OrderMyGear

What OrderMyGear does

OrderMyGear (OMG) is a Dallas-based, privately held SaaS platform purpose-built for the branded merchandise industry. It serves four interlocking customer groups — promotional product distributors, apparel decorators, team dealers, and merchandise suppliers — by replacing the disconnected stack of spreadsheets, generic e-commerce tools, and manual product-data exchanges that those operators historically relied on. The platform is anchored on a Google Cloud infrastructure with a SOC-2 Type I and Type II security posture and PCI-compliant payments via Stripe, and includes a tightly integrated suite of modules: Product Search across 735,000+ SKUs from 500+ suppliers; Online Stores (Pop-up, Company Stores, Redemption, and Print-on-Demand); Presentations; Order Management with built-in CRM and accounting hooks; Websites; and the OneSource API, which exposes PromoStandards-compliant supplier data to 175+ distributors and technology platforms.

OMG's product moat rests on its supplier-side data normalization — an industry-only 400-point quality assurance check and PromoStandards version translation — and on the cross-module integration of its acquired brands (BrightStores in 2022, DistributorCentral in 2023, Aturian in 2025) plus its October 2025 merger with Inktavo. Reported scale metrics include 1.5M+ cumulative online stores launched, 250,000 stores launched annually, 44M+ orders processed annually, 2.1M+ monthly product searches, 99.9% platform uptime, and $1B+ in branded merchandise GMV flowing through the platform each year. Revenue is generated through a multi-stream model: tiered subscriptions (OMG Unlimited $2,999 one-time license; Unlimited Company Stores $2,499/month; Pop-up Stores $1,899/month; Company Store single $499; Presentations & Order Management $79/user/month; Supplier Solutions $749/month), freemium access to Product Search, Websites, and the OneSource API, a 3.95% transaction fee on Pop-up Store carts (plus credit-card and Klarna BNPL passthroughs), supplier advertising, and $95/hour Professional Services. Distribution is hybrid: self-serve online sign-up for Pop-up and Redemption Stores, sales-assisted demos for enterprise accounts (HALO, Boundless Network, JCG E-Commerce, American Solutions for Business), and exclusive online-store-provider partnerships with major team-sports distributors such as Red's Team Sports, Badger Sporting Goods, and Borch's. The company has raised at least $35.6M in disclosed funding, including a $35M round led by Susquehanna Growth Equity in 2018.

Name

OrderMyGear

Legal name

OrderMyGear LLC

Website

https://ordermygear.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

OrderMyGear is a Dallas-based SaaS platform serving branded merchandise distributors, decorators, dealers, and suppliers with integrated online stores, product search, order management, and PromoStandards-compliant data feeds. It powers $1B+ in annual merchandise GMV across 4,000+ business partners.

Ownership category

akta.pro rank

Product category

Branded Merchandise SaaS

NAICS

Web Search Portals and All Other Information Services (519290)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Order Management & Inventory Orchestration (OMS) (CRAFAMAC)

akta.pro secondary industries

Store Fulfillment & Omnichannel Execution (BOPIS/BORIS/Ship-from-Store) (TLAEACAF), Order-to-Cash Integration (Invoicing, Tax, Payments) for Logistics OMS (TLAEACAJ), Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Branded merchandise software
• Promotional products platform
• Online store builder
• Product search platform
• Order management software

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Online Stores Subscriptions: Monthly and annual subscription fees for Pop-up Stores, Company Stores (Standard and Premium tiers), and OMG Unlimited plan combining multiple solutions. Transaction fees apply for order processing.
2. Presentations & Order Management: Per-user monthly subscription ($79/user/month, minimum 2 users) with 14-day free trial available.
3. Supplier Solutions: Monthly subscription for product listing and PromoStandards data services ($749/month) with additional advertising revenue from digital ad placements.
4. Professional Services: Hourly billing for store building, graphic design, administrative tasks, and technical services ($95/hour, 30-minute minimum). Store building packages available at fixed prices.
5. Transaction Fees: 3.95% OMG fee on customer cart total for Pop-up Stores. Additional credit card processing fees (2.9% + $0.30) and Klarna BNPL fees (5.99% + $0.30).
6. CashBack Program: Rewards program offering 10-30% cash back on OMG fees based on sales volume through Pop-up platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

OrderMyGear (OMG) provides an integrated cloud-based SaaS platform specifically built for the branded merchandise industry. It enables promotional product distributors, apparel decorators, team dealers, and suppliers to discover products, build online stores (Pop-up, Company, Redemption, Print-on-Demand), create interactive sales presentations, manage orders and accounting, launch eCommerce websites, and access PromoStandards-compliant supplier product data through the OneSource API, all within a single ecosystem.

Product overview

OrderMyGear (OMG) is a technology platform providing an integrated suite of solutions specifically built for the branded merchandise industry, serving distributors, decorators, dealers, and suppliers. The platform operates on a platform-plus-modules architecture centered around Online Stores (encompassing Pop-up Stores, Company Stores, Redemption Stores, and Print-on-Demand Stores), complemented by Product Search, Presentations, Order Management, Websites, and the OneSource API. For suppliers, the offering includes Product Listing, Supplier Advertising, and PromoStandards Data services. The company has grown through acquisitions of DistributorCentral (2023) and BrightStores (2022), integrating these brands into its ecosystem. In October 2025, OMG merged with Inktavo to further expand its capabilities in shop management, e-commerce, and production.

Differentiator

Problem solved

Functional benefit

Brands

• OneSource: PromoStandards-compliant API for accessing standardized supplier product data
• BrightStores
• DistributorCentral

Products and services

• Online Stores
• Product Search
• Presentations & Order Management
• Websites
• OneSource API
• Supplier Product Listing
• Supplier Advertising
• PromoStandards Data

Quantifiable outcome

• 1.5M+ online stores launched on the platform
• +4 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration37 records

Feature5 records

Partnerships

20 partnerships are on record, tiered flagship, core and general.

