arketa

What arketa does

Arketa (legal entity Sutra Fitness, Inc.) is a New York–based vertical SaaS company that provides cloud-based booking, operations, and marketing software for boutique fitness and wellness studios. The platform unifies class and appointment scheduling, membership and loyalty management, point-of-sale, payments, on-demand video, marketing automation, CRM, branded websites, and branded iOS/Android mobile apps (with Apple TV, Chromecast, and Roku display) into a single dashboard, supported by direct integrations with Stripe, ClassPass, Zoom, Mailchimp, Google Calendar, Zapier, and Kisi. The company sells in two tiers: self-serve Individual plans for solo instructors and digital studios ($49–$124/mo with a 7-day free trial and a 3% transaction fee on bookings) and custom-quoted Studio plans (Core, Growth, Suite) for multi-instructor and multi-location operators, with add-on modules including Arketa AI, Marketing Suite, Branded Website, Branded Mobile App, Arketa Accounting, and Arketa Bookkeeping. A separate consulting-plus-software program, Arketa Elevate, bundles the platform with expert guidance on real estate, financing, branding, marketing, and operations for aspiring and expanding studio owners.

The underlying technology combines a web-based dashboard with no-code app and website builders, a wellness-tuned general ledger and reporting engine, and a domain-specialized AI assistant (Arketa AI) that learns each studio's brand voice and policies to handle 24/7 client messaging, booking, and waitlist management. Distribution is hybrid: PLG/self-serve for individual creators, sales-led demos for Studio plans with account executives, marketplace distribution via per-studio branded apps on iOS/Android/Apple TV, and a high-touch consulting channel for Elevate. The company reports being trusted by 1,000+ businesses, has raised approximately $22.7M in venture funding across Y Combinator, First Round Capital, Amity Ventures, Inspired Capital Partners, Velvet Sea Ventures, and Fitt Capital, and operates with 101–250 employees under a New York mailing address with California governing law.

Name

arketa

Legal name

Sutra Fitness, Inc.

Website

https://arketa.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Arketa is a New York–based vertical SaaS platform that provides booking, payments, CRM, marketing automation, branded apps and websites, accounting, and an AI assistant for boutique fitness and wellness studios and solo instructors. It serves 1,000+ businesses across yoga, Pilates, HIIT, gym, and recovery verticals with self-serve and sales-led plans.

Ownership category

akta.pro rank

Product category

Fitness and Wellness Studio Management Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Content Management (ECM) Suites (HDAEAGAB)

Keywords

• Fitness booking software
• Wellness studio management
• Studio marketing automation
• Membership management platform
• Branded mobile apps

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS subscription fees (Individual plans): Recurring monthly SaaS subscriptions for solo/digital studios at $49/mo (Basic), $83/mo (Growth), and $124/mo (Suite), with 17% annual billing discount and 7-day free trial.
2. SaaS subscription fees (Studio plans): Custom quote-based recurring Studio subscriptions (Core, Growth, Suite) for studios with multiple team members and locations, with add-ons for branded website, branded mobile app, and marketing suite.
3. Booking transaction fees: 3% transaction fee on bookings for Individual partners, layered on top of Stripe processing fees (2.9% + $0.30 in the US). Studio partners discuss transaction options with their Account Executive.
4. Arketa Accounting and Bookkeeping (managed services): Wellness-specific managed bookkeeping and accounting add-on services, priced as add-ons to the core subscription.
5. Arketa Elevate (professional services): Premium launch and growth program combining software with real-estate, financing, branding, marketing, operations, and hiring consulting — high-touch consulting engagement for new and expanding studios.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

Arketa is an all-in-one cloud-based booking, CRM, payments and marketing automation platform purpose-built for fitness and wellness studios. It combines class scheduling, memberships, on-demand video, events/retreats/courses, marketing automations, branded websites, branded mobile apps, accounting and bookkeeping into a single SaaS dashboard sold in Individual and Studio subscription tiers with add-ons.

Product overview

Arketa is a single integrated platform for fitness and wellness businesses with an extensive add-on module ecosystem. The core platform combines Schedule Management, Membership + Loyalty, On-Demand Library, Events/Retreats/Courses, Client Experience CRM, Operations + Reporting, and Multi-Location + Team Management. Layered on top are optional add-on modules including Arketa AI (AI assistant), the Marketing + Automations Suite, Custom Branded Website, Branded Mobile App, Arketa Accounting, Arketa Bookkeeping, Challenges, and Arketa Rewind. Arketa Elevate is a non-software services program combining the platform with expert coaching for opening/expanding studios. The platform is sold in tiered Individual (Basic/Growth/Suite) and Studio (Core/Growth/Suite) plans.

