Mae Health
Mae Health is a New York-based digital maternal health platform that connects pregnant and postpartum members with community-based doulas and care coordinators, sold to Medicaid managed care plans and commercial carriers as a covered value-based benefit across 12 U.S. states.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Mae Health does
Mae Health, Inc. is a New York-based digital maternal health platform that connects pregnant and postpartum members ("mamas") with community-based doulas and dedicated care coordinators, with the service covered by the member's Medicaid or Individual/Family Plan insurance. The platform combines a member-facing web and mobile application (meetmae.com and app.meetmae.com) with a doula-facing recruitment, credentialing, and billing service (Mae Doula Network) and a B2B solution for payers (Mae for Health Plans). The technology stack is a HIPAA-compliant, SOC 2 certified platform hosted on AWS, using Zoom for virtual doula sessions, with real-time digital symptom monitoring, on-demand classes and educational content, and an end-to-end doula credentialing and Medicaid provider enrollment workflow that handles billing and reimbursement on behalf of the doulas.
The business model is anchored in value-based contracts with Medicaid managed care plans and commercial carriers, under which Mae is offered as a covered benefit at no out-of-pocket cost to members and is paid by the health plan to improve HEDIS measures such as timeliness of prenatal and postpartum care (reported at the 90th percentile) and to reduce costs from preterm births and C-sections. Mae has named health plan partners including Molina Healthcare of Illinois, Meridian, Aetna, BCBS Illinois, BCBS Texas, BCBS FEP, UnitedHealthcare Community Plan, and MVP, with 20 partnerships cited across 12 states and reported outcomes of a 41% reduction in preterm birth rates, a 26% reduction in C-section rates, and 72% doula utilization across 7,500+ members served and 16,000+ doula sessions facilitated. Doulas receive 100% of the state-approved rate, indicating that Mae's compensation flows from health plans rather than from the doula workforce.
The company is led by founder and CEO Maya Hardigan, with a leadership team of eight covering operations, growth, product, compliance, engineering, marketing and doula enablement, and client success. Mae is venture-backed, having raised a $1.3M pre-seed led by SteelSky Ventures in September 2021, an oversubscribed seed led by Jumpstart Nova in May 2024, and an ongoing SEC Rule 506(b) offering targeting up to $6M (with $2.9M sold as of October 2025). Recent strategic moves include a multi-state doula workforce partnership with Merck for Mothers in California, Georgia, Illinois, and Texas (June 2026) and a Molina Healthcare of Illinois Medicaid partnership (February 2026).
Mae Health firmographics
Firmographics- Name
- Mae Health
- Legal name
- Mae Health, Inc.
- Website
- https://meetmae.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mae Health is a New York-based digital maternal health platform that connects pregnant and postpartum members with community-based doulas and care coordinators, sold to Medicaid managed care plans and commercial carriers as a covered value-based benefit across 12 U.S. states.
- Ownership category
- akta.pro rank
Mae Health industry classification
Industry- Product category
- Maternal Health Services
- NAICS
- Social Assistance (624), Health and Welfare Funds (525120)
- SIC
- Services-Health Services (8000), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored) (HLALACAJ)
- akta.pro secondary industries
- Care Navigation, Referral & Digital Front Door Platforms (HLALABAH), Virtual Visit & Scheduling Platforms (EHR-integrated) (HLALABAA)
Keywords
Where Mae Health is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mae Health business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Health plan value-based contracts: Contracts with Medicaid managed care plans and commercial/IFP carriers (Molina, Aetna, Meridian, BCBS plans, United Healthcare, MVP) under value-based arrangements that improve HEDIS measures (e.g., timeliness of prenatal and postpartum care, 90th percentile) and reduce costs from preterm births and unnecessary C-sections. Members access Mae as a covered benefit at no extra cost.
- Doula network management services: Recurring revenue from health plans for managing the doula workforce on their behalf: credentialing, billing, Medicaid provider enrollment, client referrals, and administrative support. Doulas receive 100% of the state-approved rate, indicating Mae's compensation comes from the health plan side rather than from doulas.
