What Turtl does

Turtl is a London-based B2B SaaS company that operates a Revenue Content Platform aimed at enterprise and mid-market marketing teams running account-based marketing (ABM), demand generation, and sales enablement programs. The platform combines interactive content creation (Turtl Doc, Landing Pages, PDF Publishing), a Personalization Engine that generates account-specific assets from a single master template, behavioral analytics tracking 1,200+ signals per reader session, and the Hatch AI Revenue Agent for content generation, translation, layout, and analytics interpretation. Account Reveal adds reverse-IP company identification to connect anonymous traffic to named accounts, with bidirectional data sync into HubSpot, Marketo, Salesforce, Oracle Eloqua, Pardot, and Microsoft Dynamics, alongside strategic integrations with ABM platforms 6sense and Demandbase.

The technical foundation is an HTML5 multi-tenant SaaS application, hosted on AWS in Dublin (eu-west-1) with AES256 encryption at rest and 256-bit SSL/TLS v1.2+ in transit, ISO 27001 certified, and GDPR/CCPA compliant. The platform is protected by four granted US patents covering interactive content creation and personalization techniques.

Turtl operates a sales-led go-to-market model with demo-driven enterprise engagement, supported by a 101-250 person team across London (HQ) and Boston (North American sales/marketing, opened September 2021). The only disclosed funding event is a $17 million Series A led by Octopus Ventures in September 2021, with named customers including Cisco, Veeva, Infosys, Northern Trust, Informa, Lexus, Kantar, Deloitte, EY, Standard Chartered, Jabra, Nielsen, Willis Towers Watson, Manpower Group, and 8x8, alongside mid-market accounts such as Redstor, Peoplesafe, and Frost & Sullivan.

Name

Turtl

Legal name

Turtl

Website

https://turtl.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Turtl is a London-based B2B SaaS company that provides an ABM and Revenue Content Platform combining interactive content creation, behavioral analytics, account personalization, and AI assistance for enterprise and mid-market B2B marketing teams.

Ownership category

akta.pro rank

Product category

Marketing Technology / ABM Content Platform

NAICS

Information (51)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE)

Keywords

• ABM content platform
• Revenue content software
• B2B personalization engine
• Content engagement analytics
• Interactive content creation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Platform Access): Turtl operates as a cloud-based SaaS platform offering subscription-based access to its Revenue Content Platform. Pricing appears to be plan-based (Grow, Scale tiers referenced in help documentation) with feature access tiers. The platform provides Create, Personalize, Analyze, and Optimize modules as part of the integrated suite. Additional premium features include the Personalization Engine module (sold separately) and Hatch AI capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Turtl provides a cloud-based Revenue Content Platform for B2B marketers that combines interactive content creation (Turtl Docs, Landing Pages, PDF Publishing), AI-powered generation and optimization (Hatch), account-level personalization at scale, and behavioral analytics tied directly to CRM pipeline. The platform captures 1,200+ engagement signals per session, identifies anonymous company visitors via reverse IP lookup, and attributes content interaction to closed revenue.

Product overview

Turtl is a Revenue Content Platform for B2B marketers that combines content creation, personalization, and intent data with AI to drive repeatable pipeline and revenue. The platform operates on a unified architecture with Turtl Docs as the core interactive content format, complemented by Landing Pages for campaign destinations, and PDF Publishing for tracking existing assets. Hatch AI serves as the AI Revenue Agent across all workflows. The platform includes modules for Create (drag-and-drop editor with AI), Personalization (account-scale dynamic content), Analytics (behavioral tracking with 1,200+ signals), and Optimize (AI-powered recommendations). Account Reveal identifies anonymous visitors by company using reverse IP lookup. Key use cases include Account Based Marketing, Demand Generation, Lead Generation, Sales Enablement, and Content Production, with native integrations to HubSpot, Marketo, Salesforce, 6sense, and Demandbase.

Differentiator

Problem solved

Functional benefit

Brands

• Hatch: AI-powered revenue agent that helps create content, analyze performance, and turn insights into revenue actions.
• Turtl Doc
• Turtl Landing Pages
• Account Reveal

Products and services

• Turtl Doc Turtl's signature psychology-based interactive content format designed for maximum reader engagement. Captures deep behavioral data (1,200+ signals per session) revealing where buyer intent lies. Supports 50+ content types including eBooks, whitepapers, sales decks, and proposals.
• Landing Pages Dynamic ABM campaign destinations built for target accounts. Enables personalized real-time experiences with embedded forms, videos, Turtl Docs, and PDFs. Connects every visit to pipeline with page-level analytics.
• PDF Publishing Turns static PDFs into trackable, interactive experiences with real-time intent intelligence. Surfaces which prospects are engaging with content and what captures their attention, providing visibility into engagement and intent signals.
• Hatch AI Turtl's AI Revenue Agent that works across the platform for content creation, analytics, and optimization. Provides automatic content generation, translation, image creation, layout suggestions, writing assistance, and actionable insights from performance data.
• Personalization Engine Generates thousands of account-specific assets from a single master template. Dynamic personalization identifies visiting accounts in real time and serves the right version automatically before form fills. Supports Industry, Company Name, and custom personalization tokens.
• Analytics Behavioral analytics tracking 1,200+ signals per session. Account Reveal connects anonymous engagement to real company accounts. Shows which target accounts are reading content, which deals it's influencing, and where to focus sales next.
• Optimize Revenue AI recommendations that understand how content influences deals, accounts, and pipeline. Provides tailored recommendations to optimize performance across buyer groups and evidence-based suggestions.
• Create (Editor) Drag-and-drop content editor for creating Docs and Landing Pages without coding or design skills. Includes Hatch AI for content generation, templates, brand-safe design, and Hatch AI-powered translation, image editing, and layout suggestions.
• Account Reveal Identifies which companies visit Turtl content using reverse IP lookup without requiring form fills. Tracks granular engagement data at company level including content viewed, time spent, sections read, and topics of interest. Syncs to CRM to connect engagement to accounts and opportunities.
• Integrations Hub Central hub for connecting Turtl with CRM platforms (HubSpot, Marketo, Salesforce, Dynamics), marketing automation tools, and analytics platforms. Supports custom event tracking and intent data sync to external systems.

