Constant Contact

What Constant Contact does

Constant Contact is an AI-powered digital marketing platform that helps small businesses and nonprofits acquire customers, build relationships, and drive revenue across email, SMS, social media, ecommerce, and event channels. Founded in 1995 and headquartered in Waltham, Massachusetts, the company operates a cloud-based SaaS platform with 1,001-5,000 employees and a customer base exceeding 500,000 businesses globally. Core technology includes a drag-and-drop email editor, AI Campaign Builder for multi-channel content generation, pre-built marketing automation flows, mobile-optimized list-building tools, and multi-account Teams management with locked templates and approval workflows. The platform integrates with more than 300 third-party applications including Shopify, Salesforce, Canva, Stripe, and Blackbaud, and has sent 87 billion customer emails with a 98% inbox delivery rate based on 2025 Validity Everest testing.

The company is privately held and majority-owned by Clearlake Capital Group, which re-established Constant Contact as an independent company in 2021 following its acquisition of Endurance International Group. Constant Contact monetizes through a tiered subscription model (Lite at $12/month, Standard at $35/month, Premium at $80/month), usage-based SMS add-ons, transaction fees on event ticket sales, and partner programs paying 18% recurring revenue share to agencies and up to $200 per referral to business partners. Nonprofit customers receive pricing discounts up to 30%. Distribution is product-led via a 30-day free trial with no credit card required, supplemented by agency and business partner channels and direct enterprise sales for the Teams multi-account platform. The company has pursued an aggressive acquisition strategy since 2021, completing deals for Vision6 (Australia, 2022), Txtify Technologies (mobile lead generation, 2024), Moosend (Europe, 2025), and GURU Media Hub education assets (2026), while adding integrations with OpenAI's ChatGPT (2026) and Canva (2026) to extend reach.

Constant Contact's revenue is not publicly disclosed following its take-private transaction; based on customer count, headcount, and historical public-company context, the company likely operates in the $250M-$500M annual revenue range. Operating geographies span the United States, Canada, the United Kingdom, Australia, and New Zealand. The company is led by CEO Frank Vella, with recent additions to the executive team including Chief Customer Officer Megan Anderson (May 2026). Recognitions include G2's 2026 Best Software Awards (#5 Marketing & Digital Advertising, #24 globally) and Great Place To Work certification for 2026-2027.

Name

Constant Contact

Legal name

Constant Contact, Inc.

Website

https://constantcontact.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Constant Contact is an AI-powered digital marketing platform serving over 500,000 small businesses and nonprofits globally with email, SMS, social media, ecommerce, event, and automation tools, owned by Clearlake Capital Group since 2021.

Ownership category

akta.pro rank

Product category

Email Marketing Software

NAICS

Advertising, Public Relations, and Related Services (5418), Direct Mail Advertising (541860)

SIC

Services-Advertising (7310)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Email marketing software
• SMS marketing platform
• Marketing automation tools
• Social media marketing
• Event marketing software

Headquarters

HQ city

Waltham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Lite Plan: Entry-level subscription at $12/month providing drag-and-drop email editing, social posting, AI writing assistance, 300+ integrations, and one automation flow template. Price scales based on contact list size.
2. SaaS Subscription - Standard Plan: Mid-tier subscription at $35/month including everything in Lite plus email and social post scheduling, three automation flows, email resending to non-openers, social advertising, and advanced reporting.
3. SaaS Subscription - Premium Plan: Full-featured subscription at $80/month with everything in Standard, plus unlimited automation, unlimited custom segments, 500 text messages per month, lookalike ad targeting, and SEO recommendations.
4. SMS Marketing Add-on: Text message marketing available as add-on for Lite and Standard plans, with SMS included in Premium plan at 500 messages per month.
5. Agency Partner Program: Partners pay $18/month until they have 3+ active client accounts (then free), earning 18% recurring revenue share for 2 years per referred client plus $200 sign-on bonus.
6. Event Ticketing: Revenue from payment processing fees (2.9% + $0.30 per transaction) for event ticket sales through Stripe integration.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels11 records

Core offering

Constant Contact is a cloud-based digital marketing SaaS platform that enables small businesses and nonprofits to create, send, and track email, SMS, and social media marketing campaigns. The platform combines AI-powered content generation, marketing automation, ecommerce email tools, event management with ticketing, list-building tools, and a multi-account Teams solution for franchises and agencies, sold via tiered subscriptions (Lite $12, Standard $35, Premium $80 per month).

