Hive
Hive Technologies GmbH is a Berlin-based end-to-end operations platform serving direct-to-consumer and B2B e-commerce brands across Europe, combining proprietary software (Hive App and Hive WMS) with a seven-market pan-EU fulfillment network.
- Company typePrivate
- Founded2020
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Hive does
Hive Technologies GmbH is a Berlin-headquartered end-to-end operations platform for direct-to-consumer and B2B e-commerce brands, founded in 2020 by Oskar Ziegler and David Lagarde. The company combines a proprietary software layer — the Hive App for order, inventory, and returns management, and the in-house Hive WMS used across its fulfillment network — with physical fulfillment services delivered through owned and partner-operated fulfillment centers spanning seven European markets (Germany, France, the UK, and others). Its product surface spans core operations modules (Order & Inventory Management, Fulfillment, Delivery, Freight) and growth add-ons (Delivery Promise, Pan-EU, Tracking & Returns Portal, Custom Packaging, and a dedicated Growth Manager), with native integrations into Shopify, WooCommerce, Amazon, eBay, Otto, Douglas, PrestaShop, and adjacent tools such as Klaviyo, Gorgias, and Taxdoo. The stated outcome metrics are 75M+ items shipped at 99.9% accuracy, delivery to 95% of Europe in 1-2 days, and user-reported cost reductions of up to 17% and revenue lifts of up to 24%.
The business model is hybrid. Every brand subscribes to the Hive App (recurring SaaS) and consumes managed fulfillment services (pick, pack, ship, inbound, storage, returns), with separate freight/carrier facilitation and resold packaging materials as additional revenue streams. Pricing is quote-based and depends on order volume, SKU count, storage requirements, and selected add-ons; onboarding can be completed in roughly 72 hours. The go-to-market is sales-led with prominent 'Book a demo' CTAs, targeted at independent e-commerce brands processing roughly 100 to 100,000 monthly orders, and supported by an account-based motion featuring a dedicated Growth Manager per brand.
The company has raised approximately $74M in venture funding across six rounds between 2020 and June 2024, with the largest being a $34M Series A led by Tiger Global Management in November 2021 at a $157M post-money valuation; earlier rounds were led by Picus Capital and Earlybird, with the 2024 tranche co-led by Atempo Growth and Earlybird. Hive reports serving 500+ brands with €1B+ in cumulative customer GMV flowing through its platform and employs 400+ people across Europe.
Hive firmographics
Firmographics- Name
- Hive
- Legal name
- Hive Technologies GmbH
- Website
- https://hive.app
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hive Technologies GmbH is a Berlin-based end-to-end operations platform serving direct-to-consumer and B2B e-commerce brands across Europe, combining proprietary software (Hive App and Hive WMS) with a seven-market pan-EU fulfillment network.
- Ownership category
- akta.pro rank
Hive industry classification
Industry- Product category
- E-commerce Fulfillment Services
- akta.pro primary industry
- Fulfillment Technology & Warehouse Management Systems (WMS) (CRAFAMAB)
- akta.pro secondary industry
- WMS for eCommerce & Omnichannel Fulfillment (TLAEABAB)
Keywords
Where Hive is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Hive business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Hive App Subscription: Every customer subscribes to the Hive App when entering into a contractual relationship with Hive. The subscription includes all basic functionalities for freight, inventory management, order fulfillment, delivery, returns management, and customer experience. Additional add-on features such as Customer Portal Tracking, Customer Portal Returns, Pan-EU, and Delivery Promise can be subscribed to separately.
- Fulfillment Services: Comprehensive fulfillment services including order fulfillment (picking, packing, preparing packages for shipment), inbound inventory processing, storage, and quality assurance. Operations may be carried out by Fulfillment Partners using the Hive WMS. Pricing based on service fee depending on various factors.
- Delivery and Freight Facilitation: Hive connects customers with carriers for delivery and freight transportation. While Hive does not directly transport goods, it facilitates connections and arranges transport coordination including customs clearance. Freight and packaging charges may be invoiced separately.
- Packaging Materials: Hive resells packaging materials to customers and offers Hive Standard Material packaging. Customers may also use self-procured packaging materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Custom pricing based on brand needs and order volume |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Hive product offering
Product offeringCore offering
Hive is an international end-to-end operations platform for D2C and B2B e-commerce brands, combining a proprietary software stack (Hive App + in-house Hive WMS) with managed physical fulfillment services. It covers the full supply chain from freight forwarding, warehousing, picking and packing, multi-carrier delivery, returns management, and customer-facing tracking, operating fulfillment centers across seven European markets.
Product overview
Hive is an international end-to-end operations platform for D2C and B2B e-commerce brands, combining a unified software platform with physical fulfillment services. The core offering centers on the Hive App and proprietary Hive WMS, which together provide real-time visibility and control over the entire supply chain. Core Operations products include Order & Inventory Management, Fulfillment (with 99.9% accuracy), Delivery (1-2 day across Europe via multi-carrier network), and Freight (air, sea, rail, road). Growth add-ons include Delivery Promise (up to 11% conversion boost), European Expansion/Pan-EU (80%+ Europe coverage in 1-2 days), Tracking & Returns Portal (70% reduction in support tickets), Custom Packaging, Integrations (native connections to Shopify, WooCommerce, Amazon, eBay, Otto, Douglas, PrestaShop, OrderDesk, Xentral, Klaviyo, Taxdoo, Gorgias), and Growth Manager. The company operates fulfillment centers across seven European markets and manages the full flow from supplier factory to customer doorstep.
Differentiator
Problem solved
Functional benefit
Products and services
- Hive App Central web-based subscription platform providing real-time visibility and control over operational processes including order management, inventory visualization, multi-channel inventory synchronization, address validation, freight, fulfillment, delivery, returns, and customer experience.
