AppSamurai

Name

AppSamurai

Legal name

App Samurai Inc.

Website

https://appsamurai.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Mobile Marketing & Advertising Technology

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Software Publishers (5132)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFACAF

Mobile & App Performance Marketing (UA, App Store Ads)

Business & Public Services/Marketing, Advertising & PR Services/Digital Marketing & Performance Advertising (SEM, Social, Programmatic)

SECONDARYBPAMAKAB

Mobile Game Publishing & App Game Stores

Business & Public Services/Web, Mobile & Digital Platforms/Gaming Platforms & Digital Worlds

SECONDARYBPAMADAD

OEM & Device-Embedded App Stores

Business & Public Services/Web, Mobile & Digital Platforms/App Stores, Distribution & Developer Platforms

SECONDARYMPAFACAD

Mobile Game Stores & Alternative App Stores

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Platforms & Stores (PC/Console/Mobile App Stores)

Keywords

• Mobile user acquisition
• Programmatic advertising platform
• App marketing technology
• Rewarded playtime advertising
• OEM app discovery

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Programmatic DSP Advertising (UA & Retargeting): The primary revenue stream. AppSamurai operates a full-stack programmatic DSP enabling advertisers to buy mobile ad inventory across 80,000+ app integrations. Revenue is generated through ad spend markups on CPM/CPC/CPA bids, with the platform taking a margin on campaign spend. Advertisers deposit funds and are charged based on impressions, clicks, or installs depending on campaign model.
2. Rewarded Playtime / Offerwall (AppsPrize): A dual-value rewarded engagement model that functions both as a user acquisition channel and a publisher monetization layer. For outbound UA, advertisers pay for milestone-based conversions (e.g., tutorial completion, Level 70). For inbound offerwalls, publishers earn revenue share per completed partner task inside their own apps. Generates eCPM-based revenue from ad networks and CPI/CPA from advertiser campaigns.
3. CPI / CPA Campaign Pricing: Core campaign pricing model where AppSamurai charges on a cost-per-install basis as the default. Advertisers deposit a minimum of $1,000 to create their first campaign. Additional pricing models including cost-per-click and cost-per-action are available upon communication with the AppSamurai team. Capped installs may be exceeded by up to 10%, in which case the advertiser is charged for the overage.
4. OEM App Discovery: Revenue generated from placing apps on OEM devices through manufacturer partnerships (Samsung Galaxy Store, Xiaomi GetApps, Oppo App Market, Vivo V-appstore, Huawei AppGallery, etc.) and carrier storefronts (T-Mobile, Verizon, AT&T). Formats include pre-loaded app installs (PAI), icon placements, native splash screens, and smart push notifications. Advertisers pay on a per-install or per-placement basis.

Pricing tiers

Go-to-market motion3 records

Distribution channels11 records

Marketing channels11 records

Core offering

AppSamurai operates an AI-powered mobile growth platform combining a programmatic demand-side platform (DSP) for user acquisition and retargeting, OEM-based on-device app discovery through device manufacturer and carrier partnerships, and the proprietary AppsPrize rewarded playtime and offerwall system for user acquisition and monetization. Customers include mobile gaming studios, brand advertisers, and publishers buying mobile ad inventory on a CPI/CPC/CPA basis.

Product overview

AppSamurai is a global mobile growth platform offering AI-powered user acquisition, retargeting, and monetization solutions for app marketers and mobile game developers. The integrated platform comprises four core solutions: AppSamurai DSP (programmatic advertising engine), OEM App Discovery (pre-install and on-device discovery via manufacturer partnerships), AppsPrize (rewarded playtime UA and offerwall monetization), and AppSamurai for Games (specialized gaming growth with LTV/ROAS optimization). Supporting resources include educational playbooks (Mobile Growth Strategy Guide, Rewarded Playtime Handbook, Monetization Playbook) and tools (ROI Calculator, ROAS Forecaster) that help growth teams model budget allocation across channels with estimated CAC and ROAS projections.

Differentiator

Problem solved

Functional benefit

Brands

• AppsPrize: Rewarded playtime and offerwall monetization platform for publishers

Products and services

• AppSamurai DSP AI-powered programmatic advertising platform for mobile user acquisition, retargeting, and branding. Provides bid-level transparency, automated whitelisting and blacklisting, session-depth visibility, and predictive ROAS optimization across 80,000 app integrations. Built for mobile app marketers, gaming studios, and brand advertisers.
• App Discovery (OEM) On-device app discovery through OEM partnerships enabling pre-installs (Play-Auto-Install), icon placements, native splash screens, and smart push notifications on Android devices. Reaches 800 million active Android devices and 1.2 billion monthly active users via Samsung, Xiaomi, Oppo, Vivo, Huawei, Realme, OnePlus, and carriers T-Mobile, Verizon, and AT&T.
• AppsPrize (Rewarded Playtime) Rewarded user acquisition and monetization platform. Pays users real-world rewards (gift cards, coupons, cash) for time spent and milestones achieved. Functions as an outbound UA channel placing games on partner publisher sites and an inbound offerwall integrated inside host apps for non-paying user monetization. Generates 2-3x higher LTV than standard incentivized installs.
• AppSamurai for Games Specialized mobile gaming growth solution focused on LTV maximization and ROAS optimization. Bundles dedicated UA campaigns, rewarded playtime integration, and LiveOps-ready acquisition strategies tailored for mobile game developers and publishers.

Quantifiable outcome

• 45% increase in D1 Retention for gaming clients via rewarded UA strategies
• +9 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core.

