Tailwind
Tailwind is a Pinterest marketing automation SaaS platform for SMBs and content creators, offering AI-powered Pin creation, scheduling, keyword research, and engagement amplification under subscription tiers from $11.99 to $29.98 per month.
- Company typePrivate
- Founded2011
- HeadquartersOklahoma City, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Tailwind does
Tailwind is a small business marketing software platform purpose-built for Pinterest, founded in 2011 and headquartered in Oklahoma City with an additional office in New York City. The company operates a self-serve SaaS product that automates and optimizes Pinterest marketing workflows for content creators, bloggers, and small e-commerce businesses, reporting a user base of 1.5M+ creators and SMBs generating 100M monthly Pinterest clicks through the platform in 2024-2025. It is the longest-standing Pinterest developer partner since 2012, one of the first three API developer partners ever, and is also a recognized Meta Business Partner.
Tailwind firmographics
Firmographics- Name
- Tailwind
- Legal name
- Tailwind
- Website
- https://tailwindapp.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tailwind is a Pinterest marketing automation SaaS platform for SMBs and content creators, offering AI-powered Pin creation, scheduling, keyword research, and engagement amplification under subscription tiers from $11.99 to $29.98 per month.
- Ownership category
- akta.pro rank
Tailwind industry classification
Industry- Product category
- Pinterest Marketing Software
- akta.pro primary industry
- Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)
Keywords
Where Tailwind is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tailwind business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Monthly or annual subscription tiers for Pinterest marketing tools. Individual products or bundle packages available. Auto-renewing subscriptions with credit system for overages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pin Scheduling & Creation - Automated Pin creation and scheduling |
| Subscription | Annual | Pinterest SEO - Keyword research and tracking |
| Subscription | Annual | Pinterest Engagement - Boost Pinterest engagement |
| Subscription | Annual | Bundle - All products combined |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Tailwind product offering
Product offeringCore offering
Tailwind is a Pinterest marketing automation platform that helps small businesses and creators schedule, publish, and optimize Pins. It offers subscription plans for automated Pin creation (SmartPin), intelligent scheduling (SmartSchedule), bulk Pin design (Tailwind Create), Pinterest SEO keyword research, and engagement boosting (Turbo), all powered by the Ghostwriter AI copywriting assistant and supported by a 20,000+ creator community network. The product is sold via a freemium model with monthly or annual subscriptions priced per Pinterest account.
Product overview
Tailwind is a small business marketing software platform organized around three core paid plans — Pin Scheduling & Creation, Pinterest SEO, and Pinterest Engagement — available individually or as a discounted Bundle. The core workflow is anchored by SmartPin (automated weekly Pin creation from URLs), SmartSchedule (intelligent time-optimized publishing), and Tailwind Create (bulk Pin design generation), all powered by Ghostwriter AI — the platform's proprietary AI copywriting assistant with over 50 specialized marketing tools for generating titles, descriptions, alt text, blog posts, emails, ad copy, product listings, and more. Additional tools include Tailwind Turbo (engagement amplification via creator network), Tailwind Communities (collaborative creator network of 20,000+ communities), Social Media Analytics, the Pinterest Keyword Tool, the Image Alt Text Generator, the Pinterest Board Title Idea Generator, and the Pinterest Group Board Finder. A free Pinterest browser extension for Chrome, Safari, Firefox, and Edge enables bulk Pin creation and scheduling directly from any website. Website sync connects with Shopify, WordPress, and Squarespace for automated content pulling. Tailwind has been an official Pinterest developer partner since 2012.
Differentiator
Problem solved
Functional benefit
Products and services
- Pin Scheduling & Creation Core paid plan enabling automated creation and publishing of Pins to Pinterest for small businesses and creators. Includes SmartPin automated weekly Pin creation, SmartSchedule timing optimization, Pin Spacing rules, SEO-optimized filenames, Shopify/WordPress/Squarespace sync, and 300 monthly Tailwind credits. Priced at $17.99/month annual or $29.99/month monthly.
- Pinterest SEO Pinterest keyword research and ranking tracking plan. Includes the Pinterest Keyword Tool with Resonance Score, keyword tracking, keyword searches by URL or page, unlimited keyword tags, visibility into Pinterest-matched keywords, and 50 monthly Tailwind credits. Priced at $11.99/month annual or $14.99/month monthly.
- Pinterest Engagement Paid plan for amplifying Pinterest engagement via Turbo (community-driven boost of top-performing Pins) and Pin Boosting up to 90 days. Earn Turbo Pins 2x faster with unlimited Turbo Pins. Priced at $11.99/month annual or $14.99/month monthly.
- Tailwind Bundle All-in-one bundle combining Pin Scheduling & Creation, Pinterest SEO, and Pinterest Engagement at a discounted combined rate ($29.98/month annual vs $41.97/month individual, saving $180/year).
