Actively AI

What Actively AI does

Actively AI is a New York-based, venture-backed SaaS company founded in 2022 (legal entity Taurus Labs, Inc.) that builds AI agents for go-to-market (GTM) teams. Its core product is a proprietary 'Per-Account Agents™' architecture in which each customer account is assigned a dedicated AI agent that operates 24/7 across the full prospect and customer lifecycle — from SDR/AE prospecting through Account Management and Customer Success — and maintains a continuously updated, persistent account memory rather than relying on stateless retrieval. Agents process only the delta on new signals, enabling compounding intelligence across accounts and shared learnings across the agent fleet. The platform is exposed through five named surfaces: Agent Inbox (prioritized prepared work for sellers), Assistant (deep-account research and asset generation), Watchtower (pipeline risk and growth-opportunity surfacing), an API Platform (for embedding into internal tools), and an MCP (Model Context Protocol) server (for extending per-account context to external agents such as Claude and Cowork).

The company serves enterprise GTM organizations, with publicly disclosed customers including Samsara, Ramp, Verkada, Ironclad, and Attentive. Revenue is generated via custom enterprise SaaS subscriptions under per-account Order Forms, with pricing tied to Service Capacity and accounts under coverage rather than per-query usage; contracts are typically multi-year and billing is generally net 30. The primary go-to-market motion is enterprise field sales with embedded Forward-Deployed Engineers and Agent Product Managers, and a secondary API/MCP motion targets internal AI teams who want to consume Actively's persistent context layer for their own workflows. The company is headquartered in Manhattan's Flatiron district (30 W 21st Street, Floor 9) with a San Francisco office, and its infrastructure runs on Google Cloud (data hosted in Google BigQuery) with SOC 2 Type II, GDPR, and CCPA compliance. As of April 2026, Actively has raised approximately $67.5–68 million in total funding, most recently a $45 million Series B co-led by TCV and First Harmonic at a $250 million post-money valuation.

Name

Actively AI

Legal name

Taurus Labs, Inc.

Website

https://actively.ai

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Sales AI / Revenue Intelligence Software

NAICS

Software Publishers (513210), Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• AI sales agents
• Revenue intelligence platform
• Go-to-market automation
• Enterprise SaaS AI
• Account-based AI software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Enterprise SaaS Subscription: Subscription-based SaaS revenue governed by an Order Form and Statement of Work, with fees tied to Service Capacity and additional usage-based charges when usage exceeds capacity. Billing is typically via invoice, net 30, with finance charges on overdue balances. Terms auto-renew only by mutual agreement. The unit economics are structured per-account rather than per-query — spend scales with accounts under coverage and agent cadence, not with rep behavior — enabling a predictable cost model for the customer.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Actively AI builds and sells an enterprise SaaS platform that deploys a dedicated, persistent-memory AI agent ("Per-Account Agents™") for every account in a customer's total addressable market, operating 24/7 across the full revenue lifecycle (SDR, AE, AM, and sales leader workflows). The product surfaces agent-completed work through Agent Inbox, Assistant, and Watchtower, and exposes agent memory and decisions via an API Platform and MCP Server for embedding into customer workflows, replacing the need to stitch together 15+ GTM tools.

Product overview

Actively AI offers a unified platform-plus-modules architecture — a single "Intelligence-Led Revenue" platform built around its proprietary Per-Account Agents™ foundation, which assigns every account a dedicated AI agent that works 24/7 across the full prospect and customer lifecycle. The Per-Account Agents layer is exposed through five named surfaces: Agent Inbox (where completed agent work surfaces for sellers), Assistant (deep-account research and asset generation, e.g., briefs, emails, decks), Watchtower (pipeline risk and growth opportunity surfacing), API Platform (embedding agent memory and decisions into internal tools and workflows), and the MCP Server (extending Actively's per-account memory to external agents such as Claude and Cowork). Together, these products replace the traditional stitched-together GTM stack of ~15 tools with a continuously operating, context-rich system of intelligence.

