Appfire Technologies

What Appfire Technologies does

Appfire Technologies is a US-based enterprise software company founded in 2005 and headquartered in Burlington, Massachusetts, that develops and distributes a portfolio of more than 100 productivity, workflow automation, and integration applications for the Atlassian, Microsoft, Salesforce, and monday.com ecosystems. Its products extend platform-native capabilities rather than replacing them — flagship offerings include BigPicture (enterprise portfolio and program management, used by 5.4M+ users), Time to SLA (the #1 SLA app on Atlassian Marketplace), JMWE (no-code workflow automation with 40+ building blocks), Dashboard Hub Pro (cross-instance reporting with 15+ integrations and REST APIs), JXL (spreadsheet-style Jira editor), and 7pace Timetracker (time tracking across Jira, Azure DevOps, and monday.com). The portfolio is backed by enterprise-grade security certifications (ISO/IEC 27001:2022, ISO/IEC 27017, SOC 2 Type II) and is consumed through Atlassian Marketplace, Microsoft Marketplace, monday.com Marketplace, and Salesforce AppExchange.

The company monetizes primarily through seat-based subscription licenses sold direct and through marketplaces, with supplementary revenue from professional services tied to Atlassian Cloud migrations. Appfire serves software engineering teams, IT service management teams, project management offices, and Atlassian administrators in enterprise organizations; the customer base spans 25,000+ companies including more than 55% of the Fortune 500, with named logos such as NASA Jet Propulsion Laboratory, Tesla, Boeing, Airbus, Cisco, Visa, T-Mobile, Samsung, Vodafone, Airbnb, Spotify, KPMG, Accenture, Deloitte, Mercedes-Benz, and L'Oréal. Distribution combines product-led growth (free trials, Marketplace self-serve downloads) with enterprise field sales targeting Fortune 500 accounts and a global partner network of implementation specialists.

Appfire is privately held and backed by growth equity sponsors Silversmith Capital Partners ($49M round in June 2020) and TA Associates ($100M round in March 2021). The company operates 800+ employees across 26 locations and 33 languages, with engineering and product hubs in the US, India, Poland, Bulgaria, Spain, Switzerland, and Germany. Since 2015 Appfire has executed more than 20 acquisitions — including recent additions Flow (February 2025), JXL (September 2024), Jexo (February 2023), 7pace (September 2022), and Comalatech (April 2022) — to broaden capabilities, geographic footprint, and platform coverage. The company has been recognized on the Deloitte Technology Fast 500 and Inc. Power Partner Awards for four consecutive years through 2025.

Name

Appfire Technologies

Legal name

Appfire Technologies, LLC

Website

https://appfire.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Appfire Technologies is a Burlington, Massachusetts-based enterprise software company that develops and distributes 100+ productivity, workflow automation, and integration apps extending the Atlassian, Microsoft, Salesforce, and monday.com platforms. It serves 25,000+ companies — including more than 55% of the Fortune 500 — via Atlassian Marketplace and direct enterprise sales.

Ownership category

akta.pro rank

Product category

Enterprise Workflow and Collaboration Software

NAICS

Software Publishers (513210), Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industries

IT Knowledge Management & Service Desk Platforms (HDAEALAH), Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• Enterprise software apps
• Workflow automation tools
• Project portfolio management
• Atlassian marketplace apps
• Cloud migration services

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Licenses: Annual and multi-year subscription licenses for enterprise apps sold directly and through Atlassian Marketplace. Revenue from seat-based and tiered pricing models across product portfolio.
2. Marketplace Sales: Sales through Atlassian Marketplace, Microsoft marketplace, and monday.com marketplace with platform transaction fees.
3. Professional Services: Migration support services, implementation consulting, and training for Atlassian Cloud migrations.
4. Platform-Specific Subscriptions: Separate subscriptions for Jira, Azure DevOps, and monday.com versions of products like 7pace Timetracker.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Appfire provides enterprise-grade apps and solutions that extend and amplify the Atlassian (Jira, Confluence, JSM), Microsoft (Azure DevOps, Teams), Salesforce, and monday.com platforms. Its portfolio of 100+ apps covers portfolio and program management (BigPicture), workflow automation (JMWE, JSU, Power Scripts), SLA tracking (Time to SLA), reporting and dashboards (Dashboard Hub Pro), time tracking (7pace Timetracker), issue editing (JXL), document management (Comala Document Management), configuration management (CMJ), and a suite of platform connectors. The company also offers Atlassian Cloud migration professional services.

Product overview

Appfire Technologies is a multi-ecosystem enterprise software company offering a portfolio of 100+ apps across Atlassian, Microsoft, Salesforce, and monday.com platforms. The portfolio includes flagship products such as BigPicture (enterprise portfolio and program management), Jira Misc Workflow Extensions (workflow automation), Dashboard Hub Pro (reporting and dashboards), Time to SLA (SLA management), and JXL (acquired Jira issue editor), alongside specialized connectors (Salesforce, Microsoft Teams, Tableau), productivity tools (Planning Poker, Configuration Manager for Jira), document management (Comala), time tracking (7pace Timetracker), and cloud migration services. The platform is structured around enhancing and extending the tools organizations already use, providing both standalone apps and complementary integrations.

Differentiator

Problem solved

Functional benefit

Brands

• BigPicture: Portfolio management and project planning app for Jira with real-time visibility from strategy through delivery
• Time to SLA
• Jira Misc Workflow Extensions (JMWE)
• Dashboard Hub Pro
• 7pace Timetracker
• JXL
• Rich Filters
• Comala Document Management
• Connector for Salesforce and Jira

Products and services

• BigPicture

Quantifiable outcome

• NASA Jet Propulsion Laboratory achieved 25-50% time savings with Configuration Manager for Jira (CMJ)
• +7 more outcomes

Named customers40 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature8 records

Partnerships

14 partnerships are on record, tiered core and minor.

