Betterleave
Betterleave is a digital health platform that delivers text-based, clinically coordinated bereavement care to employers, hospice and home health providers, and health insurers, combining telehealth grief counseling, EMR integrations, and loss logistics support.
- Company typePrivate
- Founded2022
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Betterleave does
Betterleave is a digital health platform that delivers clinically coordinated bereavement care to individuals experiencing grief and loss. Founded in March 2022 in Austin, Texas, the company serves four primary B2B segments: employers (offering bereavement care as an employee benefit), hospice and home health providers (extending clinical teams with family communication tools), health insurers and life insurance carriers (as an in-network benefit), and individual members (through a self-service portal). The company positions itself as having coined and pioneered the "bereavement care" category, targeting a market where, according to its cited research, 51% of employees who experience a loss leave their job within 12 months and grieving employees lose roughly 30 workdays per year.
The core technology is a text-first, two-way SMS communication platform paired with a telehealth network of vetted grief and loss professionals (therapists, coaches, chaplains, doulas) operating through Betterleave Medical, PA. Supporting capabilities include digital content (articles, videos, journaling tools, workshops, support groups), loss logistics and estate administration assistance, and dedicated care partner navigation. The platform integrates natively with Homecare Homebase (HCHB), enabling automated bereavement communications synced from hospice EMR workflows, and is offered as dedicated modules for Home Health, Hospice, Employers, and Insurers, plus iOS and Android mobile apps.
Revenue is generated primarily through enterprise subscription agreements with employers, hospices, home health agencies, and insurers, supplemented by in-network reimbursement from Humana, Aetna, Cigna, United, BCBSTX, Oscar, and Medicare. Pricing is quote-based and negotiated per organization on an annual cadence. The company raised $2.4 million in seed funding in November 2023 led by Chingona Ventures, has 11-50 employees, holds SOC 2 Type II, HIPAA, and CHAP Verified credentials, and reports 96% member satisfaction and 75% of members seeing health and wellbeing improvement.
Betterleave firmographics
Firmographics- Name
- Betterleave
- Legal name
- Betterleave Inc.
- Website
- https://betterleave.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Betterleave is a digital health platform that delivers text-based, clinically coordinated bereavement care to employers, hospice and home health providers, and health insurers, combining telehealth grief counseling, EMR integrations, and loss logistics support.
- Ownership category
- akta.pro rank
Betterleave industry classification
Industry- Product category
- Digital Bereavement Care
- NAICS
- Other Individual and Family Services (624190)
- SIC
- Services-Health Services (8000), Services-Home Health Care Services (8082), Services-Social Services (8300), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)
- akta.pro secondary industries
- Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ), Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)
Keywords
Where Betterleave is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Betterleave business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Enterprise/B2B Subscription: Betterleave provides its bereavement care platform as a benefit that companies, hospices, home health agencies, and insurers offer to their employees/members. Revenue is generated through enterprise subscription agreements with organizations, likely on a per-employee/per-member or tiered pricing basis.
- Insurance/Reimbursement: The company is in network with major insurers including Humana, Aetna, Cigna, United, BCBSTX, Oscar, and Medicare, allowing for potential reimbursement through health plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Betterleave product offering
Product offeringCore offering
Betterleave is a digital health platform that delivers comprehensive bereavement and family caregiver support through real-time two-way SMS messaging, telehealth services via Betterleave Medical PA, and a vetted network of grief and loss professionals. The platform is offered to employers as an employee benefit and to hospice, home health, and health plan organizations as an extension of their care delivery teams, providing personalized coaching, loss logistics, support groups, and analytics on member outcomes.
Product overview
Betterleave is a unified family caregiver experience platform combining a digital communications core with clinical and support services. The main Betterleave Platform serves as the central hub offering text-based messaging, a member portal, and analytics, with specialized modules for Home Health, Hospice, Employers, and Insurers. Supporting features include personalized coaching, workshops and support groups, loss logistics and estate administration, and dedicated Care Partner support. The platform launched in March 2022 and expanded into hospice partnerships in 2024. The company also offers Mobile Apps for iOS and Android access.
