Truvideo
TruVideo is an AI-powered video intelligence platform that helps automotive dealerships, commercial trucking fleets, aviation MRO providers, insurance carriers, OEMs, and software partners communicate with customers and document service operations, serving 6,700+ dealerships on tiered subscription SaaS with embedded DMS integrations.
- Company typePrivate
- Founded2015
- HeadquartersWellesley, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Truvideo does
TruVideo is a Wellesley, Massachusetts-based software company that builds an AI-powered video intelligence platform for transportation-adjacent service industries. Founded in 2015, the platform transforms captured video, audio, and text from service operations into structured, searchable data with automatically embedded metadata, enabling service advisors, technicians, inspectors, and adjusters to communicate conditions and recommendations to customers and internal stakeholders. The core product family includes TruVideo Service (video messaging), TruInspect (electronic multipoint inspection), TruReports (analytics), TruSales (sales walkarounds), Send2Me (pre-diagnostic capture), TruVideo AOG (aviation maintenance), and TruVideo Clarity (insurance claims and underwriting). Proprietary AI capabilities include Real-Time Sentiment analysis, AI Noise Cancellation, AI Text Pro, AI Smart Replies, AI Translations, AI Subtitles, and a 52-language Virtual Assistant, supported by training data accumulated from over 100 million inspection videos and conversations.
TruVideo's primary customer segment is automotive dealerships and service centers, with a stated footprint of 6,700+ dealerships, augmented by commercial trucking fleets, aviation MRO providers, insurance carriers and adjusters, OEMs embedding the platform across their dealer networks, and software developers accessing the platform via a Video SDK and white-label offering. The revenue model combines tiered subscription SaaS (six packages across AI and Classic tiers priced monthly) with OEM licensing and embedded channel revenue from major DMS partnerships including CDK Global, Reynolds & Reynolds, VinSolutions, Xtime, Karmak, and Decisiv. Distribution combines direct enterprise sales targeting dealership groups with embedded OEM/DMS partnerships and a Software Partner SDK channel.
In December 2024 TruVideo received a $40 million minority growth investment from TZP Growth Equity, with TZP partner Shamit Mehta joining the board; the capital is earmarked for product development, AI and AR innovation, customer service, and expansion into aviation and insurance verticals. The company is led by CEO and co-founder Joe Shaker.
Truvideo firmographics
Firmographics- Name
- Truvideo
- Legal name
- TruVideo
- Website
- https://truvideo.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TruVideo is an AI-powered video intelligence platform that helps automotive dealerships, commercial trucking fleets, aviation MRO providers, insurance carriers, OEMs, and software partners communicate with customers and document service operations, serving 6,700+ dealerships on tiered subscription SaaS with embedded DMS integrations.
- Ownership category
- akta.pro rank
Truvideo industry classification
Industry- Product category
- Automotive Video Communication Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
- akta.pro secondary industries
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF), Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB)
Keywords
Where Truvideo is headquartered
LocationHeadquarters
- HQ city
- Wellesley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Truvideo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS Platform: TruVideo generates revenue through subscription-based SaaS packages sold to automotive dealerships and service centers. The platform is offered in AI and non-AI tiers at different price points, with add-ons for finance bundles and eMPI tools.
- Enterprise OEM Licensing: Revenue is generated from OEM partners who embed TruVideo's communication platform across their dealer networks, providing a B2B2C revenue stream with scale benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | AI Pro: TruVideo Service + AI Experience |
| Subscription | Monthly | AI Plus: TruVideo Service + AI Experience + Finance bundle |
| Subscription | Monthly | AI Elite: TruVideo Service + AI Experience + Finance bundle + eMPI |
| Subscription | Monthly | Classic Pro: TruVideo Service (non-AI) |
| Subscription | Monthly | Classic Plus: TruVideo Service + Finance bundle (non-AI) |
| Subscription | Monthly | Classic Elite: TruVideo Service + Finance bundle + eMPI (non-AI) |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels8 records
Truvideo product offering
Product offeringCore offering
TruVideo provides an AI-driven video intelligence platform that captures, analyzes, and shares video and text-based customer communications for service-intensive businesses, with primary focus on franchised automotive dealerships and service centers. The subscription SaaS platform combines video messaging, electronic multipoint inspection (eMPI), estimates, mobile payments, and AI capabilities such as real-time sentiment analysis, noise cancellation, translations, smart replies, and a multilingual virtual assistant. Verticalized editions extend the core engine into aviation MRO (TruVideo AOG), insurance claims and underwriting (TruVideo Clarity), and commercial trucking fleets, with embedded delivery through major dealer management systems (CDK, Reynolds & Reynolds, VinSolutions, Xtime, Karmak, Decisiv) and developer integrations via a Video SDK.
