Partnerize

What Partnerize does

Partnerize is the trading name of Performance Horizon Group Limited, a partnership automation company incorporated in England and Wales (2010), legally headquartered in Newcastle upon Tyne with operational headquarters in New York. The company serves 1,800+ brands across 214 countries and territories in 60 currencies, employing approximately 345 people in more than seven countries spanning four continents (Sept 2025). It targets performance marketers in retail, travel, finance, and D2C/subscriptions who need a scalable, outcome-priced alternative to primary paid channels.

The platform is built around six functional modules — Discover, Track, Manage, Measure, Pay, and Protect — covering the full partnership lifecycle from AI-driven partner discovery and recruitment through attribution, global payment execution, and brand-safety enforcement. Layered on this core platform are three recent AI-differentiated capabilities: VantagePoint™ (a GenAI conversion attribution solution built on the June 2025 Konnecto acquisition, designed for the "machine-mediated" zero-click market), AI Placement Verification (computer-vision-based continuous compliance monitoring launched March 2026), and the HaloIndex™ research index measuring clickless publisher influence. Supporting infrastructure includes the Partnerize Tag (a one-click tracking/integration SDK), an API-first white-label architecture, and proprietary payment rails that handle multi-currency publisher payouts.

Revenue is generated through three pricing models: a fixed annual platform license, a performance-based/percentage-of-spend alternative, and an optional managed-services layer (including the category's only in-housing support program). Distribution combines direct enterprise field sales with a global agency channel and owned Partnership Day events in London, NYC, and Sydney. The portfolio also retains subsidiary brands Pepperjam (affiliate network, acquired July 2020) and BrandVerity (brand monitoring, acquired May 2020).

Name

Partnerize

Legal name

Performance Horizon Group Limited

Website

https://partnerize.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Partnerize provides an AI-powered partnership automation platform for 1,800+ global brands across retail, travel, finance, and D2C, covering discovery, tracking, optimization, payment, brand safety, and GenAI-driven attribution across 214 countries and 60 currencies.

Ownership category

akta.pro rank

Product category

Partner Marketing / Affiliate Marketing Software

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industry

Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)

Keywords

• Partnership automation platform
• Affiliate marketing software
• Partner management solutions
• Partnership attribution tools
• AI performance marketing

Headquarters

HQ city

Newcastle Upon Tyne

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform license (fixed): Fixed license fee model for brands that set a fixed budget at the start of their fiscal period. Includes full platform access and (per the Why Partnerize page) the option to add a service component (full program management, in-house, or agency-supported).
2. Performance-based pricing: Percentage-based / pay-for-performance pricing for brands that want budgets to flex with channel growth and performance targets. Aligns cost to outcomes (commission-driven).
3. Managed services / full program management: Optional service-level offering including the category's only in-housing support program and full program management for brands that do not run partnerships in-house.
4. Platform integration & partner payment facilitation: Records consumer journeys from publisher to advertiser sites; facilitates commission payments to registered publishers (via bank transfer or PayPal) and collects payments from advertiser clients. Privacy and cookie-based tracking underpin the platform's core economic loop.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

Partnerize sells an AI-powered partnership automation SaaS platform that helps brands discover, recruit, track, optimize, pay, and protect affiliate, influencer, and content publisher partnerships globally. The platform combines an integrated six-module suite (Discover, Track, Manage, Measure, Pay, Protect) with add-on products such as VantagePoint™ GenAI attribution, HaloIndex™, AI Placement Verification, and the Lighthouse influence-compensation program, plus optional managed services and an API-first/white-label deployment layer for 1,800+ brands across 214 countries and 60 currencies.