Product overview

Constant Contact is a digital marketing platform for small businesses and nonprofits offering email, SMS, social media marketing, ecommerce, event management, and AI-powered automation tools. The platform operates on a tiered pricing model (Lite at $12/month, Standard at $35/month, Premium at $80/month) with add-on capabilities. Core offerings include Email Marketing Software as the foundational product, enhanced by SMS Marketing, Social Media Marketing Tools, Ecommerce Email Marketing, Event Marketing Tool, AI Marketing Tools, Email & SMS Automation, List-Building Tools, and Email Tracking & Analytics modules. The company also offers Teams (Multi-Account Solutions) as an enterprise platform for franchises and agencies, plus Agency and Business Partner Programs. Recent acquisitions include Vision6 (2022, Australian email/SMS marketing), Txtify Technologies (2024, mobile-first lead generation), Moosend (2025, European market expansion), and GURU Conference assets (2026, marketing education). The platform integrates with 300+ tools including Shopify, Salesforce, Canva, Stripe, and social platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Retention Science: AI-powered marketing and customer retention technology
• Vision6
• Lead Gen & CRM

Products and services

• Email Marketing Software
• SMS Marketing
• Social Media Marketing Tools
• Ecommerce Email Marketing
• Event Marketing Tool
• AI Marketing Tools
• Email and SMS Automation
• List-Building Tools
• Email Tracking and Analytics
• Teams Multi-Account Solutions
• Agency Partner Program
• Business Partner Program
• Constant Contact App in ChatGPT
• Canva One-Click Integration

Quantifiable outcome

• 98% inbox delivery rate based on Validity Everest qualified inbox test (2025)
• +5 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

AI capability5 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core.

