UrbanPiper

What UrbanPiper does

UrbanPiper is a cloud-native SaaS platform founded in 2016 in Bengaluru that helps restaurant operators manage online and offline ordering through a single integration layer. Its core product, Hub, provides real-time, two-way synchronization between a restaurant's point-of-sale system and 30+ delivery aggregators (including Swiggy, Zomato, UberEats, DoorDash, Talabat, GrabFood, GrubHub, Postmates, Deliveroo, Just Eat, and Keeta), connecting to 350+ POS systems. The platform is API-first and serves 40,000+ restaurant locations across 40+ countries, processing 300M+ orders annually.

The product portfolio has expanded from aggregator routing to a modular suite: Meraki enables self-branded ordering websites and mobile apps for direct-to-consumer channels; Orderline AI is a voice-AI system that handles incoming phone calls, reservations, and orders; Prime POS is in-store billing software; and Atlas is a back-office management console. The June 2023 acquisition of Ordermark brought UrbanPiper into the U.S. and Canadian markets with $1B+ GMV processing capability, and the November 2024 rebrand unified Ordermark under the single UrbanPiper brand globally. A 2024 DoorDash Preferred Integration Partner designation and formal partnerships with Swiggy and Zomato anchor the two-sided ecosystem.

UrbanPiper operates a subscription SaaS revenue model supplemented by transaction-based payment processing fees introduced through a 2026 Payarc partnership. Go-to-market combines direct enterprise sales to global QSR and casual-dining chains (McDonald's, KFC, Pizza Hut, Subway, Dunkin', Nando's, Rebel Foods, Wow Momo, Haldiram's, Bikanervala, Big Bowl Company) with channel-driven acquisition through POS vendor referrals and delivery aggregator recommendations. The company has raised roughly $43M+ through multiple rounds including a 2022 $24M Series B led by Tiger Global and Peak XV Partners, and a June 2026 Rs 37.38 crore strategic investment from Zomato for a 5% stake.

Name

UrbanPiper

Legal name

UrbanPiper Technology India Private Limited

Website

https://urbanpiper.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

UrbanPiper is a Bengaluru-based SaaS platform founded in 2016 that integrates 350+ POS systems with 30+ delivery aggregators, serving 40,000+ restaurant locations across 40+ countries with unified online ordering, branded apps, voice ordering, and in-store POS.

Ownership category

akta.pro rank

Product category

Restaurant Management Software

NAICS

Mobile Food Services (72233), Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Food Delivery & Restaurant Logistics Platforms (BPAMAHAB)

akta.pro secondary industry

Restaurant Meal Delivery Platforms (TLAAAHAA)

Keywords

• Restaurant technology platform
• Delivery aggregator integration
• POS integration software
• Online order management
• Cloud-based POS

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Subscription-based SaaS revenue model with recurring platform fees for restaurant operators. Pricing varies by restaurant size and feature tier. Core revenue driver.
2. Payment Processing (Payarc Partnership): Transaction-based payment processing revenue through Payarc partnership. Revenue generated from payment processing fees on orders facilitated through the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

UrbanPiper is a cloud-native SaaS platform that enables restaurants to manage orders from multiple online delivery aggregators (Swiggy, Zomato, UberEats, Talabat, DoorDash, GrabFood, etc.) through a single dashboard integrated with their existing POS systems. The platform offers POS integrations, self-branded ordering websites and apps, AI-powered voice ordering, in-store POS software, and payment processing to unify online and offline restaurant operations.

Product overview

UrbanPiper is a modular SaaS platform for restaurants and food businesses with four core products that work together: Hub (POS integrations for managing delivery aggregators), Meraki (self-branded ordering websites and apps), Orderline AI (voice-powered phone ordering), and Prime POS (restaurant billing/in-store operations). The platform also includes Atlas as a management console for back-of-house operations. UrbanPiper serves 40,000+ restaurant locations across 30+ countries with real-time two-way sync capabilities across delivery platforms, POS systems, and direct ordering channels. The company acquired Ordermark in June 2023 to expand into the U.S. and Canadian markets, subsequently rebranded under the UrbanPiper name in November 2024.