• InktavoflagshipStrategic or Co-development Partner · 21 October 2025Merger to create a comprehensive suite of tools for branded merchandise businesses, combining capabilities in shop management, e-commerce, and production. The combined entity aims to enhance product discovery, digital sales, and order management.
• STAHLS' Fulfill EnginecoreTechnology or Integration · 1 May 2025Print-on-demand integration partnership. Launch print-on-demand stores and automate fulfillment process through STAHLS' Fulfill Engine integration.
• Red's Team SportsgeneralChannel Partner/ Reseller/ Distributor · 1 January 2024Exclusive online store provider partnership for team sports distributor.
• Badger Sporting GoodsgeneralChannel Partner/ Reseller/ Distributor · 1 January 2024Exclusive online store provider partnership.
• Skeeter Kell Sporting GoodsgeneralChannel Partner/ Reseller/ Distributor · 1 January 2024Exclusive online store provider partnership.
• DistributorCentralflagshipTechnology or Integration · 7 November 2023Acquisition of Kansas-based technology provider for promotional products distributors and suppliers. Expands product data management solutions and integrates product search, order management, and data sharing across sales channels.
• Borch's Sporting GoodsgeneralChannel Partner/ Reseller/ Distributor · 1 October 2023Exclusive online store provider partnership.
• Worldwide Sport SupplygeneralChannel Partner/ Reseller/ Distributor · 1 October 2023Exclusive online store provider partnership.
• Valley AthleticsgeneralChannel Partner/ Reseller/ Distributor · 1 September 2023Exclusive online store provider partnership.
• H+W Dukes SportsgeneralChannel Partner/ Reseller/ Distributor · 1 September 2023Exclusive online store provider partnership.
• BrightStorescoreTechnology or Integration · 14 November 2022Acquisition of provider of online company stores for promotional product distributors. Combines two leading technology platforms to enhance online store solutions for promoting merchandise and apparel sales.
• StripecoreTechnology or IntegrationPayment processing integration. Stripe is certified to PCI DSS Level 1 standards and handles all credit card processing on the OMG platform.
• QuickBooks OnlinecoreTechnology or IntegrationAccounting integration for business operations management.
• FedExgeneralTechnology or IntegrationShipping integration for getting FedEx shipping estimates within OMG-hosted websites and Online Stores.
• UPSgeneralTechnology or IntegrationShipping integration for UPS shipping estimates within Online Stores.
• KlarnacoreTechnology or IntegrationBuy Now, Pay Later integration offering 61% higher average order values. 5.99% + $0.30 fee on orders placed using Klarna.
• AvalarageneralTechnology or IntegrationSales tax compliance automation integration.
• ShipStationgeneralTechnology or IntegrationShipping integration to generate shipping labels and automatically push order status and tracking to customers.
• ZapiergeneralTechnology or IntegrationAutomation integration connecting OMG solutions with thousands of apps and automating workflows.
• CloudflarecoreTechnology or IntegrationWeb application firewall providing security, performance, and reliability. Protects against DDoS attacks, malicious bots, and other threats.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• commonsku: commonsku is a business management and CRM platform purpose-built for promotional product distributors, covering quotes, orders, and supplier sourcing. It is the most direct functional competitor to OMG's Presentations & Order Management offering for the same distributor customer base.
• SAGE: SAGE (formerly SAGE World) provides product information services, PromoStandards data feeds, and supplier-distributor data tools for the promotional products industry. It overlaps with OMG's OneSource API and PromoStandards Data services on both supplier and distributor sides.
• Printavo: Printavo is a SaaS management platform for apparel decorators and print shops, handling quoting, order management, and production workflows. It competes for the same decorator and screen-printing customer base that OMG targets with its order management and print-on-demand integrations.
• DecoNetwork: DecoNetwork provides e-commerce, design, and production workflow software for apparel decorators and promotional product businesses. It is a direct competitor to OMG's Online Stores and Websites products for decorator-led branded merch operations.
• Inksoft: Inksoft is an online store and e-commerce platform built specifically for custom apparel decorators and promotional product distributors. It competes directly with OMG's Pop-up Stores, Company Stores, and Website builder offerings in the decorator vertical.
• SquadLocker: SquadLocker is a team-dealer-focused online apparel and gear platform offering custom online stores for sports teams and schools. It competes with OMG in the team sports dealer segment that OMG serves through its channel partners like Garretsons and Badger Sporting Goods.

Emerging players

• Bonfire: Bonfire operates a custom apparel fundraising and online store platform serving schools, teams, and nonprofits. It overlaps with OMG's Pop-up Store and fundraiser use cases and competes for the same group-buy and cause-driven demand patterns.

Broad incumbents

• Custom Ink: CustomInk is a large-scale custom apparel and group-order platform serving corporate, team, school, and event customers. While primarily B2C/retail-facing rather than a B2B platform, it competes for end-customer spend on branded merchandise that OMG's distributors are also trying to capture.
• Shopify: Shopify is the dominant general-purpose e-commerce platform offering storefronts, B2B features, and an app ecosystem. While not industry-specific, it is a viable alternative for distributors seeking a generic storefront plus third-party apps instead of OMG's vertical, integrated stack.
• Salesforce: Salesforce is the broad CRM and commerce cloud incumbent that some larger distributors and decorators use as a system of record for quotes, accounts, and orders. It overlaps with OMG's CRM and order management functionality at the enterprise end of the customer spectrum.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OrderMyGear
• LinkedInlinkedin.com/company/ordermygear
• Facebookfacebook.com/OrderMyGear

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OrderMyGear