What Lickly does

Lickly is an AI-powered influencer marketing SaaS platform that delivers real-time audience intelligence, creator discovery, and campaign management to mid-market brands and agencies. Launched in February 2026 as a portfolio company of RAD Intel and operated under Rad Technologies, Inc., Lickly packages RAD Intel's enterprise-validated AI models into a self-serve product, targeting the gap where roughly 40% of ad spend is lost to late-stage decisions in the broader creator marketing workflow. The platform comprises six integrated modules — Audience Strategy, Influencer Discovery, Influencer Workflow, Reporting & Optimization, and Competitive Intelligence — centered on the proprietary Lickly Score for AI-driven creator matching and a feedback learning loop that continuously refines audience segments based on actual campaign performance.

The underlying technology combines natural language processing, computer vision (including multimodal LLMs), recommendation engines, predictive analytics, and time-series modeling, deployed in production using TensorFlow, PyTorch, and BERT transformer architectures. Approximately 22 team members are distributed across North America and internationally, including machine learning engineers, full-stack developers, a creative director, and a dedicated product adoption manager serving as beta lead. The company has appointed a Chief Marketing Officer in July 2026 in preparation for its early fall 2026 public launch.

Lickly generates revenue through a SaaS subscription model, distributing via a self-serve product-led growth motion at app.lickly.com supplemented by direct sales for larger accounts and a limited agency partner channel currently in beta. Pricing is not publicly disclosed. Current customers disclosed via testimonials span energy (EnergyX), lead generation (Lead Genesis), consumer products (Hello Ryse), and media (Atlas Media), with cited outcomes including 60-second onboarding to a ranked creator view and up to 3.5X return on ad spend.

Name

Lickly

Legal name

Rad Technologies, Inc.

Website

https://lickly.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

11–50 employees

Short description

Lickly is an AI-powered influencer marketing SaaS platform, spun out of RAD Intel in February 2026, that delivers real-time audience intelligence, creator discovery, and campaign management to mid-market brands and agencies via a self-serve model.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Self-serve SaaS platform subscription model bringing enterprise-grade intelligence to mid-market teams. Platform provides audience insights, influencer discovery, workflow automation, and reporting in a single subscription.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Lickly is a self-serve AI-powered SaaS platform that delivers real-time audience intelligence, AI-driven influencer discovery, end-to-end campaign workflow management, performance reporting, and competitive intelligence for mid-market brands and agencies. The platform uses RAD Intel's proprietary AI engine and the proprietary Lickly Score to match creators to audience segments, refresh audience data continuously, and learn from campaign outcomes.

Product overview

Lickly is a unified SaaS platform built as a portfolio company of RAD Intel, delivering enterprise-grade AI-powered creator intelligence to mid-market brands in a self-serve model. The platform comprises six integrated modules: Audience Strategy (for identifying and validating audience segments with demographic, psychographic, and behavioral insights), Influencer Discovery (AI-powered creator matching using the proprietary Lickly Score), Influencer Workflow (end-to-end lifecycle management from outreach through reporting), Reporting & Optimization (real-time campaign performance tracking), and Competitive Intelligence (monitoring brand/competitor discussions and emerging trends). These modules operate as a connected workspace, with audience insights feeding creator selection, which flows into campaign execution and performance measurement, all grounded in real-time data rather than historical benchmarks.

Differentiator

Problem solved

Functional benefit

Products and services

• Lickly Influencer Intelligence Platform AI-powered self-serve SaaS platform for mid-market brands and agencies that combines audience strategy, AI-driven influencer discovery (Lickly Score), end-to-end influencer workflow, real-time reporting and optimization, and competitive intelligence in a single connected workspace. Built on RAD Intel's proprietary AI engine.

Quantifiable outcome

• Up to 3.5X Return on Ad Spend
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

One partnership is on record.

• RAD Intelflagship/parentOthers · 23 February 2026Lickly is a portfolio company and operating subsidiary of RAD Intel. RAD Intel formalized a holding company structure and launched Lickly as a standalone self-serve SaaS platform bringing enterprise-grade intelligence to mid-market teams. RAD Intel owns the proprietary AI-driven platform that powers Lickly. The same decision engine that supports enterprise marketing decisions runs Lickly, with complexity removed for mid-market workflows.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Aspire: Influencer marketing platform serving brands and agencies with creator discovery, campaign management, and performance analytics. Closely aligned with Lickly on horizontal SaaS delivery and mid-market focus.
• Klear: Influencer marketing platform offering creator discovery, audience demographics, and campaign management. Comparable to Lickly's audience-segmentation, discovery, and reporting modules.
• Grin: Creator management platform built for DTC and mid-market brands, covering discovery, outreach, contracting, and ROI reporting. Highly comparable on self-serve SaaS model and the mid-market brand buyer Lickly targets.
• HypeAuditor: AI-driven influencer analytics and fraud-detection platform serving brands and agencies globally. Comparable to Lickly's AI-audience-analysis core and adjacent on the brand-safety intelligence layer.
• Tagger: Influencer marketing intelligence and analytics platform (now part of Sprout Social) offering audience insights, campaign planning, and competitive benchmarking. Comparable to Lickly's audience-intelligence-first positioning.
• Traackr: Influencer marketing intelligence platform focused on brand safety, audience analytics, and performance measurement for enterprise brands. Overlaps directly with Lickly's audience-first discovery and brand-safety modules.
• Upfluence: All-in-one influencer marketing platform combining a creator database, campaign management, and e-commerce integration. Closely comparable to Lickly on self-serve SaaS delivery and mid-market positioning.
• CreatorIQ: Enterprise influencer marketing platform providing creator discovery, workflow management, and analytics for brands and agencies. Directly comparable to Lickly across target customer (mid-market and enterprise brands), core modules (discovery, workflow, reporting), and SaaS delivery model.

Broad incumbents

• Later: Broader social media marketing platform spanning scheduling, analytics, influencer tools, and link-in-bio products. Overlaps with Lickly at the creator-discovery and reporting layer but serves a much wider content-marketing workflow.

Emerging players

• Modash: Creator discovery and analytics platform targeting agencies and e-commerce brands with audience-data and reporting tools. Comparable as an emerging, AI-leaning alternative in the mid-market segment Lickly targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/licklyai
• Facebookfacebook.com/licklyai
• LinkedInlinkedin.com/company/licklyai
• Instagraminstagram.com/licklyai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lickly