- Fulfillment
Quantifiable outcome
- Up to 17% lower fulfillment costs
- +8 more outcomes
Companies that use Hive
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Hive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature7 records
Hive partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ShopifycoreNative integration partner. Hive connects natively with Shopify stores for seamless order synchronization, inventory management, and operational oversight.
- AmazoncoreNative integration for marketplace sellers. Enables Hive to manage orders and inventory from Amazon alongside other sales channels.
- WooCommercecoreNative integration with WooCommerce stores enabling order and inventory synchronization.
- KlaviyocoreIntegration partner for customer communication. Used by Hive customers to send order status updates to customers.
- GorgiascoreIntegration partner for customer service management. Helps brands reduce customer support time through unified support workflows.
- AvaskminorAccountants and indirect tax specialists with expertise in global expansion for e-commerce brands.
- AlmaminorBNPL and installment payment provider. Enables Hive customers to offer flexible payment options to increase revenue by up to 20%.
- Fulfillment PartnerscorePartners operating fulfillment centers with the Hive WMS and carrying out fulfillment tasks. All Fulfillment Partners use the Hive WMS for operational tasks.
- LizenzerominorPackaging compliance partner providing quick, simple licensing for German Packaging Act compliance.
Scale indicators11 records
Recent moves8 records
Expansion highlights7 records
Hive competitors and assessment
Company assessmentDirect peers
- Shipbob: US-headquartered tech-enabled fulfillment network serving SMB and mid-market e-commerce brands with proprietary warehouse management software and distributed fulfillment centers. Closest direct competitor to Hive in business model, target customer (D2C), and software-plus-fulfillment approach.
- ShipMonk: Tech-enabled 3PL providing order fulfillment, inventory management, and shipping software for online retailers across multiple geographies. Comparable to Hive in combining proprietary OMS/WMS technology with multi-node fulfillment for D2C brands.
- Cubyn: European tech-enabled fulfillment provider focused on D2C and Shopify merchants with API-driven warehouse and delivery services. Direct European competitor to Hive with a similar SMB-to-mid-market positioning.
- Byrd: European e-commerce fulfillment network connecting online brands to a pan-EU warehouse network with integrated shipping and returns software. Comparable to Hive in geography, target customer, and tech-enabled network model.
Broad incumbents
- Shopify Fulfillment Network: Shopify's owned fulfillment network providing D2C brands with warehousing, shipping, and returns natively inside the Shopify ecosystem. Same target customer as Hive but bundled inside the dominant commerce platform, creating platform-risk exposure.
- Amazon FBA (Fulfillment by Amazon): Amazon's marketplace-anchored fulfillment service used by third-party sellers for warehousing, packing, and shipping. Overlaps with Hive on core fulfillment functionality but bundled with Amazon's marketplace and Prime delivery ecosystem.
- DHL Supply Chain: Global contract logistics arm of Deutsche Post DHL providing warehousing, fulfillment, and value-added services at industrial scale. Overlaps with Hive on B2B fulfillment and freight but targets enterprise rather than SMB D2C.
- GXO Logistics: Pure-play contract logistics provider with large-scale e-commerce fulfillment operations across Europe and North America. Comparable to Hive on fulfillment services for online retailers but at substantially larger scale and broader customer base.
- Maersk (Logistics & Services): Global integrated logistics company offering end-to-end supply chain management including warehousing, fulfillment, and freight. Comparable to Hive on the integrated end-to-end operations positioning but at vastly larger scale and enterprise customer base.
Emerging players
- Sendcloud: European shipping and returns software platform that integrates multiple carriers and provides checkout, tracking, and returns tooling for e-commerce brands. Overlaps with Hive's tracking/returns portal and carrier orchestration capabilities but does not operate its own fulfillment centers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hive social profiles
Digital presenceHive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hive leadership team
Management profileNumber of profiles
Profiles4 records
Hive funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hive
What does Hive do?
Hive is an international end-to-end operations platform for D2C and B2B e-commerce brands, combining a proprietary software stack (Hive App + in-house Hive WMS) with managed physical fulfillment services. It covers the full supply chain from freight forwarding, warehousing, picking and packing, multi-carrier delivery, returns management, and customer-facing tracking, operating fulfillment centers across seven European markets.
Is Hive a public or private company?
Hive is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hive founded?
Hive was founded in 2020. It employs 1 to 10 people.
Where is Hive based?
Hive is headquartered in Berlin, Germany, in the Europe region.
How does Hive make money?
Four revenue lines are on record. Hive App Subscription is the primary driver. The others are fulfillment Services, delivery and Freight Facilitation and packaging Materials.
Who are Hive's main competitors?
Direct peers on record are Shipbob, ShipMonk, Cubyn and Byrd. Broad incumbents are Shopify Fulfillment Network, Amazon FBA (Fulfillment by Amazon), DHL Supply Chain, GXO Logistics and Maersk (Logistics & Services). Sendcloud is listed as an emerging player.
Does Hive have an API?
Yes. Hive's API is defined in its General Terms and Conditions as 'a set of protocols and tools that allow different software applications to communicate with each other, facilitating the integration of the Hive App with online shops, marketplaces, and other e-commerce channels or tools.' The pricing page states that for custom needs, Hive's API enables tailored integrations to fit unique setups. No public developer portal, documentation URL, SDK, or authentication details are specified in the available sources.
What industry is Hive in?
Hive's product category is E-commerce Fulfillment Services. Its primary akta.pro industry code is CRAFAMAB, Fulfillment Technology & Warehouse Management Systems (WMS), with a secondary code of TLAEABAB, WMS for eCommerce & Omnichannel Fulfillment.