Differentiator

Problem solved

Functional benefit

Brands

• Arketa Elevate: A program helping fitness and wellness professionals open or expand studios with expert guidance on real estate, financing, branding, marketing, and operations.
• Arketa AI
• Arketa Accounting

Products and services

• Arketa Platform (Studio + Individual SaaS subscriptions)

Quantifiable outcome

• 26% average revenue growth and +$18,657 in the first 6 months for switching studios
• +9 more outcomes

Named customers14 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability10 records

Feature9 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationStripe is Arketa's payment processing partner powering all checkout flows, including contactless options (Google Pay, Apple Pay). Stripe fees (2.9% + $0.30 in the US) are layered on top of Arketa's 3% transaction fee for Individual partners; Studio partners discuss with their Account Executive.
• MailchimpcoreTechnology or IntegrationDirect integration with Mailchimp for email + SMS marketing. The Dragonfly Hot Yoga case study explicitly notes Mailchimp was retired (~"$400/month" saved) after Arketa's broadcast features took over, indicating Arketa also positions itself as a Mailchimp replacement rather than a pure integration.
• Google CalendarcoreTechnology or IntegrationDirect integration with Google Calendar for schedule sync, listed alongside Mailchimp, ClassPass, Zoom and Zapier on Arketa's pricing/FAQ page.
• ClassPasscoreTechnology or IntegrationDirect integration with ClassPass for class discovery and bookings, listed as a core partner on the pricing/FAQ page.
• ZoomcoreTechnology or IntegrationDirect integration with Zoom to power livestream and virtual classes. Arketa also offers a guide on 'Recording Your Perfect Zoom Workout', indicating deep product use.
• ZapiercoreTechnology or IntegrationDirect integration with Zapier plus an extended Zapier-based ecosystem for additional third-party integrations.
• CapterraminorGTM or Marketing PartnerListed as a verified review platform with badge displayed on Arketa's homepage; serves as a customer-review and lead-generation channel.
• Purpose BrandsminorStrategic or Co-development PartnerLogo featured on Arketa Elevate page under 'The expertise behind these companies, working for you', signaling an advisory/affiliation role in the Elevate program.
• TDM (The Design Mafia / similar)minorStrategic or Co-development PartnerLogo featured on Arketa Elevate page under 'The expertise behind these companies, working for you'.
• CorePower YogaminorStrategic or Co-development PartnerLogo featured on Arketa Elevate page under 'The expertise behind these companies, working for you', indicating advisory or industry affiliation for the Elevate launch program.
• RhoneminorStrategic or Co-development PartnerLogo featured on Arketa Elevate page under 'The expertise behind these companies, working for you', signaling a brand/lifestyle partnership associated with the Elevate program.

Scale indicators14 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Mindbody: Long-standing category leader in fitness/wellness booking, scheduling, and payments. Explicitly listed in Arketa's competitive displacement dropdown alongside Glofox, WellnessLiving, MarianaTek, and Momence.
• ClubReady: Multi-location fitness club management platform (acquired by ABC Fitness alongside Glofox). Competes with Arketa at the multi-location/chain tier that Arketa targets with its Studio plans.

Direct peers

• Glofox: Boutique fitness studio management platform (now owned by ABC Fitness) competing head-to-head with Arketa in the same yoga, Pilates, and group-fitness segment. 444 Pilates switched from Glofox to Arketa as a documented case study.
• Mariana Tek: Boutique fitness studio software offering booking, payments, branded apps, and member management. Listed in Arketa's competitive displacement dropdown as a direct competitor.
• Momence: Booking and member-management platform for fitness studios, yoga, and wellness businesses with class packs, memberships, and branded apps. Listed in Arketa's competitive displacement dropdown.
• WellnessLiving: All-in-one business management platform for fitness, yoga, Pilates, and wellness studios covering scheduling, memberships, marketing, and payments. Listed in Arketa's competitive displacement dropdown.

Emerging players

• PushPress: Modern gym and strength-training management software with branded apps, billing, and member engagement. Adjacent competitor focused on the strength-training/gym segment Arketa also serves.
• Walla: Boutique fitness studio software with branded app, booking, and marketing features. Emerging direct peer in the same boutique studio segment Arketa targets.
• Hapana: Vertical SaaS for boutique fitness studios offering booking, branded apps, and member management. Comparable in positioning to Arketa's mid-market studio tier.

Regional players

• Booksy: Booking and management platform primarily for beauty, barber, and wellness appointment-based businesses. Comparable booking and appointment-management functionality, though stronger in personal-care verticals outside Arketa's fitness focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AppSutra
• LinkedInlinkedin.com/company/sutrafitness

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about arketa