RAD Intel
RAD Intel operates an AI-powered marketing intelligence holding company delivering real-time audience and creator intelligence to Fortune 1000 brands and agencies via its RAD Amplify subsidiary, with mid-market SaaS reach through Lickly and growth via its AIBO acquisition strategy.
- Company typePrivate
- Founded2018
- HeadquartersVenice, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What RAD Intel does
RAD Intel (legal entity: Rad Technologies, Inc.) is a privately held AI company founded in 2018 and headquartered in Venice/Los Angeles County, California, that operates as a holding company built around a proprietary AI platform ingesting billions of data points to deliver real-time audience intelligence, creator intelligence, and marketing performance analytics. On 2026-02-23 the company formalized a holding company structure, spinning out two wholly owned subsidiaries — RAD Amplify (enterprise managed services for Fortune 1000 brands and global agency networks, led by CEO Rick Song and President Emily Duban) and Lickly (a self-serve SaaS platform in limited beta targeting mid-market brands) — alongside an AIBO (Artificial Intelligence Buyout) acquisition strategy targeting agencies with $5M–$50M in annual revenue to integrate into a shared intelligence and operating layer. The platform combines predictive analytics, NLP (originating from the 2021 acquisition of Atomic Reach), recommendation, optimization, generative AI, and neuro-marketing capabilities, and is positioned as a decision layer for the $1T global ad economy where the company claims roughly 40% of spend is wasted on late-stage decisions.
Revenue mechanics span three streams: (1) quote-based, multi-year managed-services contracts with Fortune 1000 enterprises (with multiple recurring seven-figure contracts reported), (2) planned subscription SaaS revenue from Lickly once it exits beta, and (3) aggregated professional services and operating revenue from AIBO-acquired portfolio agencies. Go-to-market is hybrid — enterprise field sales for RAD Amplify, a dedicated Agency Partners channel, product-led self-serve for Lickly, and acquisition-led growth for AIBO. The company has raised $60M–$75M+ cumulatively from approximately 14,000–20,000+ investors via Regulation A+ and other channels, with Fidelity funds and operators from Google, Meta, and Amazon cited as backers, and has reserved the Nasdaq ticker $RADI. Reported customer outcomes include 3–4X ROI on ad spend for clients such as Sweetgreen, MGM, and Skechers, and a 3.5X ROI Lift metric on the corporate homepage.
Leadership includes co-founder and President Bradley Silver (former CEO of acquired platform Atomic Reach), Chief Portfolio Marketing Officer Maria Brown, Chief Business Development Officer Alan Arnstein, RAD Amplify CEO Rick Song, RAD Amplify President Emily Duban, Director of Sales Tom Costello (Microsoft, Verizon Media, Quantcast, Outside), and SVP/Head of Marketing John King. Per RAD Intel's Terms and Conditions, the company is GDPR-compliant (self-attested) and headquartered in California.
RAD Intel firmographics
Firmographics- Name
- RAD Intel
- Legal name
- Rad Technologies, Inc.
- Website
- https://radintel.ai
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RAD Intel operates an AI-powered marketing intelligence holding company delivering real-time audience and creator intelligence to Fortune 1000 brands and agencies via its RAD Amplify subsidiary, with mid-market SaaS reach through Lickly and growth via its AIBO acquisition strategy.
- Ownership category
- akta.pro rank
RAD Intel industry classification
Industry- Product category
- AI Marketing Intelligence Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Electronic Computers (3571)
- akta.pro primary industry
- Site Reliability Engineering (SRE) & Reliability Operations (BPAEAKAD)
Keywords
Where RAD Intel is headquartered
LocationHeadquarters
- HQ city
- Venice
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RAD Intel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- RAD Amplify — Enterprise Managed Services: Recurring managed services engagements with Fortune 1000 brands and global agency networks, delivering creator strategy, audience intelligence, and media performance. Multiple recurring seven-figure contracts reported; sales contracts more than doubled over 12 months.
- Lickly — Mid-Market SaaS Subscription: Self-serve SaaS platform (currently in limited beta) bringing real-time audience and creator intelligence to mid-market brands and agency partners, with broader rollout planned.
