VDX
VDX.tv is a privately held omnichannel video advertising technology company that connects broadcast TV campaigns to household members' personal devices via its proprietary TV Magnify and Video Magnify products, serving enterprise advertisers across automotive, CPG, pharma, retail, travel, and political verticals globally.
- Company typePrivate
- Founded2000
- HeadquartersEmeryville, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What VDX does
VDX.tv operates as a global omnichannel video advertising technology company that connects broadcast television campaigns with household members' personal digital screens. Founded in 2000 as display ad network Tribal Fusion and rebranded as VDX.tv (Video-Driven-Experience) in 2019, the company is the operating brand of Exponential Interactive, Inc., headquartered in Emeryville, California. Its core products are TV Magnify, which serves the same TV video ad to household members across connected TV, desktop, and mobile screens to drive measurable full-funnel outcomes from awareness through purchase, and Video Magnify, which delivers interactive video ads across in-home and on-the-go environments. The technology stack is built around a proprietary standardized VDX ad format template available across OTT, in-stream, in-frame, expandable, and DOOH placements, integrated with viewability, anti-fraud, and brand safety mechanisms powered by the proprietary PageGuard system using site acceptance, domain verification, and page-level contextualization.
The company generates revenue through digital video advertising services, selling campaigns on a quote-based, multi-year enterprise contract basis to major brands and agencies across 13 industry verticals including Automotive, Consumer Goods, Education, Financial Services, Lottery & Gambling, Media & Entertainment, Non-Profits, Pharma, Political Advertising, Public Affairs, Restaurants, Retail, and Travel. Go-to-market is executed through regional enterprise field sales teams covering the US, Canada, EMEA, APAC, and MENA, anchored by 22+ office locations across 12+ countries. Named logos include Chevrolet, Toyota, Mazda, L'Oréal, Samsung, Lancôme, Pizza Hut, Woolworths, IG, Switzerland Tourism, Wyoming and Arizona Offices of Tourism, University of Otago, Plan International Canada, and Bizum. The firm is privately held and founder-led (Dilip DaSilva, 25-year tenure), certified as a Minority Business Enterprise, with over 500 employees globally and an average employee tenure of 9.4 years.
Compliance and institutional positioning are operational assets: VDX.tv is IAB UK Gold Standard 2.0 certified, GDPR and CCPA compliant, a signatory to the IAB Multi-State Privacy Agreement, and registered as a vendor under IAB Europe's Transparency & Consent Framework. Recent strategic activity includes a partnership with PurpleLab for pharma measurement (October 2025), the appointment of Penélope Lima as Global Head of Sales Strategy (January 2025), Reed Award wins for political advertising (2026), and a NewFronts 2026 'Core Four' thought leadership presentation. The platform is integrated two-sided with major SSPs and exchanges (Magnite, FreeWheel, PubMatic, Index Exchange, OpenX, Google AdX, Xandr, Nexstar) and major measurement vendors (DoubleVerify, IAS, comScore, Samba TV, Kantar, Dynata, PurpleLab, Neurons).
VDX firmographics
Firmographics- Name
- VDX
- Legal name
- Exponential Interactive, Inc.
- Website
- https://vdx.tv
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- VDX.tv is a privately held omnichannel video advertising technology company that connects broadcast TV campaigns to household members' personal devices via its proprietary TV Magnify and Video Magnify products, serving enterprise advertisers across automotive, CPG, pharma, retail, travel, and political verticals globally.
- Ownership category
- akta.pro rank
Where VDX is headquartered
LocationHeadquarters
- HQ city
- Emeryville
- HQ country
- United States
- HQ region
- North America
Offices22 records
Markets served
VDX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Video Advertising Services: VDX.tv is an advertising media services company that helps advertisers reach target audiences and helps digital content providers (Partners/Publishers) grow through ad sales. Revenue is generated from serving video advertisements across TV, CTV, desktop, and mobile platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise advertising services - custom campaigns for major brands |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
VDX product offering
Product offeringCore offering
VDX.tv is an omnichannel digital video advertising technology company that connects TV ads to household members' personal devices through proprietary TV Magnify and Video Magnify products. The company delivers interactive video ad campaigns across CTV, OTT, desktop, mobile, in-stream, in-frame, expandable, and DOOH placements for major brands and agencies across multiple industry verticals. The platform includes the proprietary PageGuard brand safety system, fraud detection, viewability measurement, and AI-driven optimization targeting 1%+ engagement rates.
