League One Volleyball

What League One Volleyball does

League One Volleyball (LOVB) operates a vertically integrated women's volleyball ecosystem built from the youth club level upward, headquartered in Los Angeles and founded in 2019/2020. Its core product is the LOVB youth club network — the largest in the United States, spanning 90 clubs, 105 locations, 3 training centers, 2,500+ teams, 27,500+ players and 3,800+ coaches across 28 states — which feeds directly into LOVB Pro, the professional women's volleyball league that debuted in January 2025 with six founding teams (Atlanta, Austin, Houston, Madison, Nebraska, Salt Lake) and is expanding to 10 teams in the 2026-27 season (adding Los Angeles, San Francisco, Minnesota, and Miami). The technology stack combines a youth-club management and registration backbone (EZ Facility, LeagueApps, iTeamApp, Volleymax, Sprocket, Dash, iClassPro), athlete-data collection via TeamWorks, the GPS DataViz performance and wellness analytics platform, a centralized remote broadcast operation through Mobile TV Group's state-of-the-art Denver facility with content produced by Omaha Productions, Shopify-powered e-commerce, and a Braze-driven fan engagement stack tied to the LOVB Insider first-party data program.

LOVB generates revenue across six primary streams: multi-year media rights with USA Network (Wednesday primetime Match of the Week), ESPN platforms (28 matches on ESPN2/ESPN+), and Victory+ (20+ live matches plus dedicated content hub); corporate sponsorships and partnerships across 30+ commercial counterparties including Founding Partners Adidas, Chase, SKIMS, and DryWater; direct-to-consumer ticketing (2027 season ticket deposits already being sold) and single-match sales across 10 home venues; merchandise e-commerce via shop.lovb.com; one-time franchise operating rights fees paid by team-level investor groups (e.g., Lone Star Sports & Entertainment for Houston, Synergy Sports Capital for Salt Lake, SS&E for Austin, Alexis Ohanian/Seven Seven Six for LA, an all-female group for SF); and venture capital — over $160 million in cumulative disclosed funding across a $35M Series B (Sept 2023) and a $100M round (Nov 2024). The LOVB Foundation provides grants and athlete financial aid ($1M to 500+ athletes in 2025) as a non-profit adjunct. The company serves youth athletes and their families, professional players (including 23 Olympic medalists), corporate sponsors and media partners, franchise ownership groups, and a national fan base that consumed 1.1 million viewers for the inaugural finals match.

Name

League One Volleyball

Legal name

League One Volleyball Inc.

Website

https://lovb.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

League One Volleyball operates the largest US youth volleyball club network (90 clubs, 105 locations, 27,500+ players) and runs LOVB Pro, a professional women's volleyball league with 10 teams across major US markets that launched in January 2025.

Ownership category

akta.pro rank

Product category

Professional Women's Volleyball League

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Professional volleyball league
• Youth volleyball clubs
• Women's sports broadcasting
• Athlete development programs
• Sports media rights

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Supply Chain

Revenue model

1. Media Rights & Broadcasting: Multi-year media rights deals with USA Network (Match of the Week on Wednesday nights), ESPN platforms (28 matches on ESPN2/ESPN+), and Victory+ (20+ live matches with new content hub). Functions as recurring/annual revenue per league rights cycle.
2. Corporate Sponsorships & Partnerships: Founding Partners (Adidas, Chase, DryWater, SKIMS), Official Partners (Sport Imports, Yeti, Hyperice, Dagne Dover), and Suppliers (Taraflex Sports Flooring, Rippling) pay sponsorship and licensing fees. 30+ commercial partners total. Combined with media rights and other deals, supporting financial scale across pro and youth operations.
3. Ticketing (Season Memberships & Single-Match): Direct-to-consumer ticket sales via lovb.com, including 2027 season deposits. Includes season memberships offering perks (e.g., seeing specific athletes every match). Also includes group and premium hospitality.
4. Merchandise & E-Commerce: Direct e-commerce sales of team and league merchandise via shop.lovb.com powered by Shopify, including team-specific collections and LOVB-branded apparel.
5. Franchise / Operating Rights Fees: Capital from individual team ownership groups in exchange for operating rights to professional franchises (e.g., Lone Star Sports & Entertainment for Houston, Synergy Sports Capital for Salt Lake, Alexis Ohanian / Seven Seven Six for LA). Total capital raised exceeds $160M across Series A/B and team-level investments.
6. Venture / Private Equity Investment: Capital raises from venture and PE firms including Left Lane Capital, Ares Management, Atwater Capital, Project Level (Ariel Investments). LOVB has raised over $160M cumulative.
7. Foundation Grants & Financial Aid: The LOVB Foundation supports access to volleyball via grants and athlete financial aid ($1M aid to 500+ athletes in 2025).

