Looper Insights
Looper Insights is a London-based SaaS company providing connected TV (CTV) merchandising analytics for streamers, broadcasters, studios, and CTV device platforms, using its proprietary MPV metric to quantify content placement value across devices in 25 markets.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Looper Insights does
Looper Insights is a London-based SaaS company founded in 2017 that operates a connected TV (CTV) merchandising analytics platform for the global entertainment industry. The company's flagship product, Vizibility, monitors how content is merchandised across major connected TV device types — including Smart TVs, set-top boxes, streaming devices, gaming consoles, mobile, and web storefronts — in 25 markets worldwide. Its proprietary MPV (Media Placement Value) metric quantifies the proximity of content or apps to users via a weighted Share of Voice approach, with $MPV translating that proximity into a dollar-denominated value and pMPV translating it into estimated impressions based on CPM data and device counts. Supporting products include Looper Boost for automated CTV visibility, the Sports Visibility Tracker for live-event compliance, and the Benchmarks and FAST Analytics modules launched after Series B.
Looper Insights firmographics
Firmographics- Name
- Looper Insights
- Legal name
- Loopr Limited
- Website
- https://looperinsights.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Looper Insights is a London-based SaaS company providing connected TV (CTV) merchandising analytics for streamers, broadcasters, studios, and CTV device platforms, using its proprietary MPV metric to quantify content placement value across devices in 25 markets.
- Ownership category
- akta.pro rank
Looper Insights industry classification
Industry- Product category
- CTV merchandising analytics software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Device & App Lifecycle Management (Build, QA, Release, A/B Testing) (MPAHAJAE)
- akta.pro secondary industries
- National TV & Cross-Platform Audience Measurement Panels (MPABAOAA), Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM)
Keywords
Where Looper Insights is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Looper Insights business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Analytics Platform): Looper Insights operates a subscription-based SaaS model, charging entertainment companies for access to its CTV merchandising analytics platform. Clients pay for platform access with modules for merchandising, compliance, and competitive intelligence. Case studies reference client expansions (e.g., from 6 to 15 territories) and scaling the solution across additional teams and use cases, indicating a land-and-expand revenue motion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform with quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels11 records
Looper Insights product offering
Product offeringCore offering
Looper Insights provides a B2B SaaS analytics platform that tracks content placement and visibility across connected TV (CTV) devices for entertainment streaming services, broadcasters, Hollywood studios, and CTV device manufacturers. Its flagship Vizibility platform uses a proprietary MPV (Media Placement Value) metric to measure how content and apps appear across Smart TVs, set-top boxes, streaming devices, gaming consoles, mobile, and web storefronts globally, enabling merchandising optimization, compliance monitoring, and competitive benchmarking.
Product overview
Looper Insights is a CTV merchandising analytics platform offering a unified SaaS product centered on its proprietary MPV (Media Placement Value) metric and its flagship Vizibility™ platform. The portfolio spans two core products — Vizibility™ for comprehensive merchandising and compliance tracking, and Looper Boost™ for automated CTV visibility monitoring — plus specialized add-on modules including the Sports Visibility Tracker (real-time sports campaign compliance and performance), Benchmarks, and FAST Analytics. Supporting the platform are free self-service tools under Looper Labs (ROI Calculator, Streamer of the Month, Competitor Intelligence, NBA Playoffs Rankings, and more), premium research reports (The Big Reset, Who Holds the Power in Sports Rights, Who Will Control Sports Streaming), and recurring editorial content series. The MPV™ metric family ($MPV and pMPV) underlies all product capabilities by quantifying content placement value in dollar and impression terms across connected TV devices globally.
Differentiator
Problem solved
Functional benefit
Brands
- Vizibility: Analytics platform for merchandising, compliance, and competitor tracking for streaming services and broadcasters.
- Looper Boost
- Sports Visibility Tracker
- MPV (Media Placement Value)
- $MPV
- pMPV
Products and services
- Vizibility Looper Insights' primary SaaS platform providing comprehensive CTV merchandising analytics and content visibility tracking across connected TV devices. Comprises Merchandising tools for App and Title Placement Value optimization and Compliance tools for monitoring product availability, pricing, and artwork on digital storefronts. Designed for streaming services, broadcasters, and Hollywood studios.
- Looper Boost An automated visual solution for merchandising tracking and performance insights across connected TV devices. Empowers streaming apps with real-time insights consolidated into an intuitive dashboard, covering mobile, web, Smart TV, set-top boxes, streaming devices, and gaming consoles. Designed for local broadcasters and regional TV players to monitor content visibility at scale.
- Sports Visibility Tracker A specialized module providing real-time campaign compliance verification, performance measurement, and promotional optimization for sports streamers, broadcasters, and rights holders during live sporting events across connected TV devices.
- Benchmarks An analytics module launched in 2025 following Series B funding, enabling streaming platforms and broadcasters to benchmark their content performance, visibility metrics, and merchandising effectiveness against industry standards and competitors.
- FAST Analytics An analytics module launched in 2025 following Series B funding, providing analytics capabilities specifically designed for Free Ad-Supported Streaming TV (FAST) platforms to track content performance, visibility, and ad monetization effectiveness.
- The Big Reset: 10 Trends Reshaping Streaming in 2026 Annual premium research report identifying 10 trends reshaping the streaming landscape, drawing on survey responses from senior streaming, CTV, sports, and media executives. Covers AI-driven discovery, FAST platform evolution, and sports rights bundling.
- Who Holds The Power in Sports Rights in 2026 Survey-based premium research report exploring where negotiating power will sit in the next sports rights cycle, deal architecture, bundling, and direct-to-consumer ambitions, drawing on responses from 52 senior executives.
