What Simplifya does

Simplifya, LLC is a private Colorado-based SaaS company founded in 2016 that provides operational and regulatory compliance software to the U.S. cannabis industry. Its platform, Simplifya Protect, bundles four core modules — self-audits mapped to state-specific regulations, SOP templates incorporating Good Manufacturing Practices (GMPs), a Smart Cabinet compliance document management system, and a License Tracker with renewal notifications — and is sold on a per-location subscription at $335 per month with volume discounts. Surrounding the core product, the company operates a portfolio of adjacent products: Simplifya Market Guide (state-by-state cannabis marketplace intelligence), Simplifya Verified (license verification for cannabis and hemp), Simplifya RegFinder (a comprehensive multi-state regulatory database extracted from state agency sources), Simplifya Scann (illicit market identification), and Hemp RegFinder (hemp-specific regulations).

The business serves a vertical segmentation: licensed cannabis operators (both MSOs and single-location businesses) are the primary buyers, with adjacent customers including financial institutions, insurance carriers, lawyers and compliance consultants, online retailers, payroll providers, lenders, and government agencies. Go-to-market combines an enterprise field sales motion targeting MSOs (via "Schedule a Demo") with a content-driven marketing engine (regulatory blog, compliance videos, industry events) and a partner ecosystem called the Risk Mitigation Alliance that channels referrals through insurance, legal, banking, HR, and payroll providers. Named enterprise customers include Curaleaf, Jushi, Eaze, Mammoth Distribution, Embarc, and Terra Sana; financial institution customers include Dart Bank and NB Bank.

The company is structured as Simplifya, LLC (Colorado), with disclosed leadership of CEO Marion Mariathasan, COO Rick Matsumoto, and CRO Scott Daly (appointed February 2020). It has raised approximately $9.6M across four disclosed funding rounds, the most recent being a $2M round in September 2025 led by ITWH, with prior institutional backing from Merida Capital Holdings. The company has no public parent, no disclosed subsidiaries, and no acquisition activity on record.

Name

Simplifya

Legal name

Simplifya, LLC

Website

https://simplifya.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Simplifya is a Colorado-based SaaS company founded in 2016 that sells per-location regulatory and operational compliance software — audits, SOPs, document management, and license tracking — to licensed U.S. cannabis operators, including MSOs, single-location businesses, and adjacent cannabis ecosystem participants such as financial institutions, insurers, and consultants.

Ownership category

akta.pro rank

Product category

Cannabis Compliance Software

NAICS

Software Publishers (5132)

SIC

Services-Management Services (8741)

akta.pro primary industry

Audit Management, Controls & SOX Compliance (BPAEAPAH)

Keywords

• Cannabis compliance software
• Regulatory compliance platform
• Operational compliance management
• License verification services
• Cannabis regulatory database

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Simplifya Protect Subscription: Monthly or annual SaaS subscription license fees charged per cannabis business location for access to the Protect compliance platform, which includes audits, SOPs, Smart Cabinet, and License Tracker modules. The company charges in advance and accepts credit card payments automatically.
2. Simplifya Protect Per Location: Simplifya Protect subscription is priced at $335/month per location, with discounts available for multi-location businesses. The subscription provides comprehensive compliance management tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Simplifya provides a cloud-based SaaS operational compliance platform for licensed cannabis operators. The core product, Simplifya Protect, bundles self-audits, GMP-based standard operating procedures (SOPs), smart document management, and license tracking into a single subscription. Surrounding offerings include Simplifya Market Guide (state-by-state regulatory summaries), Simplifya Verified (license verification), Simplifya RegFinder and Hemp RegFinder (regulatory databases), and Simplifya Scann (illicit-market monitoring).

Product overview

Simplifya is a platform-plus-modules architecture offering the #1 regulatory and operational compliance software for licensed cannabis businesses. The core product is Simplifya Protect, which bundles Audits, SOP Templates, Smart Cabinet (document management), and License Tracker into a unified compliance management suite. Surrounding Protect, the portfolio includes Simplifya Market Guide (marketplace intelligence), Simplifya Verified (license verification), Simplifya RegFinder (regulatory database), Simplifya Scann (illicit market prevention), and Hemp RegFinder (hemp-specific regulations). The platform is trusted by MSOs and smaller operators alike since 2016 and serves licensed operators, financial institutions, consultants/lawyers, insurance companies, online retailers, payroll providers, and lenders.

