Toppi

What Toppi does

Toppi is an Amsterdam-based AI-powered SaaS platform that helps hospitality businesses (restaurants, cafés, bars and hotels) manage and optimize their online presence across Google Business Profile, Apple Maps, ChatGPT, and other business listing surfaces. The product is delivered through a tiered subscription model — Autopilot at €179/month, Co-pilot at €249/month (most popular), and Full Service at €499/month — with additional charges for multi-location profiles and optional managed services including Google Business Profile clean-up. The platform's AI is trained on 150+ data points per restaurant and automates listing optimization, content generation, and tone-of-voice review responses, while humans in the loop provide quality control on higher tiers and managed advertising on the Full Service tier. Toppi distributes through a hybrid sales-led and product-led motion, combining direct outreach (phone, email, in-person) to European hospitality prospects with a free Visibility Scan lead magnet and self-serve SaaS sign-up. The company was founded in Spring 2024 by Will Everingham, Lars van Tilburg and Emiel van Dongen, has grown to approximately 7 employees serving 350+ hospitality businesses across the Netherlands and the United Kingdom, and closed a ~€1M seed round led by X Investments in September 2025. As an authorized Google agency, Toppi holds privileged access to Google Business Profile management tools, and the company operates as a GDPR-compliant data processor with CCPA privacy controls in place.

Name

Toppi

Legal name

Toppi B.V.

Website

https://toppi.io

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hospitality Marketing Software

NAICS

Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYTHALACAF

Guest Experience & Engagement (CRM, Messaging, Loyalty)

Travel & Hospitality/Travel Technology & Distribution Services/Hospitality Tech (PMS, CRS, Channel Managers)

SECONDARYTHALACAL

Business Intelligence, Reporting & Data Platforms

Travel & Hospitality/Travel Technology & Distribution Services/Hospitality Tech (PMS, CRS, Channel Managers)

Keywords

• Hospitality marketing software
• AI marketing automation
• Business listing management
• Online reputation management
• Local SEO services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscriptions (Autopilot, Co-pilot, Full Service): Three-tier subscription model billed monthly. Autopilot (€179/mo) provides AI visibility optimization and content automation. Co-pilot (€249/mo) adds personal guidance, monthly optimization, and review management with human QC. Full Service (€499/mo) adds advertising management and premium content. Additional profiles billed separately. Subscriptions auto-renew; cancellation with 60-day notice for managed services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Toppi provides an AI-powered SaaS platform that helps hospitality businesses (restaurants, cafés, bars and hotels) manage and optimize their online presence across Google, Apple Maps, ChatGPT, and other business listing platforms. The platform automates business profile optimization, AI-generated content creation, AI review responses in the brand's tone-of-voice, and provides analytics on profile performance, delivered through tiered subscriptions plus managed service add-ons.

Product overview

Toppi is an AI-powered hospitality marketing platform offering a tiered product architecture centered on two main subscription tiers (Autopilot and Co-pilot) plus a Full Service tier, all built on a SaaS self-service platform. The products work together to help restaurants, cafes, bars, and hotels manage their online presence across Google, Apple Maps, ChatGPT, and other business listings. Core functionality includes automatic content generation, review management, and visibility optimization, with managed service add-ons available for businesses wanting hands-on support. The platform is designed for the hospitality sector with AI trained on industry-specific data points.

Differentiator

Problem solved

Functional benefit

Products and services

• Toppi Autopilot AI marketing assistant that automatically improves visibility on Google, Apple Maps and ChatGPT, fills the content calendar, generates approximately 60 new 5-star reviews per month, answers all reviews in the brand's tone-of-voice, and delivers monthly performance reports with optional expert onboarding. Targeted at hospitality businesses wanting automated local marketing.
• Toppi Co-pilot Enhanced subscription tier including all Autopilot features plus monthly optimization by a dedicated specialist, personal strategy development, local competition analysis, review management with human quality control, and on-demand support. Targeted at hospitality operators who want AI plus hands-on expert guidance.
• Toppi Full Service Full-service managed marketing offering including all Autopilot and Co-pilot features plus advertising management for paid reservation-boost campaigns, monthly optimization based on reservation data, premium content and reputation management, and measurable ROI reporting. Targeted at hospitality businesses that want Toppi to act as their full marketing team.
• Visibility Scan Free business visibility assessment that delivers a full report with at least 10 immediate improvement areas for a hospitality business's digital ecosystem within 24 hours, used as a top-of-funnel lead generation tool.
• Google Business Profile Clean-up One-time onboarding service that handles Google Business Profile registration/reclamation, business data input, NAP data and opening hours configuration, removal of false information, official photo upload, verification process management, and duplicate location removal. Targeted at hospitality businesses needing a clean baseline before ongoing optimization.

Quantifiable outcome

• 156% increase in Google reach for The Chambers Hotel after 6 months of Toppi management
• +5 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Uberall: Uberall is a location marketing platform serving multi-location businesses (including hospitality and retail) with listings management, reputation, and local SEO automation. It is the closest direct competitor to Toppi's GBP/Apple Maps/ChatGPT optimization and bulk profile management.
• Birdeye: Birdeye is a customer experience and reputation management platform widely used by hospitality, healthcare, and retail SMBs for review generation, AI-powered responses, listings, and messaging — closely mirroring Toppi's review and listing automation stack.
• Podium: Podium provides local businesses with messaging, review management, and AI-driven customer interaction tools, competing head-on with Toppi's review and GBP optimization offering for SMB hospitality and service businesses.
• BrightLocal: BrightLocal offers local SEO tools (citations, reputation, reporting) targeting SMBs and agencies. It is a direct peer on the local-search optimization side, though less hospitality-verticalized than Toppi.
• TrustYou: TrustYou is a guest feedback and review management platform for hotels and hospitality. Its direct overlap with Toppi's review management and AI response capabilities makes it a key vertical peer in the hotel segment.
• ReviewPro (Shiji Group): ReviewPro is a hotel reputation and guest experience solution within Shiji Group, offering review aggregation, response automation, and analytics — a direct peer for Toppi's hospitality review and content automation suite.
• SOCi: SOCi provides a localized marketing platform for multi-location brands (including QSR and hospitality), with reputation, social, and GBP management at scale. Its bulk actions and multi-location capabilities directly mirror Toppi's enterprise-grade tier.
• Chatmeter: Chatmeter offers multi-location reputation, listings, and local SEO tools, with strong adoption among restaurant and hospitality chains. It is comparable in product scope to Toppi's managed-services tier for multi-location groups.

Broad incumbents

• Yext: Yext is a digital presence platform providing listings, reputation, and pages across hundreds of publishers. It serves a much broader enterprise customer base than Toppi and is a broader incumbent in the listings-management space.
• Reputation.com: Reputation.com is an established reputation and listings management platform serving enterprises across healthcare, retail, and hospitality. It is a broader incumbent with overlapping review and listing capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/toppisoftware
• LinkedInlinkedin.com/company/toppimarketing
• Instagraminstagram.com/toppi.io

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toppi