What Wholesail does

Wholesail (legal entity Garber Street Trading Company) is a B2B accounts receivable automation platform founded in 2018 and headquartered in Los Altos, California. The company targets food and beverage wholesalers, distributors, and service providers, digitizing invoicing, payment collection, credit risk assessment, and customer onboarding workflows that have historically been manual. Its platform serves 400+ vendors and 100,000+ of their buyer customers, processing billions of dollars in invoices annually across verticals including produce, seafood, bakery, dairy, specialty foods, breweries, and broadline distribution. The company was founded by a team of repeat entrepreneurs from OpenTable, Ness Computing, and Copilot, with CEO Eli Chait and COO Corey Reese leading a leadership team that also includes co-founders David Amusin and Christopher Pennello.

The product is a cloud-based platform hosted on Google Cloud Platform and certified to SOC 2 Type II, PCI-DSS, GDPR, and CCPA standards. It is structured around ten functional modules: Customer Onboarding, Payment Portal, Collections, Fee Management, Autopay, Lighthouse (cross-vendor credit intelligence with ML-based Risk of Default Scores), Reporting, Customer Support, Sales enablement, and an Integration Platform. The Integration Platform supports 14+ ERP and accounting systems — including NetSuite, QuickBooks, Xero, Sage 50, Microsoft Dynamics, NetYield, FlexiBake, Seasoft, Produce Pro, and others — via API/SDK, file exchange, or RPA-based Wholesail Assistant for legacy systems. Payments infrastructure relies on Stripe for credit cards, Plaid for bank verification, and Modern Treasury, JP Morgan, and SVB for ACH money transmission.

Wholesail monetizes through monthly SaaS subscription fees (quote-based, tied to customer size and transaction volume) plus transaction fees on ACH and credit card payments, autopay services, and credit card convenience fee pass-throughs. The go-to-market is sales-led, combining direct enterprise field sales with a deep partner ecosystem spanning ERP vendors, industry-specific ISVs (BlueTrace, NECS, FreshByte, FlexiBake, CAI Software), implementation/consulting partners (Arow, Datamann, Earnest & Associates), and industry associations (IFPA, NBWA, Golbon, NAW, Craft Maltsters Association). The company has raised approximately $22.6M in disclosed funding, most recently a January 2022 round with participation from Bowery Capital, Foundry Group, Quiet Capital, and Rose Park Advisors.

Name

Wholesail

Legal name

Garber Street Trading Company

Website

https://paywholesail.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Wholesail is a B2B accounts receivable automation platform for food and beverage distributors and service providers. Its cloud-based platform digitizes invoicing, payments, collections, and cross-vendor credit intelligence for 400+ vendors and 100,000+ buyers.

Ownership category

akta.pro rank

Product category

B2B Accounts Receivable Automation

NAICS

Credit Bureaus (56145), Activities Related to Credit Intermediation (5223)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC)

Keywords

• Accounts receivable automation
• B2B payment processing
• Credit risk management
• Food distribution software
• ERP integration platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscription: SaaS platform fees for AR automation, payment processing, and credit management tools. Likely subscription-based with configuration tied to customer volume and features used.
2. Payment Processing: Transaction fees from ACH and credit card payments processed through the platform. The company emphasizes driving ACH adoption (82% of payments) to reduce costs while earning transaction fees on card payments.
3. Autopay Services: Revenue from automated payment collection services where vendors can set up recurring payment plans and eliminate manual collection efforts.
4. Credit Card Convenience Fees: Wholesail enables vendors to pass along credit card convenience fees to customers, generating revenue while reducing vendor costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Wholesail provides a cloud-based accounts receivable automation platform for food and beverage wholesalers, distributors, and service providers. The platform streamlines customer onboarding, AR collections, payment processing (ACH and credit card), credit risk assessment via cross-vendor data, and automated reconciliation with ERP/accounting systems. It serves 400+ vendors and 100,000+ buyers across the food and beverage industry.

