Rappi

What Rappi does

Rappi is a Bogotá-founded Latin American super-app that connects more than 35 million monthly users across nine countries (Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico, Peru, and Uruguay) with restaurants, supermarkets, pharmacies, and convenience retailers through a network of 200,000+ gig couriers and 400+ RappiTurbo dark stores. Its core platform aggregates multi-category on-demand delivery without owning inventory, enabling 10-minute delivery on groceries and essentials through the Turbo dark-store network while standard restaurant and retail orders are routed through 40,000+ merchant partners via real-time order-allocation algorithms. The technology stack combines iOS/Android consumer apps, a merchant platform, AI-driven logistics optimization (including Fountain9 inventory management), and AI-powered image and personalization layers (Photoroom integration, recommendation engines).

Rappi monetizes through a 15-30% take-rate on delivery commissions, the RappiPrime subscription offering free delivery, the RappiAds brand advertising platform (growing 40% year-over-year), and embedded fintech services — RappiPay (digital wallet and savings accounts, 300,000+ customers in Colombia via the Banco Davivienda joint venture) and RappiCard credit cards (recently divested in Mexico to Banorte for $50 million). Rappi Travel, launched with Civitatis in November 2024, extends the platform into tours and activities. Reported financial scale includes $7.5 billion+ in cumulative GMV, $1.3 billion in ARR for 2024, four consecutive quarters of positive EBITDA, a 2021 peak valuation of $5.25 billion, and over $2 billion in total funding — including a $1 billion SoftBank investment in 2019, a $500M+ Series F led by T. Rowe Price in 2021, and a $25 million Amazon convertible note in September 2025 tied to the Amazon Now 15-minute grocery partnership. Management has indicated evaluation of a late-2026 Wall Street IPO.

Name

Rappi

Legal name

Rappi Inc.

Website

https://rappi.com.mx

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rappi is a Latin American super-app platform connecting 35+ million monthly users across 9 countries with restaurants, retailers, pharmacies, and financial services via 200,000+ couriers, 400+ dark stores, and embedded fintech.

Ownership category

akta.pro rank

Product category

On-Demand Delivery Marketplace

NAICS

Credit Card Issuing (52221), Consumer Lending (522291)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Grocery & Convenience Delivery Platforms (BPAMAHAC)

Keywords

• On-demand delivery
• Quick commerce
• Super-app platform
• Embedded fintech
• Last-mile logistics

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Delivery Commissions: Commission fees charged to restaurant and retail partners, typically ranging from 15%-30% of order value.
2. RappiPrime Subscription: Subscription service offering free delivery and other premium benefits to frequent users.
3. Rappi Ads: Advertising platform for brands and restaurants within the app, reporting 40% year-over-year growth.
4. RappiPay Fintech Services: Embedded financial services including digital wallet, payments, and credit products. RappiCard issued over 200,000 credit cards and 300,000 savings accounts in Colombia.
5. Delivery Transaction Fees: Per-delivery fees from logistics services, with delivery costs representing approximately 10% of GMV for the platform model.
6. Partnership Fees (Amazon Now): Revenue from Amazon partnership for Amazon Now 15-minute delivery service in Mexico and Brazil, with free delivery for Prime members.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Rappi operates a multi-category on-demand delivery super-app that connects 35+ million consumers with 40,000+ restaurant, grocery, pharmacy, and retail merchants across nine Latin American countries through a 200,000-courier gig network. The platform monetizes via merchant commissions (15–30%), RappiPrime subscriptions, RappiAds in-app advertising, and embedded fintech (RappiPay digital wallet, RappiCard credit), while RappiTurbo dark stores enable 10-minute quick commerce delivery.

Product overview

Rappi operates as a super-app platform offering on-demand delivery across multiple verticals (food, grocery, pharmacy, retail) across 9 Latin American countries. The core Rappi platform connects consumers with 40,000+ merchant partners while RappiTurbo enables ultra-fast 10-minute delivery through dark store micro-fulfillment. The ecosystem is expanded by fintech services RappiCard and RappiPay (offering credit cards, savings accounts, and digital wallets), RappiTravel (tours and activities via Civitatis partnership), and RappiAds (advertising platform). The platform generates $7.5+ billion in GMV from 35+ million monthly users through delivery commissions (15-30%), RappiPrime subscriptions, advertising revenue, and embedded financial services.

Differentiator

Problem solved

Functional benefit

Brands

• RappiTurbo: Ultra-fast delivery service using dark stores for 10-minute delivery of groceries and essentials
• RappiPrime
• RappiPay
• RappiCard
• Rappi Travel
• Rappi Ads
• Turbo Fresh
• Turbo Market
• Turbo Farma

Products and services

• Rappi Super-App (Core Delivery Platform) Latin America's leading multi-category on-demand delivery super-app connecting consumers with restaurants, supermarkets, pharmacies, and retail stores. Operates in 9 countries and 250+ cities with 35+ million monthly users.
• RappiTurbo (10-Minute Dark Store Delivery) Ultra-fast delivery service powered by 400+ dark stores (Turbo Market, Turbo Fresh, Turbo Farma) that delivers groceries, pharmacy items, and essentials within 10 minutes and reduces last-mile costs by 15-40%.
• RappiCard (Credit Card) Co-branded credit card offered via partnership with Banco Davivienda (Colombia) and previously Banorte (Mexico); over 200,000 cards issued in Colombia.
• RappiPay (Digital Wallet & Savings) Embedded fintech service offering digital wallet payments and savings accounts, with 300,000+ savings accounts issued in Colombia; operates as a digital bank via the Rappi-Davivienda joint venture.
• Rappi Travel Travel vertical offering tours, activities, and travel experiences through a partnership with Civitatis, leveraging Rappi's existing user base and personalization data for cross-selling.
• RappiPrime (Subscription Membership) Subscription membership offering unlimited free delivery and premium benefits to frequent Rappi users on a monthly or annual billing cadence.
• RappiAds (In-App Advertising Platform) Advertising platform allowing brands and restaurants to promote products to Rappi's 35+ million monthly users via in-app placements, sponsored listings, and branded storefronts.
• RappiMall (Retail Marketplace) Online retail marketplace within Rappi connecting consumers with partner stores for rapid delivery of electronics, home goods, beauty products, and specialty items.
• RappiFarmacia (Pharmacy Delivery) Pharmacy delivery vertical offering medications and health products from partner pharmacy chains including Farmacias Guadalajara, Farmatodo, and Farmacias Similares.

Quantifiable outcome

• Delivery costs reduced 15-40% through Turbo dark store model
• +5 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• CivitatisminorStrategic or Co-development Partner · 22 November 2024Travel partnership with Spain-based tours and activities marketplace Civitatis, launching Rappi Travel experiences vertical in November 2024.
• Box DeliveryminorOthers · 11 April 2023Rappi's acquisition of Brazilian startup Box Delivery in Santos, São Paulo, described as Rappi's largest M&A deal, strengthening quick commerce and food service operations in Brazil.
• AmazoncoreStrategic or Co-development PartnerAmazon invested $25 million in Rappi via convertible note in September 2025, with potential to acquire up to 12% stake via warrants. Strategic partnership enables Amazon Now 15-minute grocery delivery using Rappi's courier network across Brazil and Mexico. Rappi gains access to Amazon's logistics infrastructure and cloud services while serving as last-mile delivery partner.
• R2 (RoA)minorStrategic or Co-development PartnerPartnership to provide loans to restaurants in Mexico and Colombia, supporting merchant financing needs.
• Banco de Alimentos de BogotáminorStrategic or Co-development PartnerCharitable partnership for 'Unidos por Venezuela' donation channel, administering contributions from Rappi users in Colombia for earthquake victims in Venezuela.
• Amazon Web Services (AWS)coreTechnology or IntegrationRappi is an AWS customer using cloud infrastructure services. AWS partnership referenced in Amazon investment announcement as mutual benefit of the strategic relationship.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Meituan: Chinese super-app and global benchmark for on-demand delivery and quick commerce. Operates massive dark store networks with sub-30-minute delivery, providing a strategic and operational comparison point for Rappi's Turbo model.
• DoorDash: Global on-demand delivery leader with publicly disclosed scale and profitability benchmarks. Comparable on delivery marketplace mechanics, take rate structure, and restaurant/retail partner model even though DoorDash is not LatAm-native.
• Delivery Hero: Global food delivery holding company that has invested in Rappi directly and operates PedidosYa across LatAm. Comparable as a multi-market delivery aggregator pursuing super-app and quick-commerce verticals.
• Uber Eats: Global delivery platform from Uber operating across LatAm, including Mexico, Brazil, and Colombia. Competes directly with Rappi in core food delivery while leveraging Uber's broader ride-hailing logistics infrastructure.
• Mercado Libre: Latin America's largest e-commerce and fintech ecosystem operator with Mercado Pago. Comparable as a dominant LatAm digital platform pursuing both commerce and embedded financial services, with overlapping reach in Rappi's key markets.

Direct peers

• iFood: Brazil's leading food delivery platform and Rappi's most direct competitor in the Brazilian market, often cited alongside Rappi as the dominant LatAm platform-model aggregators. Operates a similar courier-based marketplace with restaurant commissions.
• Grab: Southeast Asia super-app offering delivery, mobility, and fintech under one platform. Highly comparable business model archetype to Rappi's multi-category super-app with embedded financial services.
• PedidosYa: Delivery Hero-owned LatAm delivery platform operating across Argentina, Chile, and other Spanish-speaking markets. Directly competitive with Rappi in restaurant and grocery delivery with similar super-app expansion ambitions.
• GoTo (Gojek/Tokopedia): Indonesian super-app combining mobility, delivery, and fintech. Operates a similar three-sided marketplace with platform aggregation model and embedded payments that parallels Rappi's strategy.

Others

• Nubank: Latin America's largest digital bank and a parallel case of embedded finance scaled across the region. Relevant comparable for the RappiPay thesis around financial services targeting LatAm's underbanked population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RappiColombia
• Facebookfacebook.com/RappiColombia
• Instagraminstagram.com/rappimx
• LinkedInlinkedin.com/company/rappi

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Subsidiaries6 records

Funding overview

Funding rounds21 records

Investors53 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rappi