• AdjustcoreTechnology or IntegrationNative SDK integration enabling campaign attribution and analytics. Advertisers can connect AppSamurai DSP campaigns to Adjust's mobile measurement platform for tracking installs, in-app events, and ROAS across all UA channels.
• AppsFlyercoreTechnology or IntegrationNative SDK integration enabling cross-platform campaign attribution, analytics, and privacy-cloud compliant measurement. AppsFlyer supports SKAN 5.0 and Android Privacy Sandbox integration for signal-loss-era campaign tracking.
• KochavacoreTechnology or IntegrationSDK and server-to-server integration providing mobile attribution, analytics, and clean room capabilities for AppSamurai's programmatic campaigns.
• BranchcoreTechnology or IntegrationCross-platform measurement and deep linking integration enabling AppSamurai to deliver precise retargeting with direct deep-link routing to specific in-app content.
• TenjincoreTechnology or IntegrationCampaign attribution and analytics integration for AppSamurai's gaming-focused customers, providing cost, revenue, and retention data across UA channels.
• AirbridgecoreTechnology or IntegrationCross-device and app-to-web attribution integration supporting AppSamurai's APAC-focused campaigns, particularly for markets with complex device ecosystems.
• SamsungcoreOEM/ Whitelabel/ Licensing PartnerOEM partnership for on-device app discovery on Samsung Galaxy devices via Galaxy Store, Samsung Daily, and native system apps. Formats include Play-Auto-Install (PAI), Icon Placements, Native Splash, and Smart Push Notifications. Reaches Samsung's global user base of hundreds of millions of users.
• XiaomicoreOEM/ Whitelabel/ Licensing PartnerOEM partnership for on-device app discovery on Xiaomi devices via GetApps and Mi Browser. Enables pre-load and recommendation engine placements reaching Xiaomi's extensive global user base, particularly strong in APAC.
• OppocoreOEM/ Whitelabel/ Licensing PartnerOEM partnership for app discovery placements on Oppo devices via App Market and Theme Store, reaching Oppo's global user base of hundreds of millions of users.
• VivocoreOEM/ Whitelabel/ Licensing PartnerOEM partnership for app discovery placements on Vivo devices via V-appstore, extending AppSamurai's on-device reach into Vivo's global subscriber base.
• HuaweicoreOEM/ Whitelabel/ Licensing PartnerOEM partnership for app discovery placements on Huawei devices via AppGallery, enabling reach to Huawei's user base particularly strong in China and EMEA markets.
• T-MobilecoreOEM/ Whitelabel/ Licensing PartnerCarrier partnership for device-level app pre-load and discovery placements on T-Mobile Android devices, reaching T-Mobile's North American subscriber base through carrier storefronts and on-device placements.
• VerizoncoreOEM/ Whitelabel/ Licensing PartnerCarrier partnership for device-level app pre-load and discovery placements on Verizon Android devices, reaching Verizon's extensive North American subscriber base.
• AT&TcoreOEM/ Whitelabel/ Licensing PartnerCarrier partnership for device-level app pre-load and discovery placements on AT&T Android devices, reaching AT&T's North American subscriber base.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vungle (now GameSquare): Vungle is a mobile ad network specializing in rewarded video and in-app advertising for gaming apps, competing for the same gaming studio UA budgets that AppSamurai serves with its DSP and rewarded playtime solutions.
• Fyber (now Digital Turbine): Fyber, now part of Digital Turbine, provides mobile UA and offerwall monetization for app publishers, directly comparable to AppSamurai's rewarded playtime/offerwall stack for non-paying user monetization.
• Liftoff: Liftoff is a mobile UA DSP focused on performance advertising for apps and games, with a comparable suite of programmatic buying, retargeting, and creative optimization tools aimed at the same growth marketer buyer as AppSamurai.
• Tapjoy: Tapjoy operates a rewarded offerwall and mobile UA platform that mirrors AppSamurai's AppsPrize model, paying users for engagement and serving as both an acquisition channel and a publisher monetization layer.
• Digital Turbine: Digital Turbine specializes in on-device app delivery through carrier and OEM partnerships, directly overlapping AppSamurai's OEM App Discovery solution. Both compete to monetize pre-loads, icon placements, and recommendation-engine inventory on Android devices.
• ironSource (Unity): ironSource, now part of Unity, provides mobile UA, rewarded video, and offerwall monetization, directly overlapping AppSamurai's AppsPrize rewarded playtime and DSP offerings for app developers.
• AppLovin: AppLovin operates one of the largest mobile user acquisition and monetization platforms, with the AXON AI-driven DSP and a strong gaming focus. It is a direct competitor to AppSamurai's DSP + rewarded playtime offering for mobile UA and ad monetization.
• Chartboost (now LoopMe): Chartboost, now part of LoopMe, historically operated a mobile gaming ad network and programmatic exchange, overlapping AppSamurai's DSP and in-app monetization offerings for mobile game publishers.
• Moloco: Moloco operates an AI-powered programmatic DSP for mobile app user acquisition and retargeting, competing head-to-head with AppSamurai on ML-driven bidding and global open-inventory scale.

Broad incumbents

• InMobi: InMobi is a broader mobile ad-tech platform with programmatic DSP and exchange capabilities, competing with AppSamurai for mobile UA budgets while also serving as a supply-side integration partner within AppSamurai's open internet inventory pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• Xx.com/appsamurai
• YouTubeyoutube.com/@AppSamurai
• Facebookfacebook.com/https://www.linkedin.com/company/apsamurai
• LinkedInlinkedin.com/company/apsamurai
• Instagraminstagram.com/app.samurai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AppSamurai