• OpenAI (ChatGPT)coreTechnology or Integration · 9 June 2026Launched Constant Contact app within ChatGPT enabling customers to create and improve email marketing campaigns using conversational AI directly within the ChatGPT interface, combining natural language prompts with Constant Contact's email deliverability and analytics.
• CanvacoreTechnology or Integration · 24 April 2026Expanded partnership introducing one-click integration allowing users to publish and send emails or social posts directly from Canva platform without downloading, reuploading, or switching tools. Feature available globally to new and existing Constant Contact customers at no additional cost, consolidating design and distribution into a single workflow.
• GURU Media HubcoreStrategic or Co-development Partner · 14 January 2026Acquired selected education and event assets from GURU Media Hub including GURU Conference, SubjectLine.com, and Certified GURU. GURU founder Jay Schwedelson becomes Brand Ambassador continuing creative vision of GURU Conference.
• BlackbaudcoreTechnology or Integration · 10 July 2025Strategic integration between Constant Contact and Blackbaud Raiser's Edge NXT for nonprofits, enabling two-way data syncing to save time, fundraise more effectively, and keep donor data consistent across platforms.
• SitecorecoreStrategic or Co-development Partner · 6 June 2025Acquired Moosend email marketing platform from Sitecore to strengthen European presence and enhance global growth strategy, providing access to international markets particularly within EMEA.
• Txtify TechnologiescoreStrategic or Co-development Partner · 10 October 2024Acquired business of Txtify Technologies to enhance platform's lead generation and social media monetization capabilities. Integration enables SMBs to create mobile-optimized lead forms and convert social media engagement into customer relationships.
• Vision6coreStrategic or Co-development Partner · 10 January 2022Acquired Vision6, an Australian SMS and email marketing platform, to expand Constant Contact's presence in Australia and enhance digital marketing software offerings for the Australian market with local expertise.
• XerocoreTechnology or IntegrationIntegration partnership helping small businesses focus on best customers with smarter targeting, faster payments, and clearer insights. Integration connects marketing with accounting for automated workflows.
• ShopifycoreTechnology or IntegrationNative integration enabling ecommerce merchants to connect stores, automatically import products, track revenue, and create targeted campaigns based on customer purchase behavior.
• StripecoreTechnology or IntegrationPayment processing integration for event ticketing and ecommerce, accepting credit/debit cards, Google Pay, Apple Pay, and Stripe Link for transactions.
• WooCommercecoreTechnology or IntegrationEcommerce platform integration for WooCommerce stores enabling product synchronization, abandoned cart recovery, and automated marketing based on purchase data.
• SalesforcecoreTechnology or IntegrationCRM integration enabling bidirectional contact synchronization between Salesforce and Constant Contact for unified customer data and coordinated marketing campaigns.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Mailchimp (Intuit): Mailchimp is the most direct competitor to Constant Contact, targeting the same SMB and mid-market segments with email marketing, automation, and landing pages. Acquired by Intuit in 2021, it benefits from integration with QuickBooks and a strong brand in the small business category — exactly the customers Constant Contact serves.
• Klaviyo: Klaviyo is a leading ecommerce-focused email and SMS marketing platform with deep Shopify integration. It directly competes with Constant Contact's ecommerce email marketing module and is gaining share among DTC and small ecommerce merchants — a core CTCT segment.
• Brevo: Brevo (formerly Sendinblue) is a European-headquartered all-in-one marketing platform offering email, SMS, chat, CRM, and automation. It directly overlaps Constant Contact's SMB-focused multi-channel marketing stack and competes for the same price-sensitive customer segments.
• ActiveCampaign: ActiveCampaign is a customer experience automation platform combining email marketing, CRM, and machine-learning-powered automation. It targets SMB and mid-market customers with similar use cases to Constant Contact, particularly around behavior-based automation.
• GetResponse: GetResponse is a Polish email marketing and automation platform with strong SMB and webinar/ecommerce functionality. It competes head-to-head with Constant Contact on email deliverability, automation flows, and conversion-focused landing pages for small businesses.
• AWeber: AWeber is one of the original email marketing platforms (founded 1998) serving small businesses and creators. It is a direct SMB-focused competitor with overlapping features (drag-and-drop editor, automation, landing pages) and competes in the same long-tail segment as Constant Contact.
• MailerLite: MailerLite is an EU-based email marketing and landing page platform targeting solopreneurs, SMBs, and creators with a strong value proposition on simplicity and price. It directly competes with Constant Contact's Lite and Standard tiers on ease-of-use and affordability.

Broad incumbents

• HubSpot: HubSpot's Marketing Hub overlaps directly with Constant Contact's email, automation, and social posting offerings, but is part of a much broader CRM/Service/Sales/Content platform. HubSpot's free CRM is a major acquisition channel and competitive threat for any SMB marketing tool.
• Salesforce Marketing Cloud Account Engagement (Pardot): Salesforce Marketing Cloud (and Pardot) is the enterprise incumbent in B2B/B2C marketing automation, offering email, journey building, and AI (Einstein). It serves upmarket from Constant Contact but competes for the same multi-location/franchise and high-growth customer accounts.

Emerging players

• Kit (formerly ConvertKit): Kit (formerly ConvertKit) is an email-first marketing platform purpose-built for creators, including newsletter, commerce, and audience monetization features. It overlaps with Constant Contact's creator-adjacent use cases (Savannah Bananas, content creators) and is expanding into SMB and small business segments.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/constantcontact
• YouTubeyoutube.com/constantcontact
• Facebookfacebook.com/constantcontact
• LinkedInlinkedin.com/company/constant-contact
• Instagraminstagram.com/constantcontact
• Pinterestpinterest.com/constantcontact

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries5 records

Funding overview

Funding rounds6 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A10 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Constant Contact