- AIBO Acquisitions & Portfolio Operations: Acquisition-driven growth — buying and operating agencies with $5M–$50M in annual revenue under a shared AI intelligence layer; revenue aggregates across portfolio companies and rolls up to the RAD Intel holding entity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise managed services — quote-based, multi-year recurring contracts (recurring seven-figure contracts reported). |
| Subscription | Monthly | Lickly self-serve SaaS for mid-market brands — pricing not publicly disclosed; in limited beta with broader rollout planned. |
| Other | Pay-as-you-go | Equity investment (Reg A+ retail offering) at $0.85 per share. |
Go-to-market motion5 records
Distribution channels4 records
Marketing channels7 records
RAD Intel product offering
Product offeringCore offering
RAD Intel is a holding company built around a proprietary AI platform that ingests billions of data points to deliver real-time audience and creator intelligence for marketing. It commercializes this technology through two subsidiaries: RAD Amplify, which sells enterprise managed services (creator strategy, audience intelligence, media performance) to Fortune 1000 brands and global agency networks, and Lickly, a self-serve SaaS platform bringing the same real-time intelligence to mid-market brands and agency partners. RAD Intel also operates an AIBO (Artificial Intelligence Buyout) strategy that acquires and integrates agencies with $5M-$50M in annual revenue into a shared intelligence and operating layer.
Product overview
RAD Intel operates as a holding company built around a single proprietary AI intelligence layer (the "RAD AIBO Engine") that ingests billions of data points to identify audience signals and drive precise marketing actions. On top of that core platform it has launched two named portfolio products: RAD Amplify, a standalone AI-powered creator intelligence and managed-services subsidiary serving Fortune 1000 brands and global agency networks (led by CEO Rick Song), and Lickly, a self-serve AI-driven SaaS platform bringing real-time audience and creator intelligence to mid-market brands (currently in limited beta). The AIBO (Artificial Intelligence Buyout) strategy is the operating model that connects acquired and partner businesses into this shared intelligence layer, so each new business adds data and operating context that sharpens the platform for every other company in the portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- RAD Amplify: Enterprise managed-services subsidiary of RAD Intel providing creator strategy, audience intelligence, and media performance services to Fortune 1000 brands and global agency networks.
- Lickly
Products and services
- RAD Intel Platform The core AI-powered performance marketing and decision-intelligence platform that ingests billions of data points to identify audience signals and turn them into precise marketing actions. Underpins RAD Amplify, Lickly, and the AIBO operating model.
- RAD Amplify Standalone AI-powered creator intelligence and managed-services subsidiary of RAD Intel delivering creator strategy, audience intelligence, and media performance for Fortune 1000 brands and global agency networks, powered by RAD Intel's real-time intelligence platform.
- Lickly Self-serve AI-driven SaaS platform from RAD Intel that delivers real-time audience and creator intelligence to mid-market brands, differentiating from static creator databases with continuously refreshing, audience-first insights. Currently in limited beta with broader rollout planned.
- AIBO (Artificial Intelligence Buyout) Operating Model RAD Intel's acquisition operating model in which acquired companies connect into a shared intelligence and operating layer that improves judgment, tightens execution, and reduces friction across go-to-market and operations, so scale and advantage compound across the portfolio. Targets agencies with $5M-$50M in annual revenue.
Quantifiable outcome
- 3–4X ROI on ad spend for clients (Sweetgreen, MGM, Skechers)
- +6 more outcomes
Companies that use RAD Intel
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
RAD Intel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature6 records
RAD Intel partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Atomic ReachcoreAtomic Reach is referenced as the acquired platform whose 'creative intelligence backbone' was foundational to the technology now powering RAD Intel's AIBO strategy; Bradley Silver (former CEO of Atomic Reach) is co-founder and President of RAD Intel.
- RAD Amplify (subsidiary)coreRAD Amplify is a RAD Intel portfolio/operating company that delivers enterprise managed services powered by RAD Intel's real-time intelligence platform. Formally launched as a standalone operating company led by CEO Rick Song and President Emily Duban.
- Lickly (subsidiary)coreLickly is a RAD Intel subsidiary launched in beta as a self-serve SaaS platform that brings the parent company's real-time audience and creator intelligence to mid-market brands and select agency partners.
Scale indicators11 records
Recent moves9 records
Expansion highlights8 records
RAD Intel competitors and assessment
Company assessmentDirect peers
- CreatorIQ: Enterprise creator intelligence and influencer marketing platform serving global brands and agencies. Directly comparable to RAD Amplify on the audience/creator intelligence and managed-services wedge into Fortune 1000 marketing teams.
