Mamaya Health

What Mamaya Health does

Mamaya Health is a Nashville-based women's mental health platform operating a tiered, vertically-specialized care model organized around eight life-stage pathways (Rising, Hoping, Becoming, All At Once, The Shift, Brave, Second Spring, Her Own). The platform delivers licensed therapy, PMHNP-led psychiatric medication management, async messaging-based coaching, and self-paced clinical programs (currently The Shift for perimenopause/menopause at $49/month; Becoming, Brave, and Expecting in development), all under a unified clinical team with a single intake, chart, and stepped-care tier system. Underlying technology includes a bi-directional HMAC-signed referral API, EMR Direct integration, closed-loop outcome reporting to clinical partners, and Blueprint integration for measurement-based care using validated symptom instruments.

The company was founded in 2019 by Amy Green, LCSW, PMH-C, as Nashville Collaborative Counseling Center after her own experience with pregnancy loss and secondary infertility; it was rebranded as Mamaya Health in 2023 to broaden from a single clinical practice into a platform. Mamaya serves approximately 5,000 women across therapy, coaching, and programs, with ~41 therapists and a psychiatric NP listed on the directory plus operational and administrative staff, and reports 92% of members feeling better within fewer than six sessions and 40% accessing mental health care for the first time.

Revenue is generated through insurance-billed therapy (in-network with BCBS, Aetna, Cigna, Optum/UHC, Magellan, Meritain, Allied Benefit Systems and others across TN, TX, AR, FL, AL, GA), self-pay and sliding-scale therapy, psychiatric medication management ($175 intake / $125 follow-up self-pay, in-network in Tennessee), self-paced program subscriptions ($49/month, $79/month with async coaching), standalone async coaching ($30/month), and B2B managed-services contracts with employers (500+ employees) and health plans featuring outcomes-based pricing. Go-to-market combines direct-to-consumer intake via a matching quiz and care navigators, a 1,500+ provider clinical-referral network including OB-GYN, maternal-fetal medicine, and hospital-system partners (Ascension St. Thomas, Vanderbilt, Centennial, Pediatrix, Privia Health Gulf Coast, Fort Sanders, Premier OBGYN of Maitland), and B2B enterprise sales to payers and employers. The company closed a $3M funding round in October 2025 led by LFE Capital.

Name

Mamaya Health

Legal name

Mamaya Health Inc.

Website

https://mamayahealth.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Mamaya Health is a Nashville-based specialized women's mental health platform offering licensed therapy, psychiatric medication management, async coaching, and self-paced programs organized around eight life-stage pathways, serving 5,000+ women via a 1,500+ provider referral network and B2B contracts.

Ownership category

akta.pro rank

Product category

Women's Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Prepackaged Software (7372), Services-Social Services (8300)

akta.pro primary industry

Maternal Mental Health Telehealth (perinatal anxiety/depression, support programs) (HLALAHAH)

akta.pro secondary industries

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored) (HLALACAJ), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

Keywords

• Women's mental health
• Perinatal mental health
• Telehealth therapy services
• Mental health coaching
• Reproductive mental health

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance-Billed Therapy: Licensed therapy services billed to insurance. In-network with BCBS, Aetna, Cigna, Optum/UHC, Magellan, Meritain, Allied Benefit Systems, and other major commercial plans across active states. Self-pay and sliding scale options available.
2. Medication Management: Psychiatric medication management billed to insurance in Tennessee. Self-pay rates of $175 initial intake and $125 follow-up visits in states without insurance contracts.
3. Self-Paced Programs Subscription: Monthly subscription for self-paced clinical programs including The Shift (perimenopause), Becoming, Brave, and Expecting. $49/month with optional coaching add-on at $79/month.
4. Async Coaching: Message-based async coaching at $30/month, providing 1:1 support between sessions with accountability and structure.
5. B2B Employer and Health Plan Contracts: Enterprise partnerships with employers, health plans, and health systems. Includes outcomes-based contracts, employer benefit packages, and revenue share on program enrollments attributed to partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Mamaya Health is a women's mental health platform that delivers licensed therapy, psychiatric medication management, self-paced clinical programs, and async coaching organized around eight life-stage "seasons" (adolescence through post-menopause). Care is matched to each patient's clinical season by clinicians specialized in perinatal, fertility, perimenopause, oncology, and reproductive-stage mental health, with one intake, one team, and one chart spanning coaching, therapy, and medication tiers.

