Bombora

Name

Bombora

Legal name

Bombora, Inc.

Website

https://bombora.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

B2B Intent Data and Audience Solutions

NAICS

Software Publishers (513210)

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• B2B intent data
• Identity resolution
• Audience targeting
• Campaign measurement
• Account-based marketing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B Intent Data Subscription: Annual subscription contracts for access to Company Surge Intent data, Identity and Enrichment, Digital Audiences, B2beacon measurement, and Insights Suite. Typical contract values range from $25,000 to $150,000+ annually.
2. Digital Audience Activation: Revenue from activation of B2B digital audiences across ad platforms, DSPs, SSPs, and DMPs. Customers pay for audience segments that can be deployed across the ad tech ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Bombora sells B2B Intent data, identity resolution, digital audience targeting, and campaign measurement solutions to enterprise sales, marketing, and agency teams. Its offerings are built on a proprietary Data Co-op of thousands of B2B publisher and brand websites and are delivered through annual subscriptions typically priced $25,000 to $150,000 or more.

Product overview

Bombora is a B2B Intent data company offering a platform of five integrated products: Company Surge® (core Intent data), Visitor Insights (identity resolution and enrichment), Digital Audiences (B2B audience targeting), B2beacon™ (campaign measurement), and Insights Suite (analytics dashboards). The products are designed to work together—Company Surge® Intent data feeds Digital Audiences for targeting, Visitor Insights enriches anonymous traffic data, B2beacon™ measures campaign performance across audiences, and Insights Suite provides unified visualization of all data streams. The platform is powered by a proprietary Data Co-op of 200+ publishers across 5,500+ B2B media sites.

Differentiator

Problem solved

Functional benefit

Brands

• Company Surge®: Industry-leading B2B Intent data solution that powers sales and marketing teams with analytics and actionable insights to accelerate go-to-market strategies across the customer journey.
• B2beacon™
• Visitor Insights
• Insights Suite
• Market Insights

Products and services

• Company Surge® Industry-leading B2B Intent data solution that identifies which accounts are actively researching specific topics across the B2B web, powering sales prioritization, churn mitigation, and personalized marketing and advertising.
• Visitor Insights Patented identity resolution and enrichment solution that decodes anonymous website traffic using deterministic, behavioral, and IP2C data enhanced with firmographic and geographic attributes to turn unknown visitors into known accounts.
• Digital Audiences Premium B2B digital audience targeting solution offering 600+ pre-built audiences and 6,350 firmographic, B2B demographic, and behavioral attributes for custom audience creation and activation across DSP, SSP, and DMP platforms.
• B2beacon™ Proprietary B2B campaign measurement solution delivering granular reach and engagement metrics at the account and persona level across all major platforms and channels, with match rates above 90% via direct log-level integrations with DSPs and SSPs.
• Insights Suite Analytics and data visualization platform with intuitive dashboards that unify Company Surge® Intent data, Visitor Insights identity/enrichment data, and B2beacon™ campaign measurement data, including Market Insights for buyer-journey and competitive trends.

Quantifiable outcome

• 50% decrease in cost per lead (Cloudera)
• +8 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability3 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• 6sensecoreTechnology or IntegrationBombora-Powered partner offering access to 12 Bombora Intent topics. Also allows Bombora customers to integrate Company Surge into 6sense predictive models. Company Surge data surfaces additional accounts in 6sense that are in-market, growing targetable audience by average of 15%.
• ApollocoreTechnology or IntegrationApollo partnered with Bombora to help businesses find in-market accounts and enrich them with Apollo's B2B database of 270M+ contacts. Enables revenue professionals to find accurate contact information and target prospects with highest buying intent.
• Dun & BradstreetcoreTechnology or IntegrationBombora-Powered partner. Dun & Bradstreet ingests Company Surge data to increase engagement in active deal cycles, connect with right audiences, and win more deals. Combines with 165+ prospect filters and 514M+ business records.
• HubSpotcoreTechnology or IntegrationNative integration. Company Surge tells which businesses are interested in products and services and what they want to hear, integrated directly into HubSpot. Automatically adds in-market accounts to HubSpot instance.
• LinkedIncoreTechnology or IntegrationBombora integration with LinkedIn Campaign Manager allows marketers to activate Company Surge audiences for targeting in Sponsored Content and InMail ads. Audiences automatically refresh weekly.
• SalesforcecoreTechnology or IntegrationNative integration. Company Surge tells which accounts are interested in products and what they want to hear, integrated directly into Salesforce. Includes Admin App for user management and data sync.
• MiQcoreStrategic or Co-development PartnerGlobal media partner using Bombora's Intent-powered audiences and B2beacon to help clients build smarter campaigns, reach in-market buyers, and prove impact. MiQ achieved 28% higher average win rate and 18% more influenced accounts for clients.
• Dentsu B2BcoreStrategic or Co-development PartnerDentsu leverages Bombora's expansive off-the-shelf and custom audiences including proprietary B2B Intent data for global campaign activation across platforms.
• GradiantminorStrategic or Co-development PartnerGradiant leveraged B2beacon to help a major retailer dramatically optimize ABM spend, achieving 59% decrease in cost per sign-up.
• JustGlobalminorStrategic or Co-development PartnerAgency partner using Bombora data for intelligent account targeting for global cloud storage client.

Scale indicators27 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• G2: B2B software marketplace with proprietary buyer intent signals (now packaged as part of Bombora's Curated Ecosystem Audiences). Comparable as an alternative intent data source with overlapping buyer-research signals.
• SalesIntel: B2B contact and intent data provider serving mid-market and enterprise sales teams. Comparable in offering buyer intent signals layered on a contact database.
• TrustRadius: B2B software review platform that has built buyer intent signals from first-party review traffic. Comparable as an alternative intent source for B2B marketers, though smaller in scale.
• Leadspace: B2B customer data platform with intent-driven account scoring and segmentation. Overlaps with Bombora's prioritization and audience use cases but is smaller and more specialized.

Direct peers

• ZoomInfo: Public B2B data platform offering intent, contact, and company data. Closest large-scale competitor to Bombora, overlapping on intent and account intelligence but with a much broader contact database and go-to-market scale.
• 6sense: Account-based marketing platform that combines Bombora-powered and proprietary intent data with predictive scoring. Direct competitor in the intent/ABM category and a core integration partner that could compete more aggressively with first-party data.
• Demandbase: ABM platform that ingests third-party intent data (historically including Bombora) and offers account targeting, advertising, and sales intelligence. Direct competitor in the ABM/intent category.
• Cognism: B2B sales intelligence platform combining contact data with intent signals. Listed as a Bombora integration partner but offers overlapping intent and account prioritization capabilities.
• Aberdeen (Intent): B2B intent data provider focused on account-level buying signals for technology sales and marketing teams. Directly comparable to Bombora's Company Surge offering.
• Madison Logic: ABM platform offering intent-driven audience activation and campaign measurement for enterprise B2B marketers. Directly comparable to Bombora's Digital Audiences and B2beacon products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bomboradata
• Facebookfacebook.com/bomboradata
• LinkedInlinkedin.com/company/bomboradata

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bombora