- Aspire (formerly AspireIQ): Creator marketing platform combining influencer CRM, content workflow, and analytics for enterprise brands and agencies. Closely comparable to RAD Amplify's creator strategy and audience intelligence offering for brand and agency teams.
- Traackr: Influencer marketing analytics and creator intelligence platform focused on enterprise brand and agency customers. Comparable to RAD Amplify on real-time creator performance measurement and audience insight workflows.
- Klear: Creator analytics and influencer marketing platform with social listening and audience intelligence modules. Comparable to RAD Intel's real-time audience and creator intelligence proposition, particularly for brand and agency use cases.
- HypeAuditor: AI-based creator analytics and fraud-detection platform for brands, agencies, and platforms. Overlaps with RAD Intel's creator intelligence and audience authenticity proposition at the data layer.
- Realeyes: AI-based attention and emotional-response measurement platform for advertising effectiveness. Closely comparable to RAD Intel's neuro-marketing / emotional-response AI capability, particularly under tightening privacy regulation.
Broad incumbents
- LTK (formerly rewardStyle / LIKEtoKNOW.it): Large creator marketing platform spanning influencer content, shopping, and brand partnerships at global scale. Comparable as a broader incumbent in the same creator-marketing category that RAD Intel's intelligence layer targets.
- IZEA: Long-standing influencer marketing technology and services company serving enterprise marketers. Comparable to RAD Amplify's combined software + managed-services model for influencer-led campaigns at the enterprise tier.
- Persado: Enterprise AI platform for marketing-language generation and performance optimization. Adjacent incumbent in the AI-for-marketing category, targeting similar Fortune 1000 marketing and media-performance budgets.
Emerging players
- Modash: Creator discovery and analytics platform serving mid-market brands and agencies globally. Directly comparable to Lickly's mid-market self-serve wedge on creator and audience intelligence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RAD Intel social profiles
Digital presenceRAD Intel compliance and trust
Trust signalCompliance1 record
RAD Intel financial estimates
Financial estimateRevenue estimate
Valuation estimate
RAD Intel leadership team
Management profileNumber of profiles
Profiles9 records
RAD Intel subsidiaries and ownership
Company hierarchySubsidiaries3 records
RAD Intel funding detail
Funding detailFunding overview
Funding rounds17 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RAD Intel M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RAD Intel
What does RAD Intel do?
RAD Intel is a holding company built around a proprietary AI platform that ingests billions of data points to deliver real-time audience and creator intelligence for marketing. It commercializes this technology through two subsidiaries: RAD Amplify, which sells enterprise managed services (creator strategy, audience intelligence, media performance) to Fortune 1000 brands and global agency networks, and Lickly, a self-serve SaaS platform bringing the same real-time intelligence to mid-market brands and agency partners. RAD Intel also operates an AIBO (Artificial Intelligence Buyout) strategy that acquires and integrates agencies with $5M-$50M in annual revenue into a shared intelligence and operating layer.
Is RAD Intel a public or private company?
RAD Intel is a private company. It is classified as venture growth investor backed and is currently operating.
When was RAD Intel founded?
RAD Intel was founded in 2018. It employs 51 to 100 people.
Where is RAD Intel based?
RAD Intel is headquartered in Venice, United States, in the North America region.
How does RAD Intel make money?
Three revenue lines are on record. RAD Amplify — Enterprise Managed Services are the primary driver. The others are lickly — Mid-Market SaaS Subscription and AIBO Acquisitions & Portfolio Operations.
Who are RAD Intel's main competitors?
Direct peers on record are CreatorIQ, Aspire (formerly AspireIQ), Traackr, Klear, HypeAuditor and Realeyes. Broad incumbents are LTK (formerly rewardStyle / LIKEtoKNOW.it), IZEA and Persado. Modash is listed as an emerging player.
Does RAD Intel have an API?
No public API is recorded for RAD Intel.
What industry is RAD Intel in?
RAD Intel's product category is AI Marketing Intelligence Software. Its primary akta.pro industry code is BPAEAKAD, Site Reliability Engineering (SRE) & Reliability Operations. Its NAICS code is 541511 and its SIC code is 7371.