Differentiator
Problem solved
Functional benefit
Products and services
- Betterleave Platform Comprehensive family caregiver communications platform delivering wrap-around support through text-based messaging, mental health expertise, grief-informed resources, telehealth, and analytics for home health agencies, hospice providers, employers, insurers, and individual members navigating serious illness and bereavement.
- Betterleave for Home Health Specialized offering for home health agencies that reduces hospital readmissions and enhances quality through proactive, personalized two-way SMS messaging and family communication tools.
- Betterleave for Hospice Offering for hospice organizations that improves family satisfaction scores (CAHPS) and grows census through text-based family communication, automated bereavement support, and workflow automation that integrates with EMR systems.
- Betterleave for Employers Employer-facing bereavement support program that helps HR teams support employees through end-of-life caregiving and grief, including workflow automation, compassionate communication templates, and grief expert moderated content.
- Betterleave for Insurers Insurance-focused offering that complements health plans with bereavement care coverage, providing in-network access to vetted grief and loss professionals via telehealth and a digital member platform. In-network with Humana, Aetna, Cigna, United, BCBSTX, Oscar, and Medicare.
- Betterleave Members Portal Self-service portal for individual members and families to access support resources, connect with care teams, navigate the grief and bereavement journey, and utilize coaching, workshops, and journaling tools.
- Betterleave Mobile App Mobile applications for iOS and Android providing access to Betterleave services, two-way messaging, grief support resources, and the members portal on mobile devices.
Quantifiable outcome
- 75% of members see improvement in health and wellbeing
- +5 more outcomes
Companies that use Betterleave
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Betterleave technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Betterleave partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- BeyondFaith HospicecorePartnership to expand compassionate, text-based support for families across Texas. Betterleave provides its communication platform as an extension of BeyondFaith's hospice team. Families receive timely, accessible communication and grief resources.
- Community Health Accreditation Partner (CHAP)coreCHAP conducted thorough product survey to verify Betterleave's platform allows organizations to meet the intent of CHAP's applicable standards. Awarded CHAP Verified status recognizing alignment with Standards of Excellence.
- LoveWell HospicecorePartnership to extend enhanced bereavement support to patients and families in the Dallas-Fort Worth region. Betterleave provides grief support, resources, and comprehensive bereavement services.
- Sonder HospicecorePartnership to provide grief and loss support to patients and families of leading Austin, Texas-based hospice provider. Betterleave provides access to loss logistics, support groups, grief experts, estate planning assistance, and dedicated care partners.
- Homecare Homebase (HCHB)coreIntegration partnership launching fully automated bereavement communications experience for families. Betterleave integrates with HCHB's EMR system for hospice providers.
- Village Home Health & HospicecoreCase study partnership demonstrating 3-point lift in CAHPS scores, reduced missed visits, and fewer readmissions through real-time two-way SMS messaging. CHAP Webinar collaboration on family caregiver communication.
- Chesapeake Regional HealthcarecorePartnership where Chesapeake's comprehensive palliative, home health and hospice service lines use Betterleave to enhance family caregiver support as part of high-quality care commitment.
- BetterRXminorPartnership for medication management and family engagement in hospice care. Sara Nigro, Director of Partnerships at BetterRX, participated in joint webinar on connected care technology.
- FireNoteminorPartnership featuring conversation between Cara Abbott and Abbi Henstra, VP of Sales at FireNote, on burnout, family engagement, and future of post-acute care.
- Curantis SolutionsminorCollaborative EMR + bereavement Lunch & Learn on using tech to reduce admin burden while staying deeply human in bereavement care.
- QualisminorWebinar collaboration on Moments That Matter: Frictionless DME, discussing seamless DME management and proactive family communication.
- Harbor HealthcareminorWebinar collaboration on Moments That Matter: Bereavement, discussing strategies to build exceptional, measurable hospice bereavement programs.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Betterleave competitors and assessment
Company assessmentBroad incumbents
- Axxess: Axxess is a leading home health and hospice software and EMR provider used by many of the same hospice customers Betterleave targets. As a broader incumbent, it could build or acquire bereavement communications capabilities that compete with Betterleave's hospice module.
