Hubert
Hubert is a Stockholm-based AI platform that automates structured candidate interviews for high-volume enterprise hiring. Using deterministic, explainable assessment models grounded in interviewing science, it integrates with 30+ ATS platforms and serves recruitment teams across staffing, retail, healthcare, security, and public sector.
- Company typePrivate
- Founded2016
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Hubert does
Hubert is an AI-powered structured interviewing platform headquartered in Stockholm, Sweden, founded in 2016 under the legal entity Anna & Hubert Labs AB to solve candidate screening bottlenecks for enterprises with high-volume hiring needs. The platform automates CV screening and first-round interviews using deterministic, rules-based assessment models grounded in structured interviewing science, producing consistent and auditable candidate scores that do not drift across a hiring cycle. Hubert supports text and voice interviews in 30+ languages and integrates natively with more than 30 ATS platforms, including Workday, SAP SuccessFactors, Greenhouse, SmartRecruiters, Bullhorn, iCIMS, Oracle Taleo, and Teamtailor. All scoring is explainable and bias-audited, with full GDPR and EU AI Act compliance and EU-only data residency.
The product surface comprises the core screening platform plus several AI modules: Recruiter Agent auto-generates science-backed interview templates from job descriptions, Job Coach Agent matches candidates to roles across career sites and talent pools, Outreach Agent re-engages dormant candidate databases via voice or text, and HubertDetect flags AI-generated candidate responses for recruiter review. Candidate-facing functionality is delivered through the My Hubert portal, where candidates can review results, receive feedback, and reuse answers across applications. Hubert claims 5x predictive lift versus traditional screening, 96% candidate completion rates, and 9/10 average CSAT across deployments, with named outcomes including a 67% reduction in screening time at ManpowerGroup, 74% cost savings at Securitas Sweden, a 57-minute average time-to-shortlist at OKQ8, and a 94% successful hire rate at Hemfrid across roughly 700 hires.
Hubert operates a B2B SaaS model with annual enterprise subscriptions and likely usage-based components tied to interview volume; pricing is quote-based and not publicly disclosed. Distribution combines direct enterprise field sales, an ATS marketplace motion via 30+ integrations, inside sales / self-serve, and a flagship global partnership with ManpowerGroup announced in March 2025 and rolling out through 2026. Target customers are recruitment teams at high-volume employers across staffing (ManpowerGroup, Academic Work, Job&Talent), security (Securitas), retail/fuel/grocery (OKQ8, Coop, Mathem, Ving), healthcare/social care/home services (Ambea, Aleris, Hemfrid), transport (MTR Nordic), BPO (Teleperformance), and municipal government (Malmö Stad).
Hubert firmographics
Firmographics- Name
- Hubert
- Legal name
- Anna & Hubert Labs AB
- Website
- https://hubert.ai
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hubert is a Stockholm-based AI platform that automates structured candidate interviews for high-volume enterprise hiring. Using deterministic, explainable assessment models grounded in interviewing science, it integrates with 30+ ATS platforms and serves recruitment teams across staffing, retail, healthcare, security, and public sector.
- Ownership category
- akta.pro rank
Hubert industry classification
Industry- Product category
- AI Recruiting Software
- NAICS
- Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
- akta.pro secondary industries
- Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ), People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where Hubert is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Hubert business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Hubert operates as a cloud-based SaaS recruitment platform. Companies subscribe to access the AI interviewing platform, ATS integrations, recruiter dashboard, and analytics. Pricing is likely volume-based (per-interview or per-seat) given the focus on high-volume hiring and the recruiter-agent / recruiter-app product architecture.
- Usage-Based Interrogating/Assessment Fees: Given that Hubert measures outcomes such as screening time savings, time-to-shortlist, and candidate volume processed, the pricing structure likely includes a per-assessment or per-candidate component tied to usage volume, in addition to any base platform subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise / High-Volume Plan |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Hubert product offering
Product offeringCore offering
Hubert is an AI-powered structured interview SaaS platform that automates candidate screening for high-volume hiring. It conducts consistent, bias-audited text or voice interviews in 30+ languages, scores responses with deterministic AI models, and delivers explainable shortlists integrated with 30+ ATS platforms. The product is sold as a subscription to enterprise and mid-market recruitment teams and is accompanied by candidate portal, AI agent modules, and AI-generated response detection.
Product overview
Hubert is an AI-powered structured interview platform designed for high-volume hiring, built as a unified platform with modular capabilities. The core platform (Hubert) provides AI-powered interviews and explainable, skills-based assessments for fair, transparent, and legally defensible shortlisting. The platform includes several AI agent modules: Recruiter Agent for building interviews, Job Coach Agent for candidate matching, and Outreach Agent for talent pool engagement. HubertDetect provides AI-generated response detection. My Hubert is a candidate portal for accessing interview results and reusing answers. The platform integrates with 30+ ATS platforms and supports interviews via text and voice in 30+ languages.
Differentiator
Problem solved
Functional benefit
Brands
- HubertDetect™: AI-generated response detection feature that identifies when answers may not reflect a candidate's genuine thinking, flagging unusual patterns for recruiter review.
Products and services
- Hubert (Core Platform) AI-powered structured interview SaaS platform for high-volume hiring that automates candidate screening and produces instant shortlists using reproducible, bias-audited AI models. Evaluates candidates via text or voice interviews in 30+ languages with explainable AI scoring, and integrates with 30+ ATS platforms.
- HubertDetect AI-generated response detection feature for Hubert interviews that flags when answers may not reflect a candidate's genuine thinking, helping recruiters review key sections more closely and make defensible decisions.
- Recruiter Agent
Quantifiable outcome
- Up to 80% of screening time saved
- +11 more outcomes
Companies that use Hubert
Customer profileNamed customers14 records
Segments8 records
Ideal customer profiles4 records
Hubert technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability7 records
Feature10 records
Hubert partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered flagship and core.
- ManpowerGroupflagshipManpowerGroup formed a global partnership with Hubert to integrate AI-powered interviewing into its 'Humans First, Digital Always' hiring approach. The partnership enables faster candidate screening, more accurate matching, reduced bias, and 24/7 candidate engagement across ManpowerGroup's global operations. ManpowerGroup plans to expand the partnership throughout 2026 as part of its broader AI-powered workforce ecosystem. Hubert reports 67% reduction in screening time and 9/10 CSAT at ManpowerGroup.
- TeamtailorcoreNative ATS integration with Teamtailor, enabling seamless candidate flow and workflow automation for companies already using Teamtailor for their recruitment processes. Used by Ambea in their deployment.
- SmartRecruiterscoreNative ATS integration with SmartRecruiters. Securitas Sweden integrated Hubert with SmartRecruiters as their ATS platform for a seamless hiring workflow.
- Greenhouse ATScoreNative ATS integration with Greenhouse, enabling companies using Greenhouse for recruitment to seamlessly incorporate Hubert's AI structured interviews into their hiring workflow.
- WorkdaycoreNative ATS integration with Workday, enabling enterprise clients using Workday Recruiting to incorporate Hubert's AI interviewing platform.
- SAP SuccessFactorscoreNative ATS integration with SAP SuccessFactors, enabling enterprise clients using SAP's HR suite to incorporate Hubert's AI interviewing platform.
- Bullhorn Recruitment CloudcoreNative ATS integration with Bullhorn, enabling staffing and recruitment firms using Bullhorn to incorporate Hubert's AI interviewing into their workflow.
- CornerstonecoreNative ATS integration with Cornerstone HR/recruiting platform, enabling enterprises using Cornerstone to add Hubert's AI interviewing capabilities.
- AvaturecoreNative ATS integration with Avature enterprise talent management platform.
- iCIMScoreNative ATS integration with iCIMS enterprise recruiting platform.
- TalentechcoreNative ATS integration with Talentech recruiting platform.
- Oracle TaleocoreNative ATS integration with Oracle Taleo enterprise recruiting platform.
- RecmancoreNative ATS integration with Recman recruiting platform.
- IntelliplancoreNative ATS integration with Intelliplan workforce management and recruiting platform.
- ReachmeecoreNative ATS integration with Reachmee recruiting and talent acquisition platform.
- JazzHRcoreNative ATS integration with JazzHR small-to-mid-market recruiting platform.
- JobyloncoreNative ATS integration with Jobylon employer branding and recruiting platform.
- eploycoreNative ATS integration with eploy recruitment management platform.
- WorkablecoreNative ATS integration with Workable recruiting platform.
- LevercoreNative ATS integration with Lever talent acquisition platform.
- JobvitecoreNative ATS integration with Jobvite recruiting platform.
- Talent RecruitercoreNative ATS integration with Talent Recruiter platform.
