Spryker

What Spryker does

Spryker Systems GmbH, founded in 2014 and headquartered in Berlin, is a private composable commerce platform vendor targeting global enterprises with complex B2B and marketplace requirements. The platform is API-first and headless by design, organized around modular Product Business Capabilities (PBCs) that can be assembled into tailored commerce stacks; supporting components include the GLUE API layer for headless data orchestration, a State Machine for low-code workflow configuration, and the App Composition Platform (ACP) marketplace of pre-built integrations with technology partners such as AWS, Stripe, Algolia, Akeneo, Vertex, and Bloomreach. Core products include B2B Commerce, B2C Commerce, Enterprise Marketplace, the recently launched Self-Service Portal, AI Commerce, and embedded Business Intelligence powered by Amazon QuickSight.

The company sells primarily through multi-year enterprise subscription contracts, supplemented by Composable Value Services (professional services), the Spryker Safari training academy, and partner-driven revenue. Go-to-market is consultative enterprise field sales supported by offices in Berlin, New York, London, and Sydney, plus a dual-tier partner channel of global Solution Partners (Deloitte Digital, Valantic, Nagarro, TOWA, Turbine Kreuzberg, KPS, Diva-e, Born, Skillnet) for implementation and Technology Partners for integrations. Named customers span automotive (Daimler Truck, SDVerse, Volvo via Volta Trucks), industrial manufacturing (Jungheinrich, SWISS KRONO, STAUFF, Optibelt, PFERD, Meusburger), healthcare/medical technology (Siemens Healthineers), wholesale/distribution (Sonepar, Emil Löffelhardt, NEW FLAG, KoçZer), and retail (ROSE Bikes, Kömpf, SLV).

Spryker has raised disclosed venture funding including a $22M Series B in February 2018 and a $130M Series C in December 2020 led by TCV, followed by an undisclosed round in December 2025 led again by TCV and One Peak with Project A. Recognition includes Visionary in the 2025 Gartner Magic Quadrant for Digital Commerce, Leader in the 2024 Gartner Magic Quadrant, #1 in the 2025 Gartner Critical Capabilities for Complex Business Models, Leader in the IDC B2B Digital Commerce MarketScape 2023–2024, and Strong Performer in the Forrester B2B Digital Commerce Wave 2024.

Name

Spryker

Legal name

Sprlycer Systems GmbH

Website

https://spryker.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Spryker is a Berlin-headquartered, privately held composable commerce platform founded in 2014 that provides API-first, modular B2B commerce, enterprise marketplace, and self-service portal solutions to global enterprises in automotive, industrial manufacturing, life sciences, wholesale, and retail.

Ownership category

akta.pro rank

Product category

B2B Commerce Platform

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• Composable commerce platform
• B2B commerce solutions
• Enterprise marketplace platform
• Headless commerce software
• Digital commerce platform

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Commerce Platform Subscription/License: Sprinker generates revenue through licensing its composable commerce platform to enterprise customers. The platform supports multiple business models (B2B commerce, B2C commerce, marketplaces, self-service portals) on a single codebase, with pricing likely based on transaction volume, GMV, or enterprise site deployments.
2. Professional Services (Composable Value Services): Sprinker offers professional services including technical consulting, implementation support, business model innovation workshops, technical blueprint development, and implementation guidance. These services are delivered by Sprinker and trusted partners to help customers accelerate time to value.
3. Training and Enablement (Sprinker Safari Academy): AI-powered, role-based training for customers and partners through the Sprinker Safari Training Portal, providing classroom and self-paced learning options.
4. App Composition Platform (ACP) Marketplace: Revenue may be generated through featured placements or partnerships with technology vendors on the ACP marketplace, which connects customers with solutions like Algolia, Stripe, Vertex, and others.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Spryker sells a composable, API-first commerce platform (Spryker Cloud Commerce OS) that global enterprises assemble from modular Product Business Capabilities to run B2B commerce, B2C commerce, enterprise marketplaces, self-service portals, and IoT-driven business models on a single codebase. Offerings are delivered via multi-year enterprise subscriptions, complemented by Composable Value Services professional consulting, Safari Academy training, and an App Composition Platform (ACP) marketplace for pre-built integrations.

Product overview

Spryke Cloud Commerce OS is a composable, API-first commerce platform for global enterprises with sophisticated use cases. The platform combines a core engine with modular components including B2B Commerce (primary focus), B2C Commerce, and Enterprise Marketplace solutions. The product portfolio includes AI Commerce for embedded intelligence, Business Intelligence powered by Amazon QuickSight for analytics, Composable Value Services for professional enablement, and the App Composition Platform (ACP) for extensibility via pre-built integrations. Supporting infrastructure includes the GLUE API Layer for headless connectivity, the Oryx Frontend Framework (open source) for customization, the Spryker Safari Training Portal for AI-powered role-based learning, and CommerceQuest for developer community engagement. All components share the same composable architecture enabling enterprises to run multiple business models on a single codebase.

