What Mobly does

Mobly is a Lehi, Utah-based SaaS company founded in 2023 that sells an AI-native platform for the full lifecycle of B2B field and event marketing. The platform unifies five purpose-built products — Scout (event discovery and planning), Host (self-service branded activations with registration and check-in), Capture (universal lead capture via OCR across QR codes, badges, business cards, handwritten name tags, and LinkedIn profiles), Pulse (speed-to-lead automation that fires email and text sequences the moment a lead is captured), and Insights (analytics that blend captured lead data with downstream CRM conversion to measure event ROI). Underlying technology combines computer vision, an AI-powered enrichment waterfall drawing on more than 20 data partners, automated workflow triggers, and native real-time sync into Salesforce and HubSpot, with offline capture capability for venues with poor connectivity.

Name

Mobly

Legal name

Mobly, Inc.

Website

https://getmobly.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobly is an AI-native SaaS platform that manages the complete lifecycle of B2B field and event marketing — from event discovery and lead capture to enrichment, automated follow-up, and ROI analytics — for mid-market and enterprise revenue teams.

Ownership category

akta.pro rank

Product category

Event Marketing Software

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Event marketing platform
• Lead capture software
• Event analytics
• CRM integration
• Speed-to-lead automation

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Mobly operates on a subscription-based model where customers pay recurring fees for access to the platform. The Terms of Service indicate fees are charged via credit card on a recurring basis, with both monthly and annual billing options available. Payment terms include 30 days from invoice date for non-credit card payments. The company offers subscription tiers as referenced in the Services Agreement, though specific pricing tiers are not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Mobly provides an AI-native software platform that manages the complete lifecycle of field and event marketing for B2B revenue teams. The platform integrates five purpose-built products (Scout, Host, Capture, Pulse, Insights) covering event discovery, self-hosted activations, universal lead capture, automated follow-up, and performance analytics, with native real-time sync to Salesforce and HubSpot.

Product overview

Mobly is an AI-powered event marketing platform consisting of five integrated products: Scout (event discovery), Host (own activations), Capture (universal lead capture), Pulse (automated follow-up), and Insights (event analytics). Each product works standalone but together covers the complete lifecycle of in-person marketing — from deciding which events to attend, through capturing and enriching leads on the show floor, to automated follow-up and proving pipeline impact. The platform is positioned as a unified system that replaces fragmented tools like badge scanners and spreadsheets, enabling B2B revenue teams to systematize their in-person go-to-market motion.

Differentiator

Problem solved

Functional benefit

Products and services

• Capture Universal lead capture app that scans QR codes, badge photos, business cards, handwritten name tags, and LinkedIn profiles, enriching captured data on the spot with automatic ICP scoring and CRM routing. Designed for B2B event marketers and sales reps at trade shows and conferences.
• Scout AI-powered event discovery tool that provides curated event recommendations based on a company's in-person strategy and company profile, helping B2B teams find and plan the right events before committing budget.
• Host Self-service event activation tool that enables teams to build branded experiences, generate AI-powered registration pages, and check attendees in via swipe or scan, including walk-ins, with performance data per activation.
• Pulse Automated speed-to-lead follow-up engine that fires email and text sequences the moment a lead is captured via badge scan, session check-in, or RSVP, enabling first outreach while still on the event floor.
• Insights Event analytics and ROI measurement product that blends captured lead data with actual CRM conversion data to produce structured analysis showing which events earned their budget and what to change for next time.

Quantifiable outcome

• Reduces industry average lead response time from 11 days to under 1 minute
• +5 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationSalesforce integration is the backbone of customer workflows, with leads captured in Mobly syncing directly to Salesforce in real-time. MedTrainer and other customers use this integration for automated follow-up workflows and campaign tracking.
• HubSpotcoreTechnology or IntegrationHubSpot integration enables Awardco and other customers to automatically sync leads captured at events into campaigns and route to sales teams without manual list uploads. Garrett Metal Detectors uses HubSpot workflows built on top of Mobly data.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Splash: Splash is a B2B event marketing platform offering branded event pages, registration, and lead capture. It is one of Mobly's closest direct competitors in the mid-market and enterprise event marketing lifecycle space.
• Bizzabo: Bizzabo is an event experience platform serving enterprise B2B organizers with registration, onsite solutions, and lead capture. It overlaps directly with Mobly across event lifecycle, registration, and CRM integration.
• Hubilo: Hubilo is an event and webinar platform with B2B lead capture, engagement, and CRM integrations. Its feature set (capture, enrichment, follow-up) directly competes with Mobly's Capture and Pulse modules.
• Swapcard: Swapcard provides event registration, networking, and lead capture for B2B conferences and trade shows. It competes with Mobly across event lifecycle and lead-retrieval functionality.
• Jifflenow: Jifflenow is a B2B meetings and event intelligence platform focused on trade show meetings, pipeline attribution, and CRM sync, directly comparable to Mobly's event-meeting capture and Insights attribution.

Broad incumbents

• Eventbrite: Eventbrite is a large event ticketing and management platform with self-service registration and increasingly B2B-focused features. It is a broad incumbent in event lifecycle management rather than a niche B2B field-marketing specialist.
• Marketo (Adobe): Marketo is a marketing automation incumbent under Adobe with lead management, scoring, and nurture workflows. It is a broad incumbent that could expand into event-led demand gen, posing indirect competitive pressure on Mobly's Pulse and Insights modules.
• Cvent: Cvent is the dominant enterprise event management suite covering registration, venue sourcing, and onsite logistics. As a broad incumbent, it bundles lead capture into a much wider portfolio, competing with Mobly especially in large-enterprise deals.

Emerging players

• Zuddl: Zuddl is a B2B events platform offering registration, virtual/hybrid event delivery, and lead capture for mid-market and enterprise teams, with comparable CRM integrations to Mobly.
• Goldcast: Goldcast is a B2B event and video platform with content repurposing and lead capture capabilities. It is an emerging player with partial overlap to Mobly in event-driven demand generation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/getmobly
• Xx.com/GetMobly

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobly