givematch

What givematch does

GiveMatch, operated by Givetree Ltd (England and Wales), is a donation platform founded in 2020 by Ismael Dainehine that uses a viral referral and match-funding mechanism to amplify charitable giving. When a donor gives through the platform, they receive a unique referral link; once two friends donate via that link, GiveMatch matches the original donation, effectively doubling the contribution to the charity. The core technology stack is a web and mobile application (app.givematch.com) with a separate charity-facing portal (charity.givematch.com), real-time fundraising dashboards, and integrations with Stripe for payments and standard marketing tools (Facebook Pixel, Google Analytics, Google Ads). Match funding capital is sourced from external partners — Donor Advised Funds operated by Myriad USA, Myriad Canada, and The Compassion Fund — alongside allocations from sister platform MyTenNights.

The platform serves four primary customer segments: individual donors and fundraisers, registered charities (across health, disability, education, faith, and humanitarian causes), corporate and foundation partners seeking workplace and matching giving programs, and high-net-worth philanthropists. GTM motion is hybrid: a product-led growth viral loop for individual donors via self-serve web and mobile, and direct enterprise sales supported by dedicated Customer Success Managers for charity and corporate partners. Seasonal campaigns (Daily Leaderboard, Triple the Impact at Ramadan, Christmas, and Giving Tuesday) drive concentrated engagement during peak giving periods.

Revenue is derived from optional donor tips, administrative and payment processing fees (which donors may optionally cover), and bespoke partnership fees for charities and corporate partners (annual billing cadence). Charity onboarding includes a 30-day free trial. Reported scale includes over £10 million in charitable income facilitated across 120 countries, over £1 million in match funding donated to partners, and approximately 5,500 new donors per year on average. The company operates with 1-10 employees from a London headquarters.

Name

givematch

Legal name

Givetree Ltd

Website

https://givematch.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

GiveMatch is a UK-based donation platform that doubles charitable giving via a viral referral-matching mechanism, serving individual donors, registered charities, corporate partners, and philanthropists across 120 countries through a web and mobile platform.

Ownership category

akta.pro rank

Product category

Charitable Fundraising Platform

NAICS

Other Grantmaking and Giving Services (813219), Grantmaking and Giving Services (8132)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

akta.pro secondary industries

Donor-Advised Fund (DAF) Sponsors (BPAGAKAF), Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

Keywords

• Charity fundraising platform
• Match funding technology
• Online donation platform
• Viral referral fundraising
• Corporate giving software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Administrative & Processing Fees: GiveMatch incurs administrative fees including third-party payment processing fees when donors make donations. Donors have the option to cover these fees on behalf of the charity. The fees are deducted from the donation amount before being passed to the charity if the donor does not choose to cover them.
2. Optional Tips: Donors may choose to give an optional tip at the time of their donation, which GiveMatch collects and retains as revenue.
3. Partner Commissions & Fees: GiveMatch receives separate fees and commissions from the organisations it partners with as part of providing its services. Fees are created bespoke for individual partnerships based on partnership type.
4. Corporate Partnership Services: Custom fee arrangements for matching partners, workplace giving solutions, and sector partners. All fees are created bespoke for individual partnerships based on the type of partnership and causes being supported.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

GiveMatch operates a web and mobile fundraising platform that doubles charitable donations through a viral social-sharing and referral mechanism. When a donor shares a personalised referral link and two friends subsequently donate, GiveMatch matches the original donation from a Match Pot funded by philanthropic foundations and tech-for-good partners. The platform serves individual donors, registered charities, and corporate/foundation giving partners across 120 countries, with donations routed through Donor Advised Fund (DAF) partners before reaching charities.

Product overview

GiveMatch operates as a unified fundraising platform centered on its core match funding product, where charitable donations are doubled when donors successfully refer two friends. The platform consists of the main GiveMatch Platform for individual fundraisers and charities, supplemented by promotional modules including the Daily Leaderboard Challenge, Christmas Campaign (Triple the Impact), and Ramadan Campaign. The ecosystem includes related tech-for-good platforms such as MyTenNights, founded by the same entrepreneur, and is supported by dedicated customer success management services.

