Smartsheet

What Smartsheet does

Smartsheet is a cloud-based Intelligent Work Management platform headquartered in Bellevue, Washington, that serves more than 120,000 customers across 160 countries, including 85% of the Fortune 500. The platform combines project management, workflow automation, resource planning, portfolio management, and digital asset management (through its Brandfolder subsidiary) on top of a proprietary Knowledge Graph architecture that connects work data across enterprise systems. Since 2025 the company has layered an open AI orchestration layer on this foundation: a Model Context Protocol (MCP) Server exposes work data to Anthropic Claude, Microsoft Copilot, ChatGPT, and Google Cloud Gemini Enterprise, with an embedded Smart Assist companion driving natural-language interaction and AI-driven workflow automation.

The company monetizes primarily through tiered per-seat SaaS subscriptions billed annually, supplemented by premium add-ons (Brandfolder DAM, Resource Management, Control Center, WorkApps, Dynamic View, Enterprise Plan Manager) and channel sales through system integrators including a flagship PwC UK partnership. Go-to-market is hybrid: product-led growth via free trials and self-serve onboarding captures the long tail of teams and SMBs, while an enterprise field-sales motion and inside-sales team target Fortune 500 and mid-market accounts; Smartsheet Community, Smartsheet University certification, and the annual ENGAGE conference drive community-led adoption. Customers include McLaren Racing, Roche, Uber, Sutherland, Convergint, DIRECTV, Getty Images, Puma, NASA, Pfizer, and Siemens, spanning technology, healthcare, financial services, media, retail, and government.

Smartsheet was founded in 2005/2006, IPO'd on the NYSE under ticker SMAR in 2018, and was taken private in January 2025 by a consortium of Blackstone, Vista Equity Partners, and Abu Dhabi Investment Authority for $8.4 billion. Under private ownership the company accelerated its AI roadmap and reorganized leadership — naming its first Chief AI Officer (Drew Garner) and a new CFO (Josh Schauer) in May 2025 — while executing two rounds of workforce restructuring and opening a Bengaluru Global Capabilities Center planned to add 200+ engineers in 2026. The company also faces securities class-action litigation alleging disclosure deficiencies during the 2025 buyout process.

Name

Smartsheet

Legal name

Smartsheet Inc.

Website

https://smartsheet.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Smartsheet is a cloud-based Intelligent Work Management platform serving 120,000+ customers across 160 countries, including 85% of the Fortune 500, with AI orchestration via its MCP Server connecting work data to Claude, Copilot, ChatGPT, and Gemini.

Ownership category

akta.pro rank

Product category

Work Management Software

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Mobile App Development Platforms (MADP) (HDAEAKAD)

Keywords

• Work management platform
• Project management software
• Workflow automation
• Resource planning tools
• Portfolio management software

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS Revenue: Subscription-based SaaS revenue model with annual recurring revenue exceeding $1 billion. Per-seat and tiered subscription pricing for the work management platform.
2. Premium Add-ons and Features: Additional revenue from premium features including Brandfolder DAM, Resource Management, Control Center, Dynamic View, WorkApps, and other add-ons.
3. Enterprise Governance Solutions: Enterprise Plan Manager providing centralized governance and security policy enforcement across plans.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels9 records

Core offering

Smartsheet provides a cloud-based Intelligent Work Management platform for project management, workflow automation, resource planning, and portfolio management, with AI-powered capabilities delivered through the Smart Assist companion and an open MCP Server connecting enterprise work data to Anthropic Claude, Microsoft Copilot, ChatGPT, and Google Cloud Gemini Enterprise. The offering is sold as subscription SaaS with tiered per-seat plans and premium add-ons including Brandfolder digital asset management, Bridge automation, Resource Management, Control Center, WorkApps, Dynamic View, and Enterprise Plan Manager.

Product overview

Smartsheet is an Intelligent Work Management platform offering a unified SaaS solution combining project management, workflow automation, resource planning, and portfolio management with AI-powered capabilities. The core Smartsheet Platform serves as the central work management hub, supplemented by specialized modules including Brandfolder (digital asset management acquired brand), Bridge (workflow automation), Resource Management (capacity planning), Control Center (enterprise PPM), and WorkApps (no-code app builder). Recent additions include Smart Assist (embedded AI companion) and MCP Server (Model Context Protocol integration connecting the platform to Anthropic Claude, Microsoft Copilot, ChatGPT, and Google Cloud Gemini Enterprise). The platform serves over 120,000 customers including 85% of Fortune 500 companies, operates across 160 countries, and is positioned as a strategic execution platform rather than a tactical tool, focusing on velocity of work combining pace with directional impact.