Differentiator

Problem solved

Functional benefit

Brands

• CommerceQuest: Developer community for building scalable, composable commerce solutions with Sprlycer.
• Sprlycer Safari

Products and services

• Spryker Cloud Commerce OS (Core Platform) The foundational composable, API-first commerce platform enabling global enterprises to build, customize, and scale digital businesses. It supports multiple business models (B2B commerce, B2C commerce, enterprise marketplaces, self-service portals, IoT commerce) on a single codebase and is sold as a multi-year enterprise subscription.
• B2B Commerce Sprykur's primary B2B commerce solution for digitizing complex business models, account hierarchies, contract pricing, and self-service buyer journeys for manufacturers, distributors, and wholesalers.
• B2C Commerce Consumer-facing commerce capability delivering omnichannel buying experiences at enterprise scale for brands that need B2C functionality on the same platform as their B2B operations.
• Enterprise Marketplace Out-of-the-box marketplace solution for building, managing, and scaling digital B2B or B2C marketplaces, including merchant onboarding, product/offer management, search and product discovery, order management, fulfillment, and a marketplace commission engine.
• AI Commerce AI capabilities embedded throughout the platform for intelligent automation, personalization, predictive insights, and conversational commerce experiences, including generative AI-powered Q&A and recommendation use cases.
• Business Intelligence powered by Amazon QuickSight Embedded BI and analytics add-on providing real-time reporting, customizable dashboards, and GenAI-powered insights (Amazon Q) for sales, product, customer behavior, and marketplace performance.
• Composable Value Services Professional services suite delivering tools, resources, and expert guidance including business model innovation workshops, organizational foundation, technical blueprinting, implementation support, and launch and scale services to accelerate customer ROI.
• App Composition Platform (ACP) Marketplace for pre-built integrations and apps that lets customers connect best-in-class third-party solutions (e.g., Algolia, Stripe, Vertex, PAYONE, Amazon QuickSight) to extend platform capabilities without custom development.
• Spryker Safari Training Portal (Academy) AI-powered, role-based training and enablement platform offering classroom and self-paced learning for customers and partners to accelerate platform adoption and value delivery.
• B2B Self-Service Portal Self-service portal capability for B2B enterprises that lets buyers place orders, manage accounts, configure products, and access support, reducing service costs and improving buyer autonomy.

Quantifiable outcome

• 40% lower cost of ownership compared to alternative platforms
• +4 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability5 records

Feature8 records

Partnerships

24 partnerships are on record, tiered core, strategic and supporting.