Differentiator
Problem solved
Functional benefit
Brands
- TruVideo AOG: Video intelligence engine designed for the aviation maintenance market, allowing mechanics and pilots to submit video footage for remote analysis by specialists to reduce aircraft-on-ground (AOG) time.
- TruVideo Clarity
- TruInspect
- TruReports
- TruSales
- Send2Me
Products and services
- TruVideo Platform Subscription SaaS platform that combines video capture, messaging, AI capabilities (sentiment analysis, noise cancellation, translations, smart replies, subtitles, virtual assistant), estimates, mobile payments, and electronic multipoint inspection for service-industry customers. Targets franchised automotive dealerships, OEM partners, and other service-intensive enterprises with monthly subscription billing and quote-based pricing.
- TruVideo AOG Vertical edition of the TruVideo video intelligence engine built for aviation maintenance, repair, and overhaul (MRO) operations. Enables mechanics and pilots to submit video for remote expert analysis, evidence-based operational decisions, and compliance documentation, targeting reduction in costly Aircraft-on-Ground (AOG) events.
- TruVideo Clarity Video intelligence platform for the insurance industry providing verified visual evidence for claims processing, underwriting documentation, fraud prevention, and risk classification. Designed to reduce inspection and field-adjuster expenses and expedite claim verification for insurance carriers and adjusters.
- TruInspect (eMPI) Electronic multi-point inspection (eMPI) tool that enables service advisors and technicians to create seamless digital inspection processes which can be shared with customers via video, supporting transparent service recommendations and repair-order approvals.
- TruReports Real-time analytics and reporting module providing dealerships with utilization, customer sentiment, engagement metrics, NPS scores, RO dollar amounts, and counts of videos taken, viewed, and shared for operational and CX insight.
- TruSales Sales-focused video communication platform for vehicle walk-arounds and sales-prospect communications, supporting OEM Sales and dealership sales operations alongside the service-focused TruVideo offerings.
- TruVideo Video SDK Mobile Video SDK that enables third-party transportation and dealer-software companies to embed TruVideo's video, AI noise cancellation, virtual assistant, and AI texting capabilities into their own applications via white-label or integrated deployment. Includes camera integration, noise canceling, high-quality video, OCR, video stabilization, intelligent scene detection, and AR capabilities.
Quantifiable outcome
- Dollars per repair order increase 20-30% with video inspections
- +10 more outcomes
Companies that use Truvideo
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles4 records
Truvideo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability9 records
Feature12 records
Truvideo partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered strategic and core.
- SedgwickstrategicSedgwick announced Omni, an integrated digital ecosystem for claims and risk management. TruVideo announced expansion of its video intelligence engine product to the insurance industry in connection with this rollout, targeting improved claims management and fraud detection.
- CDK GlobalcoreCDK Global integration enables TruVideo's video intelligence platform to be embedded within CDK's dealer management system, providing seamless access for CDK-connected dealerships.
- Reynolds & ReynoldscoreIntegration with Reynolds & Reynolds document management and dealership operations platform, allowing TruVideo functionality within Reynolds-connected dealerships.
- VinSolutionscoreCRM and desking integration through VinSolutions dealer management solutions, enabling TruVideo capabilities within VinSolutions customer base.
- XtimestrategicService scheduling and customer experience platform integration, embedding TruVideo video capabilities into Xtime's customer-facing service tools.
- KarmakstrategicDealer management system integration for independent dealers, providing access to TruVideo's video intelligence platform for Karmak's dealer network.
- DecisivstrategicService management and CRM integration particularly for commercial trucking and fleet operations, combining TruVideo's video platform with Decisiv's service management solutions.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Truvideo competitors and assessment
Company assessmentDirect peers
- SpinCar: SpinCar provides automotive-focused video walkaround, merchandising, and inspection tools for dealerships — directly overlapping TruVideo's core dealership use case around vehicle video capture and customer communication.
