Allara
Allara is a U.S. virtual specialty care platform providing ongoing telehealth treatment for women's hormonal, metabolic, and gynecological conditions — primarily PCOS, endometriosis, hypothyroidism, and fertility — through board-certified specialists, registered dietitians, and lab testing, covered by major insurers and self-pay across all 50 states.
- Company typePrivate
- Founded2021
- HeadquartersManhattan, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Allara does
Allara (legal entity Astrid Health, Inc.) is a U.S. virtual specialty care platform that delivers ongoing treatment for complex hormonal, metabolic, and gynecological conditions in women, with a primary focus on PCOS alongside endometriosis, Hashimoto's thyroiditis, hypothyroidism, primary ovarian insufficiency, insulin resistance, menopause, PMDD, uterine fibroids, and fertility-related concerns. Founded in 2021 by Rachel Blank following her personal experience with PCOS, the company is headquartered in New York and operates as Astrid Health, Inc. d/b/a Allara, with clinical services delivered through an affiliated independent medical group, Allara Medical Group, P.A., and additional physician providers.
The platform combines video-based telehealth visits with board-certified OB-GYNs, endocrinologists, women's health nurse practitioners, and registered dietitian nutritionists, layered with comprehensive metabolic and hormonal lab testing, personalized treatment plans spanning nutrition, lifestyle, prescription management, and supplements, and bi-monthly check-ins via a patient web app at app.allarahealth.com. Generative AI is used as a process-automation tool to transcribe consultations and update structured health records; the AI is explicitly scoped to documentation and does not make clinical decisions. An ancillary supplements e-commerce store at shop.allarahealth.com extends the platform into consumer products, and a provider referral program opens a B2B2C acquisition channel.
Commercially, Allara runs a hybrid revenue model built on recurring subscription memberships, insurance reimbursement from Aetna, Blue Cross Blue Shield, Cigna, Humana, and United Healthcare, and a self-pay option for out-of-network or uninsured patients. Distribution is direct-to-consumer with nationwide telehealth coverage across all 50 U.S. states. The company has raised $38.5 million in total disclosed funding across a $2.5 million seed (June 2021), a $10 million Series A led by Google Ventures (October 2023), and a $26 million Series B led by Index Ventures with GV participation (January 2025). Allara reports being trusted by 85,000+ women, having served over 40,000 patients, having quadrupled its revenue in 2024, and publishing outcomes including a 5% mean BMI reduction at 9 months, A1C normalization in two-thirds of prediabetics at 10 months, and 98% patient satisfaction.
Allara firmographics
Firmographics- Name
- Allara
- Legal name
- Astrid Health, Inc.
- Website
- https://allarahealth.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Allara is a U.S. virtual specialty care platform providing ongoing telehealth treatment for women's hormonal, metabolic, and gynecological conditions — primarily PCOS, endometriosis, hypothyroidism, and fertility — through board-certified specialists, registered dietitians, and lab testing, covered by major insurers and self-pay across all 50 states.
- Ownership category
- akta.pro rank
Allara industry classification
Industry- Product category
- Women's Health Telehealth Services
- NAICS
- Offices of Physicians (6211)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support) (HLALAHAJ)
Keywords
Where Allara is headquartered
LocationHeadquarters
- HQ city
- Manhattan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Allara business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Subscription/Telehealth Membership: Allara operates a membership-based telehealth model offering personalized care for hormonal conditions. Patients pay recurring subscription fees for ongoing access to care teams, video visits, and personalized treatment plans. The subscription fee is separate from prescription costs.
- Insurance Reimbursement: Allara accepts major insurance providers including Aetna, Blue Cross Blue Shield, Cigna, Humana, and United Healthcare. Services may be covered through insurance, and the company reports saving more than $3,000 per patient annually through its care model.
- Self-Pay Option: For patients without insurance coverage or whose insurance is not accepted, Allara offers an affordable self-pay option. Subscription fees are noted as not typically covered by health insurance plans but may be submitted for coverage consideration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance-covered care with membership subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Allara product offering
Product offeringCore offering
Allara is a direct-to-consumer telehealth platform that delivers comprehensive virtual care for women's hormonal, metabolic, and gynecological conditions such as PCOS, endometriosis, hypothyroidism, insulin resistance, and menopause. Patients receive ongoing care from a dedicated team of board-certified OB-GYNs, endocrinologists, women's health nurse practitioners, and registered dietitians, including virtual visits, advanced lab testing, personalized treatment plans combining nutrition, lifestyle, and medication, and access through a HIPAA-compliant patient app. Care is covered by major U.S. insurers and also offered via a subscription self-pay option.
Product overview
Allara Health operates as a telehealth platform specializing in women's hormonal, metabolic, and gynecological health. The core offering is a comprehensive virtual care program combining telehealth visits with board-certified specialists (OB-GYNs, Endocrinologists, WHNPs) and Registered Dietitians. The platform integrates four main service components: telehealth consultations, advanced metabolic and hormonal lab testing, personalized treatment plans (incorporating nutrition, lifestyle, medication, and supplements), and ongoing support with bi-monthly check-ins. A supplements store (shop.allarahealth.com) provides health products as an add-on offering. The patient app (app.allarahealth.com) provides the digital access point for care delivery. The platform covers conditions including PCOS, insulin resistance, endometriosis, Hashimoto's thyroiditis, hypothyroidism, primary ovarian insufficiency, menopause, PMDD, uterine fibroids, and fertility issues.
Differentiator
Problem solved
Functional benefit
Products and services
- Telehealth Visits Virtual video consultations with board-certified OB-GYNs, endocrinologists, women's health nurse practitioners, and registered dietitians for ongoing management of hormonal and metabolic conditions. Each patient is matched with a dedicated clinical care team.
- Advanced Lab Testing Comprehensive metabolic and hormonal blood tests, imaging, and diagnostic testing used to identify underlying conditions and inform personalized treatment plans.
- Personalized Treatment Plans Tailored care plans that combine nutrition, exercise, stress management, sleep hygiene, supplements, and medications as needed, developed collaboratively between patients and their care team.
- Nutrition & Lifestyle Support Science-backed nutritional recommendations and lifestyle guidance from registered dietitians aligned with each patient's individual health goals.
- Medication Management Prescription medications and medication management services, when appropriate, prescribed by licensed healthcare providers on the Allara platform.
- Allara Supplements Store Online store offering dietary supplements and wellness products, with discounts available to Allara members to support their treatment plans.
- Patient App Secure patient portal for accessing telehealth visits, viewing health records, messaging care teams, and managing subscriptions.
- Insurance Eligibility Verification Online tool that checks insurance coverage eligibility and confirms in-network status with major insurance providers during onboarding.
Quantifiable outcome
- 98% patient satisfaction rate
- +5 more outcomes
Companies that use Allara
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Allara technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature2 records
Allara partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Allara Medical Group, P.A.coreIndependent medical group with a network of U.S.-based clinicians who provide clinical telehealth services through the Allara platform. Allara Medical Group delivers medical services while Allara provides administrative and management services.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
Allara competitors and assessment
Company assessmentDirect peers
- Maven Clinic: Maven Clinic operates a virtual care platform for women's and family health spanning fertility, maternity, pediatrics, and mental health, directly overlapping with Allara's women's specialty telehealth model, though with significantly larger scale and employer-sponsored distribution.
- Midi Health: Midi Health is a virtual care clinic focused on menopause and midlife women's health, delivering care via telehealth specialists — a directly comparable specialist women's telehealth model to Allara, with overlapping clinical positioning around hormonal conditions.
- Tia: Tia is a women's healthcare provider combining in-person clinics with virtual care for gynecology, primary care, and mental health. It targets a similar patient demographic to Allara and competes for the same specialty women's health demand, though with a hybrid delivery model.
- Visana Health: Visana Health is a virtual-first women's healthcare clinic that covers conditions including endometriosis, fibroids, and PCOS — directly comparable to Allara's specialty hormonal and gynecological care model on both clinical scope and telehealth delivery.
- Oula Health: Oula Health operates a maternity-focused virtual and in-person care platform, overlapping with Allara on women's specialty telehealth and shared payer contracting dynamics, though centered on pregnancy rather than hormonal conditions.
- Diana Health: Diana Health is a women's health platform combining OB-GYN, mental health, and wellness services, similar to Allara's integrated women's specialty model, with overlapping payer-sponsored and self-pay dynamics.
- Nurx: Nurx is a telehealth provider focused on women's reproductive health, including birth control, STI testing, and related services. It is comparable to Allara as a women's virtual care platform, though with a more reproductive and primary care orientation.
Broad incumbents
- Hers (Hims & Hers Women's): Hers is the women's health vertical of Hims & Hers, a large publicly traded telehealth platform offering broad women's health, dermatology, and primary care. It overlaps with Allara on women's health demand but operates a much broader, scaled platform.
- Ro: Ro is a large multi-specialty telehealth company that includes women's health, fertility (via Modern Fertility), and weight care. It overlaps with Allara on women's health conditions but competes as a broad incumbent rather than a hormonal specialist.
Emerging players
- Caraway Health: Caraway Health is a virtual care platform providing women's mental, physical, and reproductive health to college-age and younger women. It is comparable to Allara as a women's-focused virtual care entrant, though it targets a narrower demographic segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Allara social profiles
Digital presenceAllara financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allara leadership team
Management profileNumber of profiles
Profiles2 records
Allara funding detail
Funding detailFunding overview
Funding rounds3 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allara M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allara
What does Allara do?
Allara is a direct-to-consumer telehealth platform that delivers comprehensive virtual care for women's hormonal, metabolic, and gynecological conditions such as PCOS, endometriosis, hypothyroidism, insulin resistance, and menopause. Patients receive ongoing care from a dedicated team of board-certified OB-GYNs, endocrinologists, women's health nurse practitioners, and registered dietitians, including virtual visits, advanced lab testing, personalized treatment plans combining nutrition, lifestyle, and medication, and access through a HIPAA-compliant patient app. Care is covered by major U.S. insurers and also offered via a subscription self-pay option.
Is Allara a public or private company?
Allara is a private company. It is classified as venture growth investor backed and is currently operating.
When was Allara founded?
Allara was founded in 2021. It employs 11 to 50 people.
Where is Allara based?
Allara is headquartered in Manhattan, United States, in the North America region.
How does Allara make money?
Three revenue lines are on record. Subscription/Telehealth Membership is the primary driver. The others are insurance Reimbursement and self-Pay Option.
Who are Allara's main competitors?
Direct peers on record are Maven Clinic, Midi Health, Tia, Visana Health, Oula Health, Diana Health and Nurx. Broad incumbents are Hers (Hims & Hers Women's) and Ro. Caraway Health is listed as an emerging player.
Does Allara have an API?
No public API is recorded for Allara.
What industry is Allara in?
Allara's product category is Women's Health Telehealth Services. Its primary akta.pro industry code is HLALAHAJ, Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support). Its NAICS code is 6211 and its SIC code is 8011.