Differentiator

Problem solved

Functional benefit

Brands

• Brandfolder: Digital asset management platform for brand content, media workflows, and AI-driven asset organization. Powers Getty Images Media Manager and serves Fortune 500 companies with real-time content operations.
• Bridge by Smartsheet

Products and services

• Smartsheet Platform (Intelligent Work Management) Core cloud-based Intelligent Work Management platform for managing projects, automating workflows, and building solutions at scale with spreadsheet-like familiarity. Includes AI features, automation, dashboards, team collaboration, and admin controls, with add-on modules for portfolio, resource, and asset management. Sold as subscription SaaS for individual teams up to Fortune 500 enterprises.
• Brandfolder Digital asset management platform for organizing, distributing, and managing visual brand assets at enterprise scale. Includes AI-powered tagging, content automation, proofing workflows, and creative tool integrations. Powers Getty Images Media Manager and serves Fortune 500 companies with real-time content operations.
• Bridge by Smartsheet Intelligent workflow automation platform connecting data across systems and automating routine tasks enterprise-wide without coding. Bridges Smartsheet with external business systems to orchestrate complex workflows.
• Resource Management Resource planning and capacity management tool with schedule views, capacity heatmaps, and scenario planning for visualizing team availability, workload balancing, and allocation across projects.
• Control Center Enterprise project and portfolio management solution for standardizing, automating, and scaling PPM workflows across large organizations with roll-up reporting and centralized governance for multiple projects.
• WorkApps No-code application builder enabling creation of custom work apps using Smartsheet data, dashboards, and workflows with role-based views for different stakeholders.
• Dynamic View Secure request management and stakeholder access tool providing controlled, role-based views of Smartsheet data without exposing underlying sheets or giving edit access to external stakeholders.
• Smart Assist Embedded AI companion providing real-time work management assistance and workflow automation directly within the Smartsheet platform. Supports multi-vendor AI integrations via MCP Server and natural language interactions with work data.
• MCP Server (Model Context Protocol) Model Context Protocol server connecting enterprise Smartsheet work data to multiple AI tools. Enables AI systems to query portfolio data, automatically create tasks, update workflows, and analyze projects in seconds.
• Portfolios and Scenario Planning AI-powered portfolio management capability that consolidates related projects into unified views with standardized templates, automated project creation, and scenario planning to test resource and timeline changes against project outcomes before committing.
• Enterprise Plan Manager (EPM) Enterprise governance solution providing centralized governance and security policy enforcement across multiple Smartsheet plans without requiring plan consolidation.

Quantifiable outcome

• Organizations lose 10 weeks of productive capacity annually to low-value work, costing approximately £12,000 per employee or £2 million for a £10 million business.
• +3 more outcomes

Named customers12 records

Segments10 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability9 records

Feature10 records

Partnerships

19 partnerships are on record, tiered core and flagship.

