Whoosh

What Whoosh does

Whoosh is a U.S.-based software company that develops cloud-based, tablet-centric operations software for private and semi-private clubs across golf, racquets, simulators, and broader activity-management facilities. Founded in 2020 with its product launched in Fall 2021, the platform replaces legacy on-premise tee-sheet and club-management systems with a modern, mobile-first stack that includes a digital tee sheet, member booking app, waitlist management, tournament pairings (via Golf Genius), caddie tracking, lessons management, advanced reporting, and a public API for third-party integrations. The platform is delivered as a set of vertical modules — Private Golf Operations, Public Golf Operations, Racquets, Alt. Golf and Simulators, and Activity Management — that share common primitives such as the Member Booking App, member rosters, restriction management, and pre-built integrations with Square (preferred public-payments partner) and Lightspeed (preferred membership-management partner).

Name

Whoosh

Legal name

Whoosh, Inc.

Website

https://whoosh.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Whoosh is a cloud-based, tablet-first SaaS platform that modernizes operations for private golf clubs, public courses, racquet clubs, simulators, and activity facilities with mobile member booking, tee-sheet management, payments, and integrations.

Ownership category

akta.pro rank

Product category

Golf and Club Operations Software

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910), Software Publishers (5132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

Keywords

• Golf operations software
• Club management platform
• Tee sheet management
• Private club SaaS
• Activity booking software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Annual License and Maintenance Fee: Recurring annual subscription fee paid annually for software license, maintenance, and ongoing support. Calculated based on subscription tier (Licensed Volume) as set forth in Order Form. Non-refundable.
2. Initial Build, Installation and Training Fee: One-time upfront fee covering build, installation, and training services at the start of the customer relationship. Non-refundable.
3. Other Order Form Fees: Additional fees as set forth on Order Forms covering modules, add-ons, or specialized services. Company reserves right to change fees upon 60 days notice at end of Initial Term or Renewal Term.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Whoosh sells a cloud-based, tablet-centric SaaS platform for club operations that includes a digital tee sheet/agenda, member booking app, waitlist management, tournament and pace-of-play tools, reporting/BI, and a public API. The platform is sold as a base product plus vertical add-on modules for Private Golf, Public Golf, Racquets, Alt. Golf/Simulators, and broader Activity Management facilities, with bi-directional integrations to Square, Lightspeed, Golf Genius, Tagmarshal, RemoteLock, and other third-party systems.

Product overview

Whoosh is a cloud-based, tablet-first club operations platform built as a core platform plus a suite of vertical modules. The core platform provides the digital tee sheet/agenda, member booking app, communications, reporting/BI, and the Whoosh API, while a series of add-on modules address specific facility types: Private Golf Operations, Public Golf Operations, Racquets Operations, Alt. Golf and Simulator Reservations, and the broader Activity Management module. These modules share common primitives such as enriched member rosters, restriction management, the Member Booking App, the Lessons module with Google/Outlook calendar sync, and a network of pre-built integrations (Square, Lightspeed, Golf Genius, Tagmarshal, RemoteLock, SevenRooms, etc.). Together, the Private Golf, Public Golf, Racquets, Simulators, and Activity Management modules let clubs operate golf, racquets, simulators, fitness, wellness, and other time-based activities from a single unified Whoosh environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Golf Operations
• Public Golf Operations
• Racquets Operations
• Alt. Golf and Simulator Reservations
• Activity Management
• Whoosh Member Booking App
• Whoosh Public API

Quantifiable outcome

• Saves 20+ hours of staff time per week
• +4 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature10 records

Partnerships

31 partnerships are on record, tiered flagship (preferred public payments partner), flagship (preferred membership management partner), core integration, standard integration, new integration, new gtm partner, co-development partner, major enterprise customer / industry partner, industry partner and regional industry partner.