Differentiator

Problem solved

Functional benefit

Brands

• Hub: POS integrations allowing restaurants to manage all food ordering channels (Swiggy, Zomato, UberEats, Talabat, etc.) from their existing POS system.
• Meraki
• Orderline AI
• Prime
• Atlas

Products and services

• Hub
• Meraki
• Orderline AI
• Prime POS
• Atlas
• Ordermark

Quantifiable outcome

• 300M+ orders processed annually
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability7 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• PayarccoreTechnology or Integration · 1 January 2024Payment processing integration partnership enabling restaurants to process payments through UrbanPiper platform. Partnership adds transaction-based revenue stream through payment processing fees.
• DoorDashcoreGTM or Marketing Partner · 1 January 2024DoorDash designated UrbanPiper as Preferred Integration Partner, formalizing co-marketing and referral relationship. Restaurants on DoorDash platform are referred to UrbanPiper for aggregator management solutions.
• OrdermarkcoreStrategic or Co-development Partner · 1 January 2023Acquisition of Ordermark in 2023 significantly expanded UrbanPiper's presence in North American restaurant market. Ordermark was a leading platform for managing multi-location restaurant delivery operations, bringing expertise in US QSR and fast casual segments.
• SwiggycoreGTM or Marketing PartnerStrategic partnership with India's leading food delivery platform for restaurant aggregator integration and co-marketing in Indian market.
• ZomatocoreStrategic or Co-development PartnerStrategic investment and partnership with Zomato, India's leading food delivery platform. Partnership enables deep integration and co-development of aggregator management solutions for restaurants operating on Zomato platform.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Deliverect: Deliverect is a Belgium-headquartered SaaS platform that syncs restaurant POS systems with delivery aggregators globally — virtually identical product offering to UrbanPiper's Hub, competing head-to-head in Europe, Middle East, and North America.
• Otter (by Yelp): Otter is a delivery management platform that consolidates orders from multiple delivery apps into a single dashboard for restaurants — directly comparable to UrbanPiper's core Hub product and competing in the same US enterprise restaurant segment.
• Cuboh: Cuboh is a Canadian SaaS platform that integrates restaurant POS systems with third-party delivery marketplaces — offering the same multi-aggregator management functionality as UrbanPiper for QSR and casual dining chains, primarily in North America.
• ChowNow: ChowNow is a direct online ordering platform for independent restaurants, overlapping with UrbanPiper's Meraki product in enabling restaurants to own their digital ordering channel and reduce aggregator dependence.

Broad incumbents

• Toast: Toast is a leading US restaurant POS platform that has built native marketplace integrations with major delivery aggregators — a broad incumbent whose expanding delivery features compete with UrbanPiper's Hub at the POS layer for US restaurant customers.
• Square for Restaurants (Block): Square (Block) offers a restaurant POS with built-in delivery and online ordering capabilities — a broad incumbent competing for the same restaurant technology wallet share, with particular strength among small and mid-market US restaurants.
• Lightspeed Restaurant: Lightspeed Restaurant is a global POS and commerce platform for full-service and quick-service restaurants — a partner and partial competitor of UrbanPiper, increasingly offering native aggregator and online ordering features.
• TouchBistro: TouchBistro is a restaurant POS platform serving full-service restaurants globally — a confirmed integration partner of UrbanPiper but also a broad incumbent competing for restaurant tech budgets in North America, Europe, and Middle East.

Emerging players

• Onfleet: Onfleet is a last-mile delivery management SaaS for restaurants and other businesses — adjacent to UrbanPiper in restaurant delivery operations but focused on the dispatch and routing layer rather than POS-aggregator integration.
• GloriaFood: GloriaFood provides free online ordering and table reservation software for restaurants — overlapping with UrbanPiper's Meraki direct-ordering product for small and mid-market restaurants, primarily in Europe and emerging markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/urbanpiper
• Facebookfacebook.com/urbanpiper
• LinkedInlinkedin.com/company/urbanpiper

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UrbanPiper