Zams
Zams is an AI command-center platform for B2B sales and RevOps teams that orchestrates multi-tool workflows through natural language commands. Built on the proprietary Z1 Engine with 100+ integrations, it serves mid-market and enterprise customers across energy, manufacturing, logistics, and financial services.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Zams does
Zams, legally Obviously AI, Inc. and headquartered at 55 Francisco Street in San Francisco, operates an AI command-center platform for B2B sales and revenue operations teams. The company was founded in 2020 as Obviously AI around no-code AI tooling, then rebranded to Zams in February 2025 to reflect a strategic shift from assistive AI features toward autonomous, multi-agent workflow execution. Zams serves mid-market to enterprise organizations, with named customers spanning energy (Husk Power Systems), manufacturing and lumber (Sierra Pacific Industries), logistics (Cargomatic), financial services (Creditt), e-commerce (Shipskart), and customer experience (C2 Perform, InTouchCX), as well as endorsements from Google Cloud and TMV.
The platform is built on the proprietary Z1 Engine, which unifies multi-tool orchestration, persistent memory, and contextual reasoning to execute complex cross-application workflows through natural language commands. Zams connects to over 100 business applications (Salesforce, HubSpot, Slack, Gong, Apollo, Outreach, LinkedIn, Zoom, etc.) and offers a portfolio of named AI Workers (Evan for meeting preparation, with Iris, Nico, Nova, and Atlas in development) plus pre-built Automation Recipes for CRM hygiene, forecasting, deal risk intervention, and call coaching. The platform operates through a multi-agent architecture in which a swarm of AI agents coordinates to plan and execute tasks autonomously, with the Zams Precision Index (ZPI) serving as an internal evaluation framework for RAG pipeline performance.
Zams monetizes through tiered SaaS subscriptions: Essentials at $1,000/month for up to 10 users and 10,000 tasks, and Ultimate at $3,000+/month for unlimited users and up to 1,000,000 tasks, with annual billing options and sales-assisted onboarding across all tiers. The go-to-market motion is sales-assisted enterprise field sales targeting mid-market and enterprise buyers, supplemented by inside sales for mid-market, a self-serve evaluation tier with up to 100 free automated actions monthly, and a formal Partner Program at partners.zams.com. The company has raised approximately $10 million in total funding from institutional investors including Sequoia Capital, B Capital Group, UTEC, TMV, Golden Gate Ventures, and Blume Ventures, alongside angels such as Yohei Nakajima and Jessica Jackley, and maintains SOC 2 Type II, GDPR, HIPAA, CCPA, and ISO 27001-hosting compliance.
Zams firmographics
Firmographics- Name
- Zams
- Legal name
- Obviously AI, Inc. (d/b/a Zams)
- Website
- https://zams.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zams is an AI command-center platform for B2B sales and RevOps teams that orchestrates multi-tool workflows through natural language commands. Built on the proprietary Z1 Engine with 100+ integrations, it serves mid-market and enterprise customers across energy, manufacturing, logistics, and financial services.
- Ownership category
- akta.pro rank
Zams industry classification
Industry- Product category
- Sales Automation Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Business Rules Management Systems (BRMS) & Decision Automation (HDAEAHAE)
- akta.pro secondary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where Zams is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Zams business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Tiered subscription pricing model with plans ranging from $1,000/month (Essentials) to $3,000+/month (Ultimate). Pricing tiers include user limits, task quotas, and feature differentiation. Annual billing options available with sales-assisted onboarding included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essentials: $1,000/month for up to 10 users and 10,000 tasks monthly |
| Subscription | Monthly | Ultimate: $3,000+/month for unlimited users and up to 1,000,000 tasks monthly |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Zams product offering
Product offeringCore offering
Zams operates an AI command center platform that enables B2B sales teams to automate work across 100+ business applications using plain English commands. Built on its proprietary Z1 Engine, the platform deploys a multi-agent architecture that coordinates specialized AI Workers (e.g., Evan for meeting preparation) to handle CRM hygiene, lead research, pipeline intelligence, account monitoring, and cross-tool workflow orchestration for sales and revenue operations teams.
Product overview
Zams is a unified AI command center platform for B2B sales teams, built on its proprietary Z1 Engine. The platform consists of the core Zams Platform that orchestrates automation across 100+ business applications via natural language commands, supplemented by specialized AI Workers (Evan, Iris, Nico, Nova, Atlas) — each designed for specific tasks like meeting preparation, network mapping, account monitoring, lead generation, and CRM management. Pre-built Automation Recipes provide ready-to-use workflow patterns for common sales operations. The platform operates through a multi-agent architecture where AI agents coordinate to execute complex workflows autonomously.
Differentiator
Problem solved
Functional benefit
Brands
- Evan AI: AI worker for extreme research and preparation for high-stakes meetings. Aggregates data from email, calendar, CRM, Slack, and LinkedIn to deliver briefing dossiers before appointments.
- Iris
- Nico
- Nova
- Atlas
- Z1 Engine
Products and services
- Zams Platform AI command center for B2B sales teams that unifies 100+ business applications (Salesforce, HubSpot, Slack, Gong, etc.) into one orchestration layer. Users execute complex cross-tool workflows through plain English commands, with the platform's multi-agent architecture planning and taking action across enterprise systems.
- Evan AI AI Worker for extreme research and preparation for high-stakes meetings. Aggregates data from email, calendar, CRM, Slack, and LinkedIn to deliver comprehensive briefing dossiers before appointments, including full participant bios, talking points, and relationship context.
