MANO
MANO is an AI-powered on-demand delivery super app operating across Nigeria and Angola, serving urban consumers with ultra-fast delivery of groceries, restaurant meals, pharmacy items, flowers, electronics, and bulk purchases through a two-sided marketplace with its own delivery fleet.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What MANO does
MANO is a private on-demand delivery company founded in 2020 that operates Africa's first household super app, delivering groceries, restaurant meals, pharmacy items, flowers, electronics, and bulk purchases to urban consumers in Nigeria and Angola. The company currently serves three cities — Luanda (Angola), Lagos, and Abuja (Nigeria) — and reports cumulative metrics of 100,000+ customers, 1,000,000+ completed orders, and 8,000,000+ items delivered, supported by a workforce of 501-1,000 employees and a registered headquarters in London alongside operating offices in Lagos and Abuja.
The core product is the MANO mobile app (available on iOS and Android), which functions as a two-sided marketplace connecting consumers with merchants including restaurants, grocery stores, pharmacies, and specialty shops. The platform is built on AI-driven automation and predictive technology that the company uses for demand forecasting, logistics optimization, and route planning, and is supported by a proprietary last-mile delivery fleet using motorcycles for standard orders and vans for bulk purchases. Add-on modules include MANO Wallet (digital wallet for instant refunds and bank withdrawals) and MANO Rewards (points-based loyalty and referral program), with third-party identity logins via Google, Facebook, and Apple.
MANO generates revenue through a transaction-fee model: a flat delivery fee per order (₦1,400 in Nigeria / 1,700Kz in Angola), a fixed service fee per order (₦450 / 450Kz), and implied merchant commissions on marketplace transactions. The go-to-market is product-led and self-serve, with consumer acquisition through app stores, social media (Facebook, Instagram, LinkedIn), and referrals, and merchant acquisition through a self-serve partner portal. To date the company has raised approximately $4.1M across three funding rounds between 2021 and 2023, with disclosed investors including Solida Capital, Sowlutions, GreenHouse Capital, and Launch Africa.
MANO firmographics
Firmographics- Name
- MANO
- Legal name
- Mano
- Website
- https://manoafrica.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- MANO is an AI-powered on-demand delivery super app operating across Nigeria and Angola, serving urban consumers with ultra-fast delivery of groceries, restaurant meals, pharmacy items, flowers, electronics, and bulk purchases through a two-sided marketplace with its own delivery fleet.
- Ownership category
- akta.pro rank
MANO industry classification
Industry- Product category
- Quick Commerce Marketplace
- NAICS
- Food and Beverage Retailers (445), Convenience Retailers (445131), Convenience Retailers and Vending Machine Operators (44513)
- SIC
- Retail-Variety Stores (5331), Retail-Convenience Stores (5412), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)
- akta.pro secondary industries
- Grocery & Convenience Delivery Platforms (BPAMAHAC), On-Demand Grocery Delivery Marketplaces (AFAIAMAB)
Keywords
Where MANO is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
MANO business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Delivery Fees: MANO charges a flat delivery fee per order. In Nigeria, the fee is ₦1,400 per order with free delivery for orders of ₦25,000 or more. In Angola, the fee is 1,700Kz per order with free delivery for orders of 35,000Kz or more. This is the primary revenue stream from end consumers.
- Service Fees: A fixed service fee of ₦450 (Nigeria) or 450Kz (Angola) is added to each order to cover technology costs, transaction fees, and operational resources required for a seamless shopping experience.
- Merchant/Partner Commissions: MANO operates a marketplace model where restaurants, grocery stores, pharmacies, and various shops sell through the platform. While explicit commission rates are not disclosed, the marketplace structure implies take rates on merchant transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Delivery - ₦1,400 per order in Nigeria |
| Transaction based/ take rate | Pay-as-you-go | Standard Delivery - 1,700Kz per order in Angola |
| Transaction based/ take rate | Pay-as-you-go | Service Fee - ₦450 per order (Nigeria) |
| Transaction based/ take rate | Pay-as-you-go | Service Fee - 450Kz per order (Angola) |
| Hybrid | Pay-as-you-go | MANO Rewards Loyalty Program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
MANO product offering
Product offeringCore offering
MANO operates Africa's first household super app, an AI-powered mobile marketplace that delivers groceries, restaurant meals, pharmacy items, flowers, gifts, bulk household and business essentials, and specialty retail products in minutes across Luanda (Angola), Lagos, and Abuja (Nigeria). The platform aggregates third-party merchants and operates its own proprietary last-mile delivery network powered by AI-driven automation and predictive technology for demand forecasting and route optimization.
