HomeX
HomeX Holding Co. is a privately held home services roll-up that owns and operates regional HVAC, plumbing, and electrical brands across the Northeast and Mid-Atlantic United States, while developing AI-powered remote diagnostic software through its HomeX Digital division for contractors and consumers.
- Company typePrivate
- Founded2016
- HeadquartersChicago, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
HomeX firmographics
Firmographics- Name
- HomeX
- Legal name
- HomeX Holding Co.
- Website
- https://homex.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HomeX Holding Co. is a privately held home services roll-up that owns and operates regional HVAC, plumbing, and electrical brands across the Northeast and Mid-Atlantic United States, while developing AI-powered remote diagnostic software through its HomeX Digital division for contractors and consumers.
- Ownership category
- akta.pro rank
HomeX industry classification
Industry- Product category
- Home Services (HVAC, Plumbing, Electrical)
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa) (HSAOANAI)
Keywords
Where HomeX is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
HomeX business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Home Services Operations: Revenue generated through owned and partner home services companies providing HVAC, plumbing, and electrical services to residential and commercial customers in the Northeast and Mid-Atlantic regions.
- B2B/B2B2C Software Licensing: Technology business focuses on B2B and B2B2C AI-powered remote diagnostic software and live services sold to contractors and service providers.
- Technology Platform Fees: Platform companies (GEM Plumbing, Haller Enterprises, Victory HVAC, Universe Home Services) pay fees for technology integration and operational support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Residential and commercial home services (HVAC, plumbing, electrical) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
HomeX product offering
Product offeringCore offering
HomeX operates a flywheel model that integrates technology and field services for the home services industry. Through HomeX Services Group, the company provides HVAC, plumbing, and electrical services to residential and commercial customers in the Northeast and Mid-Atlantic US via 17 acquired regional brands. Through HomeX Digital, it sells AI-powered remote diagnostic software and live services to contractors (B2B) and consumers (B2B2C).
Product overview
HomeX operates as a diversified home services holding company with a flywheel model integrating technology and field services. The portfolio includes HomeX Services (core home repairs/maintenance operations), HomeX Digital/AI-Powered Remote Diagnostics (B2B/B2B2C AI-powered software and live services), Comfort.Ai (AI-powered HVAC optimization), and previously Schedule Engine (scheduling software sold to ServiceTitan). The company also holds a solid minority position in HomeX Services Group, acquired by New Mountain Capital for $80MM in 2021.
Differentiator
Problem solved
Functional benefit
Brands
- HomeX Digital: AI-powered technology business focused on B2B/B2B2C remote diagnostic software and live services for home maintenance.
- HomeX Services Group
- Service Titan
- Comfort.Ai
Products and services
- HomeX Services Comprehensive solutions for home repairs and maintenance, providing HVAC, plumbing, and electrical services to homeowners and commercial properties in the Northeast and Mid-Atlantic US.
- HomeX Digital (AI-Powered Remote Diagnostics) AI-powered remote diagnostic software and live services sold on a B2B and B2B2C basis to home service contractors and end consumers, enabling remote troubleshooting and proactive home maintenance.
- Comfort.Ai
Quantifiable outcome
- 17 acquisitions since 2017
- +3 more outcomes
Companies that use HomeX
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
HomeX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
HomeX partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Princeton AircorePrinceton Air of Princeton Junction, NJ was acquired in August 2024 as HomeX's 17th acquisition. Founded over 53 years ago and led by Scott Needham, Princeton serves commercial and residential clients in Mercer, Middlesex, and Somerset counties, bringing 60+ team members.
- Deluxe Plumbing and HeatingcoreDeluxe Plumbing and Heating of Bethlehem, PA was acquired in April 2024. Founded in 1984 by Larry and Kimberly Shoemaker, Deluxe serves the Bethlehem and Allentown area with 45 team members, partnering with Haller Enterprises.
- Weltman Home ServicescoreWeltman Home Services of Berkeley Heights, NJ was acquired in January 2024 as HomeX's 15th acquisition. Operating since 1962, Weltman provides plumbing and HVAC services throughout northern New Jersey.
- Rusty's Inc.coreRusty's Inc of West Yarmouth, MA was acquired in August 2023 as HomeX's 14th acquisition. Operating since 1962, Rusty's provides plumbing and HVAC services on Cape Cod, partnering with GEM Plumbing & Heating for expanded operations.
- Master Plumbing, Heating, and CoolingcoreMaster PHC of Huntington Station, NY was acquired in January 2023 as HomeX's 13th acquisition. Founded in 1995 and co-owned by brothers Joe and Jamie Bonifazio, Master serves Long Island and partners with Universe Home Services.
- ServiceTitancoreSchedule Engine (online scheduling software and live services platform for contractors developed by HomeX Digital) was acquired by ServiceTitan for 9-figures in August 2022. This transaction provided liquidity for HomeX Digital and demonstrated the value of HomeX-developed technology.
- Universe Home ServicescoreUniverse Home Services in Seaford, NY was acquired in August 2022 as HomeX's 10th acquisition. With 115 team members and operations since 1954, Universe serves Suffolk and Nassau counties on Long Island.
- Young Electrical ServicesminorYoung Electrical Services joined GEM Plumbing and Heating in April 2022. The partnership maintained Young's 30+ years of service while integrating under GEM's operations.
