GrowFlow
GrowFlow is a B2B SaaS platform that provides seed-to-sale compliance, POS, inventory management, marketplace, and eCommerce software for cannabis retailers, cultivators, processors, and distributors across 14+ US states.
- Company typePrivate
- Founded2016
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GrowFlow does
GrowFlow Technologies LLC is a privately held, US-based B2B SaaS company that provides seed-to-sale business management software for the legal cannabis industry. Founded in 2016 and headquartered in Greenwood Village, Colorado, with a distributed team, the company serves cannabis retailers, cultivators, processors, manufacturers, and distributors across 14 or more US states. Its platform is organized into four integrated product lines: GrowFlow Retail (dispensary POS with inventory and compliance), GrowFlow Wholesale (seed-to-sale tracking for the upstream supply chain), GrowFlow Marketplace (a B2B digital storefront linking wholesale sellers to retail buyers), and GrowFlow eCommerce (online ordering with delivery, pickup, and loyalty). The underlying technology is a cloud-based platform with native API integrations to state-mandated traceability systems — Metrc in 10 states, BioTrack in New Mexico and New York, and Washington CCRS — plus a Partner API for larger wholesale customers.
The platform monetizes through monthly SaaS subscriptions priced per license and feature module, with transparent, value-tiered pricing positioned below competitors such as Dutchie, Flowhub, and Cultivera, and month-to-month terms without long-term contracts. Distribution is direct via the company website, with demo booking as the primary acquisition channel supplemented by self-serve onboarding, comparison content, webinars, and an active social presence. The customer base is heavily skewed toward SMB and micro-business operators, with named testimonials spanning single-store retailers, mid-sized cultivators, and processors; vertically integrated multi-state operators are an emerging strategic segment. The company is privately held and founder-led, with no disclosed institutional funding rounds since a 2019 Series A of $8.4 million led by TVC Capital.
GrowFlow firmographics
Firmographics- Name
- GrowFlow
- Legal name
- GrowFlow Technologies LLC
- Website
- https://growflow.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GrowFlow is a B2B SaaS platform that provides seed-to-sale compliance, POS, inventory management, marketplace, and eCommerce software for cannabis retailers, cultivators, processors, and distributors across 14+ US states.
- Ownership category
- akta.pro rank
GrowFlow industry classification
Industry- Product category
- Cannabis Compliance Software
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444)
- SIC
- Services-Prepackaged Software (7372), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Dispensary-Owned Online Ordering & Delivery (Direct-to-Consumer) (CRANAGAE)
- akta.pro secondary industries
- Third-Party White-Label Ordering & Delivery Platforms (SaaS + Logistics) (CRANAGAF), Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC), Adult-Use (Recreational) Cannabis Delivery & Online Ordering (CRANAGAH)
Keywords
Where GrowFlow is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GrowFlow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: GrowFlow operates on a subscription SaaS model with month-to-month pricing. Customers pay recurring fees for access to the platform including wholesale, retail, marketplace, and eCommerce modules. The company offers value-priced competitive positioning compared to alternatives like Dutchie, Flowhub, and Cultivera.
- Platform Licensing: GrowFlow licenses its seed-to-sale software platform to cannabis operators across multiple US states. Pricing is transparent with no hidden costs and no long-term contracts required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Transparent subscription pricing with month-to-month flexibility |
| Subscription | Monthly | Competitive pricing for single dispensary to multi-state operators |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
GrowFlow product offering
Product offeringCore offering
GrowFlow sells a cloud-based seed-to-sale cannabis business management SaaS platform combining dispensary POS, inventory management, cultivation and processing workflows, state compliance reporting (Metrc, BioTrack, CCRS), a Live B2B wholesale Marketplace, and an integrated eCommerce module on a monthly subscription basis to cannabis operators across 14+ US states.
Product overview
GrowFlow is a comprehensive seed-to-consumer cannabis business software platform offering four integrated product lines: (1) GrowFlow Retail - POS, inventory management, and compliance for dispensaries; (2) GrowFlow Wholesale - seed-to-sale tracking for cultivators, processors, manufacturers, and distributors; (3) GrowFlow Marketplace - B2B digital storefront linking wholesalers to retailers; and (4) GrowFlow eCommerce - online ordering with loyalty and delivery/pickup options. The platform integrates natively with state reporting systems (Metrc, BioTrack, CCRS) and third-party tools (LeafLink, QuickBooks, Weedmaps, Leafly, Dutchie, SpringBig). Additional features include Insights analytics, COGS cost tracking, and a Wholesale Partner API for custom integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- GrowFlow Retail
Quantifiable outcome
- Hours saved weekly through automated reporting and streamlined workflows
- +1 more outcomes
Companies that use GrowFlow
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
GrowFlow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability2 records
Feature10 records
GrowFlow partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- MetrccorePrimary state traceability integration partner. GrowFlow connects via API to Metrc in California, Colorado, Michigan, Montana, Nevada, New York, Oklahoma, Oregon, South Dakota, and Alaska. Enables automated tag sync, manifest generation, and compliance reporting directly from the GrowFlow platform.
