Standard Fleet
Standard Fleet is a San Francisco-based software company, founded in 2022, that provides a hardware-free, cloud-based fleet management platform connecting to 30+ automaker APIs for rental, mobility, insurance, corporate, government, and dealership fleets across the US and Europe.
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Standard Fleet does
Standard Fleet is a San Francisco-based software company, founded in 2022 by a former Apple employee, that operates a cloud-based fleet management platform built for the software-defined vehicle era. The platform connects directly to automaker APIs across 30+ OEMs without requiring aftermarket hardware, accessing 1,000+ unique data points per vehicle and supporting both electric and internal-combustion fleets across the United States and Europe. Its product suite is organized into five modules — Payments (automated rental billing and collection), Digital Keys (cloud-based keyless vehicle access with a Bluetooth SDK for iOS and Android), Telematics (hardware-free real-time GPS and vehicle health monitoring), EV Management (battery health, smart charging, and charge-reimbursement automation), and an OEM-agnostic API (a universal endpoint with custom webhooks, advertised at 99.9% uptime) — sold as an integrated platform or consumed via API by developers.
The company targets enterprises that own, service, or have a financial interest in vehicle fleets, with primary segments being rental fleets, mobility fleets (including EV ride-share and sharing operators), and insurance companies; secondary segments include corporate fleets, government fleets, and dealerships and body shops. Named customers include Resla (an all-Tesla EV rental company reporting a 99% payment-collection rate), Total Recon Auto (a Tesla-certified collision center reporting 90+ hours saved monthly), and Tint Insurance (using hardware-free telematics for off-trip coverage). Distribution combines direct enterprise field sales, a self-serve onboarding flow, and a channel/reseller motion anchored by a strategic relationship with WEX Inc., supplemented by ecosystem integrators such as Eon, Tint, Fleet IT Partners, Good Moovs, and 2hire.
Standard Fleet monetizes through a monthly SaaS subscription with three pricing tiers, customization options, and quote-based enterprise pricing; revenue is not publicly disclosed. The company is venture-backed, having raised approximately $20M cumulatively across a $7M seed (June 2023, led by Canvas Prime and UP2398) and a $13M Series A (September 2025, led by Nova Threshold with strategic participation from Wex Venture Capital). Leadership consists of CEO David Hodge and founder/founding designer Ian Leighton, with the firm operating at 11–50 employees from its headquarters at 214 Grant Avenue, Suite 325, San Francisco.
Standard Fleet firmographics
Firmographics- Name
- Standard Fleet
- Legal name
- Standard Fleet, Inc.
- Website
- https://standardfleet.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Standard Fleet is a San Francisco-based software company, founded in 2022, that provides a hardware-free, cloud-based fleet management platform connecting to 30+ automaker APIs for rental, mobility, insurance, corporate, government, and dealership fleets across the US and Europe.
- Ownership category
- akta.pro rank
Standard Fleet industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Integrated Fleet Spend Platforms (Fuel+Toll+EV+Expenses) (TLABAMAL)
- akta.pro secondary industries
- EV Fleet Leasing & Fleet Management (EV-Focused) (THADANAI), Corporate & Employee Fleet Programs (THADAKAC), Government & Public Sector Fleet Management (THADAKAE)
Keywords
Where Standard Fleet is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Standard Fleet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Platform Subscription: SaaS subscription model providing access to the fleet management platform. Pricing based on fleet size and features, with custom enterprise plans available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Three-tier pricing structure with customization options |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Standard Fleet product offering
Product offeringCore offering
Standard Fleet sells a cloud-based fleet management platform that connects directly to vehicle manufacturer APIs across 30+ automakers without requiring aftermarket hardware. The platform bundles Payments, Digital Keys, Telematics, EV Management, and an OEM-agnostic API into a single subscription offering that enables fleet operators to onboard vehicles in minutes, automate billing, issue digital keys, monitor vehicle health, and manage electric vehicle charging from one dashboard.
Product overview
Standard Fleet is a cloud-based fleet management platform built for the software-defined vehicle era. The platform operates as a unified system comprising five integrated modules: Digital Keys for keyless vehicle access, Telematics for real-time vehicle monitoring, Payments for automated billing and collection, EV Management for electric vehicle operations, and an OEM-agnostic API for universal fleet control. The platform connects to vehicles across 30+ automakers and multiple fuel types without requiring hardware installation, enabling fleet managers to onboard vehicles in minutes and manage mixed fleets from a single dashboard.
Differentiator
Problem solved
Functional benefit
Products and services
- Payments Automated rental payment collection system with secure, integrated billing that reduces payment defaults, saves hundreds of hours through automated enforcement, and delivers daily payouts for fleet operators such as rental and EV rental companies.
- Digital Keys Cloud-based digital key software for keyless fleet access that enables instant, remote vehicle access without hardware installation, replacing physical key management with smartphone-based virtual keys, role-based access control, and audit trails.
- Telematics Hardware-free telematics solution providing real-time GPS tracking, vehicle health monitoring, predictive maintenance alerts, and access to over 1,000 unique data points per vehicle through direct OEM software integration.