Differentiator

Problem solved

Functional benefit

Brands

• Simplifya Protect: Compliance management suite for licensed cannabis operators, including audits, standard operating procedures (SOPs) with GMPs, Smart Cabinet document management, and License Tracker.
• Simplifya Market Guide
• Simplifya Verified
• Simplifya RegFinder
• Simplifya Scann
• Hemp RegFinder

Products and services

• Simplifya Protect Comprehensive SaaS compliance management suite for licensed cannabis operators, bundling self-audits, GMP-based standard operating procedures, smart document management (Smart Cabinet), and license tracking into a single subscription priced per cannabis business location.
• Simplifya Market Guide
• Simplifya Verified
• Simplifya RegFinder
• Simplifya Scann
• Hemp RegFinder

Quantifiable outcome

• Simplifya Protect subscription at $335/month per location can pay for itself compared to a single $5,000 fine for violating transport regulations, in addition to the cost of remediation such as vehicle repainting.
• +1 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• CannGen Insurance ServicescoreStrategic or Co-development Partner · 3 September 2019Simplifya partnered with CannGen Insurance Services, the cannabis industry's leading insurance underwriting facility, to provide licensed cannabis businesses with discounted insurance premiums for qualified operators. Both companies recognized the increasing value that compliance provides in reducing insurance risk for cannabis operators. Through this partnership, Simplifya customers gain access to preferential insurance pricing as a compliance incentive, while CannGen benefits from Simplifya's compliance verification data for underwriting purposes. This partnership is part of Simplifya's broader Risk Mitigation Alliance strategy.
• Risk Mitigation Alliance (RMA)flagshipStrategic or Co-development PartnerThe Risk Mitigation Alliance (RMA) is a flagship partnership initiative by Simplifya involving top insurance companies, law firms, banks, HR and payroll companies in the cannabis industry. The alliance is designed to reduce the risk of insuring licensed cannabis operators and to provide operators with a cost-effective means to manage their regulatory compliance. RMA partners offer preferred pricing or discounts to Simplifya-qualified operators, while Simplifya serves as the compliance verification layer across the ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Canopy: Canopy provides operational compliance, audit, and business management software for licensed cannabis operators across multiple U.S. states. Like Simplifya, it serves MSOs and single-location operators with compliance tools layered above seed-to-sale systems, making it the closest direct competitor in operational compliance SaaS.
• Cultivera: Cultivera offers cannabis operations, compliance, and inventory management software used by cultivators, manufacturers, and retailers. It overlaps with Simplifya's operator-facing compliance, audit, and license-tracking functionality and is sold on a per-location/per-user SaaS basis to similar buyer personas.
• Flourish Software: Flourish Software provides seed-to-sale tracking, compliance, and operations software for cannabis cultivators, manufacturers, and distributors. It competes with Simplifya in the operator-facing compliance and audit management layer, particularly for vertically integrated MSOs.
• Distru: Distru offers cannabis distribution, manufacturing, and compliance management software, including order management, inventory, and reporting modules. It is comparable to Simplifya in serving cannabis operators with compliance and audit functionality, particularly on the distribution and manufacturing side of the value chain.
• GrowFlow: GrowFlow (formerly Portal38) provides cannabis operations, seed-to-sale, and compliance software for retailers, cultivators, and distributors. Like Simplifya, it serves multi-state operators with audit-ready compliance and license-tracking tools, positioning it as a direct competitor in operator-facing compliance SaaS.

Broad incumbents

• MJ Platform: MJ Platform is a comprehensive cannabis business management suite spanning cultivation, manufacturing, POS, and compliance. It overlaps with Simplifya in the compliance layer but covers a broader operator workflow, making it a broader incumbent rather than a compliance specialist.
• BioTrack (Helix TCS): BioTrack, part of Helix TCS, is a long-standing seed-to-sale and inventory tracking platform used by state regulators and operators. It overlaps with Simplifya in cannabis compliance and audit functionality but operates as a broader incumbent across tracking, inventory, and operations rather than as a compliance specialist.
• Akerna: Akerna is a publicly traded cannabis technology company offering seed-to-sale, supply chain, and compliance software. Its broader enterprise platform competes with Simplifya in the compliance and regulatory tracking category but at a wider scope across the cannabis supply chain.
• Treez: Treez is a cannabis retail point-of-sale and commerce platform serving dispensaries and MSOs. While its core focus is retail/POS rather than operational compliance, it overlaps with Simplifya in serving multi-state operators and could bundle adjacent compliance functionality over time.

Others

• METRC: METRC is the state-mandated cannabis regulatory tracking system used by most legal U.S. states. While not a direct sales competitor (it is contracted by state regulators), it shapes the compliance ecosystem in which Simplifya operates and represents a key integration/infrastructure dependency for operator compliance workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/simplifya1

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simplifya