Flowbox
Flowbox is a Stockholm-based SaaS company providing a User-Generated Content and influencer marketing platform that helps 1,000+ European brands collect, moderate, and distribute authentic customer content across eCommerce and social channels.
- Company typePrivate
- Founded2016
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Flowbox does
Flowbox AB is a Swedish SaaS company headquartered in Stockholm that operates a User-Generated Content (UGC) management platform for brands and retailers. Founded in 2016 and employing 51–100 people, Flowbox enables brands to collect, moderate, and distribute customer- and influencer-generated content across eCommerce storefronts, social media, email, and digital advertising. The company serves more than 1,000 brands across twelve or more verticals — including apparel, beauty, furniture, sporting goods, automotive, luxury, and home improvement — with named enterprise customers such as IKEA, Decathlon, G-Star RAW, KICKS, ScS, and Fjällräven.
The platform is built around three integrated modules: a UGC Management Platform for content collection, moderation, and rights management; an Influencer Marketing Platform for creator discovery, campaign management, and payments (expanded through the September 2025 acquisition of Danish platform Dreaminfluence); and a Ratings & Reviews module. Underlying technology includes AI-powered visual search and product tagging that links social imagery to eCommerce catalogs, automated content workflows, influencer fraud detection, AI matchmaking, and analytics. The platform distributes through deep native integrations with Shopify Plus, Magento/Adobe Commerce, Salesforce Commerce Cloud, BigCommerce, VTEX, and Prestashop, supplemented by a public API.
Flowbox operates a subscription-based SaaS model with quote-based, demo-driven enterprise pricing and a complementary self-serve motion for mid-market customers. The company is privately held, has raised capital from Viking Growth (Series A, 2020) and Inveready (2022), and reported ARR approaching €9 million following the Dreaminfluence acquisition. Geographic focus is Europe, with a Nordic operational footprint spanning Sweden and Denmark after the Dreaminfluence deal.
Flowbox firmographics
Firmographics- Name
- Flowbox
- Legal name
- Flowbox AB
- Website
- https://getflowbox.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Flowbox is a Stockholm-based SaaS company providing a User-Generated Content and influencer marketing platform that helps 1,000+ European brands collect, moderate, and distribute authentic customer content across eCommerce and social channels.
- Ownership category
- akta.pro rank
Where Flowbox is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Flowbox business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription Revenue: Flowbox operates as a subscription-based SaaS platform with annual recurring revenue approaching €9 million. The revenue model is primarily subscription-based with tiered pricing based on features and scale, typical of enterprise SaaS platforms serving large brands and retailers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Flowbox product offering
Product offeringCore offering
Flowbox is a SaaS platform that enables brands and retailers to collect, moderate, and distribute user-generated content (UGC) from customers, influencers, and creators across the customer journey. It combines a UGC management platform, an influencer marketing platform, and a ratings & reviews module, supported by AI-powered visual search, product tagging, and integrations with major eCommerce systems.
Product overview
Flowbox is a Swedish SaaS company offering a unified UGC platform comprising three integrated modules: the UGC Management Platform for collecting, moderating, and distributing user-generated content; the Influencer Marketing Platform for discovering, managing, and paying influencers; and the Ratings & Reviews module for customer feedback. These products work together to enable brands to generate authentic content from customers and influencers, moderate it for compliance, and distribute it across websites, social ads, emails, and other digital touchpoints throughout the customer journey.
Differentiator
Problem solved
Functional benefit
Products and services
- UGC Management Platform End-to-end user-generated content management platform that enables brands to collect, moderate, and distribute UGC from customers, influencers, and creators across the customer journey. Designed for European consumer brands and retailers running multi-channel eCommerce and digital marketing programs.
- Influencer Marketing Platform
Quantifiable outcome
- Platform serves 1,000+ brands and manages content from 300+ million creators
- +1 more outcomes
Companies that use Flowbox
Customer profileNamed customers7 records
Segments12 records
Ideal customer profiles2 records
Flowbox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability9 records
Feature7 records
Flowbox partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- DreaminfluencecoreFlowbox acquired Dreaminfluence on September 4, 2025, expanding its influencer marketing capabilities and network of verified influencers. This acquisition strengthens Flowbox's position in the influencer marketing space and adds to their existing platform offerings.