Quantifiable outcome

• 550% increase in marketing-led revenue
• +8 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability9 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• 6sensecoreTechnology or IntegrationAccount Reveal feature integrates with 6sense's intent data platform to combine third-party buying intent signals with Turtl's first-party content engagement data. The integration helps identify which target accounts are in market and engaging with Turtl content, enabling coordinated sales and marketing outreach based on combined intent and engagement signals.
• DemandbasecoreTechnology or IntegrationAccount Reveal integrates with Demandbase for account-based intent data. Turtl also offers Demandbase credits with select plans. The integration combines Demandbase's third-party ABM intelligence with Turtl's content engagement data for richer account signals across the entire content library. Existing Demandbase customers can extend their investment by connecting content engagement to intent data.
• HubSpotcoreTechnology or IntegrationFull CRM integration with HubSpot for bidirectional data sync. Turtl pushes Engagement Score, Topics of interest, and custom events to HubSpot contact records. HubSpot tracking code and custom events can be embedded in Turtl Docs. ISM (Intent Signal Matching) identifies contacts via HubSpot cookies and email tokens. Available on Grow and Scale plans.
• Marketo (Adobe)coreTechnology or IntegrationFull CRM integration with Marketo for intent data sync. Turtl sends Engagement Score, Topics, and custom events to Marketo. Supports Marketo Munchkin tracking code and custom events in Turtl Docs. ISM identification via Marketo cookies and mkt_tok email tokens. Available on Grow and Scale plans.
• SalesforcecoreTechnology or IntegrationSalesforce CRM integration enables Turtl content engagement data to sync with account records and opportunities. Sales reps can see content engagement in context of their accounts. Revenue Dashboard connects content engagement to pipeline and closed revenue in Salesforce.
• Oracle EloquasupportingTechnology or IntegrationCRM integration for custom events tracking in Turtl Docs. Turtl sends engagement events to Oracle Eloqua for marketing automation workflows and contact enrichment.
• Account Engagement (Pardot)supportingTechnology or IntegrationSalesforce Marketing Cloud Account Engagement (formerly Pardot) integration enables tracking code and custom events within Turtl Docs. ISM identification via Account Engagement cookies and tracking tokens.
• MS DynamicssupportingTechnology or IntegrationCRM integration for contacts identified via MS Dynamics tracking codes. Turtl reads Dynamics cookies and tokens to recognize contacts automatically when they open Turtl content.
• Google Analytics 4supportingTechnology or IntegrationGA4 tracking code can be embedded in Turtl Docs to send contact activity data to Google Analytics for cross-platform web analytics and attribution reporting.
• Salesforce Marketing CloudsupportingTechnology or IntegrationMarketing Cloud tracking code integration enables Turtl Docs to send contact activity data to Salesforce Marketing Cloud for email marketing and journey automation workflows.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• PathFactory: PathFactory is a direct competitor in B2B content intelligence and personalization, offering content engagement tracking, account-based content journeys, and intent data integration. It competes head-to-head with Turtl on the same 'revenue content' positioning for B2B marketers.
• Uberflip: Uberflip is a content experience platform that lets B2B marketers create personalized content hubs, track engagement, and integrate with MAP/CRM systems. It overlaps with Turtl Docs and Turtl's personalization offering for the same marketing audience.
• Folloze: Folloze is an ABM personalization platform that creates account-based landing pages, microsites, and content experiences with deep engagement analytics. Its use cases and buyer persona are essentially identical to Turtl's.
• Showpad: Showpad is a sales enablement platform for interactive content, training, and coaching. It overlaps with Turtl's sales enablement use cases and the same enterprise buyer base, with comparable analytics and CRM integrations.

Broad incumbents

• Demandbase: Demandbase is a leading ABM platform that also offers content engagement analytics and account identification, while Turtl integrates with it. It is broader in scope (advertising, orchestration, intent) but overlaps on ABM personalization and account intelligence.
• 6sense: 6sense is a leading B2B intent data and ABM platform. Turtl integrates with 6sense as a partner, and 6sense overlaps on account identification, intent signals, and revenue orchestration for similar B2B marketing buyers.
• Highspot: Highspot is a sales enablement and content management platform that competes in adjacent use cases (sales content, buyer engagement). Its enterprise footprint and analytics overlap with Turtl's sales enablement positioning.
• Seismic: Seismic is a large sales enablement platform offering content management, personalization, and analytics. It addresses a similar B2B marketing/sales audience with overlapping content personalization capabilities.

Emerging players

• Vidyard: Vidyard is a video content platform for sales and marketing with engagement analytics. While Turtl Docs is broader than video, Vidyard is increasingly used in the same B2B content workflows and overlaps on engagement tracking.
• Jasper AI: Jasper is an enterprise AI content generation platform used by B2B marketing teams. It competes with Hatch AI on the content creation side of Turtl's platform, particularly for AI-assisted copywriting and brand-aligned generation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turtl