Differentiator

Problem solved

Functional benefit

Products and services

• GiveMatch Platform A web and mobile fundraising platform that doubles charitable donations through a viral social sharing and referral model. After donating, donors receive a personalised referral link; when two friends donate via that link, GiveMatch matches the original donation from its Match Pot. Serves individual donors, registered charities, and corporate giving partners across 120 countries.
• GiveMatch Individual Fundraiser Allows individuals to create personal fundraisers for a chosen charity and earn double donations by sharing a personalised referral link that prompts two friends to donate. Targets individual donors, community fundraisers, and supporters running events such as runs or skydives.
• GiveMatch Charity Portal Dedicated portal for registered charities to register, create and run fundraising campaigns, access their allocated match pot, view real-time dashboards of donations and match funding, and participate in promotional competitions. Includes onboarding, training, and ongoing support from a dedicated Customer Success Manager.
• Daily Leaderboard Challenge An always-on promotional competition for charities on the GiveMatch platform. Charities compete across three daily categories (Most Raised, Most Matched, Most Donors) to win additional match funding rewards of up to £300 per day, increasing campaign engagement and visibility.
• Christmas Campaign (Triple the Impact) Seasonal Christmas fundraising campaign where matched donations are tripled (rather than the standard doubling) during the December 1-14 window, alongside a Festive Leaderboard Challenge with daily rewards between £50 and £1,000 for top-performing charities.
• Ramadan Campaign Seasonal Ramadan fundraising campaign with a daily leaderboard where participating charities can win up to £4,500 per day in match funding rewards (Ramadan 2025: up to £1,500/day). Designed to amplify donations during the peak charitable giving period of Ramadan.
• Corporate Giving Partnership Bespoke corporate giving offering for businesses, employers, and philanthropic foundations. Includes matching partnerships, workplace giving programs, employee engagement in giving, match fund allocation, and impact reporting. Fees are created bespoke per partnership and reviewed annually.

Quantifiable outcome

• Donors are 84% more likely to donate, and 1 in 3 give larger gifts when a match is available
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Ismael Dainehine (Founder & CEO)coreOthers · 1 January 2020Founder and CEO of GiveMatch, also founder of MyTenNights platform. Drives the overall strategy and vision for the company's charitable giving technology.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JustGiving: UK-headquartered crowdfunding and donation platform for charities and individuals, sharing GiveMatch's donor-to-charity donation flow and social-sharing model.
• GoFundMe: Global personal-cause and charitable crowdfunding platform that directly competes for individual donors and charities using similar self-serve fundraiser pages and viral sharing.
• GiveButter: Donation and fundraising platform for charities that closely matches its matching/campaigning features and donor-to-Churn viral referral flow.
• Funraise: Nonprofit fundraising and donation platform serving registered charities with online donation pages and donor CRM — a direct competitor for GiveMatch's registered charity customer segment.
• Donorbox: Online donation platform purpose-built for nonprofits with recurring giving, campaign pages and donor management, competing for the same registered charity and individual donor audience as GiveMatch.

Broad incumbents

• Bonterra (formerly Network for Good / Classy): Broader nonprofit software suite (donation platform, fundraising, employee movement services) offering overlapping capabilities to GiveMatch as part of a wider portfolio rather than specialising in viral matching.
• Blackbaud: Enterprise software incumbent for the nonprofit sector (CRM, fundraising, financial management) that competes indirectly via a much broader portfolio rather than a viral-match niche.

Emerging players

• Pledge: Fundraising and donation platform for nonprofits and brands that overlaps with GiveMatch's donation flows and partner reporting, but focuses more on brand/cause partnerships than viral matching.
• Tiltify: Charity fundraising platform with social/sharing mechanics, focused on livestream and creator-led giving; partial overlap with GiveMatch's viral referral approach but differentiated use case.
• Give Lively: Free donation platform for nonprofits with campaign pages and sharing tools, competing for the same registered-charity segment as GiveMatch but without a dedicated matching pool model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/givematch

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about givematch