• AccenturecoreStrategic or Co-development PartnerStrategic partnership for enterprise AI adoption. Accenture and Appfire collaborate on scaled AI adoption strategies for enterprise customers, combining Accenture's consulting expertise with Appfire's product portfolio.
• 7pacecoreStrategic or Co-development PartnerAcquired in September 2022, 7pace is a developer of time tracking software for Azure DevOps. Acquisition marked Appfire's expansion into Microsoft ecosystem with over 3,000 company customer base.
• ComalatechcoreStrategic or Co-development PartnerDeveloper of document management and collaboration solutions for Confluence. Suite of products enhances collaboration and governance in enterprise environments.
• SnapbytesminorStrategic or Co-development PartnerTurkey-founded IT company specializing in IT Service Management applications. Acquisition involved entire development team and CEO Tuncay Senturk.
• Spartez SoftwarecoreStrategic or Co-development PartnerPoland-based developer of collaboration and IT management tools for Jira, Confluence, and Azure DevOps. Strategic expansion of Appfire's product capabilities.
• Lizard BrainminorStrategic or Co-development PartnerProvider of Atlassian Cloud Apps and Trello Power-Ups. Acquisition expanded Appfire's offerings in collaboration and productivity tools.
• RoninPixelsminorStrategic or Co-development PartnerData visualization company with focus on Atlassian ecosystem. Dashboard Hub apps for Jira and Confluence enhance Appfire's platform with real-time data visualization.
• Avisi Apps (Numbered Headings)minorStrategic or Co-development PartnerAcquisition of Numbered Headings integrated into Appfire's suite of publishing tools to enhance workflow automation for Confluence users.
• Fine Software Group (JXL)coreStrategic or Co-development PartnerFine Software Group, creator of JXL popular Jira issue editor app, acquired in September 2024. JXL launched in 2020 by former Atlassian employees, enhances Jira usability.
• JexominorStrategic or Co-development PartnerUK-based developer of project management plugins for Jira, serving over 4,000 companies globally. Acquired in February 2023 with Bamburgh Capital involvement.
• CprimecoreImplementation/ SI/ Consulting PartnerGlobal Head of Partnerships Natalie Pokvitis: 'Consistently amazed by Appfire's user-friendly solutions. Commitment to success shines through collaboration and customization.'
• Seibert/Media GmbHcoreImplementation/ SI/ Consulting PartnerPartner Manager Yulia Byvsheva: 'One contact for all requests for all Appfire apps with quick replies via Slack.'
• ServiceRocketcoreImplementation/ SI/ Consulting PartnerVP Global Customer and Partner Solutions Kahrisma Moraski: 'PowerScripts helped large financial institution move to cloud 30% less expensively than Scriptrunner.'
• KirklandminorImplementation/ SI/ Consulting PartnerKirkland Capital (investment bank) advised Appfire on its acquisition of Spartez Software from Poland.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tempo Software: Tempo is a direct competitor to Appfire's 7pace Timetracker and BigPicture lines, offering time tracking, capacity planning, and project portfolio management apps for Jira. PE-backed by Insight Partners and Camden Partners, Tempo competes for the same PMO and project management segments within the Atlassian ecosystem.
• StonikByte: StonikByte develops Jira apps for backup, archiving, and compliance use cases distributed through the Atlassian Marketplace. It overlaps with parts of Appfire's CMJ (Configuration Manager for Jira) and broader data governance portfolio.
• K15t Software: K15t develops Confluence-native apps such as Scroll Documents and the now-archived Backbone Issue Sync, directly comparable to Appfire's Comala Document Management and Numbered Headings products. It targets the same Confluence content governance and publishing personas.
• ScriptRunner: ScriptRunner is a leading direct competitor to Appfire's JMWE and Power Scripts offerings, providing script-based workflow automation and custom-field solutions for Atlassian Jira. It serves the same Atlassian administrator and DevOps personas with overlapping feature sets and competes head-to-head on the Atlassian Marketplace.
• Adaptavist: Adaptavist is one of the largest Atlassian Platinum Solution Partners and a direct marketplace vendor with its own ScriptRunner and Test Management apps, serving the same enterprise DevOps and ITSM segments as Appfire. It combines marketplace apps with implementation consulting, mirroring Appfire's product-plus-services motion.
• Refined (by Catapult Works): Refined builds Confluence and Jira themes, dashboards, and portal apps distributed on the Atlassian Marketplace — directly comparable to Appfire's Dashboard Hub Pro and Comala Document Management products for enterprise customer-facing portals.

Broad incumbents

• monday.com: monday.com is both an Appfire distribution partner (7pace for monday.com) and a broad incumbent in work management, competing with Appfire's portfolio for cross-functional team productivity and project management budgets across mid-market and enterprise segments.
• Atlassian: Atlassian is the platform incumbent whose Jira, Confluence, JSM, and Marketplace infrastructure Appfire's apps extend. It is both Appfire's primary distribution channel and a long-term competitive threat as it progressively absorbs third-party functionality into its core platform.
• ServiceNow: ServiceNow is a broad incumbent in the ITSM and workflow automation space, competing with Appfire's Configuration Manager for Jira and Time to SLA products for the same enterprise service management and SLM budgets. It targets the same CIO and IT leader personas for platform consolidation wins.

Emerging players

• Cprime: Cprime is both a named Appfire implementation partner and an Atlassian Platinum Solution Partner with its own Atlassian-related services and accelerators. While not a marketplace vendor at Appfire's scale, it competes for the same enterprise deployment, migration, and custom-development budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/appfire
• Xx.com/appfire

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries10 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A21 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Appfire Technologies