- Exempt securities offering (capital raise): Filing under SEC Rule 506(b) to raise up to $6,000,000 in capital, with $2,899,991 already sold. Represents equity financing rather than operating revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | For Mamas: covered by insurance at no extra cost |
| Other | Pay-as-you-go | For Doulas: free to join; keep 100% of state-approved rate |
| Outcome Based/ Performance | Multi-year contract | For Health Plans: quote-based value-based contracts |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
Mae Health product offering
Product offeringCore offering
Mae Health operates a digital maternal health platform that matches pregnant and postpartum members with community-based doulas and dedicated care coordinators, delivering on-demand classes, expert resources, live sessions, and real-time digital symptom monitoring. The service is covered by insurance (Medicaid and Individual/Family Plans) at no out-of-pocket cost to members, and is sold to health plans through value-based contracts. The platform also includes a doula-facing recruitment, credentialing, and billing service (Mae Doula Network) and a B2B health plan solution (Mae for Health Plans) that delivers HEDIS measure improvement and cost reduction.
Product overview
Mae Health operates a unified digital maternal health platform composed of three interconnected offerings: the core Mae member platform (which matches pregnant and postpartum members with a community-based doula, a dedicated care coordinator, on-demand classes, expert resources, live sessions, and digital symptom monitoring, with insurance coverage), the Mae Doula Network (a recruitment, credentialing, Medicaid-enablement, and billing service for community-based doulas), and Mae for Health Plans (a B2B solution delivering risk tracking, digital care coordination, value-based contracting, and HEDIS measure improvement to Medicaid and commercial health plans). Together these products form an end-to-end maternal health platform serving mamas, doulas, and health plan partners across more than a dozen U.S. states.
Differentiator
Problem solved
Functional benefit
Products and services
- Mae Mae is a digital maternal health platform that connects pregnant and postpartum members with a trusted, community-based doula and a dedicated care coordinator, covered by insurance. The platform offers on-demand classes, videos, meditations, educational resources, live sessions, and digital symptom monitoring throughout pregnancy, birth, and postpartum.
- Mae Doula Network Mae Doula Network is the doula-facing service that recruits community-based doulas, provides 1:1 support to become a Medicaid provider, manages seamless billing and health plan reimbursement, reimburses liability insurance, and matches doulas with members. Doulas keep 100% of their state-approved rate.
- Mae for Health Plans Mae for Health Plans is the B2B solution that helps health plans improve maternal health outcomes and reduce costs by connecting members to community-based doulas, risk tracking, and digital care coordination at scale. Includes value-based contracting, HEDIS measure improvement, collaborative plan case review, doula network development and management, and a Medicaid-registered provider presence. SOC 2 certified.
Quantifiable outcome
- 41% reduction in preterm birth rates
- +7 more outcomes
Companies that use Mae Health
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Mae Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Mae Health partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- Merck (Merck for Mothers initiative)flagshipMulti-state effort announced June 23, 2026 between Merck for Mothers and Mae to expand and sustain the community-based doula workforce in California, Georgia, Illinois, and Texas. The collaboration provides doula training, professional development, and administrative support to help community doulas achieve Medicaid participation, aiming to advance maternal health equity for birthing people of color and Medicaid populations.
- Molina Healthcare of IllinoisflagshipPartnership announced February 6, 2026 to provide enhanced pregnancy and postpartum support services to Molina Medicaid members in Illinois. The program offers real-time digital symptom monitoring, access to a network of insurance-eligible doulas, and group-based education, in the context of Illinois extending postpartum Medicaid coverage and Medicaid covering more than 40% of all births in the state.
- Meridian (Michigan)coreHealth plan partnership featured via PR Newswire "Meridian Partners with Mae to Improve Maternal Outcomes and Reduce Disparities Across Michigan," connecting Meridian members with Mae's community-based doula network and digital care coordination.
- AetnacoreHealth plan partner offering Mae as a covered maternal health benefit to Aetna members. Logo featured prominently on the For Health Plans and homepage partner sections.
- BlueCross BlueShield of TexascoreHealth plan partner offering Mae as a covered maternal health benefit to BCBS Texas members. Logo featured on the For Health Plans page.
- BlueCross BlueShield of IllinoiscoreHealth plan partner offering Mae as a covered maternal health benefit to BCBS Illinois members.
- BlueCross BlueShield FEPminorFederal Employee Program health plan partner offering Mae as a covered maternal health benefit.
- UnitedHealthcare Community PlancoreMedicaid managed care partner offering Mae as a covered maternal health benefit to its members.