• AWScoreTechnology or Integration · 17 June 2026AWS integration with Smartsheet through MCP Server and strategic cloud partnership. AWS hosts the AI Summit where Smartsheet integration was announced as part of enterprise AI agent capabilities.
• MicrosoftcoreTechnology or Integration · 17 June 2026Microsoft Copilot integration with Smartsheet MCP Server expanding AI capabilities. Also integration with Microsoft Teams, Power BI, and Azure AD for enterprise deployments.
• OpenAI (ChatGPT)coreTechnology or Integration · 11 June 2026ChatGPT integration with Smartsheet MCP Server enabling enterprise work data connectivity to OpenAI's AI models as part of multi-vendor AI strategy.
• Google Cloud (Gemini Enterprise)coreTechnology or Integration · 11 June 2026Google Cloud Gemini Enterprise integration with Smartsheet MCP Server, joining existing Claude support as part of open multi-vendor AI architecture.
• Getty ImagesflagshipStrategic or Co-development Partner · 11 February 2026Five-year strategic partnership where Smartsheet's Brandfolder powers Getty Images' Media Manager, enabling zero-latency ingestion and AI-driven contextualization for high-fidelity assets during major cultural and sporting events.
• PwC UKflagshipStrategic or Co-development Partner · 1 January 2026PwC UK partnership embedding Smartsheet platform in public sector and financial services engagements across the UK market.
• System IntegratorscoreChannel Partner/ Reseller/ Distributor · 1 December 2025Enhanced System Integrator track within the Aligned Partner Program, including upgraded quoting tools and improved deal registration margins for partners deploying Smartsheet.
• Anthropic (Claude)coreTechnology or Integration · 26 March 2025Anthropic Claude integration with Smartsheet MCP Server was the first AI integration, enabling automatic task creation, workflow updates, and project analysis directly from AI interactions.
• SalesforcecoreTechnology or IntegrationNative Salesforce connector enabling bidirectional data sync for CRM and project management integration.
• JiracoreTechnology or IntegrationNative Jira connector for development workflow integration and project tracking synchronization.
• Microsoft TeamscoreTechnology or IntegrationMicrosoft Teams integration for collaboration, notifications, and workflow within the Teams environment.
• Google WorkspacecoreTechnology or IntegrationGoogle Workspace integration including Google Drive, Docs, Sheets, and Slides connectivity.
• SAPcoreTechnology or IntegrationSAP integration for enterprise resource planning and business process connectivity.
• WorkdaycoreTechnology or IntegrationWorkday integration for HR and financial management connectivity.
• SlackcoreTechnology or IntegrationSlack connector for team notifications, workflow triggers, and collaboration within Slack channels.
• TableaucoreTechnology or IntegrationTableau integration for enhanced analytics and visualization of Smartsheet data.
• BoxcoreTechnology or IntegrationBox integration for document management and content storage connectivity.
• DocuSigncoreTechnology or IntegrationDocuSign integration for electronic signature and approval workflows.
• DropboxcoreTechnology or IntegrationDropbox integration for file storage and attachment management within Smartsheet.

Scale indicators19 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Atlassian: Atlassian offers Jira, Trello, Confluence, and other work management and collaboration tools directly competing with Smartsheet across enterprise project tracking, agile development, and team collaboration. Its large enterprise footprint and similar SaaS model make it Smartsheet's most direct public peer.
• Asana: Asana is a work management platform targeting similar mid-market and enterprise customers with project tracking, workflow automation, and AI-powered features (Asana AI). It competes head-to-head with Smartsheet on per-seat pricing and project portfolio management use cases.
• Monday.com: Monday.com provides a work operating system with project management, CRM, and workflow automation across SMB to enterprise. It is one of Smartsheet's closest direct competitors, with similar PLG motion, comparable customer base, and overlapping AI capabilities.
• ClickUp: ClickUp offers an all-in-one work management platform combining project management, docs, goals, and chat with aggressive AI bundling. It targets the same PLG and enterprise buyers as Smartsheet at competitive per-seat price points.
• Wrike: Wrike is an enterprise work management and project portfolio management platform owned by Citrix. It competes directly with Smartsheet in large-enterprise PPM, professional services, and marketing operations use cases with similar governance and security features.
• Trello: Trello, owned by Atlassian, is a lightweight kanban-based work management tool. While simpler than Smartsheet, it targets similar SMB and team-level collaboration use cases and represents a comparable PLG-style entry point in the same market.
• Basecamp: Basecamp offers project management and team collaboration tools with a flat-pricing model. It competes with Smartsheet for SMB and mid-market customers seeking simpler, opinionated work management without enterprise PPM complexity.

Broad incumbents

• Microsoft: Microsoft bundles Planner, Project, Loop, and Copilot into Microsoft 365, making it the most consequential broad incumbent competing with Smartsheet. Its productivity-suite bundling and aggressive Copilot integration pose the largest competitive threat to standalone work management vendors.

Emerging players

• Airtable: Airtable is a no-code app-building and work management platform with AI-powered features (Cortex) targeting operations teams. It overlaps with Smartsheet's WorkApps and DataTable products but is positioned more as a flexible database than full enterprise PPM.
• Notion: Notion provides an AI-powered connected workspace with docs, projects, and wikis. Its newer Notion Projects and AI features compete with Smartsheet on team-level work management, particularly with SMB and tech-forward buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/smartsheet
• YouTubeyoutube.com/user/SmartSheet
• Facebookfacebook.com/smartsheet
• LinkedInlinkedin.com/company/smartsheet-com
• Instagraminstagram.com/smartsheetplatform
• TikToktiktok.com/@smartsheet

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds9 records

Investors26 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartsheet