What Factors.AI does

Factors.AI (legally Slashbit Inc) is an AI-powered Account-Based Marketing and demand generation platform founded in 2020, headquartered in Wilmington, Delaware, with primary engineering in Bengaluru, India. The platform unifies cross-channel intent signals (website visitor behavior, LinkedIn Ads, Google Ads, Meta, G2, and third-party intent providers) into a single AI-ready data layer, then activates those signals through purpose-built products: Account Intelligence, LinkedIn Adpilot, Google Adpilot, Sales Intelligence, Attribution and Analytics, Intent Capture, Website Visitor Identification, and the Scout AI coworker (with Scout Agents and Factors MCP). Underlying technology combines waterfall enrichment (identifying 75%+ of anonymous traffic vs. an industry average of ~40%), predictive account scoring, multi-touch attribution, and integrations with Salesforce, HubSpot, Slack, Apollo.io, Lemlist, and Google Cloud.

The company monetizes through tiered SaaS subscriptions (Free, Basic, Growth, Enterprise) sold via a hybrid go-to-market that blends product-led growth (14-day free trial, 30-minute self-serve onboarding), inside sales for mid-market accounts, and consultative enterprise sales with dedicated CSMs and optional GTM Engineering Services. Pricing is opaque and quote-based. Customers span early-stage and growth-stage startups through enterprises (including Sprinklr), with vertical diversity across SaaS, identity management, GRC, sales engagement, and reliability automation. The company has raised approximately $6.1 million in disclosed funding ($2M seed in 2021, $3.6M pre-Series A in July 2023, $500K from Flipkart Ventures in February 2025), holds SOC 2 Type II, GDPR, ISO 27001, CCPA, and EU-US Data Privacy Framework certifications, and is a LinkedIn Marketing Partner for B2B Attribution & Analytics.

Name

Factors.AI

Legal name

Slashbit Inc

Website

https://factors.ai

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Factors.AI is an AI-powered Account-Based Marketing platform that helps B2B GTM teams identify high-intent accounts, optimize LinkedIn and Google Ads, and attribute pipeline through a unified intent data layer, serving startups to enterprises globally.

Ownership category

akta.pro rank

Product category

Account-Based Marketing Software

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511)

akta.pro primary industry

Account-Based Marketing (ABM) Services (BPAFAKAG)

akta.pro secondary industry

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• Account-based marketing platform
• Marketing attribution software
• Intent data analytics
• B2B demand generation
• AI sales intelligence

Headquarters

HQ city

Stamford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Platform Access): Factors.AI operates on a subscription SaaS model with tiered plans (Free, Basic, Growth, Enterprise). Pricing is custom/quote-based with no publicly disclosed amounts. Subscription plans are billed in advance and auto-renew. The platform offers a 14-day free trial for new users.
2. RB2B Services (Optional Add-on): Optional data enrichment services for identifying U.S. website visitors including contact information (name, LinkedIn profile, work email, job title) available as an opt-in add-on with additional fees.
3. GTM Engineering Services: Professional services offering fractional RevOps support including building scoring models, enrichment workflows, SDR alerts, and ad activation playbooks on behalf of customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Factors.AI is an AI-powered Account-Based Marketing (ABM) platform that unifies cross-channel intent signals from website visitors, LinkedIn Ads, Google Ads, Meta, G2, and third-party providers into a single AI-ready data layer. The platform delivers account identification, predictive scoring, ad activation on LinkedIn and Google, multi-touch attribution, and AI-driven recommendations (via Scout) for B2B sales and marketing teams. It is sold as a tiered SaaS subscription with optional professional (GTM Engineering) services for implementation support.

Product overview

Factors.AI is an AI-powered Account-Based Marketing (ABM) platform that offers a unified portfolio of products designed for mid-market and enterprise GTM teams. The core platform consists of Account Intelligence (for real-time account identification and intent signal capture), Intent Capture (for collecting first, second, and third-party intent data), LinkedIn Adpilot and Google Adpilot (for targeted advertising with attribution), Sales Intelligence (for sales enablement with real-time alerts), and Attribution and Analytics (for multi-touch revenue attribution). The product lineup is complemented by Scout, an AI ABM coworker featuring autonomous agents (Scout Agents) and an MCP integration for ChatGPT/Claude access. Additional offerings include Website Visitor Identification and GTM Engineering Services for implementation support.

Differentiator

Problem solved

Functional benefit

Products and services

• Account Intelligence Real-time account identification and intent signal capture product that unifies cross-channel data to identify companies visiting websites and prioritize high-intent buyers. Targeted at B2B demand generation and sales teams.
• LinkedIn Adpilot AI-powered LinkedIn advertising tool that enables account-level frequency capping, auto-sync of intent-based audiences, and B2B attribution for LinkedIn campaigns. Built for B2B marketers running account-based campaigns on LinkedIn.
• Google Adpilot B2B-focused Google Ads optimization tool that sends enriched conversion data via CAPI and helps Google's algorithm optimize toward accounts that matter to pipeline. Targeted at B2B marketers running Google Ads campaigns.
• Sales Intelligence Sales enablement product that provides real-time account alerts, engagement timelines, and AI-powered context to help sales representatives prioritize and personalize outreach. Targeted at B2B sales reps and SDRs.
• Attribution and Analytics Multi-touch attribution and analytics product that tracks first touch, last touch, and influenced attribution across channels to prove campaign impact on revenue. Includes an AI Analyst feature for answering leadership questions. Built for CMOs and demand gen leaders.
• Scout AI ABM coworker that provides conversational access to account data and generates recommendations for marketing and sales actions. Targeted at B2B marketing and sales operators.
• Scout Agents Autonomous AI agent builder within Scout that creates infinite agents for marketing, sales, and customer success workflows. Targeted at GTM teams automating repetitive data-driven tasks.
• Factors MCP

Quantifiable outcome

• 15% higher conversions
• +7 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability8 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• LinkedIncoreTechnology or IntegrationFactors.AI integrated with LinkedIn's Company Intelligence API and became a LinkedIn Marketing Partner for B2B Attribution & Analytics. The integration enables marketers to access LinkedIn insights, measure the impact of LinkedIn touchpoints across the full funnel, and attribute influence on pipeline and revenue. Joint go-to-market activities and integration visibility through LinkedIn's partner ecosystem.
• Google Cloud PlatformcoreTechnology or IntegrationPrimary cloud infrastructure provider for data storage, processing, and hosting. Core infrastructure partner.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 6sense: 6sense is a leading account-based marketing and revenue intelligence platform using intent data and AI to identify in-market accounts. It directly overlaps with Factors.AI on ABM orchestration, intent capture, predictive scoring, and multi-touch attribution for B2B GTM teams.
• RollWorks: RollWorks (owned by LinkedIn/Insight Partners) provides ABM software for B2B teams, including display advertising, account targeting, and measurement. It directly overlaps with Factors.AI on LinkedIn-driven account-based advertising and attribution.
• Demandbase: Demandbase is one of the largest dedicated ABM platforms, offering account identification, advertising, intent data, and sales intelligence. It competes head-to-head with Factors.AI for mid-market and enterprise ABM budgets, and is also listed as a data provider integration for Factors.AI.
• Terminus: Terminus is a B2B account-based marketing platform focused on multi-channel ABM execution, account targeting, and campaign measurement. It is a direct competitor in the mid-market ABM orchestration category where Factors.AI is also recognized on G2.
• Madison Logic: Madison Logic is an ABM platform that unifies account identification, intent data, and multi-channel activation, particularly strong in content syndication and demand generation. It competes with Factors.AI for content-led and intent-driven ABM programs.

Emerging players

• Bombora: Bombora is the leading third-party B2B intent data provider, integrating with multiple ABM platforms. It is both a data partner and an adjacent player whose Company Surge data powers intent scoring in Factors.AI and competing ABM tools.
• Apollo.io: Apollo.io is a sales intelligence and engagement platform with contact data, intent, and outreach capabilities. It overlaps with Factors.AI's Sales Intelligence product on account prioritization and prospecting workflows, and is used as a contact enrichment integration.
• Clearbit: Clearbit provides firmographic and contact data enrichment used for account identification and routing. It is a data partner of Factors.AI for IP enrichment and is itself a partial competitor in the B2B data/intelligence space.

Broad incumbents

• HubSpot: HubSpot offers a broad CRM, marketing automation, and increasingly ABM toolset used by many B2B mid-market teams. It is a broad incumbent and integration partner of Factors.AI that competes on bundled ABM and attribution within a wider platform.
• ZoomInfo: ZoomInfo is a large B2B data and intelligence platform with growing ABM, intent, and marketing attribution capabilities. It is a broad incumbent competing with Factors.AI across the data layer, intent capture, and sales intelligence use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/factorsai
• Facebookfacebook.com/factorsai
• LinkedInlinkedin.com/company/factors-ai

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Factors.AI