Product overview

Mamaya Health is a specialized women's mental health practice offering a tiered system of care organized around eight life-stage pathways (Rising, Hoping, Becoming, All At Once, The Shift, Brave, Second Spring, and Her Own). The core offerings include licensed therapy services, psychiatric medication management (PMHNP-led), and self-paced clinical programs. Coaching services (async messaging and live 1:1) are offered as add-ons or standalone. Programs include The Shift (available now for perimenopause/menopause at $49/month) and upcoming programs for Becoming (postpartum), Brave (cancer support), and Expecting (pregnancy). All tiers share one intake, one clinical team, and one chart, enabling patients to step up or down between coaching, programs, therapy, and medication management without losing continuity. Coaching and programs are available nationally; licensed therapy operates in Tennessee, Texas, Arkansas, Florida, Alabama, and Georgia; medication management is in Tennessee.

Differentiator

Problem solved

Functional benefit

Products and services

• Therapy Licensed therapy with clinicians specialized in perinatal, fertility, postpartum, perimenopause, trauma, and relationship counseling. Delivered via telehealth in TN, TX, AR, FL, AL, and GA, with in-person sessions in Nashville; insurance-billed with self-pay and sliding scale options.
• Medication Management Psychiatric medication management led by PMHNP-credentialed nurse practitioners specializing in perinatal, postpartum, and reproductive-stage mental health. In-network with Aetna, Cigna, and BCBS in Tennessee; self-pay options available elsewhere.
• The Shift Self-paced 8-module perimenopause and menopause mental health program for women ages 35–58, built on STRAW+10 staging and the estrogen–serotonin axis. Includes video modules, audio meditations, and workbook PDFs at $49/month subscription.
• Async Coaching Message-based 1:1 coaching providing accountability, structure, and momentum between therapy sessions. Available nationwide with no state-licensure limits at $30/month.
• Couples & Family Therapy Relational therapy using EFT (Emotionally Focused Therapy) and Gottman Method for partnership shifts, family-of-origin patterns, and parenting transitions, offered as individual primary therapy with periodic joint sessions or both partners as co-primary clients.
• Support Groups Peer-led support groups, free and open to everyone, providing community connection for clients enrolled in any Mamaya program or support group between and beyond sessions.
• Men's Mental Health Services Mental health care for men navigating new fatherhood, partnership support, grief, anxiety, career pressure, and life transitions, including therapy and upcoming live coaching sessions.
• Mamaya Partner Program B2B partnerships with payers, employers, OB-GYN practices, maternal-fetal medicine practices, and hospital systems, including embedded screening, bi-directional referral API, employer benefit packages, and outcomes-based contracts.