- API OEM-agnostic universal API providing consistent vehicle control capabilities across 30+ automakers, delivering 99.9% uptime, custom webhook integration for real-time vehicle state changes, and remote vehicle access control for developers and integrators.
- EV Management Specialized electric vehicle fleet management platform offering real-time battery health monitoring, smart charging optimization based on usage and electricity rates, and automated charge tracking and billing for mixed EV fleets.
Quantifiable outcome
- 99% payment collections rate
- +3 more outcomes
Companies that use Standard Fleet
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles5 records
Standard Fleet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature5 records
Standard Fleet partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- UP.FITminorPartnership to modernize government electric vehicle fleet management. UP.FIT specializes in fleet electrification solutions for government agencies.
- ZevominorEV sharing app partnership for integrated electric mobility solutions. Zevo operates EV fleet sharing services.
- Fleet IT PartnersminorFleet technology solutions partner reselling and integrating Standard Fleet solutions.
- Good MoovsminorMobility solutions partner distributing Standard Fleet's platform.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Standard Fleet competitors and assessment
Company assessmentDirect peers
- Samsara: Largest pure-play fleet management and IoT SaaS platform. Direct competitor in telematics, vehicle tracking, and fleet operations software, though historically hardware-based and at much larger scale.
- Geotab: Leading fleet telematics provider with a deep enterprise customer base. Competes head-to-head on telematics, vehicle health monitoring, and fleet analytics.
- Motive: Fleet management platform focused on physical operations (trucking, construction, field service). Overlaps with Standard Fleet on telematics, vehicle tracking, and fleet safety, though it sells hardware-based units.
- Fleetio: Cloud-based fleet maintenance and management software. Comparable in product-led growth motion and SMB/mid-market positioning, overlapping on maintenance, fuel, and fleet operations workflows.
- Webfleet (Bridgestone): Bridgestone-owned fleet management platform serving commercial fleets across Europe and globally. Direct competitor in telematics, vehicle tracking, and fleet optimization.
- Azuga: Fleet telematics and GPS tracking provider with a SaaS + hardware offering. Comparable on telematics, driver behavior, and fleet management, primarily serving SMB and mid-market fleets.
- Spireon: Connected vehicle intelligence provider for fleet, dealership, and rental verticals. Directly comparable on telematics, vehicle tracking, and digital key-style capabilities for rental and dealership customers.
Broad incumbents
- Verizon Connect: Telecom-backed fleet management offering telematics, asset tracking, and field service management at large enterprise scale. Competes on breadth rather than EV-specific or hardware-free differentiation.
Emerging players
- Lytx: Video telematics and fleet safety platform. Overlaps with Standard Fleet in fleet telematics and driver/vehicle monitoring, with a stronger focus on dashcam-driven insights.
Others
- WEX Inc. Fleet card and payment processor; also a Standard Fleet investor and reseller. Operates adjacent in fleet spend management, and could evolve into a direct competitor if it bundles fleet software with payment services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Standard Fleet social profiles
Digital presenceStandard Fleet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Standard Fleet leadership team
Management profileNumber of profiles
Profiles2 records
Standard Fleet funding detail
Funding detailFunding overview
Funding rounds3 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Standard Fleet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Standard Fleet
What does Standard Fleet do?
Standard Fleet sells a cloud-based fleet management platform that connects directly to vehicle manufacturer APIs across 30+ automakers without requiring aftermarket hardware. The platform bundles Payments, Digital Keys, Telematics, EV Management, and an OEM-agnostic API into a single subscription offering that enables fleet operators to onboard vehicles in minutes, automate billing, issue digital keys, monitor vehicle health, and manage electric vehicle charging from one dashboard.
Is Standard Fleet a public or private company?
Standard Fleet is a private company. It is classified as venture growth investor backed and is currently operating.
When was Standard Fleet founded?
Standard Fleet was founded in 2022. It employs 11 to 50 people.
Where is Standard Fleet based?
Standard Fleet is headquartered in San Francisco, United States, in the North America region.
How does Standard Fleet make money?
One revenue line is on record: platform Subscription.
Who are Standard Fleet's main competitors?
Direct peers on record are Samsara, Geotab, Motive, Fleetio, Webfleet (Bridgestone), Azuga and Spireon. Verizon Connect is listed as a broad incumbent. Lytx is listed as an emerging player. WEX Inc. is listed as an others.
Does Standard Fleet have an API?
Yes. Standard Fleet offers an OEM-agnostic API that provides consistent control capabilities across all vehicle makes and models. The API connects to vehicles from 30+ automakers through a single universal endpoint. It delivers 99.9% average uptime and provides real-time webhooks for vehicle state changes. Custom webhook integration notifies users of critical events instantly. The API supports remote vehicle access control, digital key invitations with customized driver information and pricing settings, and fleet management operations. Developer documentation is at www.standardfleet.com/solutions/api.
What industry is Standard Fleet in?
Standard Fleet's product category is Fleet Management Software. Its primary akta.pro industry code is TLABAMAL, Integrated Fleet Spend Platforms (Fuel+Toll+EV+Expenses), with a secondary code of THADANAI, EV Fleet Leasing & Fleet Management (EV-Focused). Its NAICS code is 5321 and its SIC code is 7510.