Dealfront

What Dealfront does

Dealfront, now operating under the Leadfeeder brand following a 2026 rebranding, is a European B2B go-to-market platform that combines website visitor identification, account-based prospect targeting, display advertising, and AI-powered account prioritization. The platform was formed in 2022 when Great Hill Partners invested approximately €180 million to merge Echobot, a German B2B data provider, with Leadfeeder, a Finnish website visitor identification firm originally launched in 2012. The combined entity operates as Dealfront Group GmbH, headquartered in Karlsruhe, Germany, with platform infrastructure and data hosted in the European Union under GDPR-compliant protocols. The legal entity remains Dealfront Group GmbH while the product brand unified under Leadfeeder in 2026.

The platform's core architecture rests on a European trade-register-sourced data foundation covering 60 million companies and 400 million verified contacts, supplemented by 40+ real-time buying signals and 100+ advanced prospect filters. It is delivered through five modules: Web Visitors (company-level website visitor identification without person-level cookies), Target (prospect database and list building), Campaigns (LinkedIn and display advertising), Lists (account prioritization), and supporting Datacare/Connect data services. AI features layered on top include Leadfeeder AI for lead prioritization, ICP Insights for segmentation, no-code Workflows automation, a Model Context Protocol (MCP) Server in beta for AI tool integration, and a Browser Extension. The platform integrates natively with Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365, Zoho, Google Ads, and LinkedIn, and exposes IP Ranges and IP Enrich APIs for technical implementations.

Dealfront generates revenue through subscription contracts with published pricing for SMB self-serve tiers (Leadfeeder module from $99/month annually; Platform plan from $399/month annually) and custom pricing for enterprise modules requiring sales engagement. The go-to-market motion combines product-led growth via free trials and self-serve onboarding with sales-assisted enterprise field sales, complemented by an agency partner program operated through PartnerStack. The platform serves over 15,000 companies, primarily B2B sales and marketing teams across Europe and globally, with reported customer outcomes including up to 75% MQL-to-SQL conversion improvement, up to 3x more ICP accounts identified, and up to 35% reduction in cost per qualified lead.

Name

Dealfront

Legal name

Dealfront Group GmbH

Website

https://dealfront.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

B2B Sales Intelligence Platform

NAICS

Media Buying Agencies (541830), Directory and Mailing List Publishers (51314)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• B2B sales intelligence
• Website visitor identification
• Account-based marketing
• Prospect targeting software
• Go-to-market platform

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription (Leadfeeder Module): Website visitor identification module with tiered pricing starting at $99/month annually for SMB customers. Includes company identification, basic firmographic data, and CRM integration capabilities.
2. Full Platform Plan: Comprehensive platform access starting at $399/month annually, combining web visitors, target database, campaigns, and list management capabilities for mid-market and enterprise teams.
3. Enterprise Modules (Target, Connect, Promote, Datacare): Custom-priced modules for enterprise customers requiring advanced targeting, data enrichment, display advertising, and data management capabilities. Pricing requires sales consultation with no public rates.
4. Agency Partnership Program: Partner program for agencies managing multiple client accounts, offering recurring revenue opportunities through reselling and client management capabilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Dealfront (now rebranded as Leadfeeder) operates a B2B go-to-market platform that combines website visitor identification, a global company and contact database, display advertising, and AI-powered account prioritization into a unified solution. The platform identifies up to 45% of companies visiting a customer's website and provides 60M+ companies and 400M+ verified contacts with 40+ real-time buying signals, integrated with major CRMs and ad platforms. Data is sourced from European trade registers with native GDPR compliance for sale to B2B sales and marketing teams across SMB, mid-market, and enterprise segments.