- Lyra Health: Lyra Health is a large employer-focused mental health benefits platform offering therapy, coaching, and EAP-like services. It addresses the same enterprise benefits buyers as Betterleave and could add bereavement care capabilities.
- Modern Health: Modern Health is a comprehensive mental health benefits platform serving enterprises with therapy, coaching, and digital tools. While broader than bereavement, it is sold into the same HR/benefits buyers and could easily expand into bereavement-specific modules that compete with Betterleave.
- Spring Health: Spring Health is a mental health and wellbeing benefit platform for employers, addressing therapy, coaching, and crisis support. It targets the same enterprise HR/benefits market and could expand into bereavement-specific offerings.
Direct peers
- HelpTexts: HelpTexts is a text-based bereavement and grief support platform that delivers ongoing SMS-based outreach to people after a loss. It directly competes with Betterleave's text-based family communication and bereavement support offerings for hospice and employer customers.
- Torchlight: Torchlight (formerly Lantern) is a caregiver support platform sold to employers and health plans that provides expert guidance for working family caregivers. It competes with Betterleave's employer bereavement benefit and overlapping caregiver navigation use cases.
- Vesta Healthcare: Vesta Healthcare is a value-based care provider supporting homebound and complex-needs patients with in-home and virtual caregiver support. It overlaps with Betterleave in addressing caregiver needs during serious illness and end-of-life, particularly through payer contracts.
- Homethrive: Homethrive provides family caregiver support as an employee benefit and through health plan partnerships, combining human care guides with digital tools. It overlaps with Betterleave's employer and insurer channels for caregiver and bereavement support.
- Wellthy: Wellthy is a caregiving support platform offered as an employee benefit that helps families navigate care logistics, similar to Betterleave's employer bereavement benefit. Both sell into HR/benefits leaders to address caregiver burden and retention, with overlapping value propositions around care coordination.
- Papa: Papa connects older adults and families with companions and support helpers, sold as a benefit through health plans and employers. Its focus on older adult and caregiver support overlaps with Betterleave's bereavement and end-of-life caregiver navigation offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Betterleave social profiles
Digital presenceBetterleave compliance and trust
Trust signalCompliance3 records
Betterleave financial estimates
Financial estimateRevenue estimate
Valuation estimate
Betterleave leadership team
Management profileNumber of profiles
Profiles2 records
Betterleave funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Betterleave M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Betterleave
What does Betterleave do?
Betterleave is a digital health platform that delivers comprehensive bereavement and family caregiver support through real-time two-way SMS messaging, telehealth services via Betterleave Medical PA, and a vetted network of grief and loss professionals. The platform is offered to employers as an employee benefit and to hospice, home health, and health plan organizations as an extension of their care delivery teams, providing personalized coaching, loss logistics, support groups, and analytics on member outcomes.
Is Betterleave a public or private company?
Betterleave is a private company. It is classified as venture growth investor backed and is currently operating.
When was Betterleave founded?
Betterleave was founded in 2022. It employs 11 to 50 people.
Where is Betterleave based?
Betterleave is headquartered in Austin, United States, in the North America region.
How does Betterleave make money?
Two revenue lines are on record. Enterprise/B2B Subscription is the primary driver. The others are insurance/Reimbursement.
Who are Betterleave's main competitors?
Broad incumbents on record are Axxess, Lyra Health, Modern Health and Spring Health. Direct peers are HelpTexts, Torchlight, Vesta Healthcare, Homethrive, Wellthy and Papa.
Does Betterleave have an API?
No public API is recorded for Betterleave.
What industry is Betterleave in?
Betterleave's product category is Digital Bereavement Care. Its primary akta.pro industry code is HLADAHAL, Bereavement & Grief Support Services (Hospice-Affiliated/Independent), with a secondary code of HLAFAEAO, Bereavement, Grief & Family Support Services (Hospice-Linked). Its NAICS code is 624190 and its SIC code is 8000.