What Napster (Formerly Infinite Reality) does

Napster Corporation (formerly Infinite Reality) is an AI platform company headquartered in Norwalk, Connecticut that builds "visible AI agents" with voice, video, and persistent memory capabilities, operating as an application-layer deployer integrating Microsoft Azure OpenAI, OpenAI, and Google Gemini foundation models. The company's product portfolio spans consumer applications (Napster App, Napster for Mac), a hardware peripheral (Napster View at $99, a 3D holographic display), enterprise products (Napster Spaces for website embedding, Station for physical kiosks, Learn for education/training, Pulse for organizational intelligence), and developer infrastructure (Omniagent API at $0.01 per minute). Its proprietary NV2 (Napster Video Model 2) delivers real-time conversational video at Full HD 30 FPS at approximately 20x lower cost than industry alternatives.

The company operates a multi-track go-to-market strategy: freemium-to-subscription consumer apps distributed via iOS App Store and Google Play, direct enterprise sales for custom deployments, self-serve developer adoption through Google Cloud Marketplace and hackathon programs, and hardware sales. Revenue derives from consumer subscriptions (300,000 paying web subscribers), enterprise licensing, usage-based API fees, and hardware. The company owns production infrastructure including Thunder Studios (150,000 sq ft, 14 sound stages) and operates across North America, the Middle East (UAE, Saudi Arabia), the UK, and Belgium.

Napster has pursued an aggressive roll-up M&A strategy, completing 11 acquisitions including Touchcast ($500M, 2025), ReKTGlobal ($470M, 2022), Landvault ($450M, 2024), the Napster brand itself ($207M, 2025), and Drone Racing League ($250M, 2024), supported by $3 billion raised in January 2025 and a $350 million investment in July 2024 that brought post-money valuation to $5.1 billion.

Name

Napster (Formerly Infinite Reality)

Legal name

Napster Corporation

Website

https://napster.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Napster Corporation (formerly Infinite Reality) is an AI platform company building visible AI agents with voice, video, and persistent memory for consumers, enterprises, and developers, distributed through mobile apps, hardware peripherals, enterprise products, and a usage-based developer API.

Ownership category

akta.pro rank

Product category

AI Agent Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industries

Model Hosting, Serving & Inference Platforms (HDAAACAB), Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD), VR/AR Gaming Hardware (Headsets & Controllers) (HDACANAD), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

Keywords

• AI agent platform
• Conversational video AI
• Digital twin technology
• Enterprise AI agents
• AI hardware peripherals

Headquarters

HQ city

Norwalk

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Omniagent API Usage Fees: Usage-based pricing at $0.01 per minute for AI agent interactions through the Omniagent API. Developers and enterprises pay per minute of AI agent video, voice, and memory interactions.
2. Consumer Subscriptions: Napster App and Napster for Mac generate subscription revenue from consumers. The web platform has 300,000 paying subscribers with additional subscription tiers for premium features.
3. Enterprise Licensing (Spaces, Learn, Station, Pulse): Enterprise products sold under separate enterprise agreements with organizations deploying AI agents for customer service, employee training, physical space concierge, and organizational intelligence. Enterprise agreements govern deployment terms, pricing, and service levels.
4. Hardware Sales (Napster View): Napster View hardware device priced at $99 plus subscription. Physical product sold as a peripheral for Mac computers with Apple Silicon.
5. Developer/Hackathon Programs: Napster hosts hackathons and provides developer resources to build the ecosystem around the Omniagent API, creating a developer community that drives adoption and usage-based revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Napster (formerly Infinite Reality) is an AI platform company that builds and deploys visible AI agents with voice, video, and persistent memory capabilities for consumers, enterprises, developers, and educational institutions. Its offerings span consumer apps (Napster App, Napster for Mac), enterprise platforms (Spaces, Learn, Station, Pulse), developer infrastructure (Omniagent API), and hardware (Napster View 3D holographic display). The platform is powered by the proprietary NV2 real-time conversational video model and integrates Microsoft Azure OpenAI and Google Gemini foundation models.

Product overview

Napster (formerly Infinite Reality) is an AI platform company offering a unified ecosystem of embodied and agentic AI products. The portfolio centers on the Napster App and Napster for Mac as primary consumer interfaces, complemented by Napster View (holographic hardware display), Napster Station (physical kiosk), Napster Spaces (website embedding), Napster Learn (education/enterprise training), and Napster Pulse (organizational intelligence). For developers, the Omniagent API enables building multimodal AI agents with video, voice, and memory. The company also owns Thunder Studios (production/broadcasting) and has integrated Touchcast AI technology. The platform provides AI agents with persistent memory and real-time multimodal capabilities (video, voice, text), enabling use cases from personal productivity to enterprise customer service and organizational analytics.

Differentiator

Problem solved

Functional benefit

Brands

• Napster App: Mobile AI companion app featuring thousands of AI specialists with video, memory, and personality for productivity and creative tasks.
• Napster for Mac
• Napster View
• Napster Station
• Napster Learn
• Napster Spaces
• Napster Pulse
• Omniagent API
• Thunder Studios

Products and services

• Napster App Mobile and web application providing access to thousands of AI specialists with video presence, voice interaction, and persistent memory for productivity, learning, music production, and creative tasks.
• Napster for Mac Native macOS application for Apple Silicon (M1+) that provides access to thousands of AI specialists for productivity tasks including code debugging, interview prep, prototype building, and tax assistance.
• Napster View 3D holographic display peripheral that connects to Mac computers with Apple Silicon via USB-C, designed to visually render AI agents from compatible Napster applications.
• Napster Station AI-powered kiosk platform for physical deployment in commercial environments such as hotels, airports, retail locations, and healthcare facilities, with camera-enabled multimodal interaction for real-world AI concierge experiences.
• Napster Spaces Enterprise platform enabling businesses to create and deploy AI Agents with video presence on websites, in applications, and on hardware products. Agents may be powered by synthetic agents or Digital Twins.
• Napster Learn for Enterprise AI Agent platform for corporate learning and development, including proactive engagement features, corporate trainer Digital Twins, and institutional analytics for training and coaching.
• Napster Learn for Higher Ed AI Agent platform for higher education institutions, including faculty Digital Twins, proactive student engagement, and institutional analytics for educational delivery.
• Napster Pulse Organizational intelligence product using Digital Twins and AI Agent technology to conduct structured conversations at scale and surface patterns, trends, and insights across teams and organizations.
• Omniagent API Developer infrastructure for building and deploying AI Agents with video presence, real-time voice, and persistent memory in third-party applications. Supports text, audio-only, call center, and multimodal video integrations through one unified API priced at $0.01 per minute.
• Thunder Studios Napster-owned fully-integrated entertainment services, production, and broadcasting company. Operates a 150,000 square foot production studio with 14 sound stages, XR video wall, motion capture stage, esports arena, and mobile broadcast trucks for immersive content creation and live event virtualization.

Quantifiable outcome

• NV2 runs over 20x below leading realtime conversational video API full-mode tiers
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability10 records

Feature8 records

Partnerships

13 partnerships are on record, tiered flagship, core, major and minor.

• Spa Grand PrixflagshipStrategic or Co-development Partner · 2 June 2026Multi-year partnership to launch AI concierge for Formula 1 fans at the Belgian Grand Prix. AI concierge named Jack guides fans through ticket purchasing, hospitality packages, and event planning in any language, 24/7. One of the first deployments of agentic AI in live motorsport ticketing.
• Scaling UpcoreStrategic or Co-development Partner · 18 February 2026Napster partnered with Scaling Up to integrate its AI technology into executive coaching globally. The partnership aims to make executive coaching more accessible and efficient by leveraging Napster's AI platform to train coaches and help organizations harness AI benefits.
• SolgaricoreTechnology or Integration · 4 February 2026Napster and Solgari partnered to combine video AI omniagents and human service inside Microsoft Teams and Dynamics 365. The partnership creates AI Omniagents that integrate with call centers and enable quality customer service at scale.
• Microsoft AzureflagshipTechnology or Integration · 5 November 2025Napster is among the first Microsoft partners to deploy Azure agentic AI for enterprises. Partnership enables enterprise-grade agentic AI capabilities, powering customer implementations like Cooper Parry's next-gen coaching innovation.
• Google Cloud MarketplacecoreChannel Partner/ Reseller/ Distributor · 2 April 2025Infinite Reality is available on Google Cloud Marketplace, scaling access to immersive 3D experiences for businesses of all sizes through the marketplace channel.
• TouchcastmajorOthers · 1 April 2025Acquired in a $500 million deal (11th acquisition), Touchcast provides AI-driven products and technology that powers the Napster platform. The acquisition included AI technology that became core to Napster 26 platform.
• Napster BrandflagshipOthers · 25 March 2025Acquired the iconic Napster music service brand for $207 million. Company rebranded from Infinite Reality to Napster, leveraging the historic brand recognition from the pioneer of digital music founded in 1999.
• ZapparminorOthers · 8 October 2024London-based extended reality firm Zappar acquired for $45 million, expanding Infinite Reality's portfolio of immersive technology products.
• Global Esports FederationcoreStrategic or Co-development Partner · 25 July 2024Infinite Reality announced strategic collaboration with the Global Esports Federation to transform global fan experiences through immersive technology and AI-powered engagement.
• LandvaultmajorOthers · 1 July 2024Acquired for $450 million, Landvault provides immersive technology and digital twin services for large organizations. Operations expanded in Middle East with partnerships with UAE and Saudi governments. CEO Sam Huber joined Infinite Reality.
• VodafonecoreStrategic or Co-development Partner · 5 April 2024Infinite Reality and Vodafone showcased AI-Onboard, a revolutionary automotive onboarding service, at Mobile World Congress. This is part of an ongoing strategic partnership for automotive OEM onboarding solutions.
• Mark CantonminorOthers · 1 February 2024Producer Mark Canton joined Infinite Reality as Chief Creative Consultant and Chairman of Entertainment Advisory Board, bringing entertainment industry expertise and creative guidance.
• ReKTGlobalmajorOthers · 6 July 2022Esports and entertainment company acquired for $470 million with post-transaction valuation of $2.47 billion. Merged entity focuses on social, gaming, virtual production, NFT minting, and Metaverse projects. Includes acquisition of two esports teams.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Soul Machines: Soul Machines creates autonomously animated digital humans for enterprise customer experience, training, and healthcare. Its embodied AI agents directly compete with Napster's Station, Spaces, and Digital Twin product line.
• Tavus: Tavus offers an AI video personalization platform that generates personalized avatar-led videos at scale. Its developer API for AI video agents is closely comparable to Napster's Omniagent API and NV2 model.
• Synthesia: Synthesia is an AI video generation platform that lets enterprises create avatar-led videos for training, marketing, and customer service. It competes directly with Napster Spaces and NV2 on AI-powered video agents aimed at enterprise use cases.
• HeyGen: HeyGen provides AI avatar and video generation tools for sales, marketing, and learning teams with multilingual support. It is a direct competitor to Napster's AI agent video capabilities and Omniagent API for embedded video agents.
• D-ID: D-ID builds AI-powered digital humans and conversational video agents for enterprise customer engagement. Its avatar and live video agent offerings overlap with Napster Spaces and the NV2 multimodal agent positioning.

Broad incumbents

• Microsoft (Copilot Studio): Microsoft's Copilot Studio and Azure AI Foundry offer enterprise agent authoring, orchestration, and deployment at broad scale. While Napster is an Azure partner, Microsoft's own agent frameworks compete with Napster Spaces and Pulse for enterprise AI budgets.
• Google (Vertex AI Agents): Google's Vertex AI Agent Builder and Gemini-based agent stack provide multimodal AI agents integrated across Google Cloud. As both an infrastructure provider for Napster and a competitor in agent tooling, Google is a key broad incumbent peer.
• Salesforce (Agentforce): Salesforce's Agentforce platform delivers autonomous AI agents for CRM, sales, and service workflows embedded across its enterprise cloud. It competes with Napster Pulse and Spaces for organizational intelligence and customer service agent budgets.

Emerging players

• Character.AI: Character.AI operates a consumer platform for creating and conversing with AI characters with persistent memory. It overlaps with Napster's consumer-facing AI companion experience but focuses on consumer engagement rather than enterprise deployment.
• ElevenLabs: ElevenLabs provides AI voice synthesis, voice cloning, and conversational voice agent infrastructure used by developers and enterprises. Its voice and agent APIs are an adjacent and partially overlapping peer to Napster's Omniagent voice capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/napster_corp
• YouTubeyoutube.com/@napstercorp
• Facebookfacebook.com/Napster
• LinkedInlinkedin.com/company/napster
• Instagraminstagram.com/napstercorp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries9 records

Funding overview

Funding rounds4 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A10 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Napster (Formerly Infinite Reality)