Sequel.io
Sequel.io is an AI-powered webinar and virtual event platform that embeds live, simulive, and on-demand video directly on B2B customers' websites, capturing first-party engagement data and syncing it to CRM for mid-market and enterprise revenue teams.
- Company typePrivate
- Founded2021
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sequel.io does
Sequel.io is an AI-powered webinar and virtual event platform that enables B2B marketing and revenue teams to run live, simulive, and on-demand video experiences embedded directly on their own websites rather than redirecting attendees to a third-party domain. The product stack is organized around Live Sessions (the core webinar engine), In-person Events (hybrid experiences), Audience Insights with Sequel Score (real-time engagement and intent scoring), Sequel AI Studio (generative repurposing of recordings into clips, blogs, social posts, transcripts, and multi-language versions), Media Hub (instant replays and content library), Landing Pages, and CRM Sync. Underlying infrastructure runs on AWS (IVS for streaming, ECS, EC2, CloudFront, Lambda) with AI-driven real-time transcription, translation, and dubbing, SAML SSO via Okta and Google Workspace, native integrations to Salesforce, HubSpot, and Marketo, Snowflake compatibility, and embed codes / API access. SOC 2 Type II certification supports enterprise procurement.
The company operates a sales-led, event-driven B2B SaaS go-to-market with tiered subscription plans (Growth, Business, Enterprise) priced on capabilities and attendee volume, plus add-ons for event series, virtual summits, and global language packs; pricing is quote-based and not publicly disclosed. Sequel also runs its own demand-generation engine — the Game Changers CMO Series, Masterclass webinars, and the invite-only Game Changers Experience in-person executive gathering — and uses its own platform to host these events, providing a self-reinforcing product demonstration. Target customers span mid-market and enterprise B2B revenue teams, product-led growth companies embedding webinars in-product, and B2B thought leadership and content marketing teams. Named enterprise customers include HP, Comcast NBCUniversal, Amazon, Carta, Salesloft, 6sense, Apollo.io, ZoomInfo, Bentley, Newsweek, ThreatConnect, Sentry, and Extreme Networks; mid-market customers include Mutiny, Tekmetric, Sendoso, RevPartners, Cognism, and NMS Labs.
The company is incorporated as Introvoke Inc. d/b/a Sequel.io, headquartered in San Francisco, CA (with a San Jose legal address), and has approximately 11–50 employees. Leadership consists of CEO and founder Oana Manolache and co-founder and CTO Andrei Ermolov. Sequel has raised approximately $10.7M in disclosed funding: a 2020 Techstars accelerator entry, a $2.7M seed in April 2021 led by Struck Capital (with strategic investor Comcast), an $8M Series A in August 2022 led by Javelin Venture Partners, and a smaller December 2024 round led by Alumni Ventures.
Sequel.io firmographics
Firmographics- Name
- Sequel.io
- Legal name
- Introvoke Inc.
- Website
- https://sequel.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sequel.io is an AI-powered webinar and virtual event platform that embeds live, simulive, and on-demand video directly on B2B customers' websites, capturing first-party engagement data and syncing it to CRM for mid-market and enterprise revenue teams.
- Ownership category
- akta.pro rank
Sequel.io industry classification
Industry- Product category
- Webinar and Virtual Event Platform Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in) (THAHAOAG)
- akta.pro secondary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Sequel.io is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sequel.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans (SaaS): Sequel operates on a subscription SaaS model with three tiered plans (Growth, Business, Enterprise). All plans include an unlimited number of webinar events and unlimited user seats. Pricing scales based on capabilities (advanced personalization, CRM integrations, security requirements) and attendee volume. Additional revenue is generated through add-ons such as event series, virtual summits, and global language packs.
- Professional Services (Onboarding & Migration): The company generates revenue from professional services including onboarding, migration concierge support, training, and workshops. While dedicated Customer Success Managers and quarterly business reviews are included in standard plans, structured migration and training services contribute to revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Growth, Business, and Enterprise tiered plans for mid-market and enterprise revenue teams |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Sequel.io product offering
Product offeringCore offering
Sequel.io provides an AI-powered webinar and virtual event platform that runs live, simulive, and on-demand sessions directly on a customer's own website. The platform unifies in-event and on-site behavioral data into first-party engagement signals, syncs them in real time to CRM and marketing automation systems, and uses AI (Sequel AI Studio and Sequel Score) to repurpose recordings into derivative content and to score account intent. The core product is sold as a SaaS subscription to mid-market and enterprise B2B revenue teams.
Product overview
Sequel.io is a webinar and live event platform that embeds directly into company websites. The core offering consists of Live Sessions (webinars, virtual summits, workshops) and In-person Events (hybrid experiences), supported by Audience Insights for behavioral analytics and Media Hub for content management. AI capabilities are delivered through Sequel AI Studio (content repurposing) and Sequel Score (engagement scoring). Additional modules include Landing Pages for registration, CRM Sync for data synchronization, and Enterprise SSO for identity management. The platform integrates natively with Salesforce, HubSpot, and Marketo, and supports embed codes and API access for custom implementations.
Differentiator
Problem solved
Functional benefit
Brands
- Sequel AI Studio: AI-powered tool that generates clips, blog drafts, social posts, transcripts, and multilingual versions from webinar recordings
- Game Changers
- Masterclass
Products and services
- Live Sessions The primary webinar and virtual event hosting module of Sequel's platform, enabling companies to run live, simulive, and on-demand webinars, virtual summits, workshops, product launches, and customer events directly embedded on their own website domain. Designed for marketing, demand generation, and revenue teams at mid-market and enterprise B2B companies.