• Squareflagship (preferred public payments partner)Strategic or Co-development PartnerPreferred Public Payments Provider for Whoosh. Bi-directional POS integration enables public golf courses and daily-fee facilities to consolidate tee sheet management and payments in one interface. Square card payments, digital wallet, and Square Terminal supported; sales directly sync with Square catalog.
• Lightspeed (Lightspeed Commerce)flagship (preferred membership management partner)Strategic or Co-development PartnerPreferred Membership Management Partner for private clubs. Integration provides unified member profiles, centralized statements, house account integration, intelligent restriction management, and one-step member dashboard. Joint solution showcased at 2025 and 2026 CMAA World Conferences and PGA Show 2026.
• Golf Geniuscore integrationTechnology or IntegrationTournament management integration enabling staff to import existing event pairings and hole assignments in real time. Recent expansion to serve fast-growing indoor simulators market. Saves 2+ hours of staff time per day for 100-person tournaments.
• RemoteLockcore integrationTechnology or IntegrationSmart access integration bringing access control to unmanned facilities and simulator venues.
• Tagmarshalcore integrationTechnology or IntegrationPace-of-play integration empowering golf course operations with real-time pace data.
• SevenRoomsstandard integrationTechnology or IntegrationIntegration with SevenRooms for hospitality and guest management workflows.
• Pace Technologynew integrationTechnology or IntegrationIntegration to streamline pace-of-play functionality in golf operations.
• Long Drive Agencynew gtm partnerGTM or Marketing PartnerPartnership to create better digital experiences for clubs and members.
• Priswingstandard integrationTechnology or IntegrationIntegration partnership for swing analysis or simulator-related functionality.
• Players 1ststandard integrationTechnology or IntegrationIntegration partnership for member feedback and club experience measurement.
• Handicaddiestandard integrationTechnology or IntegrationIntegration partnership for caddie program management.
• CapPatrolstandard integrationTechnology or IntegrationIntegration partnership for golf course operations management.
• FairwayIQstandard integrationTechnology or IntegrationIntegration partnership for golf course operations and analytics.
• GHINstandard integrationTechnology or IntegrationIntegration with Golf Handicap and Information Network (GHIN) for handicap management.
• Pacesetterstandard integrationTechnology or IntegrationPacesetter integration elevating club experiences through booking platform.
• ClubUpstandard integrationTechnology or IntegrationIntegration to expand caddie offerings for private golf clubs.
• Foresight Sportsco-development partnerStrategic or Co-development PartnerPartnership introducing a "Business in a Box" solution for simulator operators, combining Foresight's launch monitor technology with Whoosh's operations software.
• Landscapes Golf Managementmajor enterprise customer / industry partnerStrategic or Co-development PartnerLandscapes Golf Management selected Whoosh as Preferred Tee Sheet and Operations Software Provider for its private clubs (announced November 18, 2025). Multi-property enterprise agreement.
• PGA of Americaindustry partnerGTM or Marketing PartnerListed as an Industry Partner on Whoosh's partner page; PGA Show is a flagship annual event where Whoosh exhibits.
• CMAA (Club Management Association of America)industry partnerGTM or Marketing PartnerIndustry Partner of CMAA, including regional chapters (Carolinas CMAA, Philadelphia & Vicinity CMAA, Greater Southwest CMAA, Ohio Valley CMAA, Texas Lone Star CMAA). Annual presence at CMAA World Conference.
• NGCOA (National Golf Course Owners Association)industry partnerGTM or Marketing PartnerIndustry Partner of NGCOA, supporting golf course owner operators.
• Carolinas CMAAregional industry partnerGTM or Marketing PartnerRegional chapter Industry Partner.
• Philadelphia & Vicinity CMAAregional industry partnerGTM or Marketing PartnerRegional chapter Industry Partner.
• Greater Southwest CMAAregional industry partnerGTM or Marketing PartnerRegional chapter Industry Partner.
• Ohio Valley CMAAregional industry partnerGTM or Marketing PartnerRegional chapter Industry Partner.
• Texas Lone Star CMAAregional industry partnerGTM or Marketing PartnerRegional chapter Industry Partner.
• Louisiana Golf Associationregional industry partnerStrategic or Co-development PartnerPartnership announced to bring Whoosh's technology to Louisiana Golf Association members.
• Red Arrow Markersindustry partnerOthersIndustry partner in the golf course accessories and operations ecosystem.
• Radmorindustry partnerOthersIndustry partner (golf accessories).
• d.hudsonindustry partnerOthersIndustry partner (golf apparel).
• Golf Space Collectiveindustry partnerOthersIndustry partner.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mindbody: Mindbody is a large, established booking and business management platform for fitness studios, wellness centers, and activity-based businesses. It overlaps with Whoosh's broader Activity Management module and represents a much larger incumbent that could expand into multi-activity venues if Whoosh's traction attracts strategic interest.
• ClubEssential: ClubEssential is another long-standing private club management software vendor serving country clubs and golf clubs. Like Jonas, it is a legacy competitor that Whoosh explicitly cites in its 2-4 week deployment comparison, and represents one of the incumbents most at risk of modernization displacement.
• Jonas Software: Jonas Software offers legacy on-premise club management software that has dominated private clubs for 20+ years. Whoosh explicitly positions against Jonas on speed-to-deploy (2-4 weeks vs. 3-6 months) and modern cloud architecture, making Jonas the primary displacement target in Whoosh's sales motion.
• Daxko: Daxko provides club management software for YMCAs, JCCs, fitness centers, and member-based organizations. It is a broad incumbent serving the membership-based activity management space, overlapping with Whoosh's Activity Management module but on a much larger scale and broader non-golf focus.

Direct peers

• Northstar Club Management: Northstar provides club management software solutions for private clubs and HOAs. It competes directly with Whoosh in serving the same private club buyer with operations, member management, and billing functionality, though with a different technology generation.
• Club Systems International: Club Systems International provides club management software for private clubs and golf facilities. It competes directly with Whoosh on club operations, member billing, and tee sheet management for the same target customer base of country clubs and private golf clubs.
• Club Prophet Systems: Club Prophet Systems offers golf and country club management software with tee sheet, POS, and member management modules. It is a direct competitor in the private and semi-private golf club segment and one of the legacy stacks that Whoosh displaces in sales conversations.
• CourtReserve: CourtReserve provides court reservation and member management software for tennis, pickleball, and racquet clubs. It is a direct competitor in Whoosh's Racquets Operations module, serving the same racquet club buyer with court scheduling, member booking, and restriction management.
• EZFacility: EZFacility offers facility management and booking software for sports and recreation facilities including racquet clubs, fitness centers, and multi-activity venues. It is a direct competitor in Whoosh's broader Activity Management module, targeting similar multi-activity facilities with scheduling and member management.
• ForeTees: ForeTees is the most direct competitor to Whoosh in private golf club tee sheet and member booking. Both target the same buyer (private club GMs), offer cloud-based tee sheets, member booking apps, and integrations with club ecosystem tools, and ForeTees is the established incumbent that most private clubs are migrating away from when they adopt Whoosh.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/whooshgolf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds2 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whoosh