Product overview

Partnerize operates a single integrated affiliate and partnership automation platform with a modular architecture. The core Partnerize Platform is divided into six functional modules (Discover, Track, Manage, Measure, Pay, Protect) that together cover the entire partnership marketing lifecycle. Layered on top of the platform are several distinct products and capabilities: VantagePoint™ (the first GenAI conversion attribution solution for the machine-mediated market, built on the Konnecto acquisition), the Partnerize Lighthouse Program (AI-driven influence compensation for zero-click commerce), the HaloIndex™ (a research index measuring clickless publisher influence), AI Placement Verification (a Protect-module feature for automated visual brand safety), and the Partnerize Tag (the underlying one-click tracking and integration SDK). The portfolio also includes two subsidiary brands: BrandVerity (brand monitoring) and Pepperjam (affiliate marketing). For 1,800+ leading brands across 214 countries and 60 currencies, Partnerize combines software and a managed-services layer (including the only in-housing support program in the category) to turn partnerships into a profit center.

Differentiator

Problem solved

Functional benefit

Brands

• VantagePoint™: GenAI conversion attribution solution that measures AI-surfaced content's influence on purchasing without requiring direct clicks; designed for the machine-mediated market.
• BrandVerity
• Pepperjam
• Lighthouse Program

Products and services

• Partnerize Platform AI-powered, all-in-one partnership automation platform that delivers an integrated suite of discovery, tracking, optimization, payment, brand safety and fraud-prevention capabilities for affiliate, influencer and content publisher programs. Designed for brands and their agencies operating globally; covers the full partnership lifecycle from partner discovery through commission payment.
• VantagePoint™ GenAI conversion attribution solution for the machine-mediated (zero-click) market. Provides detailed behavioral insights and verified conversion tracking for AI-surfaced content's influence on purchasing. Built on technology acquired through Konnecto.
• AI Placement Verification First-to-market automated placement verification capability for continuous brand-safety oversight. Captures live partner placements (creator videos, editorial publisher pages, etc.) and programmatically matches them against brand guidelines to flag compliance drift in hours rather than at the next audit.
• HaloIndex™ Proprietary measurement index quantifying the impact of clickless publisher influence in AI-driven discovery. Demonstrates that publishers influence some categories at levels over 2.7x what traditional last-click attribution captures.
• Partnerize Lighthouse Program AI-driven influence compensation program enabling brands to compensate publishers and partners for AI-influenced conversions even without direct clicks. Integrates the VantagePoint Fractional Commission Standard to measure, verify and pay for AI-driven discovery influence.
• BrandVerity Online brand monitoring service operated as a subsidiary brand of Partnerize (www.brandverity.com). Provides brand monitoring for advertisers and accepts credit-card payment via a third-party processor.
• Pepperjam Affiliate marketing platform operated as a subsidiary brand of Partnerize (www.pepperjam.com). Runs as a separate consumer-facing affiliate network under Partnerize ownership.

Quantifiable outcome

• <3 month payback period
• +9 more outcomes

Named customers48 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability12 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered flagship / core, core and minor.