- Tailwind Pinterest Browser Extension Free browser extension for Chrome, Safari, Firefox, and Microsoft Edge that enables 1-click Pin scheduling, batch scheduling of multiple images, and Pin creation directly from any website without switching tabs. Available as an entry point to the broader Tailwind platform.
- Tailwind Communities Peer collaboration network for Pinterest creators that enables organic audience growth, accountability, and engagement across 20,000+ communities spanning thousands of niches. Distributed to all Tailwind account tiers.
Quantifiable outcome
- Pins published through Tailwind are 54% more likely to be high-traffic Pins compared to manually published Pins
- +4 more outcomes
Companies that use Tailwind
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles1 record
Tailwind technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability14 records
Feature8 records
Tailwind partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- AnimotominorPartnership within The Ultimate Stack, a curated collection of business software tools. Enables users to create professional videos with Animoto and then use Tailwind's AI Ghostwriter for optimized captions, scheduling, and performance analytics across social platforms. Promoted as an end-to-end solution for small teams seeking streamlined content marketing.
- PinterestcoreOfficial Pinterest Partner since 2012 - one of the first three Pinterest API developer partners ever. Deep platform integration enables Tailwind to offer scheduling, analytics, and content creation tools that leverage Pinterest's API capabilities.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Tailwind competitors and assessment
Company assessmentDirect peers
- Buffer: Buffer is a leading social media scheduling and publishing tool used by SMBs and creators; it overlaps with Tailwind on Pinterest scheduling and broader cross-network content workflows.
- Later: Later is a social media marketing platform with strong Pinterest and Instagram scheduling and analytics, the closest direct competitor to Tailwind in the Pinterest-focused SMB creator segment.
- Sked Social: Sked Social is a visual social media scheduling and analytics tool with strong Pinterest and Instagram support, targeting creators and brands similar to Tailwind.
- Loomly: Loomly is a social media calendar and publishing platform for SMBs and agencies, competing with Tailwind's scheduling and content-creation use cases across Pinterest and other networks.
- Vista Social: Vista Social is an all-in-one social media management platform with publishing, engagement, and analytics; competes with Tailwind on Pinterest scheduling and multi-network content workflows for SMBs.
- Planoly: Planoly provides visual planning, scheduling, and analytics for Pinterest and Instagram, with a creator/SMB focus very similar to Tailwind's core audience.
Broad incumbents
- Sprout Social: Sprout Social is an enterprise-grade social media management suite offering publishing, analytics, and engagement tools; competes for mid-market and agency customers that overlap with Tailwind's enterprise brand partners.
- Canva: Canva is a dominant visual design platform that overlaps directly with Tailwind Create for Pin design generation and increasingly integrates AI copy and scheduling features that compete with Ghostwriter AI.
- Hootsuite: Hootsuite is a large, established social media management platform serving enterprises and agencies with scheduling, analytics, and listening across many networks — a broader incumbent competing for the same SMB/creator social budget.
Emerging players
- PinClicks: PinClicks is a Pinterest-specific keyword and analytics research tool that overlaps with Tailwind's Pinterest Keyword Tool and SEO module, targeting the same SMB Pinterest SEO use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Tailwind social profiles
Digital presenceTailwind financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tailwind leadership team
Management profileNumber of profiles
Profiles4 records
Tailwind funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tailwind M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tailwind
What does Tailwind do?
Tailwind is a Pinterest marketing automation platform that helps small businesses and creators schedule, publish, and optimize Pins. It offers subscription plans for automated Pin creation (SmartPin), intelligent scheduling (SmartSchedule), bulk Pin design (Tailwind Create), Pinterest SEO keyword research, and engagement boosting (Turbo), all powered by the Ghostwriter AI copywriting assistant and supported by a 20,000+ creator community network. The product is sold via a freemium model with monthly or annual subscriptions priced per Pinterest account.
Is Tailwind a public or private company?
Tailwind is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tailwind founded?
Tailwind was founded in 2011. It employs 11 to 50 people.
Where is Tailwind based?
Tailwind is headquartered in Oklahoma City, United States, in the North America region.
How does Tailwind make money?
One revenue line is on record: subscription Plans.
Who are Tailwind's main competitors?
Direct peers on record are Buffer, Later, Sked Social, Loomly, Vista Social and Planoly. Broad incumbents are Sprout Social, Canva and Hootsuite. PinClicks is listed as an emerging player.
Does Tailwind have an API?
No public API is recorded for Tailwind.
What industry is Tailwind in?
Tailwind's product category is Pinterest Marketing Software. Its primary akta.pro industry code is BPAMALAH, Creator Monetization Tools (Subscriptions, Tips, Merch).