• AWScoreTechnology or IntegrationAWS is a core Technology Partner and has awarded Sprinker multiple AWS competencies including Manufacturing and Industrial, Advertising and Marketing, Supply Chain, Automotive, and CPG competencies (2024). Sprinker collaborates with AWS for cloud infrastructure and joint go-to-market activities including demos at events like CES.
• ValanticcoreImplementation/ SI/ Consulting PartnerValantic is a leading Solution Partner that implements and deploys Sprinker for enterprise customers. Valantic has been recognized for Sprinker implementations and partners with Sprinker on customer transformations.
• Deloitte DigitalcoreImplementation/ SI/ Consulting PartnerDeloitte Digital is a Solution Partner implementing Sprinker for enterprise customers globally, bringing consulting and implementation expertise to complex Sprinker deployments.
• StripecoreTechnology or IntegrationStripe and Sprinker entered a strategic partnership (June 2023) to provide combined commerce and payments solutions. Stripe's marketplace payment solution on Sprinker addresses industry pain points by simplifying merchant onboarding and payouts. Stripe is available on the App Composition Platform (ACP).
• BloomreachstrategicTechnology or IntegrationBloomreach partnered with Sprinker (December 2023) to provide AI-powered customer experience, content, and commerce solutions. The integration combines Bloomreach's engagement cloud with Sprinker's composable commerce platform.
• Fluent CommercestrategicTechnology or IntegrationSprinker announced partnership with Fluent Commerce (May 2023), provider of cloud-native Distributed Order Management (DOM). The integration enables unified order management across channels for Sprinker customers.
• VertexstrategicTechnology or IntegrationSprinker partnered with Vertex Inc. (November 2023), a leading global provider of indirect tax technology solutions. The partnership provides tax automation capabilities integrated into the Sprinker platform via the App Composition Platform.
• TreviPaystrategicTechnology or IntegrationSprinker partnered with TreviPay (May 2023) to enable B2B merchants to implement net terms and automate invoicing within the Sprinker digital commerce platform, helping future-proof digital payment experiences and build B2B loyalty.
• Publicis SapientstrategicImplementation/ SI/ Consulting PartnerPublicis Sapient invested in Sprinker's composability partnership (March 2023) to help enterprises move away from monolithic platforms, accelerate digital business transformation, and deliver exceptional digital commerce experiences.
• CriticalRiverstrategicImplementation/ SI/ Consulting PartnerCriticalRiver partnered with Sprinker (May 2023) to revolutionize eCommerce solutions by combining CriticalRiver's digital and technology consulting expertise with Sprinker's composable commerce platform.
• AlgoliacoreTechnology or IntegrationAlgolia is a Technology Partner providing search and product discovery capabilities. Available on Sprinker's App Composition Platform (ACP), Algolia powers robust search features including full-site, multilingual, and filter-based navigation.
• AkeneocoreTechnology or IntegrationAkeneo is a Technology Partner providing Product Information Management (PIM) capabilities integrated with Sprinker's platform for enhanced catalog management.
• MolliecoreTechnology or IntegrationMollie is a Technology Partner providing European payment processing capabilities integrated with Sprinker's platform for seamless payment experiences.
• TOWAcoreImplementation/ SI/ Consulting PartnerTOWA is a leading Solution Partner specializing in B2B commerce implementations. TOWA won the 'Mid-Market Manufacturer of the Year' award (2025) with customer Meusburger recognized for excellence in B2B e-commerce.
• Turbine KreuzbergcoreImplementation/ SI/ Consulting PartnerTurbine Kreuzberg is a Solution Partner implementing Sprinker for enterprise customers, including implementations like Turck's B2B commerce platform.
• NagarrocoreImplementation/ SI/ Consulting PartnerNagarro is a Solution Partner providing digital engineering and implementation services for Sprinker deployments.
• KPScoreImplementation/ SI/ Consulting PartnerKPS is a Solution Partner specializing in Sprinker implementations for enterprise customers.
• Diva-ecoreImplementation/ SI/ Consulting PartnerDiva-e is a Solution Partner implementing Sprinker for enterprise customers, including the STAUFF customer case study.
• BornsupportingImplementation/ SI/ Consulting PartnerBorn is a Solution Partner providing Sprinker implementation services.
• SkillnetsupportingImplementation/ SI/ Consulting PartnerSkillnet is a Solution Partner providing Sprinker implementation services.
• AlumiosupportingTechnology or IntegrationAlumio is a Technology Partner providing middleware and data integration capabilities for Sprinker's Data Exchange layer.
• CrownpeaksupportingTechnology or IntegrationCrownpeak is a Technology Partner providing digital experience platform capabilities integrated with Sprinker.
• InfobipsupportingTechnology or IntegrationInfobip is a Technology Partner providing communications platform capabilities (SMS, messaging) integrated with Sprinker.
• StorybloksupportingTechnology or IntegrationStoryblok is a Technology Partner providing headless CMS capabilities integrated with Sprinker's composable architecture.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BigCommerce: BigCommerce is a headless commerce SaaS platform with explicit B2B Edition offerings, targeting mid-market and enterprise B2B merchants. Its composable APIs and B2B-native features make it a direct alternative to Spryker for complex B2B use cases.
• VTEX: VTEX is a composable commerce platform with strong enterprise B2B, marketplace, and unified commerce capabilities, particularly strong in Latin America and Europe. It directly overlaps with Spryker's B2B, marketplace, and omnichannel portfolio.
• Elastic Path: Elastic Path is a headless, API-first commerce platform focused on complex enterprise commerce and product bundling. It is a direct Spryker competitor in the composable/complex B2B niche and frequently appears alongside Spryker in analyst evaluations.
• commercetools: commercetools is a leading composable, headless commerce platform founded in Germany and the most direct competitor to Spryker in the enterprise B2B/B2C composable commerce category. Both target global enterprises seeking API-first, microservice-based commerce stacks and frequently compete head-to-head in Gartner and Forrester evaluations.

Emerging players

• Mirakl: Mirakl is a leading enterprise marketplace platform that powers buy-side and sell-side marketplaces for retailers and brands. It overlaps with Spryker's Enterprise Marketplace product and competes for marketplace-focused enterprise RFPs.

Broad incumbents

• Adobe Commerce: Adobe Commerce (Magento) is a long-standing enterprise commerce platform now integrated with Adobe Experience Cloud. It overlaps with Spryker in mid-market and enterprise B2B deployments and competes as incumbents retain installed bases against Spryker's composable pitch.
• Salesforce Commerce Cloud: Salesforce Commerce Cloud (formerly Demandware) is a broad enterprise commerce suite bundled into the Salesforce Customer 360 platform. It competes with Spryker for large B2B and B2C enterprise deals but typically anchors on its broader CRM and service cloud differentiators rather than pure composability.
• Oracle Commerce: Oracle Commerce is an enterprise commerce platform within Oracle's broader CX suite. It competes with Spryker for large enterprise B2B and B2C deployments, particularly where customers standardize on Oracle's ERP and database stack.
• Shopify Plus: Shopify Plus is the enterprise tier of Shopify, increasingly targeting large B2B and DTC brands. It competes with Spryker for growing enterprise accounts seeking faster time-to-value and a managed commerce stack rather than a fully composable one.
• SAP Commerce Cloud: SAP Commerce Cloud (formerly Hybris) is a major enterprise commerce suite tightly integrated with SAP ERP. It directly competes with Spryker for large global B2B commerce RFPs, particularly in industrial and manufacturing customer segments.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/sprlycer
• LinkedInlinkedin.com/company/spryker
• Xx.com/sprysys
• Facebookfacebook.com/Spryker

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spryker