Giftpack
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Giftpack firmographics
Firmographics- Name
- Giftpack
- Legal name
- Giftpack Inc.
- Website
- https://giftpack.ai
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Giftpack industry classification
Industry- Product category
- Corporate Gifting Software
- NAICS
- Software Publishers (5132), Gift, Novelty, and Souvenir Retailers (459420), Gift, Novelty, and Souvenir Retailers (45942), Direct Mail Advertising (541860)
- SIC
- Services-Prepackaged Software (7372), Services-Direct Mail Advertising Services (7331), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Corporate & Client Gifting Programs (HSACANAE)
- akta.pro secondary industries
- Gift Sourcing & Procurement (Local & Online) (HSACANAB), Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ), Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)
Keywords
Where Giftpack is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Giftpack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Subscription Plans (Freemium, Premium, Enterprise): Giftpack generates recurring subscription revenue through three tiered plans. Freemium is free with 250 recipients and limited features. Premium is priced at $99/month providing 3.2M+ gift catalogs, 15% procurement discount, and management features. Enterprise is priced at $699/month offering unlimited integrations, 40% procurement discount, social recognition, and dedicated account management. All plans include per-recipient pricing for gifting campaigns.
- Gift Credits / Transactional Gifting: Giftpack sells virtual gift credits (1 credit = $1) that customers purchase to fund gifting campaigns. After each campaign, unspent credits are refunded to the customer's account. The company earns a margin on the difference between negotiated supplier pricing and the credit value spent by customers.
- Branded Swag and Custom Merchandise: Revenue from the design, production, and fulfillment of custom branded merchandise (swag) for enterprise clients. Includes co-branded products from 150+ global brands like Nike, Apple, and Adidas. Includes on-demand swag proposals for Enterprise subscribers, and physical sample orders for product customization.
- Procurement Discounts and Margin on Product Sales: Giftpack negotiates factory-level pricing with suppliers, offering products at up to 40% below retail. The company generates margin on the spread between negotiated pricing and the credit/revenue charged to customers. Premium tiers receive 15% procurement discounts; Enterprise receives up to 40% off.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with basic gifting tools for individuals and small teams |
| Subscription | Monthly | Paid tier for scaling gifting operations with procurement discounts |
| Subscription | Monthly | Full-featured enterprise tier with maximum discounts and unlimited integrations |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
Giftpack product offering
Product offeringCore offering
Giftpack operates an AI-powered corporate gifting and incentive management platform that automates personalized gift selection, distribution, and global fulfillment. The platform aggregates a curated marketplace of more than 3.2 million gift products and supports delivery in 195 countries, integrated with HRIS, CRM, and employee recognition systems. Its AI Decision Engine matches recipients to gifts while the Emotional Intelligence engine measures engagement and trust scores for every gifting interaction.
Product overview
Giftpack offers a modular platform-plus-AI architecture centered on its core Giftpack AI gifting engine, which powers seven integrated product modules: Smart Gifting (AI-driven recommendation engine), Incentive Marketplace (3.2M+ global gifts catalog), Global Swag Factories (custom branded merchandise with 150+ brand partnerships), Workflow Automation (5,000+ platform integrations), Points Rewarding (AI-powered employee rewards system), Social Recognition (peer-to-peer and manager recognition), and Emotional Intelligence with Trust Score (AI quantifying relationship trust). Additional offerings include PulsePrint (AI headline-to-fashion product), Zapier integration apps, and an Open API for Incentive-as-a-Service. The platform serves enterprises across HR, marketing, and sales with tiered Freemium, Premium ($99/month), and Enterprise ($699/month) subscription plans.
Differentiator
Problem solved
Functional benefit
Brands
- PulsePrint™️: A product that transforms daily headlines into personalized fashion using AI vision technology, creating shirts and apparel from trending topics.
Products and services
- Giftpack AI Platform Core SaaS platform that automates corporate gifting through AI-powered gift selection, gifting credits, global fulfillment, and analytics for HR, marketing, and sales teams.
- Global Swag Factories
Quantifiable outcome
- 98.62% recipient satisfaction rate
- +6 more outcomes
Companies that use Giftpack
Customer profileNamed customers14 records
Segments7 records
Ideal customer profiles5 records
Giftpack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration33 records
AI capability10 records
Feature8 records
Giftpack partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- TIPS / SwetspotcoreGiftpack, operating as SwētPromo Powered by Giftpack, partnered with TIPS (The Interlocal Purchasing System) Awarded Vendor Swetspot to streamline government procurement. This enables government agencies to access Giftpack's catalog of promotional products, uniforms, furnishings, and office supplies through TIPS cooperative purchasing contracts.
- Best BuyminorGiftpack features Best Buy as a partner on its Partnership page, indicating a collaborative relationship in the gifting and incentive ecosystem.
- SoftBankminorGiftpack features SoftBank as a partner on its Partnership page, indicating a collaborative relationship in the incentive and gifting ecosystem.
- ikka dukkaminorGiftpack features ikka dukka as a partner on its Partnership page, indicating a collaborative relationship in the gifting ecosystem.
- PrezzeeminorGiftpack features Prezzee as a partner on its Partnership page, indicating a collaborative relationship in the digital gift card and incentive marketplace ecosystem.
Scale indicators17 records
Recent moves6 records
Expansion highlights6 records
Giftpack competitors and assessment
Company assessmentDirect peers
- Reachdesk: B2B corporate gifting platform offering direct mail and digital gifting integrated with CRM and marketing automation tools. Directly named by Giftpack as a primary competitor and serves a similar enterprise HR, marketing, and sales buyer base.
- Sendoso: Leading B2B sending platform combining physical gifts, branded swag, and eGifts with CRM and marketing automation integrations. Directly named by Giftpack as a primary competitor with overlapping use cases in ABM, customer experience, and employee engagement.
- Alyce: AI-driven personal gifting platform for B2B sales and marketing teams, focused on 1:1 gifting and ABM workflows. Directly named by Giftpack as a competitor and targets the same marketing and sales buyer personas with personalized gifting at scale.
- CorporateGift: Corporate gifting platform offering curated gift collections and global fulfillment for enterprise client and employee gifting programs. Comparable to Giftpack's corporate/client gifting offering with similar catalog-based model and focus on enterprise buyers.
- Snappy: Digital gifting marketplace enabling recipients to choose from a curated catalog of gifts using a single link. Overlaps with Giftpack's recipient-choice gifting model and is commonly used for employee recognition, client appreciation, and corporate gifting at scale.
- Loop & Tie: Sustainable corporate gifting platform that lets recipients choose from a curated collection of gifts, emphasizing eco-friendly and ESG-aligned products. Comparable to Giftpack on recipient choice, ESG sourcing, and enterprise customer use cases.
- Tremendous: Global payout and rewards platform enabling businesses to send gift cards, prepaid cards, and donations to recipients worldwide via API. Comparable to Giftpack's transactional gifting and global marketplace functionality with strong developer/API orientation.
Broad incumbents
- Tango Card (Blackhawk Network): Large-scale rewards and incentives platform offering digital gift cards, prepaid, and reward catalog solutions to enterprise incentive, recognition, and rebate programs. Comparable to Giftpack's Incentive Marketplace and Points Rewarding modules but as a much larger incumbent.
- Awardco: Large employee recognition and rewards platform with global reward catalog and integrations into HRIS systems. Comparable to Giftpack's Social Recognition and Points Rewarding modules and competes for the same HR/People Ops buyer.
Emerging players
- Motivosity: Employee recognition and engagement platform enabling peer-to-peer recognition with monetary rewards and global gift catalogs. Comparable to Giftpack's Social Recognition module with overlapping use cases in peer recognition, anniversaries, and rewards.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Giftpack social profiles
Digital presenceGiftpack compliance and trust
Trust signalCompliance3 records
Giftpack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giftpack leadership team
Management profileNumber of profiles
Profiles1 record
Giftpack funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giftpack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giftpack
What does Giftpack do?
Giftpack operates an AI-powered corporate gifting and incentive management platform that automates personalized gift selection, distribution, and global fulfillment. The platform aggregates a curated marketplace of more than 3.2 million gift products and supports delivery in 195 countries, integrated with HRIS, CRM, and employee recognition systems. Its AI Decision Engine matches recipients to gifts while the Emotional Intelligence engine measures engagement and trust scores for every gifting interaction.
Is Giftpack a public or private company?
Giftpack is a private company. It is classified as venture growth investor backed and is currently operating.
When was Giftpack founded?
Giftpack was founded in 2020. It employs 11 to 50 people.
Where is Giftpack based?
Giftpack is headquartered in New York, United States, in the North America region.
How does Giftpack make money?
Four revenue lines are on record. Subscription Plans (Freemium, Premium, Enterprise) is the primary driver. The others are gift Credits / Transactional Gifting, branded Swag and Custom Merchandise and procurement Discounts and Margin on Product Sales.
Who are Giftpack's main competitors?
Direct peers on record are Reachdesk, Sendoso, Alyce, CorporateGift, Snappy, Loop & Tie and Tremendous. Broad incumbents are Tango Card (Blackhawk Network) and Awardco. Motivosity is listed as an emerging player.
Does Giftpack have an API?
Yes. Giftpack offers an Open API and SDK for developers to build with Incentive-as-a-Service. The platform supports integration partnerships through API access, allowing partners to launch, manage, and scale rewards and gifting initiatives. Zapier integration is also available via the Giftpack Zapier Application and Giftpack Partner Zapier Application for bridging vendor demands. Developer documentation is at giftpack.ai/dev/docs.
What industry is Giftpack in?
Giftpack's product category is Corporate Gifting Software. Its primary akta.pro industry code is HSACANAE, Corporate & Client Gifting Programs, with a secondary code of HSACANAB, Gift Sourcing & Procurement (Local & Online). Its NAICS code is 5132 and its SIC code is 7372.