Product overview

Wholesail is a unified B2B accounts receivable automation platform designed for food & beverage wholesalers, distributors, and service providers. The platform consists of a core Wholesail Platform that integrates with customers' ERP and accounting systems (14 pre-built integrations including NetSuite, QuickBooks, Xero, and others), supported by nine functional modules: Customer Onboarding (digital credit applications and trade references), Payment Portal (self-service 24/7 payments), Collections (AR workflow management with email/SMS), Fee Management (credit card fee pass-through), Autopay (guaranteed automated payments), Lighthouse (cross-vendor credit intelligence with AI-powered Risk of Default Scores), Reporting (real-time dashboards), Customer Support (dedicated success management), and Sales (team data access). The Integration Platform enables 2-way ERP sync via API/SDK, File Exchange, or RPA-based Wholesail Assistant.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesail Platform
• Lighthouse Credit Intelligence

Quantifiable outcome

• 50%+ AR workload reduction
• +6 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability1 record

Feature7 records

Partnerships

35 partnerships are on record, tiered core, strategic, minor and supporting.

• FreshByte SoftwarecoreTechnology or Integration · 1 May 2026Partnership to give food distributors a better way to manage accounts receivable. The integration brings AI-powered credit decisions, automated collections, and a 24/7 payment portal.
• Earnest & AssociatesstrategicImplementation/ SI/ Consulting Partner · 1 April 2026Nearly 50-year-old consulting firm helping customers maximize return on technology investments, now partnering with Wholesail for AR automation.
• NECScoreTechnology or Integration · 1 October 2025Specialized software helping food distributors manage orders, production, delivery, and traceability, partnering to simplify AR process.
• FlexiBakecoreTechnology or Integration · 1 October 2025Partnership to help food & beverage companies with AR automation by integrating directly with FlexiBake and accounting systems.
• BlueTracecoreTechnology or Integration · 1 June 2025Partnership to streamline accounts receivable and payments for seafood businesses.
• CAI SoftwarecoreTechnology or Integration · 1 March 2025Partnership to bring AR automation to Seasoft, Food Connex, and Acctivate customers, empowering vendors to manage credit risk.
• NetSuitecoreTechnology or IntegrationNative integration partner providing two-way sync of invoices, payments, and customer data between Wholesail and NetSuite ERP.
• QuickBookscoreTechnology or IntegrationIntegration partner enabling seamless data synchronization with QuickBooks Online and Desktop versions.
• XerocoreTechnology or IntegrationIntegration partner providing accounting data synchronization with Xero cloud accounting platform.
• Sage 50coreTechnology or IntegrationIntegration partner for Sage 50 accounting software users.
• Microsoft DynamicscoreTechnology or IntegrationIntegration partner for Microsoft Dynamics 365 ERP users.
• NetYieldcoreTechnology or IntegrationCloud-based accounting and inventory management solution designed specifically for seafood companies.
• FlexiBakecoreTechnology or IntegrationIndustry-specific ERP partner for bakery and food production companies.
• FreshByte SoftwarecoreTechnology or IntegrationAI-powered credit decisions integration bringing automated collections and payment portal capabilities to food distributors.
• CAI Software (Seasoft, Food Connex, Acctivate)coreTechnology or IntegrationCAI Software's suite of food & beverage industry solutions including Seasoft, Food Connex, and Acctivate now integrated with Wholesail.
• StripecoreTechnology or IntegrationPayment processing partner handling credit card transactions securely with PCI-DSS compliance.
• PlaidcoreTechnology or IntegrationBank account verification and financial data partner for ACH payment processing and credit assessments.
• Modern TreasurycoreTechnology or IntegrationPayment operations platform partner for ACH money transmission and payment reconciliation.
• JP MorgancoreTechnology or IntegrationACH payment processing partner handling customer fund transfers with FDIC pass-through insurance.
• SVB (Silicon Valley Bank)coreTechnology or IntegrationACH payment processing partner handling customer fund transfers with FDIC pass-through insurance coverage.
• Google Cloud PlatformcoreTechnology or IntegrationInfrastructure hosting partner providing SOC 1/2/3, PCI-DSS, and ISO 27001 compliance.
• IFPA (International Fresh Produce Association)strategicStrategic or Co-development PartnerIndustry association partner for food & beverage distribution.
• NBWA (National Beer Wholesalers Association)strategicStrategic or Co-development PartnerIndustry association partnership for beer distribution companies.
• GolbonstrategicStrategic or Co-development PartnerFood & beverage industry co-op alliance partner.
• Craft Maltsters AssociationminorStrategic or Co-development PartnerIndustry association partnership for craft malt producers.
• NAW (National Association of Wholesaler-Distributors)strategicStrategic or Co-development PartnerWholesale distribution industry association partnership.
• Select MarketingminorStrategic or Co-development PartnerIndustry marketing partner for food & beverage sector.
• AcctivatecoreTechnology or IntegrationInventory and order management software partner for wholesale distributors.
• EnTreecoreTechnology or IntegrationIndustry-specific ERP integration partner for food distribution.
• SeasoftcoreTechnology or IntegrationFood & beverage industry ERP partner now integrated through CAI Software partnership.
• Produce ProcoreTechnology or IntegrationProduce industry ERP partner for wholesale distributors.
• CounterPointcoreTechnology or IntegrationPoint of sale and inventory management partner for retailers.
• InforcoreTechnology or IntegrationEnterprise ERP integration partner for mid-market distributors.
• Solutions Partners (BlueTrace, Cost Control, Crafted, Dlvry, Ekos, Food Connex, Freshtech, etc.)supportingTechnology or IntegrationVarious solutions partners complementing Wholesail's platform with tools and services for distributor and supplier operations.
• Implementation & Consulting Partners (Arow, Datamann, Distributor Solutions, DRD Produce, etc.)supportingImplementation/ SI/ Consulting PartnerNetwork of implementation partners including consulting firms, accounting firms, and VARs helping businesses maximize ERP and financial systems.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HighRadius: Enterprise-focused AR automation and treasury management platform with AI capabilities. Larger and more enterprise-oriented than Wholesail but addresses the same core AR/credit problems.
• Bill.com: Public B2B payments and AP/AR automation platform serving SMBs and mid-market. Bill.com is broader in scope and serves all verticals, but competes for the same finance-team wallet share that Wholesail targets.