- Kenexa BrassringcoreNative ATS integration with IBM Kenexa Brassring enterprise recruiting platform.
- ADPcoreNative integration with ADP workforce management and HR platform.
- Recruiter.comcoreNative ATS integration with Recruiter.com recruiting platform.
Scale indicators19 records
Recent moves6 records
Expansion highlights6 records
Hubert competitors and assessment
Company assessmentDirect peers
- HireVue: HireVue is a direct competitor in AI-powered video interviewing and structured candidate assessment. Both companies target high-volume enterprise hiring with automated screening, scoring, and ATS integration, though HireVue emphasizes asynchronous video while Hubert emphasizes chat/voice structured interviews.
- Paradox (Olivia): Paradox's conversational AI assistant Olivia automates candidate screening, scheduling, and Q&A for high-volume hourly hiring. Both companies target frontline/deskless workforce hiring with conversational AI, candidate-first experiences, and ATS integrations.
- TestGorilla: TestGorilla provides pre-employment skills and aptitude assessments for hiring. Both companies target structured, bias-audited candidate evaluation at scale with science-backed scoring, ATS integrations, and self-serve deployment for mid-market and enterprise.
- Pymetrics (Harvey): Pymetrics uses AI-based behavioral assessments to evaluate candidates against role-specific competencies. Both companies share a focus on explainable, bias-audited AI for candidate evaluation, though Pymetrics emphasizes cognitive/behavioral neuroscience while Hubert focuses on structured interviewing.
- Talkpush: Talkpush provides conversational AI recruiting for high-volume hiring, particularly in emerging markets. Both companies serve staffing agencies and high-volume employers with chat/voice-based candidate screening and ATS integrations.
- Vervoe: Vervoe uses AI to score skills-based candidate assessments including interviews and job simulations. Both companies provide automated, structured, evidence-based candidate evaluation with ATS integrations and enterprise-grade scoring.
Broad incumbents
- Eightfold AI: Eightfold AI is a broader talent intelligence platform with AI-driven candidate matching, screening, and skills inference for enterprise. Both companies apply AI to candidate-job fit and screening, but Eightfold spans the full talent lifecycle rather than specializing in high-volume interviewing.
- iCIMS: iCIMS is an enterprise ATS with embedded AI capabilities for candidate matching and screening. Hubert integrates with iCIMS but iCIMS itself could embed comparable AI interviewing capabilities, making it both a partner and competitive threat.
- Workday Recruiting: Workday's HCM suite includes Workday Recruiting with AI features for candidate matching. Hubert integrates with Workday, but Workday's native AI roadmap represents a long-term competitive risk as it could absorb AI interviewing into its core platform.
- Phenom: Phenom is a talent experience platform with AI-driven candidate engagement, screening, and matching. Both companies apply AI to high-volume candidate evaluation, though Phenom covers a broader talent CRM and internal mobility scope.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Hubert social profiles
Digital presenceHubert compliance and trust
Trust signalCompliance2 records
Hubert financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hubert leadership team
Management profileNumber of profiles
Profiles4 records
Hubert funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hubert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hubert
What does Hubert do?
Hubert is an AI-powered structured interview SaaS platform that automates candidate screening for high-volume hiring. It conducts consistent, bias-audited text or voice interviews in 30+ languages, scores responses with deterministic AI models, and delivers explainable shortlists integrated with 30+ ATS platforms. The product is sold as a subscription to enterprise and mid-market recruitment teams and is accompanied by candidate portal, AI agent modules, and AI-generated response detection.
Is Hubert a public or private company?
Hubert is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hubert founded?
Hubert was founded in 2016. It employs 11 to 50 people.
Where is Hubert based?
Hubert is headquartered in Stockholm, Sweden, in the Europe region.
How does Hubert make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are usage-Based Interrogating/Assessment Fees.
Who are Hubert's main competitors?
Direct peers on record are HireVue, Paradox (Olivia), TestGorilla, Pymetrics (Harvey), Talkpush and Vervoe. Broad incumbents are Eightfold AI, iCIMS, Workday Recruiting and Phenom.
Does Hubert have an API?
No public API is recorded for Hubert.
What industry is Hubert in?
Hubert's product category is AI Recruiting Software. Its primary akta.pro industry code is BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS), with a secondary code of HDAEAEAJ, Human Capital Management (HCM) & Payroll Platforms. Its NAICS code is 561311 and its SIC code is 7361.