- BioTrackcoreAPI integration with BioTrack traceability system for New Mexico and New York users. Supports inventory sync, QA management, plant tracking, and state compliance requirements for BioTrack-connected jurisdictions.
- CCRS (Washington State)coreWashington state Cannabis Central Reporting System integration for compliance reporting. GrowFlow handles automatic weekly uploads, manifest registration, and Chain of Reconciliation reporting on behalf of Washington operators.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
GrowFlow competitors and assessment
Company assessmentDirect peers
- Dutchie: Leading cannabis eCommerce, POS, and compliance platform. Directly comparable to GrowFlow in dispensary POS, online ordering, and seed-to-sale tracking for cannabis retailers.
- Flowhub: Cannabis inventory management and POS platform serving dispensaries and cultivators across multiple states. Directly competes with GrowFlow Retail and Wholesale modules.
- Cultivera: Cannabis seed-to-sale and wholesale management software for producers and retailers. Comparable to GrowFlow's Wholesale offering and integrated state traceability reporting.
- LeafLink: B2B cannabis wholesale marketplace connecting brands and retailers. Comparable to GrowFlow Live Marketplace and integrated as a GrowFlow partner.
- Treez: Cannabis retail and wholesale enterprise platform with POS, inventory, and compliance. Closely comparable to GrowFlow Retail and Wholesale for multi-state operators.
- iHeartJane: Cannabis eCommerce and menu platform for dispensaries. Comparable to GrowFlow eCommerce and online ordering capabilities for retailers.
Broad incumbents
- Weedmaps: Largest cannabis marketplace and advertising platform. Provides menu integration with GrowFlow but operates broadly across discovery, retail tech, and consumer marketplace.
- Leafly: Major cannabis information and menu platform. Serves as a menu integration partner for GrowFlow retailers, with overlap in online discovery and pre-order flows.
Emerging players
- Springbig: Cannabis CRM and loyalty platform. Comparable to GrowFlow's Springbig integration partner for customer engagement and retention, though narrower in scope.
- Sweed: Cannabis retail POS and eCommerce platform (formerly GreenBits). Comparable to GrowFlow's dispensary POS and online ordering offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GrowFlow social profiles
Digital presenceGrowFlow financial estimates
Financial estimateRevenue estimate
Valuation estimate
GrowFlow leadership team
Management profileNumber of profiles
Profiles6 records
GrowFlow funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GrowFlow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GrowFlow
What does GrowFlow do?
GrowFlow sells a cloud-based seed-to-sale cannabis business management SaaS platform combining dispensary POS, inventory management, cultivation and processing workflows, state compliance reporting (Metrc, BioTrack, CCRS), a Live B2B wholesale Marketplace, and an integrated eCommerce module on a monthly subscription basis to cannabis operators across 14+ US states.
Is GrowFlow a public or private company?
GrowFlow is a private company. It is classified as venture growth investor backed and is currently operating.
When was GrowFlow founded?
GrowFlow was founded in 2016. It employs 11 to 50 people.
Where is GrowFlow based?
GrowFlow is headquartered in Seattle, United States, in the North America region.
How does GrowFlow make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are platform Licensing.
Who are GrowFlow's main competitors?
Direct peers on record are Dutchie, Flowhub, Cultivera, LeafLink, Treez and iHeartJane. Broad incumbents are Weedmaps and Leafly. Emerging players are Springbig and Sweed.
Does GrowFlow have an API?
Yes. A Partner API for larger, data-driven Wholesale users who require increased data analytics, custom integration capabilities, or are interested in developing their own tools to streamline their day-to-day operations. Available via chat messenger or Client Success Manager contact, with email support at [email protected].
What industry is GrowFlow in?
GrowFlow's product category is Cannabis Compliance Software. Its primary akta.pro industry code is CRANAGAE, Dispensary-Owned Online Ordering & Delivery (Direct-to-Consumer), with a secondary code of CRANAGAF, Third-Party White-Label Ordering & Delivery Platforms (SaaS + Logistics). Its NAICS code is 444 and its SIC code is 7372.