Product overview

Dealfront (now rebranded as Leadfeeder) is a unified B2B go-to-market platform formed through Great Hill Partners' €180 million merger of Echobot and Leadfeeder in 2022. The platform operates as a modular solution comprising five core modules: Web Visitors (website visitor identification), Target (prospect database with 60M companies and 400M contacts), Campaigns (display advertising), and Lists (account prioritization). The platform integrates AI capabilities through Leadfeeder AI for lead prioritization and ICP Insights for customer segmentation, along with workflow automation features. Additional offerings include an MCP Server for AI tool integration, Browser Extension for on-the-go prospecting, and IP APIs for technical implementations. Data is sourced from European trade registers and chambers of commerce with native GDPR compliance, positioned primarily for European markets while supporting global coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Visitors Website visitor identification module that reveals which companies are visiting the customer's website, identifying up to 45% of companies with engagement data including page views, time spent, and content requested. Sold as a standalone subscription starting at $99/month annually for SMB customers.
• Target

Quantifiable outcome

• Up to 75% conversion rate improvement from MQLs to SQLs
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• SalesforcecoreTechnology or IntegrationNative CRM integration allowing bidirectional sync of account and contact data, workflow automation, and pipeline intelligence within Salesforce environment.
• HubSpotcoreTechnology or IntegrationDeep integration with HubSpot CRM enabling contact creation, company matching, and marketing workflow automation for HubSpot customers.
• PipedrivesupportingTechnology or IntegrationIntegration with Pipedrive CRM for sales pipeline synchronization and activity tracking within the Pipedrive interface.
• Microsoft Dynamics 365supportingTechnology or IntegrationCRM integration for Microsoft Dynamics 365 enterprise customers enabling account intelligence and contact management.
• ZohosupportingTechnology or IntegrationIntegration with Zoho CRM for small and mid-market customers seeking affordable CRM connectivity.
• Google AdssupportingTechnology or IntegrationAdvertising integration enabling account-based audience targeting and conversion tracking within Google Ads campaigns.
• LinkedInsupportingTechnology or IntegrationIntegration for LinkedIn engagement targeting achieving over 90% audience match for reaching ideal customer profiles on the platform.
• PartnerStacksupportingChannel Partner/ Reseller/ DistributorAgency partnership platform enabling agencies to manage client relationships, access partner resources, and earn recurring revenue through Dealfront reselling.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• ZoomInfo: Largest B2B sales intelligence and go-to-market platform globally. Directly comparable in offering B2B contact/company data, buyer intent signals, and sales prospecting workflows, but operates at significantly greater scale with US-centric data and broader enterprise footprint.
• HubSpot: Broader CRM and marketing platform that bundles native lead capture, visitor identification, and workflow automation. Serves as both a key integration partner (HubSpot CRM) and a broad competitive threat as it expands native sales intelligence capabilities via Clearbit.

Direct peers

• 6sense: Account-based marketing and buyer intent platform combining anonymous website visitor identification, predictive account scoring, and display advertising. Closest functional peer to Dealfront's combined Leadfeeder AI + Campaigns offering in the B2B revenue intelligence category.
• Demandbase: ABM platform offering account identification, intent data, and advertising orchestration. Directly competes with Dealfront in identifying anonymous website visitors, prioritizing target accounts, and running account-based display campaigns to ICP segments.
• Clearbit (HubSpot): B2B data enrichment and visitor identification platform (acquired by HubSpot). Overlaps directly with Dealfront's IP-based visitor identification, company enrichment APIs, and CRM-integrated prospect intelligence use cases.
• Apollo.io: All-in-one sales intelligence and engagement platform combining a large B2B contact database, prospecting workflows, and email automation. Comparable to Dealfront's Target module and the broader sales prospecting use case, with growing European coverage.
• Leadinfo: European B2B lead generation platform focused on website visitor identification and company-level enrichment. The most direct European regional competitor to Dealfront's Leadfeeder module, with similar IP-based identification methodology and GDPR-native positioning.
• Cognism: European B2B sales intelligence provider offering compliant contact data, intent signals, and sales prospecting tools. Comparable to Dealfront on the data layer (Target module) with particular strength in GDPR-compliant phone-verified mobile numbers.
• Lusha: B2B contact and company data platform with browser-extension-led prospecting. Overlaps with Dealfront's Browser Extension feature and contact enrichment offering, particularly at the SMB end of the market with self-serve pricing.

Emerging players

• Bombora: B2B intent data provider specializing in company surge signals and topic-based buying intent. Comparable to Dealfront's '40+ real-time buying signals' feature, often used as a complementary data layer in the same customer ABM stacks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/getdealfront
• LinkedInlinkedin.com/company/dealfront

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dealfront