- In-person Events Hybrid event capability allowing companies to manage on-site in-person experiences that connect with their digital webinar ecosystem and capture unified engagement data alongside virtual events.
- Sequel AI Studio AI-powered content engine that automatically transforms webinar recordings into short-form video clips, blog posts, social media content, email follow-ups, transcripts, and multi-language translations and dubs.
- Audience Insights
Quantifiable outcome
- 42x ROI and $1.7M in pipeline from a single webinar series (Mutiny Surv-AI-vor)
- +5 more outcomes
Companies that use Sequel.io
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Sequel.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature9 records
Sequel.io partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- SalesforcecoreNative integration with Salesforce supporting real-time data sync, custom field mapping, campaign mapping, and list synchronization. Engagement data syncs in real time to Salesforce so marketing and sales know who is active and why.
- HubSpotcoreNative HubSpot integration with real-time engagement data sync, custom field mapping, and list synchronization. Enables behavior-based follow-up and CRM-driven personalization.
- MarketocoreNative Marketo integration supporting real-time sync of engagement data, campaign mapping, and marketing automation workflows tied to webinar engagement.
- AWS (Amazon Web Services)coreSequel runs on AWS infrastructure including AWS IVS (Interactive Video Service) for streaming, ECS for container management, EC2 for compute, CloudFront for CDN, and Lambda functions for serverless processing. Multiple AWS regional outages have impacted Sequel services historically, including a major outage in June 2023 affecting Lambda functions.
- OktacoreOkta is supported as a SAML-based SSO provider for enterprise customers requiring identity management and secure authentication into the Sequel platform.
- Google WorkspacecoreGoogle Workspace is supported as a SAML-based SSO provider for enterprise customers requiring identity management and secure authentication into the Sequel platform.
- StripecoreStripe is used for payment processing and handles payment information in accordance with its own privacy policies, as stated in Sequel's Privacy Policy.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Sequel.io competitors and assessment
Company assessmentDirect peers
- Airmeet: Virtual and hybrid event platform serving community, marketing, and enterprise teams. Overlaps with Sequel on webinars, virtual summits, and engagement analytics.
- Banzai: B2B marketing platform that acquired Demio, offering webinar and event solutions aimed at demand generation with strong CRM integration. Comparable target buyer and use cases to Sequel.
- ON24: Public webinar and virtual event platform serving enterprise B2B marketing teams with deep CRM integrations and analytics. Most direct competitor in the embedded-webinar and pipeline-driven webinar category.
- Goldcast: B2B-focused webinar and virtual event platform targeting enterprise marketing teams, with strong emphasis on content repurposing and CRM data activation — overlapping directly with Sequel's positioning.
- Hubilo: Virtual and hybrid event platform purpose-built for B2B marketers, offering webinars, virtual summits, and event analytics with similar go-to-market and customer profile as Sequel.
- BigMarker: Webinar and virtual event platform with enterprise-grade features, custom branding, and CRM integrations. Direct competitor in the mid-market and enterprise webinar segment.
- Demio: Webinar platform (acquired by Banzai) targeting marketers with simple, no-download webinar experiences and engagement analytics. Direct overlap on use case and buyer persona.
Broad incumbents
- Zoom Events: Zoom's webinar and virtual events offering, bundled into a much broader communications platform. Competes on scale, brand, and distribution rather than first-party data or website embedding.
- GoToWebinar: Long-standing webinar product from LogMeIn/GoTo targeting SMB through enterprise. Legacy incumbent offering broad webinar functionality but lacks Sequel's website-embedded and first-party data positioning.
- Microsoft Teams Events: Webinar and event capabilities embedded in Microsoft Teams as part of the broader Microsoft 365 suite. Represents a bundled incumbent threat that can compete on enterprise procurement rather than product.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Sequel.io social profiles
Digital presenceSequel.io compliance and trust
Trust signalCompliance1 record
Sequel.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sequel.io leadership team
Management profileNumber of profiles
Profiles2 records
Sequel.io funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sequel.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sequel.io
What does Sequel.io do?
Sequel.io provides an AI-powered webinar and virtual event platform that runs live, simulive, and on-demand sessions directly on a customer's own website. The platform unifies in-event and on-site behavioral data into first-party engagement signals, syncs them in real time to CRM and marketing automation systems, and uses AI (Sequel AI Studio and Sequel Score) to repurpose recordings into derivative content and to score account intent. The core product is sold as a SaaS subscription to mid-market and enterprise B2B revenue teams.
Is Sequel.io a public or private company?
Sequel.io is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sequel.io founded?
Sequel.io was founded in 2021. It employs 11 to 50 people.
Where is Sequel.io based?
Sequel.io is headquartered in San Francisco, United States, in the North America region.
How does Sequel.io make money?
Two revenue lines are on record. Subscription Plans (SaaS) is the primary driver. The others are professional Services (Onboarding & Migration).
Who are Sequel.io's main competitors?
Direct peers on record are Airmeet, Banzai, ON24, Goldcast, Hubilo, BigMarker and Demio. Broad incumbents are Zoom Events, GoToWebinar and Microsoft Teams Events.
Does Sequel.io have an API?
Yes. Sequel offers API access and embed codes for integrating webinar and event experiences into third-party websites. The platform supports custom field mapping, campaign mapping, and list synchronization through API integrations.
What industry is Sequel.io in?
Sequel.io's product category is Webinar and Virtual Event Platform Software. Its primary akta.pro industry code is THAHAOAG, Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in), with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 5132 and its SIC code is 7372.