- Automation Recipes
Quantifiable outcome
- 20+ hours per week time savings per sales rep
- +7 more outcomes
Companies that use Zams
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles1 record
Zams technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability8 records
Feature8 records
Zams partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Mouser ElectronicsminorZams participated in Mouser's Empowering Innovation Together (EIT) technology series focused on AI-powered engineering. Executives from Zams appeared in podcasts and videos discussing AI integration in engineering workflows.
- SalesforcecoreCore integration partnership. Zams integrates natively with Salesforce through secure API connections, enabling bidirectional data flow for CRM automation, opportunity updates, and workflow orchestration.
- HubSpotcoreCore integration partnership. Zams connects with HubSpot for contact management, deal tracking, and workflow automation with native API integration.
- GongcoreCore integration partnership. Zams integrates with Gong for conversation intelligence, call transcription analysis, and deal risk detection, enabling automated follow-up workflows.
- ApollocoreCore integration partnership. Zams connects with Apollo for prospecting sequences, contact enrichment, and engagement tracking with automated workflow triggers.
- SlackcoreCore integration partnership. Zams integrates with Slack for real-time notifications, CRM updates from chat, and team collaboration on sales workflows.
- SecureframecoreSecurity and compliance monitoring partnership. Secureframe delivers enterprise-grade security, compliance, and continuous monitoring for Zams platform.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Zams competitors and assessment
Company assessmentDirect peers
- Zapier: Zapier is the incumbent workflow automation platform connecting thousands of apps. Zams explicitly positions against Zapier in comparison content, framing itself as AI-agent-driven orchestration vs. Zapier's rule-based Zaps — same integration breadth and automation buyer, different execution paradigm.
- n8n: n8n is a workflow automation platform (open-core) connecting hundreds of apps with increasingly AI-agent-native primitives. Competes with Zams on multi-tool orchestration and is gaining traction with technical RevOps buyers seeking automation alternatives.
- Clay: Clay is a leading AI-powered lead enrichment and outbound automation platform with deep CRM integrations. Overlaps with Zams on enrichment, research, and cross-tool workflow automation for revenue teams — both target RevOps and B2B sales workflows.
Broad incumbents
- Outreach: Outreach is a sales engagement platform with native AI capabilities (Kaia) that Zams integrates with. As a broader incumbent in the sales execution stack, it competes for both the same buyer budget and is a Zams integration dependency.
- Salesloft: Salesloft (Drift) is a major sales engagement platform with AI-driven conversation and workflow features. Comparable as a broader sales stack incumbent where Zams positions as an orchestration layer on top.
- Gong: Gong is the leading revenue intelligence / conversation intelligence platform. Zams integrates natively with Gong for call insights and deal risk workflows; Gong's expanding AI agent features increasingly overlap with Zams' positioning.
Emerging players
- Artisan (Ava): Artisan offers Ava, an autonomous AI sales agent that automates outbound and lead research end-to-end. Directly comparable to Zams' AI Worker strategy and targeting similar mid-market B2B sales buyers.
- Regie.ai: Regie.ai provides AI agents for sales content generation, prospecting sequences, and engagement workflows. Comparable to Zams on natural-language sales automation and CRM-native execution, though narrower in workflow breadth.
- Ask Elephant: Ask Elephant is an AI sales copilot platform — explicitly referenced in Zams' competitive comparison content. Both target sales rep productivity and CRM workflow automation with AI-driven natural language interfaces.
- 11x.ai: 11x.ai builds autonomous AI SDR agents (Alice) and other revenue AI workers that prospect, enrich, and outreach across the sales stack. Direct overlap with Zams' AI Worker concept (Atlas, Nico, Nova) and natural-language sales automation thesis.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Zams social profiles
Digital presenceZams compliance and trust
Trust signalCompliance5 records
Zams financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zams leadership team
Management profileNumber of profiles
Profiles2 records
Zams funding detail
Funding detailFunding overview
Funding rounds6 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zams M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zams
What does Zams do?
Zams operates an AI command center platform that enables B2B sales teams to automate work across 100+ business applications using plain English commands. Built on its proprietary Z1 Engine, the platform deploys a multi-agent architecture that coordinates specialized AI Workers (e.g., Evan for meeting preparation) to handle CRM hygiene, lead research, pipeline intelligence, account monitoring, and cross-tool workflow orchestration for sales and revenue operations teams.
Is Zams a public or private company?
Zams is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zams founded?
Zams was founded in 2020. It employs 11 to 50 people.
Where is Zams based?
Zams is headquartered in San Francisco, United States, in the North America region.
How does Zams make money?
One revenue line is on record: saaS Subscription.
Who are Zams's main competitors?
Direct peers on record are Zapier, n8n and Clay. Broad incumbents are Outreach, Salesloft and Gong. Emerging players are Artisan (Ava), Regie.ai, Ask Elephant and 11x.ai.
Does Zams have an API?
Yes. Zams provides API documentation accessible at docs.zams.com. The platform enables developers to build automations and integrations. The API supports OAuth authentication and connects to 100+ enterprise platforms for cross-stack orchestration. Documentation includes changelog (changelog.zams.com) and API reference materials. Developer documentation is at docs.zams.com.
What industry is Zams in?
Zams's product category is Sales Automation Software. Its primary akta.pro industry code is HDAEAHAE, Business Rules Management Systems (BRMS) & Decision Automation, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 541511 and its SIC code is 7371.