- Victory HVACcoreVictory HVAC in Bellingham, MA was acquired in 2019, expanding HomeX's presence in Massachusetts and strengthening the New England market position.
- Haller EnterprisescoreHaller Enterprises in Lititz, PA marked HomeX's expansion into Pennsylvania in 2018. The partnership included Deluxe Plumbing & Heating (Bethlehem, PA) which partnered with Haller upon its 2024 acquisition.
- GEM Plumbing and HeatingcoreGEM Plumbing and Heating of Lincoln, RI was HomeX's first partnership, establishing the foundation for the current platform company model. GEM continues to operate as a key regional brand serving Rhode Island.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
HomeX competitors and assessment
Company assessmentDirect peers
- Authority Brands: Private equity-backed home services franchise platform (backed by Apax Partners) owning brands such as Benjamin Franklin Plumbing, Mister Sparky, One Hour Heating & Air Conditioning, and Authority Heating & Air. Directly comparable to HomeX as a residential HVAC/plumbing/electrical rollup aggregating regional operators under a central platform.
- Neighborly: Private equity-backed home services franchise rollup (backed by KKR) operating 30+ brands across repair, maintenance, and improvement categories. Directly comparable to HomeX's rollup strategy in the residential services space with similar geographic diversification and franchise versus corporate-operator model.
- Roto-Rooter: Largest plumbing and drain cleaning services franchise in North America, recently acquired by Mr. Rooter from Chemed Corporation. Comparable as a national HVAC/plumbing services operator with a franchise model overlapping HomeX's residential plumbing and HVAC service offerings.
Broad incumbents
- Frontdoor: Public home services and warranty company (NASDAQ: FTDR) offering on-demand home repair and maintenance across HVAC, plumbing, electrical, and appliances. Comparable as a scaled, technology-enabled home services platform, though Frontdoor operates a national marketplace model versus HomeX's owned-operator rollup.
- ServiceTitan: Public (NASDAQ: TTAN) field service management software platform serving HVAC, plumbing, and electrical contractors. Now owns HomeX's former Schedule Engine asset and represents both a potential software partner and competitor to HomeX Digital's contractor-facing software strategy.
- Angi (Angie's List): Public home services marketplace connecting homeowners with local contractors across HVAC, plumbing, and electrical categories. Comparable as a scaled consumer-facing home services platform, though Angi operates a lead-generation marketplace model versus HomeX's owned-operator delivery.
Emerging players
- BGIS: Facility management and technical services rollup owned by Baring Private Equity Asia, providing HVAC, plumbing, and electrical across commercial real estate portfolios. Comparable as a tech-enabled services rollup using acquisitions to scale geographically, though BGIS focuses on commercial facility management versus HomeX's residential concentration.
- Casella Waste Systems: Public (NASDAQ: CWST) regional solid waste, recycling, and resource management rollup that has executed 50+ acquisitions across the Northeast US. Comparable as a regional services aggregator using M&A to build density in the Northeast, though Casella operates in waste services rather than home trades.
- Thumbtack: Private home services marketplace connecting homeowners with local professionals across more than 1,000 categories including HVAC, plumbing, and electrical. Comparable as a consumer-facing home services technology platform, though Thumbtack operates a marketplace model versus HomeX's owned operator network.
- BCN Home Services: European B2B home services platform (BCN Group) providing HVAC, plumbing, and electrical maintenance to households under service contracts. Comparable as a multi-brand home services rollup with recurring contract revenue and geographic aggregation, though BCN operates in European markets rather than the US Northeast.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
HomeX social profiles
Digital presenceHomeX compliance and trust
Trust signalCompliance1 record
HomeX financial estimates
Financial estimateRevenue estimate
Valuation estimate
HomeX leadership team
Management profileNumber of profiles
Profiles7 records
HomeX subsidiaries and ownership
Company hierarchySubsidiaries12 records
HomeX funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HomeX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HomeX
What does HomeX do?
HomeX operates a flywheel model that integrates technology and field services for the home services industry. Through HomeX Services Group, the company provides HVAC, plumbing, and electrical services to residential and commercial customers in the Northeast and Mid-Atlantic US via 17 acquired regional brands. Through HomeX Digital, it sells AI-powered remote diagnostic software and live services to contractors (B2B) and consumers (B2B2C).
Is HomeX a public or private company?
HomeX is a private company. It is classified as venture growth investor backed and is currently operating.
When was HomeX founded?
HomeX was founded in 2016. It employs 51 to 100 people.
Where is HomeX based?
HomeX is headquartered in Chicago, United States, in the North America region.
How does HomeX make money?
Three revenue lines are on record. Home Services Operations are the primary driver. The others are B2B/B2B2C Software Licensing and technology Platform Fees.
Who are HomeX's main competitors?
Direct peers on record are Authority Brands, Neighborly and Roto-Rooter. Broad incumbents are Frontdoor, ServiceTitan and Angi (Angie's List). Emerging players are BGIS, Casella Waste Systems, Thumbtack and BCN Home Services.
Does HomeX have an API?
No public API is recorded for HomeX.
What industry is HomeX in?
HomeX's product category is Home Services (HVAC, Plumbing, Electrical). Its primary akta.pro industry code is HSAOANAI, Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa). Its NAICS code is 334512 and its SIC code is 3822.