Quantifiable outcome

• 92% of members report feeling better
• +4 more outcomes

Named customers7 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• GenoPalatecoreStrategic or Co-development Partner · 6 July 2026Strategic partnership to create cross-referral pathways between therapists and registered dietitians. Collaboration develops co-led wellness programs focused on stress management, postpartum wellness, perimenopause, and other life transitions where mental health and nutrition intersect. Aims to reduce fragmented care for women navigating pregnancy, postpartum depression, menopause, and caregiving challenges.
• Ascension St. ThomasflagshipStrategic or Co-development PartnerHospital-to-Home Partner for perinatal mental-health referral pathway in Nashville, TN. Mamaya closes the gap between hospital discharge and continued mental health support for new mothers. Kimberly Wells, VP Women's Services, called it 'transformative' for the health system and the women they serve.
• Vanderbilt Medical CentercoreChannel Partner/ Reseller/ DistributorHospital partner for perinatal mental-health referral pathway in Middle Tennessee.
• Centennial Women's & Children'scoreChannel Partner/ Reseller/ DistributorHospital partner for acute-care referral hand-off in Middle Tennessee.
• Privia Health Gulf Coast OB-GYNcoreChannel Partner/ Reseller/ DistributorMaternal mental health partnership covering 325 providers across Houston, Cypress, San Antonio, Austin, The Woodlands, Nacogdoches, New Braunfels, College Station, and Texas Gulf Coast region.
• Pediatrix Medical GroupcoreChannel Partner/ Reseller/ DistributorMaternal-fetal medicine and NICU partnership - 19 providers across 7 offices in the Dallas metro (Rockwall, Rowlett, McKinney, Allen, Richardson, Frisco, Plano).
• Fort Sanders OB/GYNminorChannel Partner/ Reseller/ DistributorOB-GYN Partner with embedded referral relationship in East Tennessee.
• Premier OBGYN of MaitlandminorChannel Partner/ Reseller/ DistributorOB-GYN Partner with embedded referral in Central Florida.
• Bayou City BreastfeedingminorChannel Partner/ Reseller/ DistributorLactation and postpartum support co-management partner in Houston for postpartum mental health coordination.
• Mother Goose HealthcoreStrategic or Co-development PartnerPartnership to expand accessible personalized mental health support for expecting and new mothers.
• Mending HeartscoreStrategic or Co-development PartnerPartnership to expand access to mental health care for women in recovery.
• BlueprintcoreTechnology or IntegrationPartnership to bring measurement-based care into every session using validated symptom measures (EPDS, PHQ-9, GAD-7). Tracks outcomes at every visit for transparency with patients and accountability to partners.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Evernow: Evernow provides telehealth care for perimenopause and menopause, with affiliated mental health support. Directly competes for the same midlife women's cohort and employer benefits channel as Mamaya's 'The Shift' season.
• Elektra Health: Elektra Health is a virtual women's health platform specializing in menopause, integrating clinicians, coaches, and education. Comparable to Mamaya on the menopause mental health niche, content-led approach, and direct-to-consumer plus B2B distribution.
• Gennev: Gennev is a women's health platform for menopause providing telehealth visits, coaching, and community support. Comparable to Mamaya's 'The Shift' season in target audience, content-led growth, and employer benefit orientation.
• Mahmee: Mahmee is a maternal and infant health platform providing in-person and virtual support through pregnancy and postpartum. Comparable to Mamaya on perinatal/maternal health focus and on partnerships with hospitals and health systems for referral integration.
• Maven Clinic: Maven Clinic is a digital women's and family health platform that spans fertility, pregnancy, postpartum, and menopause — including a women's mental health offering. Directly comparable to Mamaya in target demographic, life-stage segmentation, and B2B payer/employer contracts.
• Midi Health: Midi Health is a virtual care clinic focused on perimenopause and menopause for women, combining clinical care, coaching, and prescription services. Closely comparable to Mamaya's 'The Shift' season and B2B employer model, with overlapping target demographic (women 35–58).

Broad incumbents

• Talkspace: Talkspace is a large, publicly-traded online therapy platform serving a broad population including women, teens, and couples. Comparable as a telehealth therapy competitor, but lacks Mamaya's life-stage specialization and clinical OB-GYN integration moats.
• Lyra Health: Lyra Health is an enterprise mental health benefits platform serving employers and health plans with therapy, coaching, and medication management. Directly comparable to Mamaya's B2B employer/health plan motion, though broader in clinical scope.

Emerging players

• Mother Goose Health: Mother Goose Health provides personalized mental health support for expecting and new mothers — an announced Mamaya partner and a near-direct peer in perinatal mental health telehealth for the same demographic.
• Postpartum Support International: Postpartum Support International is a nonprofit dedicated to perinatal mental health awareness, provider training (PMH-C), and resource navigation. Comparable to Mamaya as a community and clinical infrastructure player in the same perinatal mental health niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MamayaHealth
• Facebookfacebook.com/mamayahealth
• LinkedInlinkedin.com/company/mamaya-health
• Instagraminstagram.com/mamayahealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mamaya Health