Product overview
MANO is Africa's first household super app — a single unified mobile application offering ultra-fast delivery across four interconnected product categories: Groceries (fresh produce and pantry essentials), Cuisine (restaurant meals), Bulk Buy (wholesale household and business products), and Shops (electronics, beauty, flowers, and specialty items). The app is powered by AI-driven automation and predictive technology for logistics optimization. It operates two add-on modules: MANO Wallet (digital payment and refund management) and MANO Rewards (loyalty program). A partner platform enables third-party sellers to onboard and reach customers. Currently serving Luanda (Angola), Lagos, and Abuja (Nigeria).
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 100,000+ customers acquired
- +3 more outcomes
Companies that use MANO
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
MANO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability1 record
Feature1 record
MANO partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
MANO competitors and assessment
Company assessmentBroad incumbents
- Jumia: Pan-African e-commerce marketplace operating Jumia Food across multiple African countries including Nigeria. Directly comparable as a multi-category commerce and food-delivery platform, with broader geographic reach and a public-market profile.
- Careem (now Uber): Middle East and North Africa super-app offering ride-hailing, food delivery, and payments, now owned by Uber. Comparable multi-vertical on-demand platform, though not active in MANO's core Nigerian or Angolan markets.
Direct peers
- Glovo: Multi-category on-demand delivery super-app (owned by Delivery Hero) operating in Nigeria and several African markets. Directly competes in food, grocery, and pharmacy delivery with a similar marketplace-plus-own-fleet model.
- Chowdeck: Nigerian on-demand food and grocery delivery startup operating in Lagos and other cities. Closely comparable on geography (Nigeria), product (food and essentials), and target customer (urban households).
- Bolt Food: Food delivery arm of Bolt, active in Nigeria and several African cities. Competes in restaurant meal delivery with the structural advantage of an existing rideshare rider network, similar to MANO's super-app ambition.
- Gokada: Nigerian delivery and mobility platform operating in Lagos. Comparable as a local quick-commerce and last-mile delivery operator focused on urban on-demand logistics.
- Kwik Delivery: Last-mile delivery and e-commerce fulfillment platform active in Nigeria and Cameroon. Comparable on the logistics-and-delivery infrastructure layer serving both consumers and merchants in West Africa.
Regional players
- Yassir: North African super-app offering ride-hailing, food delivery, and on-demand services. Comparable super-app model across multiple verticals, though geographically focused on the Maghreb rather than West/Central Africa.
- Gozem: Francophone Africa super-app for mobility, delivery, and fintech across Togo, Benin, Cameroon, and Gabon. Comparable multi-vertical on-demand marketplace model targeting African urban consumers, though in different markets.
Emerging players
- MaxAB: B2B grocery and food distribution platform serving retailers in North Africa. Comparable as an African commerce-and-logistics player in the food/essentials value chain, though wholesale rather than consumer-facing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MANO social profiles
Digital presenceMANO financial estimates
Financial estimateRevenue estimate
Valuation estimate
MANO leadership team
Management profileNumber of profiles
Profiles2 records
MANO funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MANO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MANO
What does MANO do?
MANO operates Africa's first household super app, an AI-powered mobile marketplace that delivers groceries, restaurant meals, pharmacy items, flowers, gifts, bulk household and business essentials, and specialty retail products in minutes across Luanda (Angola), Lagos, and Abuja (Nigeria). The platform aggregates third-party merchants and operates its own proprietary last-mile delivery network powered by AI-driven automation and predictive technology for demand forecasting and route optimization.
Is MANO a public or private company?
MANO is a private company. It is classified as venture growth investor backed and is currently operating.
When was MANO founded?
MANO was founded in 2020. It employs 501 to 1,000 people.
Where is MANO based?
MANO is headquartered in London, United Kingdom, in the Europe region.
How does MANO make money?
Three revenue lines are on record. Delivery Fees are the primary driver. The others are service Fees and merchant/Partner Commissions.
Who are MANO's main competitors?
Broad incumbents on record are Jumia and Careem (now Uber). Direct peers are Glovo, Chowdeck, Bolt Food, Gokada and Kwik Delivery. Regional players are Yassir and Gozem. MaxAB is listed as an emerging player.
Does MANO have an API?
No public API is recorded for MANO.
What industry is MANO in?
MANO's product category is Quick Commerce Marketplace. Its primary akta.pro industry code is BPAMAGAF, Grocery, Food & Essentials Commerce Platforms, with a secondary code of BPAMAHAC, Grocery & Convenience Delivery Platforms. Its NAICS code is 445 and its SIC code is 5331.