- Who Will Control Sports Streaming in 2026? Survey-based premium research report exploring where industry leaders believe power is shifting across the sports media ecosystem, including YouTube's role, AI's impact, and bundling strategies, drawing on responses from 59 professionals.
Quantifiable outcome
- AMC Networks achieved a strong correlation between MPV™ scores and total streams, allowing confident forecasting of resources and financial investments needed to hit viewership targets.
- +10 more outcomes
Companies that use Looper Insights
Customer profileNamed customers26 records
Segments3 records
Ideal customer profiles3 records
Looper Insights technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
Looper Insights partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- State of StreamingcoreLooper Insights partnered with State of Streaming to provide exclusive data-backed editorial content for streaming, advertising, and media executives. Looper Insights contributes recurring analysis including CTV visibility data, Media Placement Value (MPV™) and $MPV™ to examine which titles, apps, and live events win premium placement across major streaming platforms and devices. The partnership covers streaming discovery, live sports promotion, app visibility, and tentpole campaigns. State of Streaming reaches streaming, advertising, and media executives with analysis on platform moves, ad tech shifts, and distribution strategy.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Looper Insights competitors and assessment
Company assessmentDirect peers
- Samba TV: Provides TV/CTV viewership data, content engagement and cross-screen measurement for broadcasters, platforms and advertisers. Comparable to Looper in the device-level visibility and content engagement layer across CTV, though broader into TV advertising.
- VideoAmp: Cross-platform video and CTV measurement currency competing with Nielsen in linear and streaming. Comparable to Looper in offering cross-platform, content-level measurement for advertisers, agencies, broadcasters and streamers, though with a stronger advertising-currency positioning.
- Parrot Analytics: Offers content demand and supply analytics for the entertainment industry, tracking cross-platform audience interest and content value for streamers, studios and rights holders. Highly comparable to Looper in serving studios/streamers with content performance measurement, albeit more focused on demand signals than CTV UI placement.
- Conviva: Provides streaming experience and content analytics for OTT/CTV platforms, measuring playback quality, audience engagement and content performance across devices. Closest direct competitor to Looper in CTV/OTT analytics with overlapping buyer base of streamers and broadcasters.
- Pixability: Brand-safe video and CTV targeting and analytics, focused on YouTube and CTV ad performance measurement. Comparable to Looper as a CTV/video analytics platform serving brand and agency budgets adjacent to Looper's streamer/platform buyer.
- Antenna: Subscription analytics for streaming services, measuring subscriber acquisition, retention and churn. Comparable to Looper in serving the same enterprise streamer buyer with analytics that inform subscription growth and content merchandising decisions.
- iSpot.tv: Cross-platform TV and CTV ad measurement and attention analytics, quantifying the value of TV impressions in real time. Directly comparable to Looper's $MPV approach of monetizing TV exposure and competing for the same CTV advertiser, streamer and broadcaster budgets.
- Tubular Labs: Video audience intelligence and content measurement across social video and CTV for brands, agencies and platforms. Comparable to Looper in offering cross-platform video content analytics, with overlap in audience and content benchmarking use cases.
Broad incumbents
- Comscore: Cross-platform digital and TV audience measurement incumbent providing ratings, planning and analytics for media sellers and buyers. Comparable to Looper in cross-platform video measurement, though from an established digital measurement position rather than CTV merchandising specialization.
- Nielsen: Largest traditional TV ratings and audience measurement incumbent, now extending into cross-platform and streaming measurement with Nielsen ONE. Competes broadly with Looper for cross-platform audience and content measurement budgets, though at a much larger scale and as part of a wider portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Looper Insights social profiles
Digital presenceLooper Insights compliance and trust
Trust signalCompliance1 record
Looper Insights financial estimates
Financial estimateRevenue estimate
Valuation estimate
Looper Insights leadership team
Management profileNumber of profiles
Profiles2 records
Looper Insights funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Looper Insights M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Looper Insights
What does Looper Insights do?
Looper Insights provides a B2B SaaS analytics platform that tracks content placement and visibility across connected TV (CTV) devices for entertainment streaming services, broadcasters, Hollywood studios, and CTV device manufacturers. Its flagship Vizibility platform uses a proprietary MPV (Media Placement Value) metric to measure how content and apps appear across Smart TVs, set-top boxes, streaming devices, gaming consoles, mobile, and web storefronts globally, enabling merchandising optimization, compliance monitoring, and competitive benchmarking.
Is Looper Insights a public or private company?
Looper Insights is a private company. It is classified as venture growth investor backed and is currently operating.
When was Looper Insights founded?
Looper Insights was founded in 2017. It employs 51 to 100 people.
Where is Looper Insights based?
Looper Insights is headquartered in London, United Kingdom, in the Europe region.
How does Looper Insights make money?
One revenue line is on record: saaS Subscription (Analytics Platform).
Who are Looper Insights's main competitors?
Direct peers on record are Samba TV, VideoAmp, Parrot Analytics, Conviva, Pixability, Antenna, iSpot.tv and Tubular Labs. Broad incumbents are Comscore and Nielsen.
Does Looper Insights have an API?
No public API is recorded for Looper Insights.
What industry is Looper Insights in?
Looper Insights's product category is CTV merchandising analytics software. Its primary akta.pro industry code is MPAHAJAE, Device & App Lifecycle Management (Build, QA, Release, A/B Testing), with a secondary code of MPABAOAA, National TV & Cross-Platform Audience Measurement Panels. Its NAICS code is 518210 and its SIC code is 7370.