Differentiator

Problem solved

Functional benefit

Products and services

• Per-Account Agents™ Foundational platform: a persistent AI agent assigned to every account that works proactively 24/7/365, centralizing and maintaining all account context across SDR, AE, AM, and leader workflows for enterprise GTM teams.
• Agent Inbox Prioritized workspace that surfaces agent-completed work — research, drafts, and next-step recommendations — for human sellers to act on across the team.
• Assistant Deep-account research and asset generation interface that delivers finished briefs, emails, and decks on any account, leveraging the persistent per-account memory layer.
• Watchtower Pipeline intelligence surface that proactively surfaces stalled deals, churn risks, and upsell/cross-sell opportunities before sellers look for them.
• API Platform API surface that embeds Per-Account Agent memory, decisions, and strategy into any internal tool, workflow, or application, enabling internal AI teams to ship new GTM use cases in days.
• MCP Server Actively-hosted Model Context Protocol server that gives external agents (e.g., Claude, Cowork) access to each account's full research, strategy, and history without manual context-setting.

Quantifiable outcome

• 2x conversion rate on Actively-driven sales outreach at Samsara (ADR and commercial AE teams); increased quota attainment among top-half of AEs
• +6 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Anthropic (Claude)coreTechnology or IntegrationActively AI is an early adopter of Anthropic's Claude Managed Agents platform features (cron schedules and credential vaults, in public beta June 2026). Actively also ships an MCP (Model Context Protocol) server so any custom agent built on Claude, Cowork, or other AI tools can access Actively's per-account research, strategy, and history. Actively AI is built on Anthropic's frontier Claude models as a core inference layer.
• SalesforcecoreTechnology or IntegrationSalesforce is referenced both as the integration target Actively's data layer reads from and writes to (secure subprocessors connect to customers' Salesforce instances), and as the legacy system-of-record competitor Actively positions itself against in its 'systems of intelligence vs. systems of record' narrative. Forbes coverage frames Actively as 'challenging Salesforce with AI agents.'
• Google CloudflagshipTechnology or IntegrationActively hosts all customer data on Google Cloud, with data stored in Google BigQuery (AES-256 at rest, TLS in transit). Google Cloud facilities provide the physical security, SOC 2 / ISO 27001 / HITRUST compliance, and infrastructure footprint Actively relies on for enterprise customer trust.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 11x.ai: 11x.ai builds autonomous AI SDR agents ('Alice') that prospect, research, and outreach on behalf of revenue teams. It is one of the most direct head-to-head competitors to Actively's AI-SDR/agent positioning for enterprise GTM motions.
• Artisan (Artisan AI): Artisan sells 'Ava,' an autonomous AI BDR agent that automates outbound for sales teams. It competes directly with Actively's Per-Account Agents in the AI-SDR category, with comparable messaging around replacing manual outbound work.
• Regie.ai: Regie.ai provides AI-powered sales content generation and prospecting agents for enterprise GTM teams. It overlaps with Actively's outreach drafting and next-best-action capabilities for SDRs and AEs.
• Gong: Gong is a revenue intelligence platform that analyzes sales conversations to surface pipeline risk, deal insights, and coaching opportunities. Its 'Gong Agents' and revenue-intelligence capabilities directly overlap with Actively's Watchtower and Assistant surfaces for revenue leaders.
• Clari: Clari provides revenue intelligence, forecasting, and pipeline inspection for enterprise sales organizations. It is closely comparable to Actively's CRO/leader-facing surfaces (Watchtower, forecasting, pipeline risk), and Actively's careers page highlights Clari alumni on its GTM team.
• Salesloft: Salesloft is a sales engagement platform with workflow automation, cadence management, and (via Drift) conversational AI for revenue teams. Its expanding AI agent features compete with Actively's SDR/AE workflow automation in the same enterprise GTM category.
• Outreach: Outreach is a leading sales engagement platform with AI-driven prospecting, deal management, and forecasting capabilities. Its Kaia and Smart Email features overlap with Actively's outreach drafting and next-best-action guidance for sellers.
• Apollo.io: Apollo.io combines a B2B contact database with sales engagement and AI-assisted prospecting workflows. It targets similar mid-market and enterprise GTM buyers as Actively and overlaps on AI-driven outreach and account prioritization.

Broad incumbents

• Salesforce: Salesforce is the dominant system-of-record CRM and the explicit incumbent Actively positions against. With Einstein/Agentforce and Slack-based AI, Salesforce covers overlapping capabilities — from pipeline tracking to autonomous agents — at much greater scale than any AI-native challenger.
• HubSpot: HubSpot is a broad CRM and marketing/sales hub that has added AI Breeze agents for prospecting, content, and customer service. It overlaps with Actively at the lower end of the enterprise GTM market and competes for the same revenue leader budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/useactively
• LinkedInlinkedin.com/company/actively-ai

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Actively AI