Direct peers

• Tipalti: End-to-end accounts payable automation platform with payment processing and supplier onboarding. Comparable in payment-rail integration and ERP connectivity, though focused on AP vs. AR.
• Balance: B2B payments platform serving marketplaces and SMBs, offering automated accounts payable and receivables flows. Comparable in target customer (SMBs) and payment-rail integration approach.
• Stampli: AI-powered AP automation and invoice management platform that integrates with ERPs (NetSuite, QuickBooks, Microsoft Dynamics) similar to Wholesail's integration stack.
• Versapay: B2B payments network and AR automation platform that, like Wholesail, builds networks connecting buyers and sellers to automate invoice-to-cash. Highly comparable in product and business model.
• Routable: B2B payments platform focused on accounts payable automation and vendor payments. Comparable in automating invoice-based payments and AR/AP workflows for SMBs.
• Melio: B2B payments platform for SMBs offering bill payment, invoicing, and AR automation. Overlaps with Wholesail in SMB-focused AR and payment workflows, though broader in vertical.
• Plooto: B2B payments and AP/AR automation for SMBs, with direct ERP integrations (QuickBooks, Xero). Smaller-scale direct competitor serving accounting-driven SMBs similar to Wholesail's buyer-side customers.

Emerging players

• Yaydoo: B2B payments and procurement platform serving Latin American SMBs and enterprises. Comparable AR/AP automation and cross-border payment capabilities, though focused on LatAm markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wholesail