- MVP Health InsuranceminorHealth plan partner offering Mae as a covered maternal health benefit. Logo featured on the For Health Plans page.
- Zoom Video CommunicationscoreTechnology provider used by Mae to power virtual doula sessions between Mae users and Mae doulas. Mae users must comply with Zoom's Terms of Service when using virtual sessions.
- Amazon Web Services (AWS)coreCloud computing provider whose US-based servers are used to store and process Mae user data, including encrypted in transit and at rest.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Mae Health competitors and assessment
Company assessmentDirect peers
- Oula Health: Oula operates a value-based maternity care platform combining midwife-led virtual and in-person clinics with health-plan partnerships, directly competing with Mae for the same Medicaid and commercial maternal health contracts and outcomes.
- Pomelo Care: Pomelo Care provides virtual pregnancy and postpartum care covered by health plans with a value-based contract model, overlapping directly with Mae's payer-sponsored maternal health offering and HEDIS-oriented go-to-market.
- Mahmee: Mahmee is a digital maternal health platform that connects expecting and new parents with care providers and community support, historically sold to health plans and providers — directly comparable in mission, model, and customer base to Mae.
- Maven Clinic: Maven Clinic is a virtual care platform for women's and family health including pregnancy and postpartum support, sold to employers and health plans, with overlapping product and customer segments to Mae in the maternal health vertical.
- Wildflower Health: Wildflower Health is a payer-facing maternal and family health platform that delivers digital health programs to health plan members, directly comparable to Mae's health-plan channel model and HEDIS-oriented engagement approach.
- Babyscripts: Babyscripts provides a digital pregnancy management platform with remote monitoring and education sold to providers and payers, overlapping with Mae's maternal digital platform and payer GTM motion.
- Diana Health: Diana Health operates maternity care programs in partnership with health systems and payers to improve maternal outcomes, serving a comparable Medicaid and commercial maternal population to Mae.
- Cayaba Care: Cayaba Care is a community-based maternal health platform serving Medicaid members with in-person and virtual support, mirroring Mae's focus on underserved populations and payer-sponsored maternal care.
Emerging players
- Cleo: Cleo is a family benefits platform offering parental and reproductive health support sold to employers and health plans, with overlapping maternal health use cases and B2B distribution model though broader in scope than Mae.
Others
- Merck for Mothers: Merck for Mothers is Merck's global maternal health initiative and a current Mae partner funding community doula expansion in CA, GA, IL, TX — adjacent rather than competitive, but materially shaping Mae's addressable market and policy ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Mae Health social profiles
Digital presenceMae Health compliance and trust
Trust signalCompliance2 records
Mae Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mae Health leadership team
Management profileNumber of profiles
Profiles8 records
Mae Health funding detail
Funding detailFunding overview
Funding rounds4 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mae Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mae Health
What does Mae Health do?
Mae Health operates a digital maternal health platform that matches pregnant and postpartum members with community-based doulas and dedicated care coordinators, delivering on-demand classes, expert resources, live sessions, and real-time digital symptom monitoring. The service is covered by insurance (Medicaid and Individual/Family Plans) at no out-of-pocket cost to members, and is sold to health plans through value-based contracts. The platform also includes a doula-facing recruitment, credentialing, and billing service (Mae Doula Network) and a B2B health plan solution (Mae for Health Plans) that delivers HEDIS measure improvement and cost reduction.
Is Mae Health a public or private company?
Mae Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mae Health founded?
Mae Health was founded in 2021. It employs 1 to 10 people.
Where is Mae Health based?
Mae Health is headquartered in New York, United States, in the North America region.
How does Mae Health make money?
Three revenue lines are on record. Health plan value-based contracts are the primary driver. The others are doula network management services and exempt securities offering (capital raise).
Who are Mae Health's main competitors?
Direct peers on record are Oula Health, Pomelo Care, Mahmee, Maven Clinic, Wildflower Health, Babyscripts, Diana Health and Cayaba Care. Cleo is listed as an emerging player. Merck for Mothers is listed as an others.
Does Mae Health have an API?
No public API is recorded for Mae Health.
What industry is Mae Health in?
Mae Health's product category is Maternal Health Services. Its primary akta.pro industry code is HLALACAJ, Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored), with a secondary code of HLALABAH, Care Navigation, Referral & Digital Front Door Platforms. Its NAICS code is 624 and its SIC code is 8000.