Product overview
VDX.tv is a global omnichannel video advertising technology company offering a unified platform of two core products—TV Magnify and Video Magnify—built on the proprietary VDX ad format template. TV Magnify connects broadcast TV with personal digital devices by serving the same video ad to all household members' screens (CTV, desktop, mobile), enabling full-funnel outcomes from awareness to purchase. Video Magnify reaches consumers through interactive video ads across environments (in-home, on-the-go, desktop, mobile, in-stream). Both products use the standardized VDX ad formats available across OTT, in-stream, in-frame, expandable, and DOOH placements, with integrated viewability, anti-fraud, and brand safety mechanisms powered by the proprietary PageGuard technology. The company serves major brands across industry verticals including Automotive, CPG, Pharma, Retail, Travel, Financial Services, Education, Media & Entertainment, and Political Advertising.
Differentiator
Problem solved
Functional benefit
Brands
- Tribal Fusion: Original display ad network brand launched in 2000, later consolidated into VDX.tv in 2019
- TV Magnify
- Video Magnify
- PageGuard
- Exponential
Products and services
- TV Magnify Serves the same TV video ad to all household members' personal digital screens (CTV, desktop, mobile), connecting broadcast TV with mid-funnel video to drive measurable outcomes throughout the full customer journey from awareness to purchase. Built for enterprise brands and agencies.
- Video Magnify Reaches relevant consumers through interactive video ads wherever they may be — in the home or on the go — across desktop, mobile, and in-stream environments, supporting full-funnel video advertising outcomes for major brands and agencies.
- VDX Ad Formats Proprietary standardized ad template delivering repeatable scale and performance across OTT, In-stream, In-frame, Expandable, and DOOH units, featuring viewability, anti-fraud, and brand safety mechanisms, with creative build services including free template or custom design options for advertisers and agencies.
- PageGuard Brand Safety Proprietary brand safety technology using a three-step process — site acceptance, domain verification, and page-level contextualization — that scans and categorizes pages daily to prevent ads from appearing on inappropriate content, with non-approved domains automatically rejected by the ad server. Built into VDX.tv advertising campaigns.
Quantifiable outcome
- 1%+ engagement rate for each CTV impression through sequential targeting
- +2 more outcomes
Companies that use VDX
Customer profileNamed customers18 records
Segments13 records
Ideal customer profiles10 records
VDX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration35 records
AI capability9 records
Feature4 records
VDX partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- DoubleVerifycoreBrand safety and verification partner providing third-party content verification to ensure campaigns are delivered to appropriate brand environments.
- Integral Ad SciencecoreBrand safety and privacy partner providing verification services for brand-appropriate ad placement.
- comScorecoreThird-party data partner providing audience measurement and analytics capabilities.
- CuebiqcoreThird-party data partner providing location-based audience insights for campaign targeting.
- Samba TVcoreThird-party data partner providing TV viewership and audience measurement data.
- EyeotacoreThird-party data partner (Dun & Bradstreet company) providing audience data solutions.
- AdobecoreDMP partner providing data management platform integration for campaign targeting.
- LiveRampcoreDMP partner providing identity resolution and data connectivity solutions.
- SalesforcecoreDMP partner providing marketing cloud integration for campaign management.
- MagnitecoreInventory partner (supply-side platform) for programmatic ad buying.
- Index ExchangecoreInventory partner providing programmatic exchange for ad inventory.
- PubMaticcoreInventory partner providing programmatic advertising platform.
- OpenXcoreInventory partner providing programmatic exchange services.
- FreeWheelcoreInventory partner (Comcast company) for video ad monetization.
- Google Ad ExchangecoreInventory partner providing programmatic exchange for ad inventory.
- XandrcoreInventory partner (Microsoft company) for programmatic advertising.
- NeuronscoreCreative partner providing neuromarketing technology for attention and brand recall measurement.
- DottercoreCreative partner enabling shoppable ad experiences for video campaigns.
- KantarcoreReporting and measurement partner providing brand effectiveness research.
- DynatacoreReporting and measurement partner providing consumer research data.
- PurpleLabcoreHealthcare measurement partner enabling pharma advertisers to measure qualified patient outcomes.
