What Ekkobar does

Ekkobar, Inc. is an Indianapolis-based private company operating a Social Decision Intelligence™ platform that converts high-volume social media conversations into sponsorship, brand, and marketing decisions. The platform ingests nearly 100% of relevant social data and reconstructs conversations as a three-dimensional network rather than flat post-level feeds, layering the proprietary D.N.A. (Discover, Navigate, Act) decision framework on top. It ships two web-based applications — mira, a "FROM" perspective module providing 360-degree profile, audience psychographic, sponsorship, and risk analysis on a specific person or brand; and puls, an "ABOUT" conversation module with 50+ reporting options and email-delivered answers — both accessible via a natural-language "Ask Away" Q&A interface and quantified through proprietary Ekkoimpact and Ekkoscore metrics that replace vanity metrics such as likes and views. The company's flagship vertical product, MIRA (Match Intelligence & Relationship Assessment), was co-developed with NBC Sports through the Comcast NBCUniversal SportsTech accelerator and matches athletes to NIL and brand deals in seconds.

Ekkobar monetizes through demo-led, quote-based enterprise SaaS subscriptions sold to brands, studios, networks, sports leagues, teams, and agencies, with a professional-services overlay for bespoke analytics such as sponsorship valuations and 8-week marketing plans. Pricing is not publicly disclosed, no self-serve funnel exists, and lead capture runs through [email protected] and [email protected]. The customer base is currently narrow: one named pilot customer (Horizon League for MIRA) and one named co-development partner (NBC Sports), supplemented by channel partners including Comcast NBCUniversal SportsTech, SportsTech HQ, IU Indianapolis Sports Innovation Institute, data317, and wecreate media. Capital raised to date totals approximately $950K across multiple funding rounds plus a $1M RALLY 2025 pitch-competition prize, with investors including Elevate Ventures and individual backers associated with Atlantis Capital, LLC.

The company's go-to-market is event- and ecosystem-driven: TED Sports (MIRA launch, Sep 2025), RALLY 2025 ($1M pitch win, Oct 2025), TechPoint MIRA Awards (2026 Startup of the Year), and the Comcast NBCUniversal SportsTech accelerator. Headcount is 1–10 employees and the company is privately held with no public revenue disclosure, positioning Ekkobar at an early commercial stage despite its public momentum and award recognition.

Name

Ekkobar

Legal name

Ekkobar, Inc.

Website

https://ekkobar.ai

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Ekkobar is an Indianapolis-based AI company offering a Social Decision Intelligence platform that converts social media conversations into sponsorship, brand, and marketing decisions for sports leagues, brands, agencies, and athletes via web apps mira and puls, with MIRA for NIL matchmaking.

Ownership category

akta.pro rank

Product category

Social Media Analytics

NAICS

Marketing Research and Public Opinion Polling (541910), Computer Systems Design and Related Services (5415)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)

akta.pro primary industry

Creator Analytics, Measurement & Attribution Platforms (MPACABAJ)

akta.pro secondary industries

Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH), Dashboarding & KPI/Performance Management (HDAEAMAF)

Keywords

• Social media analytics
• Social intelligence platform
• Sponsorship matching software
• Influencer analytics tools
• Brand partnership platform

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Enterprise SaaS subscriptions: Web-based platform delivered as end-to-end social intelligence apps (MIRA, Puls, Mira Profile, Ask Away). Sales are demo-led with no public pricing, implying quote-based subscription contracts with brands, studios, networks, sports leagues, teams, and agencies.
2. Performance / sponsorship matching (MIRA for NIL): MIRA matches athletes to brand deals; outcome-oriented pricing is plausible given stated value proposition of increasing deal flow and reducing matchmaking cycle from weeks to seven seconds, though specific commercial mechanics are not publicly disclosed.
3. Professional services / bespoke analytics: "Ask Away" capability and bespoke reports (e.g., 8-week marketing plans, sponsorship valuations, audience analytics) suggest a professional services overlay layered on top of the SaaS platform for high-touch engagements.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ekkobar offers a web-based Social Decision Intelligence™ platform that ingests nearly 100% of relevant social media data, rebuilds conversations as three-dimensional networks, and delivers AI-driven insights for brand strategy, sponsorship matching, and audience analytics. The platform combines two end-user applications — Mira (360-degree profile analytics on a person, brand, or account) and Puls (topic and conversation intelligence with 50+ reporting options) — with the MIRA sponsorship-matching module co-developed with NBC Sports, the Ask Away natural-language Q&A interface, and proprietary Ekkoimpact/Ekkoscore influence metrics layered under the D.N.A. (Discover, Navigate, Act) decision framework.

Product overview

Ekkobar offers a single unified Social Decision Intelligence™ platform composed of two complementary web-based applications — mira (a 'FROM' perspective module providing 360-degree profile, audience, and risk analysis on a specific person or brand) and puls (an 'ABOUT' perspective module focused on the broader conversation surrounding chosen topics with 50+ reporting options). Layered on top are the Ask Away natural-language Q&A interface, the proprietary Ekkoimpact and Ekkoscore metrics, and the D.N.A. (Discover, Navigate, Act) decision framework. The platform's flagship vertical extension is MIRA (Match Intelligence & Relationship Assessment), a sponsorship-matching product co-developed with NBC Sports that pairs athletes with NIL deals, alongside the partnership-enabled 'The Social Combine' offering from SportsTech HQ.

Differentiator

Problem solved

Functional benefit

Brands

• MIRA: Sponsorship-matching product focused on the "FROM" perspective (person, brand, competitor, or social media account) — provides a 360-degree profile, audience psychographics, sponsorship analysis, and natural-language Q&A. Developed in collaboration with NBC Sports and the Comcast NBCUniversal SportsTech accelerator, it matches athletes with NIL (Name, Image, Likeness) deals.
• PULS

Products and services

• Ekkobar Social Decision Intelligence™ Platform Web-based, end-to-end context-first social media analysis platform built around the proprietary D.N.A. (Discover, Navigate, Act) decision framework, housing the Mira and Puls applications, Ask Away natural-language Q&A, and proprietary Ekkoimpact/Ekkoscore metrics for brands, studios, networks, sports leagues, teams, and agencies.
• MIRA (Match Intelligence & Relationship Assessment) AI-driven sponsorship-matching product that analyzes social media posting history, audience demographics, and influence metrics to match athletes with NIL (Name, Image, Likeness) and brand-deal sponsorships, reducing recommendation cycles from weeks to seven seconds and reportedly driving a fourfold increase in deal flow in early pilots; sold to sports leagues, conferences, and brand partners.
• Mira (Profile Analytics App) "From"-focused 360-degree profile analytics application covering profile overview, audience psychographics, post summary, brand targeting, sponsorship analysis, risk analysis, and full-context search/reporting with an interactive natural-language Q&A interface; for enterprise users analyzing a specific person, brand, competitor, or social media account.
• Puls (Conversation Intelligence App) "About"-focused social conversation intelligence application offering 50+ reporting options and an interactive natural-language Q&A interface with answers delivered straight to the user's inbox, enabling tracking of topics, narratives, and audiences without learning a new BI tool; for enterprise users analyzing the broader conversation surrounding chosen topics.
• The Social Combine Partnership-enabled product co-developed with SportsTech HQ that provides new visibility into digital equity for 2026 NFL Draft Prospects; targets sports and athlete-marketing organizations.

Quantifiable outcome

• Reduces sponsorship recommendation cycle from weeks to seven seconds
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Comcast NBCUniversal SportsTechflagshipStrategic or Co-development PartnerEkkobar was selected for the fifth class (2025) of the Comcast NBCUniversal SportsTech accelerator, working alongside NBC Sports, Sky Sports, Peacock, Xfinity, Notre Dame, Premier League, PGA Tour, and NASCAR. Through this accelerator, Ekkobar co-developed the MIRA sponsorship-matching product with NBC Sports, which was formally unveiled at TED Sports in Indianapolis.
• SportsTech HQflagshipStrategic or Co-development PartnerIndianapolis-based nonprofit SportsTech HQ leads a collective of 40+ sports technology companies; Ekkobar is a member. The two organizations co-launched "The Social Combine" in March 2026 to introduce new visibility into digital equity for 2026 draft prospects.
• Indiana University Sports Innovation Institute (IU Indianapolis SII)coreStrategic or Co-development PartnerAcademic and applied-innovation partner blending academic expertise with an entrepreneurial spirit to advance sports technology and innovation; co-marketed on Ekkobar's partners page.
• wecreate mediaminorGTM or Marketing PartnerValparaiso, Indiana-based marketing and innovation company recognized by Inc. 5000; partners with Ekkobar to help growth-minded brands increase marketshare and mindshare through bold creative and brand strategy.
• data317coreTechnology or IntegrationIndianapolis-based Data Science and AI firm specializing in AI model creation, algorithms, and advanced analytics; provides data-driven systems engineering to enhance Ekkobar's product and business development.
• Horizon LeaguecoreStrategic or Co-development PartnerPilot partnership in which the Horizon League conference and its member institutions test the MIRA platform for matching student-athletes with NIL brand partnerships.
• NBC SportsflagshipStrategic or Co-development PartnerCo-development partner on the MIRA (Match Intelligence & Relationship Assessment) sponsorship-matching product through the Comcast NBCUniversal SportsTech accelerator; formally unveiled at TED Sports in Indianapolis in September 2025.
• Boomtown InnovationminorImplementation/ SI/ Consulting PartnerBoomtown Innovation powers the Comcast NBCUniversal SportsTech R&D program in which Ekkobar participated; provides operational backbone of the accelerator.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• CreatorIQ: Enterprise creator analytics and influencer marketing platform that profiles talent, measures audience quality, and attributes campaign performance — directly comparable to Ekkobar's mira module and MIRA sponsorship-matching workflow.
• HypeAuditor: AI-based creator and audience analytics platform that scores authenticity, detects fraud, and benchmarks influencers — overlapping with Ekkobar's Ekkoimpact/Ekkoscore and Ask Away use cases for brands and agencies.
• Grin: Influencer marketing platform focused on creator discovery, relationship management, and ROI measurement for brands — directly comparable to Ekkobar's brand/agency persona and sponsorship analysis.
• Zoomph: Sports marketing analytics and NIL-focused platform that measures athlete social value and sponsor fit for teams, leagues, and brands — closely comparable to Ekkobar's MIRA product and Horizon League use case.
• Opendorse: NIL marketplace and athlete endorsement platform used by NCAA schools and conferences to match athletes with brand deals — directly comparable to MIRA's athlete-to-sponsor matching motion.

Broad incumbents

• Brandwatch: Enterprise social listening and consumer intelligence platform used by global brands and agencies for conversation analytics — broad incumbent overlap with Ekkobar's puls ABOUT-conversation module.
• Sprinklr: Unified customer experience management platform with social publishing, listening, and analytics — broad incumbent competing with Ekkobar's enterprise social intelligence offering at larger accounts.
• Sprout Social: Mid-market and enterprise social media management suite with analytics, listening, and influencer workflow tools — broad incumbent with overlapping social analytics and reporting capabilities.
• Talkwalker: Consumer intelligence and social listening platform serving global brands with conversation analytics, sentiment, and trend detection — comparable to Ekkobar's puls narrative intelligence at enterprise scale.

Emerging players

• INFLCR: Name, Image, and Likeness platform serving college athletic departments to deliver content, monitor athlete social value, and connect them to brand deals — emerging player overlapping with Ekkobar's MIRA NIL pilot motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ekkobar_ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ekkobar