- Podium: Podium is a leading customer communication and review platform for dealerships and home-services businesses, competing head-on with TruVideo for messaging, text-based customer engagement, and AI-driven replies in the automotive vertical.
- ActivEngage: ActivEngage provides live-messaging and BDC communication software to automotive dealerships, overlapping with TruVideo's messaging and AI smart-reply capabilities for dealer service and sales interactions.
- Vidyard: Vidyard offers enterprise video hosting, AI scripting, and video messaging for sales and customer-facing teams — comparable technology stack to TruVideo's video intelligence engine, though focused on broader B2B sales rather than vertical automotive service.
- Covideo: Covideo specializes in video email and messaging for automotive dealerships and home-services businesses, directly comparable to TruVideo's core video communication and customer-experience use cases in dealer service.
- BombBomb: BombBomb is a video email and messaging platform used widely by sales professionals, including in automotive and real estate verticals, with comparable video capture, AI-assisted composition, and customer-communication features to TruVideo.
Emerging players
- Hippo Video: Hippo Video is an AI-powered video marketing and sales engagement platform with video SDK and personalization features that overlap with TruVideo's enterprise communications and partnership SDK offerings.
Broad incumbents
- CDK Global: CDK Global is the largest dealer management system provider in North America and a key embedded distribution partner for TruVideo. It also represents a competitive risk if it bundles native video/communication features into its platform.
- Reynolds and Reynolds: Reynolds & Reynolds is a leading DMS and dealership-operations platform and a core embedded distribution partner for TruVideo, making it both a critical channel and a potential competitor in dealer communication workflows.
- Sedgwick: Sedgwick is a major insurance claims and risk-management services firm that announced a strategic partnership with TruVideo for its Omni digital ecosystem — comparable as both a partner and as a broader incumbent that could expand into native video inspection capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Truvideo social profiles
Digital presenceTruvideo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Truvideo leadership team
Management profileNumber of profiles
Profiles5 records
Truvideo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Truvideo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Truvideo
What does Truvideo do?
TruVideo provides an AI-driven video intelligence platform that captures, analyzes, and shares video and text-based customer communications for service-intensive businesses, with primary focus on franchised automotive dealerships and service centers. The subscription SaaS platform combines video messaging, electronic multipoint inspection (eMPI), estimates, mobile payments, and AI capabilities such as real-time sentiment analysis, noise cancellation, translations, smart replies, and a multilingual virtual assistant. Verticalized editions extend the core engine into aviation MRO (TruVideo AOG), insurance claims and underwriting (TruVideo Clarity), and commercial trucking fleets, with embedded delivery through major dealer management systems (CDK, Reynolds & Reynolds, VinSolutions, Xtime, Karmak, Decisiv) and developer integrations via a Video SDK.
Is Truvideo a public or private company?
Truvideo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Truvideo founded?
Truvideo was founded in 2015. It employs 11 to 50 people.
Where is Truvideo based?
Truvideo is headquartered in Wellesley, United States, in the North America region.
How does Truvideo make money?
Two revenue lines are on record. Subscription SaaS Platform is the primary driver. The others are enterprise OEM Licensing.
Who are Truvideo's main competitors?
Direct peers on record are SpinCar, Podium, ActivEngage, Vidyard, Covideo and BombBomb. Hippo Video is listed as an emerging player. Broad incumbents are CDK Global, Reynolds and Reynolds and Sedgwick.
Does Truvideo have an API?
Yes. TruVideo offers a Video SDK for developers to integrate video technology into their applications. The SDK includes camera integration with high upload success rate, noise canceling, high-quality video, user-friendly UI, OCR, video stabilization, intelligent scene detection, and AR capabilities. The company provides software partnership offerings including Video Mobile App, Video SDK, AI Noise Cancellation, Virtual Assistant, Trade-In Links, and AI Texting Suite. Developer documentation is at truvideo.com/software-partnerships.
What industry is Truvideo in?
Truvideo's product category is Automotive Video Communication Software. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms, with a secondary code of HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms. Its NAICS code is 513210 and its SIC code is 7372.