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

League One Volleyball operates a vertically integrated youth-to-pro women's volleyball ecosystem that combines the largest youth volleyball club community in the United States (90+ clubs, 105 locations, 2,500+ teams, 27,500+ players, 3,800+ coaches) with the professional LOVB Pro league (10 teams across 10 cities as of the 2026-27 season). The company generates revenue through national media rights (USA Network, ESPN2/ESPN+, Victory+), corporate sponsorships (Adidas, Chase, SKIMS, Yeti, Hyperice, Dagne Dover, REVOLVE, BSN Sports), ticket sales, branded merchandise, and franchise operating rights sold to ownership groups.

Differentiator

Problem solved

Functional benefit

Brands

• LOVB Pro: The professional women's volleyball league operated by League One Volleyball Inc., launched in January 2025.
• LOVB Club(s)
• LOVB Shop
• LOVB Foundation

Products and services

• LOVB Pro LOVB's professional women's indoor volleyball league, featuring 90 world-class athletes across 10 pro franchises including 23 Olympic medalists. Plays a 66-match season broadcast nationally on USA Network, ESPN2, ESPN+, and Victory+.
• LOVB Youth / LOVB Clubs Largest youth volleyball club community in the United States, with 90 affiliated clubs across 105 locations and 28 states. Provides registration, coaching, and competitive team programming that feeds into LOVB's professional pipeline.
• summerLOVB

Quantifiable outcome

• 27,500+ youth players, 3,800+ coaches across 90 clubs and 105 locations
• +5 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

21 partnerships are on record, tiered core and flagship.

• Dagne DovercoreGTM or Marketing Partner · 4 March 2026Multi-year official lifestyle bag partnership of LOVB Pro and LOVB Club. Marks Dagne Dover's first sports league partnership, supporting athletes and families through product integrations, storytelling and venue activations, launched during Women's History Month.
• Youth Inc.flagshipStrategic or Co-development Partner · 19 February 2026Multi-year strategic partnership to develop and distribute content for the girls' volleyball community; leverages Youth Inc.'s access to 65M U.S. youth sports participants. Includes the Courtney Thompson Show, Triple Crown NIT/LOVB Classic coverage, and first-person club storytelling.
• Omaha Productions (Peyton Manning)flagshipStrategic or Co-development Partner · 14 January 2026Omaha Productions produces LOVB's weekly Game of the Week live coverage airing on USA Network Wednesday nights and co-develops content spotlighting athlete stories — Omaha Productions' first foray into volleyball and one of its largest live event production projects.
• Mobile TV Group (MTVG)flagshipTechnology or Integration · 14 January 2026MTVG provides production services for all LOVB matches across linear and streaming from its new state-of-the-art Denver broadcast center — the first league partnership to leverage this facility; produces 4,000+ live events per year.
• ESPNflagshipChannel Partner/ Reseller/ Distributor · 11 January 2026ESPN broadcasts 28 matches of the 2026 LOVB season across ESPN2 and ESPN+, beginning Jan 11, building on prior-year record viewership.
• Chase (JPMorgan Chase)flagshipGTM or Marketing Partner · 9 January 2026Chase is a Founding Partner of LOVB and official banking partner, delivering the Chase Money Skills financial-education program across LOVB Pro league and 87 youth clubs nationwide, serving ~24,000 youth athletes.
• Versant / USA Sports (USA Network)flagshipChannel Partner/ Reseller/ Distributor · 7 January 2026Versant/USA Sports is the exclusive linear TV home of LOVB's Game of the Week on USA Network Wednesday nights (8pm EST), with primetime slots through semifinals and championships; part of USA Sports' broader women's sports portfolio (WNBA, LPGA).
• GPS DataVizcoreTechnology or Integration · 10 December 2025Performance analytics platform integrated across LOVB Pro teams to centralize athlete data, improve decision-making and support athlete sustainability and injury prevention.
• Victory+flagshipTechnology or Integration · 4 December 2025Multi-year media rights partnership making 20+ regular-season matches per year plus select postseason matches available free via a dedicated LOVB content hub on Victory+; complements the USA Network and ESPN distribution.
• AVCA (American Volleyball Coaches Association)coreStrategic or Co-development Partner · 18 August 2025LOVB and AVCA partnered to expand a professional coaching fellowship for NCAA/collegiate coaches; fellowship kicks off November 15, 2025 with applications Sept 1-30 and notifications Oct 10.
• BSN Sports (Varsity Brands)coreGTM or Marketing Partner · 11 December 2024Varsity Brands' BSN Sports announced official partnership with LOVB ahead of the pro league debut, covering apparel and equipment for the league and its clubs.
• Emory HealthcarecoreImplementation/ SI/ Consulting Partner · 13 November 2024Emory Healthcare is the official medical provider of LOVB's professional women's team in Atlanta, providing medical services to LOVB Atlanta athletes.
• AdidasflagshipGTM or Marketing Partner · 11 November 2024Adidas is a Founding Partner of LOVB across the pro league and youth club ecosystem. Logo appears in the founding partners block on lovb.com.
• REVOLVEcoreGTM or Marketing Partner · 11 November 2024REVOLVE partnered with LOVB in a major sports-fashion deal to redefine sports and fashion for women, featuring Olympic stars; LO服的 first major fashion partnership.
• DryWaterflagshipGTM or Marketing PartnerDryWater is a Founding Partner of LOVB, featured in the founding partners block on the LOVB website.
• SKIMSflagshipGTM or Marketing PartnerSKIMS is a Founding Partner of LOVB, featured in the founding partners block on the LOVB website.
• YeticoreGTM or Marketing PartnerYeti is an Official Partner of LOVB, featured in the official partners block on the LOVB website.
• HypericecoreGTM or Marketing PartnerHyperice is an Official Partner of LOVB, focused on athlete recovery and wellness, featured in the official partners block.
• Sport ImportscoreGTM or Marketing PartnerSport Imports is an Official Partner of LOVB (volleyball equipment/net systems), featured in the official partners block.
• Taraflex Sports FlooringcoreStrategic or Co-development PartnerSupplier partner providing sports flooring for LOVB venues and facilities.
• RipplingcoreTechnology or IntegrationSupplier/technology partner supporting LOVB's HR/workforce operations across the ecosystem.

