp, Telegram, and SEFAZ. The company reports 500+ active workflows and 50+ client companies.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Reduce processing time for purchase order advances by 70%
- +1 more outcomes
Companies that use flakeflow
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
flakeflow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature6 records
flakeflow partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Banco Regional de Desenvolvimento do Extremo Sul (BRDE)minorApproved in BRDE Labs acceleration program for 2025 in Santa Catarina and Rio Grande do Sul. Provides access to regional development funding, mentorship, and business development support.
- NINNAHubcoreResident member at NINNAHub, the largest open innovation hub in CE (Ceará), Brazil. Provides access to innovation ecosystem, mentorship, and networking opportunities within the regional startup community.
- PRAIA – Instituto AtlânticocoreResident at PRAIA – Instituto Atlântico, focused on research and development with emphasis on artificial intelligence. Strategic partnership for AI technology development and integration into workflow automation platform.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
flakeflow competitors and assessment
Company assessmentDirect peers
- Pipefy: Brazilian-born no-code workflow automation and BPM platform serving HR, procurement, finance, and operations teams across Latin America and globally. Directly comparable as a low-code process automation SaaS targeting Brazilian and global enterprises with pre-built workflow templates.
- Nintex: Process automation and document workflow platform offering no-code workflow builders, eSign, process intelligence, and RPA. Comparable to FlakeFlow as a low-code BPM/workflow suite, though without the Protheus/SEFAZ/WhatsApp Brazil-localized integrations.
Broad incumbents
- TOTVS: Brazil's largest enterprise software vendor and owner of the Protheus ERP that FlakeFlow integrates with. Competes broadly with FlakeFlow's workflow automation layer because TOTVS has its own BPM, procurement, and approval modules inside Protheus and could natively bundle workflow automation.
- UiPath: Global leader in RPA and hyperautomation platforms offering attended/unattended bots, process mining, and AI-powered automation. Comparable as an enterprise process automation platform, though focused on global Fortune 500 rather than Brazilian ERP-native workflows.
- Microsoft Power Automate: Microsoft's low-code workflow, RPA, and process automation suite embedded in the Microsoft 365 and Dynamics ecosystem. Competes with FlakeFlow in the broader low-code/RPA category and increasingly in AI-augmented workflow automation.
- Automation Anywhere: Enterprise RPA and intelligent automation vendor with AI agents embedded in bots. Comparable to FlakeFlow's AI-agent-driven workflow automation positioning at enterprise scale, though without FlakeFlow's Brazil-specific ERP and WhatsApp integrations.
- ServiceNow: Enterprise workflow and hyperautomation platform with deep capabilities in approvals, procurement, audit, and HR service delivery — overlapping with FlakeFlow's RNC, audit, and indirect purchasing modules. Targets large global enterprises with higher price points.
Regional players
- ZapSign: Brazilian digital signature and document workflow platform widely used in Brazilian enterprises for approvals and contracting. Comparable in the Brazilian workflow/digital-approval category, particularly for purchase order and contract approval flows.
Emerging players
- ClickUp: Work management and no-code workflow automation platform with forms, approvals, and AI automation features. Comparable as a low-code workflow automation suite for SMEs and mid-market, though positioned as horizontal work management rather than Brazilian ERP-integrated automation.
- monday.com: Low-code work operating system with workflow automation, approvals, and AI-powered building blocks. Comparable to FlakeFlow in no-code workflow design and business process digitization, though targeting global horizontal use cases rather than Brazilian-specific ERP/tax integrations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
flakeflow social profiles
Digital presenceflakeflow compliance and trust
Trust signalCompliance1 record
flakeflow financial estimates
Financial estimateRevenue estimate
Valuation estimate
flakeflow leadership team
Management profileNumber of profiles
Profiles2 records
flakeflow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
flakeflow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about flakeflow
What does flakeflow do?
FlakeFlow is a cloud-based enterprise workflow automation platform that connects people, processes, and data through pre-configured and customizable workflows. The platform embeds AI agents and integrates natively with Protheus ERP, WhatsApp, Telegram, and SEFAZ to automate tasks such as NFe (Nota Fiscal) validation, purchase approvals, supplier follow-up, indirect purchase requests, non-conformity recording, and audit traceability for organizations in Brazil.
Is flakeflow a public or private company?
flakeflow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was flakeflow founded?
flakeflow was founded in 2024.
Where is flakeflow based?
flakeflow is headquartered in Balneário Camboriú, Brazil, in the Latin America region.
How does flakeflow make money?
One revenue line is on record: workflow Automation Platform Subscription.
Who are flakeflow's main competitors?
Direct peers on record are Pipefy and Nintex. Broad incumbents are TOTVS, UiPath, Microsoft Power Automate, Automation Anywhere and ServiceNow. ZapSign is listed as a regional player. Emerging players are ClickUp and monday.com.
Does flakeflow have an API?
No public API is recorded for flakeflow.
What industry is flakeflow in?
flakeflow's product category is Workflow Automation Software. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites, with a secondary code of HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms. Its NAICS code is 5132 and its SIC code is 7372.