• Profoundflagship / coreStrategic or Co-development PartnerStrategic collaboration to integrate VantagePoint Fractional Commission Standard™ into Profound's AI marketing platform. The two companies will launch joint case studies, executive roundtables, and co-authored research to demonstrate how AI discovery influence translates into measurable revenue. Partnerize handles outcome verification, economic allocation, and payment execution; Profound provides AI discovery intelligence.
• Konnectoflagship / coreStrategic or Co-development PartnerPartnerize acquired Konnecto (June 2025), an AI-powered affiliate marketing technology company, to enhance its partnership management capabilities, accelerate growth, and expand R&D in Israel. Targets a threefold increase in global category spend over the next three years. Konnecto's technology underpins the launch of VantagePoint™, Partnerize's GenAI conversion attribution solution. Brent Fraser is CRO of Konnecto post-acquisition.
• SovenduscoreTechnology or IntegrationBrand-to-brand solution enabling post-purchase promotion sharing across a curated network of complementary brands. Available via one-click integration for advertisers using the Partnerize Tag, Sovendus lets advertisers reach 40M+ consumers monthly with AI-powered targeted messaging to drive new customer acquisition.
• TyvisocoreTechnology or IntegrationIntegrated brand-to-brand partnership via the Partnerize Tag. Tyviso supports advertisers' affiliate goals through customer gifting, rewards, and loyalty programs, enabling increased AOV by replacing traditional discounting with targeted promotions from lookalike brands. One-click implementation via the Partnerize Tag.
• eMarketercoreGTM or Marketing PartnerCo-published research/study ("eMarketer and Partnerize Study Shows AI Discovery Is Outpacing Marketing Measurement") highlighting how AI-driven discovery is creating new attribution problems for retailers. Study supports Partnerize's VantagePoint positioning around zero-click commerce.
• RockerboxminorImplementation/ SI/ Consulting PartnerRecommended by Partnerize as an agnostic third-party attribution partner for cross-channel measurement and channel-level budget allocation.
• LeadsRxminorImplementation/ SI/ Consulting PartnerReferenced by Partnerize as a recommended attribution partner for cross-channel measurement.
• C3 MetricsminorImplementation/ SI/ Consulting PartnerReferenced by Partnerize as a recommended attribution partner for cross-channel measurement.
• MeasuredminorImplementation/ SI/ Consulting PartnerReferenced by Partnerize as a recommended attribution partner for cross-channel measurement, including incrementality measurement.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• ShareASale: ShareASale (owned by Awin) is a long-standing affiliate network serving mid-market and enterprise brands. It competes with Partnerize for the same affiliate publisher pool and offers similar tracking, payment, and reporting functionality at a different scale and price point.
• Impact.com: Impact.com is the largest direct competitor to Partnerize in enterprise partnership and affiliate marketing automation, offering a similarly broad platform for brands, agencies, and partners. Both are named Market Leaders in the FeaturedCustomers Winter 2026 Partner Marketing Software report and compete head-to-head for the same global enterprise brands.
• Rakuten Advertising: Rakuten Advertising is a global affiliate and partner marketing network owned by Rakuten Group, directly comparable to Partnerize in retail and DTC verticals (and notably one of Partnerize's own customers). Both offer multi-region affiliate programs, attribution, and global payout infrastructure.
• CJ Affiliate (Commission Junction): CJ Affiliate is one of the largest and longest-running global affiliate networks, serving many of the same enterprise brands (including retail, travel, and finance) that Partnerize targets. Both compete for performance-marketing budget on a global, multi-currency basis with brand-safety and attribution capabilities.
• PartnerStack: PartnerStack is a partner management and affiliate platform with strength in B2B SaaS ecosystems, and was named alongside Partnerize as a FeaturedCustomers Winter 2026 Market Leader. It competes in the same partnership-management category but skews toward SaaS and ecosystem partner programs rather than retail/travel affiliate spend.
• Awin: Awin is a global affiliate marketing network operating across retail, travel, and finance verticals — directly overlapping with Partnerize's customer base of brands like Expedia and British Airways. Both serve enterprise brands running large-scale affiliate programs, though Awin is positioned as a network rather than a SaaS platform.

Emerging players

• Refersion: Refersion is an affiliate and influencer marketing platform focused on DTC and ecommerce brands. It competes with Partnerize for the same D2C and subscription-brand customer segment (Casper, HelloFresh, etc.) and emphasizes creator-driven affiliate programs.
• Everflow: Everflow is an emerging partner and affiliate tracking platform with overlapping functionality (partner discovery, tracking, payouts, fraud prevention). It is a relevant peer for Partnerize in the mid-market and DTC segments and competes on modern UI and pricing transparency.
• Impartner: Impartner is a partner relationship management (PRM) platform that overlaps with Partnerize in partner lifecycle management and is named alongside Partnerize as a FeaturedCustomers Winter 2026 Market Leader. It skews more toward B2B channel/ecosystem partner programs but is comparable in PRM functionality.
• TUNE: TUNE is a partner marketing platform offering tracking, attribution, and partner management for affiliate and influencer programs. It targets a similar mid-market and enterprise customer base as Partnerize and overlaps on the core SaaS-style affiliate platform offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/partnerize
• YouTubeyoutube.com/c/Partnerize
• Facebookfacebook.com/Partnerize
• LinkedInlinkedin.com/company/partnerize
• Instagraminstagram.com/partnerize

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds10 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partnerize