- Shopify PluscoreDeep integration with Shopify Plus enabling seamless content distribution to Shopify-powered eCommerce stores with shoppable UGC capabilities and product tagging.
- Magento (Adobe Commerce)coreIntegration with Magento (Adobe Commerce) platform allowing brands to embed UGC galleries and reviews directly into Magento-powered eCommerce websites.
- Salesforce Commerce CloudcoreIntegration with Salesforce Commerce Cloud enabling enterprise brands to leverage UGC within their Salesforce-powered commerce environments.
- BigCommercecoreIntegration with BigCommerce platform enabling mid-market brands to add UGC galleries and shoppable content to BigCommerce storefronts.
Scale indicators5 records
Recent moves6 records
Expansion highlights2 records
Flowbox competitors and assessment
Company assessmentDirect peers
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform for brand discovery, campaign management, and analytics. It overlaps directly with Flowbox's Influencer Marketing Platform, particularly for enterprise brands.
- Bazaarvoice: Bazaarvoice operates a large-scale UGC and consumer ratings network used by enterprise brands and retailers. It overlaps directly with Flowbox's Ratings & Reviews module and content syndication capabilities.
- Aspire (AspireIQ): Aspire is an influencer marketing platform offering creator discovery, campaign management, and UGC content collection. It competes with Flowbox's Influencer Marketing Platform and the UGC supply-side flywheel.
- Emplifi: Emplifi provides a customer experience and UGC platform combining social media marketing, ratings & reviews, and influencer tools. It competes head-on with Flowbox across UGC management, influencer marketing, and social commerce.
- Trustpilot: Trustpilot is a consumer reviews platform widely used by brands for collecting and displaying verified reviews. It competes with Flowbox's Ratings & Reviews module and adjacent UGC syndication use cases.
- Yotpo: Yotpo is a leading UGC, reviews, and visual marketing platform for eCommerce brands. It directly competes with Flowbox across ratings & reviews, shoppable UGC galleries, and influencer marketing, with overlapping eCommerce platform integrations.
- REVIEWS.io: REVIEWS.io is a reviews and UGC platform tightly integrated with Shopify, BigCommerce, and other eCommerce ecosystems. It is a direct competitor to Flowbox for mid-market and enterprise brands seeking shoppable reviews.
Broad incumbents
- Sprout Social: Sprout Social is a broader social media management and analytics suite that touches content publishing, social listening, and influencer workflows. It overlaps with Flowbox in social content aggregation and brand marketing tooling.
- Klaviyo: Klaviyo is a leading eCommerce-focused marketing automation platform that uses customer data and UGC-adjacent signals to drive email, SMS, and on-site personalization. It overlaps with Flowbox in the eCommerce brand marketing stack.
- Hootsuite: Hootsuite is an established social media management platform offering publishing, analytics, and content workflows across major networks. It competes adjacent to Flowbox in social content aggregation for brand marketers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Flowbox social profiles
Digital presenceFlowbox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flowbox leadership team
Management profileNumber of profiles
Profiles3 records
Flowbox subsidiaries and ownership
Company hierarchySubsidiaries1 record
Flowbox funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flowbox M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flowbox
What does Flowbox do?
Flowbox is a SaaS platform that enables brands and retailers to collect, moderate, and distribute user-generated content (UGC) from customers, influencers, and creators across the customer journey. It combines a UGC management platform, an influencer marketing platform, and a ratings & reviews module, supported by AI-powered visual search, product tagging, and integrations with major eCommerce systems.
Is Flowbox a public or private company?
Flowbox is a private company. It is classified as venture growth investor backed and is currently operating.
When was Flowbox founded?
Flowbox was founded in 2016. It employs 1 to 10 people.
Where is Flowbox based?
Flowbox is headquartered in Stockholm, Sweden, in the Europe region.
How does Flowbox make money?
One revenue line is on record: saaS Subscription Revenue.
Who are Flowbox's main competitors?
Direct peers on record are CreatorIQ, Bazaarvoice, Aspire (AspireIQ), Emplifi, Trustpilot, Yotpo and REVIEWS.io. Broad incumbents are Sprout Social, Klaviyo and Hootsuite.
Does Flowbox have an API?
Yes. Flowbox provides an API that allows enterprises and large eCommerce brands to build custom integrations. Whether connecting product feeds, syncing customer data, or embedding UGC across custom frontends, the API ensures seamless compatibility with major eCommerce ecosystems.