Scale indicators12 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Pro Volleyball Federation (PVF): The other U.S. women's professional indoor volleyball league, operating franchises across multiple U.S. cities. Directly competes with LOVB for the same limited pool of elite U.S. and international women's volleyball talent, sponsor dollars and broadcast attention.
• Premier Lacrosse League (PLL): Tour-based U.S. men's professional lacrosse league that pioneered the startup-sports model of merging top players, centralized media deals and star-coach ownership. Highly relevant comparable on GTM, broadcast strategy and venture-backed league scaling.
• Major League Rugby (MLR): U.S. professional rugby union league with city-based franchises and a similar startup-sports profile to LOVB — useful comparable for league economics, franchise ownership turnover and broadcast-distribution challenges in a non-Big-Four U.S. sport.

Emerging players

• Athletes Unlimited Volleyball: An alternative-format women's pro volleyball league using a season-long individual points/team-draft model rather than city franchises. Competes for the same athlete pool as LOVB Pro and was an early mover in the U.S. women's pro volleyball space.
• Unrivaled: Newly launched off-season women's 3x3 basketball league backed by star athletes and venture capital; directly comparable to LOVB as a venture-backed women's pro sports league launching with an integrated off-court content and media strategy.

Broad incumbents

• National Women's Soccer League (NWSL): The established top-tier U.S. women's professional sports league, with city-based franchises, national broadcast deals and accelerating valuations (Project Level/Ariel has invested here as well). Closest analog on women's-sports league economics, franchise sales and rights-holder growth.
• Women's National Basketball Association (WNBA): The most established U.S. women's professional sports league and the benchmark for women's-sports media-rights growth, franchise valuations (e.g., recent record sales) and corporate sponsorship pricing — directly relevant for valuing LOVB's upside.

Others

• USA Volleyball: The U.S. national governing body for volleyball, overseeing the national teams, junior pipeline and junior Olympic programs. Strategic partner/ecosystem participant for LOVB's athlete-development pipeline rather than a direct competitor.
• Triple Crown Sports: Major U.S. youth sports tournament operator (baseball/softball, volleyball, basketball); co-hosts the LOVB Classic at Triple Crown NIT in Kansas City and is a key youth-tournament distribution partner for the LOVB club ecosystem.
• Junior Volleyball Association (JVA): U.S. trade association for junior volleyball club directors, coaches and administrators. Relevant peer as the institutional counterpart to LOVB's youth club network, with overlapping coaching education and club-development agendas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/leagueonevolleyball
• Instagraminstagram.com/leagueonevolleyball

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds7 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about League One Volleyball