- The BrandLabminorNon-profit partner helping students from diverse backgrounds launch marketing careers. VDX partners to bring diverse talent into the industry.
- NMSDCcoreNational Minority Supplier Development Council - certified minority business enterprise
- Supplier Clearing HousecoreCertifying body for minority business enterprise status
- ANAcoreAssociation of National Advertisers - diverse supplier preferred partner
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
VDX competitors and assessment
Company assessmentDirect peers
- Kargo: Kargo is a premium video ad-tech company focused on cross-screen video (CTV, mobile, desktop) with interactive/lean-forward ad formats — directly analogous to VDX's Video Magnify and standardized ad format template.
- The Trade Desk: The Trade Desk is the largest independent omnichannel programmatic advertising DSP. It competes most directly with VDX.tv across omnichannel video/CTV execution, data onboarding, and brand-direct enterprise sales into the same advertiser verticals (auto, CPG, retail, travel).
- MediaMath: MediaMath operates a programmatic DSP with omnichannel video and CTV capabilities. Competes for the same enterprise brand-direct advertisers using data-driven video and audience-targeting technology.
- Innovid: Innovid is a CTV/digital video ad serving, measurement, and creative personalization platform comparable in scale (mid-size, ~250-500 employees) and product overlap. Both compete in interactive video ad formats, CTV delivery, and cross-platform measurement.
- Nexxen (Tremor International): Nexxen operates an omnichannel programmatic platform with a strong CTV/video emphasis (SSP + DSP). Comparable headcount and revenue scale to VDX, and serves many of the same enterprise verticals across US, EMEA, and APAC.
- Magnite: Magnite is the largest independent CTV-focused SSP. VDX lists Magnite as a supply partner and the two compete for CTV/video budgets from the same enterprise advertisers; Magnite also offers demand-side capabilities that overlap VDX's TV Magnify mechanics.
Broad incumbents
- Google Display & Video 360 (DV360): Google's enterprise DSP/SSP stack is a broad incumbent that competes head-to-head with VDX.tv for omnichannel video and CTV budgets, while also being one of VDX's supply partners via Google AdX.
- Publicis Groupe (Epsilon / Publicis Media): Publicis' Epsilon and Publicis Media operate large agency-held programmatic/CTV buying operations (e.g., Connected Identity). They compete with VDX.tv for video spend that might otherwise flow through agency-held programmatic platforms.
- Amazon Ads: Amazon Ads combines a demand-side platform, CTV inventory (Fire TV, IMDb TV), and DSP capabilities. As a broad incumbent, it competes with VDX.tv for the same enterprise advertiser budgets across CTV/OTT and video formats.
Emerging players
- Roku Ads: Roku operates a CTV platform with a fast-growing in-house ad business (OneView). It is an emerging but increasingly dominant player in CTV-focused video advertising that overlaps with TV Magnify's reach into U.S. CTV households.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
VDX social profiles
Digital presenceVDX compliance and trust
Trust signalCompliance9 records
VDX financial estimates
Financial estimateRevenue estimate
Valuation estimate
VDX leadership team
Management profileNumber of profiles
Profiles16 records
VDX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VDX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VDX
What does VDX do?
VDX.tv is an omnichannel digital video advertising technology company that connects TV ads to household members' personal devices through proprietary TV Magnify and Video Magnify products. The company delivers interactive video ad campaigns across CTV, OTT, desktop, mobile, in-stream, in-frame, expandable, and DOOH placements for major brands and agencies across multiple industry verticals. The platform includes the proprietary PageGuard brand safety system, fraud detection, viewability measurement, and AI-driven optimization targeting 1%+ engagement rates.
Is VDX a public or private company?
VDX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VDX founded?
VDX was founded in 2000. It employs 251 to 500 people.
Where is VDX based?
VDX is headquartered in Emeryville, United States, in the North America region.
How does VDX make money?
One revenue line is on record: digital Video Advertising Services.
Who are VDX's main competitors?
Direct peers on record are Kargo, The Trade Desk, MediaMath, Innovid, Nexxen (Tremor International) and Magnite. Broad incumbents are Google Display & Video 360 (DV360), Publicis Groupe (Epsilon / Publicis Media) and Amazon Ads. Roku Ads is listed as an emerging player.
Does VDX have an API?
No public API is recorded for VDX.